DEVELOPING APPROPRIATE MEASURES OF NEW PRODUCT DEVELOPMENT: A CONTINGENCY-BASED APPROACH

2001 ◽  
Vol 05 (01) ◽  
pp. 21-47 ◽  
Author(s):  
VICTORIA STORY ◽  
GARETH SMITH ◽  
JIM SAKER
Keyword(s):  
New Product Development ◽  
Quantitative Research ◽  
New Product ◽  
Intermediate Stage ◽  
Research Process ◽  
Future Research ◽  
Industrial Sectors ◽  
Automotive Assembly ◽  
The Uk ◽  
The Impact

While previous research studies describe a broad set of factors that discriminate between new product success and failure, much of the past and current research remains exploratory in nature (Cooper & Kleinschmidt, 1987; Montoya-Weiss & Calantone, 1994). The suggestion is that researchers, in looking to generalise, have actually been describing findings that are "averaging" over a number of areas, such as Dimensions of Success and Industry boundaries (Cooper & Kleinschmidt, 1993; Craig & Hart, 1992; Griffin & Page, 1993). This may well provide some explanation as to why, despite the very consistent findings of many past studies, failure rates are still high (Kleinschmidt & Cooper, 1995). This paper aims to provide more detailed insights into the development process activities within a single sector, the UK automotive components industry. This sector is particularly important as it is the main source of NPD activity for one of the world's largest industrial sectors, namely the automotive assembly market (Ford, GM, etc.). The paper addresses the "averaging" issue by using qualitative research to compare and contrast NPD processes in this sector with those suggested by extant (generalised) NPD literature to confirm that the measures used are valid for this particular industry context. The research identifies similarities but also significant differences. This suggests that the general measures used to assess NPD projects are not sufficiently detailed to analyse this chosen sector, which casts doubt over the applicability of these general NPD measures in other single industry settings. The findings confirm the need for this "intermediate" stage in the research process prior to undertaking quantitative research to evaluate the impact of the issues identified on performance, as described in the future research section.

Impacts of strategic orientations on new product development and firm performances

2019 ◽  
Vol 22 (2) ◽  
pp. 257-280
Author(s):  
Wassim J. Aloulou
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Equation Modeling ◽  
Future Research ◽  
Business Practices ◽  
Industrial Firms ◽  
Content Type ◽  
Strategic Orientations ◽  
Industrial Sectors

PurposeThe purpose of this paper is to investigate the relationships between strategic orientations as well as the role played by them to impact the performance of industrial firms.Design/methodology/approachThe paper formulates some hypotheses from the literature review. These hypotheses are tested using structural equation modeling with data collected from 292 randomly selected firms operating in several industrial sectors in the Kingdom of Saudi Arabia.FindingsThe findings of this study showed the importance of these strategic orientations in enhancing the performance of Saudi industrial firms and emphasized the mediating role of entrepreneurial orientation in the relationships of market orientation and technology orientation to new product development performance and firm performance.Research limitations/implicationsThe study discusses the findings and advances certain limitations and research and managerial implications for future research avenues. It proposes some recommendations to help Saudi firms to choose more than one orientation simultaneously and adopt an appropriate configuration of orientations. Future research has to consider the interplay between these strategic orientations and the impacts of environmental turbulence in terms of market and technology turbulence on strategic orientations – performance relationship.Practical implicationsThe study suggests that managers of Saudi industrial firms should utilize a mix of aspects from several strategic orientations such as market and technology through entrepreneurial capabilities and resources that enhance higher levels of performance.Originality/valueThis study contributes to the literature on entrepreneurship and strategic management by showing the reliability of scales used and the confirmatory of the factor structure. It also contributes to business practices by showing the importance for Saudi firms to combine different strategic orientations and provide more attention to the interplay of these orientations in order to perform better in such a transitional context.

scholarly journals Exploring the barriers to upscaling the production capacity of the edible insect sector in the United Kingdom

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ying Yang ◽  
Christopher Cooke
Keyword(s):  
New Product Development ◽  
Quantitative Research ◽  
Significant Proportion ◽  
Production Capacity ◽  
Research Database ◽  
Content Type ◽  
Edible Insect ◽  
The United Kingdom ◽  
The Uk ◽  
The Impact

PurposeThis study aims to explore the barriers to upscaling the production capacity of the edible insect sector in the UK and to identify the impact of current regulation on the sector's development.Design/methodology/approachA significant proportion of edible insect-producing companies within the UK were identified through an online market research database and contacted via email to invite them to participate in this study. Phone interviews were conducted with ten companies. Thematic analysis was adopted for data analysis.FindingsThere were five themes identified as barriers to the upscaling of the production for the edible insect sector in the UK: insect feeding materials, production capacity, expertise and knowledge, new product development and regulatory uncertainty.Research limitations/implicationsThis research was based on a qualitative study. Further quantitative research is needed to test the extent of the impact of these five themes on upscaling production capacity. In addition to production capacity, marketing and consumers' acceptance, culture and behaviour can also be considered in future studies.Originality/valueThis study makes a significant contribution to the literature by providing insight on the barriers to upscaling production capacity in the edible insect sector.

scholarly journals THE IMPACT OF THE STANDARDIZATION OF THE NPD PROCESS ON ITS EFFICIENCY

2019 ◽  
Vol 20 (1) ◽  
pp. 149-167 ◽  
Author(s):  
Mateja Karničar Šenk ◽  
Matjaž Roblek
Keyword(s):  
New Product Development ◽  
Quantitative Research ◽  
Process Development ◽  
New Product ◽  
Independent Variables ◽  
Quantitative And Qualitative Research ◽  
High Degree ◽  
The Impact ◽  
A Company ◽  
Very High

The purpose of this study is to examine the impact of the standardization of the new product development (NPD) process on its efficiency. A dilemma exists with regard to determining to what extent NPD processes should be standardized, in order to not hinder the operators during the performance of NPD process and consequently, weaken it. The case analysis for this study was carried out at a company whose process development has been standardized for a decade and has undergone several degrees of standardization. Quantitative and qualitative research methods were applied in the study. A regression method was used for quantitative research in order to study the effects of selected dependent and independent variables; using qualitative analysis, we supported the findings of the quantitative analysis. The results of the analysis indicate that the standardization of the NPD process does have an impact on its efficiency. From the obtained results, it may also be concluded that a very high degree of standardization begins to reduce the efficiency of the NPD process.

Global New Product Development Strategies and I.T. Applications

1999 ◽  
Author(s):  
Alejandro Balbontin ◽  
Baback Yazdani
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Project Planning ◽  
Distributed Teams ◽  
Small Scale ◽  
Industrial Sectors ◽  
Collaborative Ventures ◽  
The Uk ◽  
Business Sectors

Abstract This report presents the results of the 1998 Global New Product Development Survey, carried-out by the Warwick Manufacturing Group at the University of Warwick (UK). The survey is based on a questionnaire addressed to 637 firms with turnover greater than £ 30 million ($ 45 million), operating in the UK across key industrial sectors and engaged in New Product Development (NPD). Response rate was of 8%. Global NPD practices include product standardization, the strategy used to allocate NPD centers (related to business units and geographically), the level of centralization of tasks, the level of NPD outsourcing, the use of external collaboration and the use of Information Technology (IT) applications to support the NPD process. It was found that firms with products designed for global markets have about an 8 times greater potential to export than those firms who only standardize core components. Firms that collaborate more with external entities implement universal products more easily. Based on the “pretax profit in the last four years of business activity”, the respondent firms with losses have an average of 7 business sectors, whereas the top ten profitable firms have an average of only 4 business sectors, this relationship also applies to NPD activities. It was found that firms manage the collaborative ventures through either team members or team leaders and that top management involvement is only on a small scale. IT communication tools (e-mail and video-conferencing), followed by administration tools (project-planning and presentation software) are the main priorities in firms with widely distributed teams.

The Effect of Internal Corporate Social Responsibility on Job Satisfaction: An Empirical Study on Jordanian Pharmaceutical Companies

2020 ◽  
Vol 8 (2) ◽  
pp. 112
Author(s):  
Sura Altheeb ◽  
Kholoud Sudqi Al-Louzi
Keyword(s):  
Job Satisfaction ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Quantitative Research ◽  
Skills Development ◽  
Future Research ◽  
Pharmaceutical Companies ◽  
Corporate Social ◽  
The Impact ◽  
Positive Results

The current research investigates the impact of internal corporate social responsibility on job satisfaction in Jordanian pharmaceutical companies. Quantitative research design and regression analysis were applied on a total of 302 valid returns that were obtained in a questionnaire based survey from 14 pharmaceutical companies among employees, supervisors and managers. The results showed that internal corporate social responsibility was significantly related to job satisfaction and three of its dimensions, namely working conditions, work life balance and empowerment contributed significantly to job satisfaction, whereas employment stability and skills development had no contribution. This study implies that Jordanian pharmaceutical companies have to try their best to promote and facilitate internal corporate social responsibility among their employees in an effort to improve their job satisfaction, which will eventually yield positive results for the company as a whole. In light of these results, the research presented many recommendations for future research; the most important ones were the application of this study in other sectors, cultures, and countries, and using of multi method for collecting data.

Cultivating product innovation performance through creativity: the impact of organizational agility and flexibility under technological turbulence

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wilert Puriwat ◽  
Danupol Hoonsopon
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Product Innovation ◽  
New Product ◽  
Innovation Performance ◽  
Incremental Innovation ◽  
Organizational Agility ◽  
Content Type ◽  
Technological Turbulence ◽  
The Impact

PurposeThis study is to compare the impact of organizational agility and flexibility on performance of each type of product innovation (radical vs incremental innovation). Additionally, the moderating effect of technological turbulence on the relationship between the two types of organization is examined.Design/methodology/approachBased on gaps in the existing literature, the survey data are collected from managers who are in charge of developing new products in three industries: food and beverage, chemical and machinery (N = 431). Confirmatory factory analysis is used to verify measurement items and regression analysis is used to test hypotheses.FindingsThe results show that organizational agility increases performance in radical innovation both in a certain situation and an environment with technological turbulence. In contrast, the impact of organizational flexibility is limited to increasing performance in both radical and incremental innovation performance in a certain situation.Originality/valueOur study extends the knowledge of organizational agility and flexibility in the domain of product innovation. Adaptation of organization to respond the technological turbulence will stimulate creativity of new product development teams to produce new useful ideas and transform these ideas to product innovation. The different types of organizing a new product development team to handle technological turbulence will provide different results in product innovation performance. In addition, the findings provide a recommendation on how the organization of a new product development team can improve performance in each type of product innovation under technological turbulence.

Sustainability and Design Education: The Current Status of Product Design Higher Education in the UK

2021 ◽  
Author(s):  
Emelia Delaney ◽  
Wei Liu
Keyword(s):  
Higher Education ◽  
Product Design ◽  
New Product Development ◽  
Design Education ◽  
Current Status ◽  
Design Stage ◽  
Future Research ◽  
Future Research Directions ◽  
Area Of Concern ◽  
The Uk

Abstract The aim of sustainability is to fulfil the needs of current generations without compromising the needs of future generations. It is also a rising area of concern within industry, it is therefore important that graduate designers are equipped with the skills to accommodate sustainability issues as well as demands from industry. Additionally, the product design stage during New Product Development has been identified to have the greatest impact on the sustainability of the entire product, however how educated designers are on the topic of sustainability is unclear. An initial literature review has been conducted to investigate design education on sustainability as well as teaching styles. Following this the study identifies and reviews UK Product Design courses to establish the current status of sustainability integration in higher education. The exploration into university prospectuses has found that around half of UK universities implement sustainability in some way, however there are limited courses which dedicate specific modules to sustainability. Additionally, links with industry and accreditation organizations between UK product design courses have been confirmed, but there is no definite information to suggest that the universities use this to aid in the implementation sustainability education. From this review future research directions have been outlined.

scholarly journals A multi-dimensional approach for managing open innovation in NPD

2017 ◽  
Vol 37 (10) ◽  
pp. 1366-1385 ◽  
Author(s):  
Hanna Bahemia ◽  
Brian Squire ◽  
Paul Cousins
Keyword(s):  
Product Development ◽  
Competitive Advantage ◽  
New Product Development ◽  
New Product ◽  
Three Dimensions ◽  
Longitudinal Impact ◽  
Product Innovativeness ◽  
Content Type ◽  
The Impact ◽  
Positive Effect

Purpose This paper explores openness within new product development (NPD) projects. The purpose of this paper is to examine the impact of breadth, depth and partner newness on product innovativeness and product competitive advantage. The authors also seek to examine the contingent effects of the appropriability regime. The authors make suggestions to academics and practitioners based on the findings. Design/methodology/approach The authors use a structured survey instrument producing an empirical analysis of 205 NPD projects in the manufacturing sector in the UK. The authors use an ordinary least squares regression model to test hypothesised relationships between openness (breadth, depth and partner newness), product innovativeness, product competitive advantage and the appropriability regime. Findings The authors find that each of the three dimensions of openness, depth, breadth and partner newness, have a significant but differing impact on product innovativeness. Specifically, the study indicates that breadth has a positive effect but only in the presence of a strong appropriability regime, partner newness has a direct positive effect, and depth a direct negative effect. The authors also find that product innovativeness has a positive impact on product competitive advantage. Research limitations/implications Further research should focus on replicating the findings in other countries, search for further moderating factors, such as the stage of the NPD process, and analyse the longitudinal impact of openness within NPD projects. Practical implications Organisations are encouraging managers to be more open in their approach to NPD. The authors’ findings suggest that managers need to think about the three dimensions of openness, breadth, depth and partner newness. Their engagement with each of these dimensions depends on the desired outcomes of the innovation project and the strength of patents. Originality/value The research extends the extant supplier involvement in new product development literature to examine the effect of up to 11 types of external actor in NPD projects. The authors test a new multi-dimensional measurement scale for the openness construct. The authors show that each dimension has a different relationship with product innovativeness.

Sign in / Sign up

Export Citation Format

Share Document