A CONFIGURATIONAL PERSPECTIVE ON BOP INNOVATION CAPABILITY

2021 ◽  
pp. 2150060
Author(s):  
SERGEJ VON JANDA ◽  
SABINE KUESTER ◽  
MONIKA C. SCHUHMACHER
Keyword(s):  
Emerging Markets ◽  
Competitive Advantage ◽  
Online Survey ◽  
Living Conditions ◽  
Innovation Capability ◽  
Marketing Capabilities ◽  
Comprehensive Understanding ◽  
Resource Constrained ◽  
Bop Markets

Marketing capabilities are a major driver of competitive advantage across different business contexts. One of these capabilities is the ability to sense consumer needs and to develop innovations to meet these needs, referred to as innovation capability. Innovation holds the potential to improve the living conditions of resource-constrained consumers at the bottom of the world’s economic pyramid (BoP) in emerging markets. Surprisingly, research has failed to develop a comprehensive understanding of how firms can innovate successfully in BoP markets. Applying a configurational perspective, this study explores the organisational configurations that characterise firms that successfully develop innovations for the BoP market. Analysing data from an online survey with senior-level managers ([Formula: see text] = 245) in 10 emerging markets, the authors offer important insights for firms seeking to develop innovations for BoP consumers in terms of the specific organisational configurations that lead to BoP innovation success.

scholarly journals Antecedents and Outcomes of Innovation Capability: A Case of European Automotive Organizations

2021 ◽  
Vol 1 ◽  
pp. 01-14
Author(s):  
Akhlaq Ahmad ◽  
Keyword(s):  
Competitive Advantage ◽  
Online Survey ◽  
Underlying Mechanism ◽  
Future Research ◽  
Innovation Capability ◽  
Research Directions ◽  
Key Policy ◽  
Future Research Directions ◽  
And Performance ◽  
Creativity And Innovation

Most of the firms are keen to achieve desired performance levels and competitive advantage through creativity and innovation. Thus, drawing on the resource-based view current study aims to contribute by exploring the underlying mechanism through which firms' characteristics are linked with firm performance and competitive advantage. Using online survey data was collected from 303 managers from German and Italian SMEs, results revealed that innovation capability mediated the associations between antecedents (creativity & dynamic capability) and outcomes (competitive advantage and performance). Several key policy insights and future research directions are suggested.

Constraints to Building and Deploying Marketing Capabilities by Emerging Market Firms in Advanced Markets

2012 ◽  
Vol 20 (4) ◽  
pp. 1-24 ◽  
Author(s):  
Lutz Kaufmann ◽  
Jan-Frederik Roesch
Keyword(s):  
Emerging Markets ◽  
Competitive Advantage ◽  
Business Models ◽  
Emerging Market ◽  
Marketing Research ◽  
Research Approach ◽  
Marketing Capabilities ◽  
Resource Based View ◽  
Causal Ambiguity ◽  
Different Sources

Firms can achieve a competitive advantage across different institutional environments by building and deploying marketing capabilities (MCs)—that is, their ability to sense and meet customers’ demands. However, internationalizing emerging markets firm have preferred different sources of competitive advantage thus far. Drawing from marketing research and the resource-based view of the firm, this article investigates the antecedents for building and deploying MCs by Chinese firms in Europe. Using a qualitative research approach, the authors find that deficiencies in motivation, opportunity, and ability constrain these firms from shifting to more marketing-driven business models. The authors also identify the underlying reasons for each of these antecedents, including causal ambiguity and inertia. The derived theoretical framework specifies the constraining effects of different levels of motivation, opportunity, and ability on the building and deployment of MCs in firms from emerging markets as they evolve from one stage of international marketing to another.

How does corporate learning orientation enhance industrial brand equity? The roles of firm capabilities and size

2019 ◽  
Vol 35 (2) ◽  
pp. 231-243 ◽  
Author(s):  
Yi Xie ◽  
Xiaoying Zheng
Keyword(s):  
Brand Equity ◽  
Firm Size ◽  
Small Firms ◽  
Learning Orientation ◽  
Innovation Capability ◽  
Marketing Capabilities ◽  
Marketing Capability ◽  
Content Type ◽  
Corporate Learning ◽  
The Impact

Purpose This paper aims to examine the role of learning orientation in building brand equity for B2B firms. The present research proposes that learning orientation contributes to the development of innovation and marketing capabilities and, in turn, leads to enhanced industrial brand equity. Furthermore, the moderating effect of firm size in these processes is investigated. Design/methodology/approach The hypotheses are tested by administering a survey with a set of managers of manufacturing firms in China. Findings Innovation capability and marketing capability serve as the mediators between learning orientation and industrial brand equity. The mediating path through innovation capability is stronger for small firms than for large firms. Research limitations/implications Learning orientation provides a cultural base for B2B firms to cultivate brand equity. Measurement of industrial brand equity and contingency of its effect requires further investigation. Practical implications To transform learning-oriented culture into brand equity, firms need to develop and manage innovation and marketing capabilities. The learning orientation–innovation capability route is more beneficial for small firms. Originality/value While a majority of prior literature ignores the impact of organizational culture in driving industrial brand equity, the present research explores learning orientation as a key cultural antecedent of industrial brand equity. A more refined industrial-brand-equity-building mechanism from learning orientation to corporate capabilities and then to brand equity is proposed and tested. The mechanism varies with firm size.

scholarly journals Analisis Pengaruh Orientasi Kewirausahaan, Inovasi, dan Kapabilitas Pemasaran terhadap Keunggulan Bersaing pada UKM Olahan Ikan di Semarang

2021 ◽  
Vol 23 (1) ◽  
pp. 21-30
Author(s):  
Lisda Rahmasari
Keyword(s):  
Structural Equation Modeling ◽  
Competitive Advantage ◽  
Structural Equation ◽  
Sampling Technique ◽  
Population Data ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Analysis Tool ◽  
Marketing Capabilities ◽  
Research Population

This study aimed to find out the influence of entrepreneurial orientation, innovation and marketing capabilities on competitive advantage. The research population comprised Fish Processing Business in Semarang City. The sample was selected by means of the purposive sampling technique. The sample was 100 companies. The data were collected by a questionnaire, interviews, and documentation. This research uses Structural Equation Modeling (SEM) analysis technique using AMOS 24.0 analysis tool. The test results using Structural Equation Modeling (SEM) analysis techniques indicate that the model is in accordance with population data. The results of the study showed that entrepreneurship oriented , innovation and marketing capabilities had a significant positive effect on competitive advantage. Used by analyzer for example validity test, test reliabilitas, and hipotesis test use modelling equation structural (SEM).

scholarly journals Dynamic Capabilities and Competitive Advantage of Telecommunication Companies in Ghana. The Role of Innovation Capability

2021 ◽  
pp. 146-160
Author(s):  
Nana Esi Quagraine ◽  
Cai Li ◽  
Isaac Ahakwa ◽  
Nana Aba Quagraine
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Dynamic Capabilities ◽  
Discriminant Validity ◽  
Internal Consistency Reliability ◽  
Equation Modeling ◽  
Innovation Capability ◽  
Sustainable Performance ◽  
Convergent And Discriminant Validity ◽  
Telecommunication Companies

This paper explored the link between dynamic capabilities, innovation capabilities, and competitive advantage of telecommunication companies in Ghana, considering a mediation interaction. Data were obtained from two hundred and fifty (250) employees from selected telecommunication companies in the Accra metropolis through simple random probability sampling. However, two hundred and forty-two (242) responses were deemed accurate and used in the analysis. Partial Least Squares (PLS) based on Structural Equation Modeling (SEM) was employed in the analysis. From the findings, this study’s data met internal consistency reliability, convergent, and discriminant validity. Dynamic capabilities had a positive and significant impact on innovation capability and competitive advantage. Also, dynamic capabilities through innovation capability positively impacted competitive advantage and were statistically significant. Based on the findings, it’s recommended that organizations and managers consider both exploitation and exploration competencies in product development as both competencies influence various aspects of an organization’s competitive advantage, as this will help ensure organizations’ sustainable performance and thus remain competitive.

scholarly journals The Complexity Landscape of Resource-Constrained Scheduling

2020 ◽  
Author(s):  
Robert Ganian ◽  
Thekla Hamm ◽  
Guillaume Mescoff
Keyword(s):  
Artificial Intelligence ◽  
Polynomial Time ◽  
Project Scheduling ◽  
Scheduling Problem ◽  
Comprehensive Understanding ◽  
Resource Constrained ◽  
Special Cases ◽  
Project Scheduling Problem ◽  
Np Complete ◽  
New Algorithms

The Resource-Constrained Project Scheduling Problem (RCPSP) and its extension via activity modes (MRCPSP) are well-established scheduling frameworks that have found numerous applications in a broad range of settings related to artificial intelligence. Unsurprisingly, the problem of finding a suitable schedule in these frameworks is known to be NP-complete; however, aside from a few results for special cases, we have lacked an in-depth and comprehensive understanding of the complexity of the problems from the viewpoint of natural restrictions of the considered instances. In the first part of our paper, we develop new algorithms and give hardness-proofs in order to obtain a detailed complexity map of (M)RCPSP that settles the complexity of all 1024 considered variants of the problem defined in terms of explicit restrictions of natural parameters of instances. In the second part, we turn to implicit structural restrictions defined in terms of the complexity of interactions between individual activities. In particular, we show that if the treewidth of a graph which captures such interactions is bounded by a constant, then we can solve MRCPSP in polynomial time.

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