scholarly journals Analisis Pengaruh Orientasi Kewirausahaan, Inovasi, dan Kapabilitas Pemasaran terhadap Keunggulan Bersaing pada UKM Olahan Ikan di Semarang

2021 ◽  
Vol 23 (1) ◽  
pp. 21-30
Author(s):  
Lisda Rahmasari

This study aimed to find out the influence of entrepreneurial orientation, innovation and marketing capabilities on competitive advantage. The research population comprised Fish Processing Business in Semarang City. The sample was selected by means of the purposive sampling technique. The sample was 100 companies. The data were collected by a questionnaire, interviews, and documentation. This research uses Structural Equation Modeling (SEM) analysis technique using AMOS 24.0 analysis tool. The test results using Structural Equation Modeling (SEM) analysis techniques indicate that the model is in accordance with population data. The results of the study showed that entrepreneurship oriented , innovation and marketing capabilities had a significant positive effect on competitive advantage. Used by analyzer for example validity test, test reliabilitas, and hipotesis test use modelling equation structural (SEM).

2018 ◽  
Vol 7 (4) ◽  
pp. 458-468
Author(s):  
Novi Nurhasanah ◽  
Murwatiningsih Murwatiningsih

The study is aimed at examining the effect of market orientation, learning orientation, innovation and competitive advantage on marketing performance. Populations in this research are 41 which 3, 4, and 5 star-rated hotels in Semarang City. The numbers of samples in this research are 120 respondents by using purposive sampling technique. Methods of data collection are using documentation and questionnaires. Data analysis is using Structural Equation Modeling (SEM). The result of this research show that companies which apply learning orientation, innovation and competitive advantage can improve marketing performance, but for market orientation has no effect on marketing performance.


2017 ◽  
Vol 19 (2) ◽  
pp. 280
Author(s):  
Meutia Meutia

Kebijakan pemerintah untuk membuka pasar global akan berpengaruh terhadap tingkat kompetisi yang terjadi pada UKM. Salah satu industri yang terkena dampak adalah industri batik di Kota Pekalongan. Kebijakan pemerintah dengan adanya pasar bebas akan meningkatkan tekanan kompetisi yang terjadi dipasar. UKM batik merupakan salah satu indusrtri yang akan berdampak dari kebijakan ini. Tujuan penelitian ini adalah untuk mengkaji bagaimana pengaruh tekanan kompetisi terhadap kreativitas inovasi dan keunggulan bersaing UKM batik di Kota Pekalongan Propinsi Jawa Tengah. Persaingan yang ketat mendorong pengusaha terus berinovasi baik inovasi produk, desain, metode pewarnaan, teknologi maupun inovasi pelayanan supaya industri batik di minati dan mampu bersaing baik pasar lokal maupun ekspor. Lokasi penelitian dilakukan pada UKM industri batik di Kota Pekalongan. Teknik pengambilan sampel secara purposive sampling pada pemilik atau pengelola industri batik dengan kriteria pengelola atau pemilik minimal sudah di industri batik minimal 5 tahun. Analisis data menggunakan analisis Structural Equation Modeling (SEM) dengan program AMOS 16.0. Hasil hipotesis penelitian diduga tekanan kompetisi berpengaruh positif terhadap kemampuan pengusaha melalukan kreativitas inovasi produk, tekanan kompetisi dan kreativitas inovasi produk diduga berpengaruh signifikan terhadap keunggulan bersaing UKM industri batik. Dorongan pasar dan dorongan dari pengusaha membuat pengusaha terus menerus harus melakukan inovasi produk untuk mencapai keunggulan bersaing UKM. Hasil penelitian ini diharapkan akan memberikan kontribusi pada teori Resource Based view (RBV) yang menegaskan bahwa sebuah perusahaan berusaha mempertahankan keunggulan bersaing melalui inovasi produk. Tekanan kompetisi akan mendorong pengusaha untuk melakukan kreativitas inovasi sehingga mempunyai produk yang berkualitas dan bervariasi sesuai dengan keinginan konsumen.The government's policy to open up global markets will affect the level of competition is going to SMEs. One industry that is affected is the batik industry in Pekalongan. Government policies to free markets will increase competitive pressures that occur in the market. SMEs indusrtri batik is one that will have an impact of this policy. The purpose of this study was to examine how the effect of competitive pressure on the creativity and innovation of SMEs competitive advantage batik in Pekalongan Central Java Province. Intense competition encourages employers continue to innovate both product innovation, design, staining methods, technology and service innovations in the batik industry that are interested and able to compete both local and export markets. Location of the research done on the SME industry in Pekalongan batik. The sampling technique is purposive sampling on the owner or manager of the batik industry with the manager or owner minimal criteria already in the batik industry at least 5 years. Analyzed using Structural Equation Modeling (SEM) with AMOS 16.0. The results of the study hypothesis of competition pressure allegedly positive effect on the ability of employers put through the creativity of product innovation, the pressure of competition and product innovation creativity alleged significant effect on the competitive advantage of SMEs batik industry. Market forces and the encouragement of entrepreneurs make entrepreneurs constantly have to innovate products to achieve competitive advantage of SMEs. Results of this study are expected to contribute to the theory of Resource Based view (RBV) which confirms that a company trying to maintain a competitive advantage through product innovation. Competitive pressures will encourage employers to creativity innovation so as to have a quality product and varies according to the wishes of consumers.


2021 ◽  
Vol 2 (4) ◽  
pp. 580-592
Author(s):  
Herminda Herminda ◽  
Abdullah Muksin

This study examines the problems of the success of culinary businesses that have not been done much, especially during this covid 19 pandemic. The purpose of this study is to determine and analyze the effect of business competence, financial governance and competitive advantage on the success of culinary businesses in Jakarta. To achieve the success of the culinary business, a competitive advantage strategy is needed by increasing the competence of business actors and financial governance. The object of this research is culinary business in 10 culinary center locations in DKI Jakarta with a selected population of 1,216 culinary entrepreneurs and a total sample of 257 respondents. The data analysis tool used is Structural Equation Modeling (SEM) with the Lisrel 8.80 . program. The results of this study prove firstly that the magnitude of the contribution of the influence of business competence and financial governance together on the competitive advantage of culinary businesses is 82%, while the remaining 18% is the influence of other variables. While the second is that the magnitude of the contribution of the influence of business competence, financial governance and competitive advantage together on business success is 86%, while the remaining 14% is the magnitude of the influence of other variables. The most dominant variable influencing business success is the competitive advantage variable variabel.


Author(s):  
Darmanto Darmanto

This study aims to provide information about the conceptual controversy regarding Orientation of Innovation and Competitive Advantage as Performance Determinant Components: Entrepreneurial and Entrepreneurial Antecedents Variables. The population of this research is the owner, manager and / or batik business employees in Batik Kauman village, Laweyan. The purpose sampling method was used and determined 100 samples. Motivation analysis used is Structural Equation Modeling (SEM) analysis with Lisrel software.The results of this study states that the orientation of innovation and competitive advantage had a positive and significant effect on performance. Entrepreneurship and Learning positively and significantly influence on innovation orientation and competitive advantage. Keywords : Innovation Orientation, Competitive Advantage, Entrepreneurship, Learning, Performance


2020 ◽  
Vol 2 (4) ◽  
pp. 1106
Author(s):  
Yohani Dwi Putri ◽  
Mei Ie

The purpose of this study was to determine the effect of entrepreneurial orientation on business performance, to determine the effect of the environment on business performance, and to determine the effect of social media on business performance. The population in this study are all SMEs owners in Jakarta. Non-probability sampling method will be used in this study with the sampling technique used is purposive sampling. The determined sample is 50 entrepreneurs who are business owners in the culinary field in the Kelapa Gading area who have been in business for more than one year. Data processing uses Structural Equation Modeling (SEM) analysis with the help of the SmartPLS application. Overall results of this study are, entrepreneurial orientation affects business performance, the environment does not affect business performance, and social media influences business performance. Tujuan penelitian ini adalah untuk mengetahui, pengaruh orientasi kewirausahaan terhadap kinerja usaha, untuk mengetahui pengaruh lingkungan terhadap kinerja usaha, dan untuk mengetahui pengaruh media sosial terhadap kinerja usaha. Populasi dalam penelitian ini adalah seluruh pemilik UMKM di Jakarta. Metode pengambilan sampel dalam penelitian ini adalah non-probability sampling dengan teknik pengambilan sampel, yaitu purposive sampling. Sampel yang diambil sebanyak 50 wirausaha yang menjadi pemilik usaha dibidang kuliner di daerah Kelapa Gading yang menjalankan bisnisnya lebih dari satu tahun. Pengolahan data meenggunakan analisis Structural Equation Modeling (SEM) dengan bantuan aplikasi SmartPLS. Secara keseluruhan hasil dari penelitian ini adalah orientasi kewirausahaan berpengaruh terhadap kinerja usaha, lingkungan tidak berpengaruh terhadap kinerja usaha, dan media sosial berpengaruh terhadap kinerja usaha. 


2019 ◽  
Vol 1 (2) ◽  
pp. 13-21
Author(s):  
Reiga Ritomiea Ariescy

This research aims to analyze the effect of price and product quality on satisfaction and loyalty of Honda motorcycle customers in Jember. The research design is confirmatory research. The research population is all customers of Honda motorcycles in Jember, and then researcher take 114 sample. Researcher take respondents used non-probability sampling techniques with purposive sampling approach. Analysis tool used Structural Equation Modeling (SEM). The results of this research prove that product quality has a significant effect on customer loyalty. Product quality also has a significant effect on customer loyalty. Price does not effect on customer satisfaction, but price has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty.


2018 ◽  
Vol 2 (1) ◽  
pp. 65 ◽  
Author(s):  
Asep Kurniawan ◽  
Yun Yun

Abstract. The purpose of this study is to determine the influence of entrepreneurial competence and business sustainability to competitive advantage. The research method used is a quantitative method. The population in this study is the culinary SMEs in Cimahi City with the number of samples of 50 respondents. The sampling technique used is purposive sampling. Data retrieval technique used is a questionnaire by using Likert instrument measuring scale. Data analysis technique used is Partial Least Square- Structural Equation Modeling. The results showed that there is a positive influence of entrepreneurial competence variables and business continuity to the competitive advantage of business in the field of culinary in the City of Cimahi Keywords: Business Continuity; Competitive Advantages; Entrepreneurship Competencies  Abstrak. Tujuan penelitian ini adalah untuk mengetahui pengaruh kompetensi kewirausahaan dan kelanggengan usaha terhadap keunggulan bersaing. Metode penelitian yang digunakan adalah metode kuantitatif. Populasi dalam penelitian ini adalah pelaku UMKM kuliner di Kota Cimahi dengan jumlah sampel sebanyak 50 orang responden. Teknik sampling yang digunakan adalah sampling purposive. Teknik penarikan data yang digunakan adalah kuesioner dengan menggunakan skala ukur instrumen likert. Teknik analisis data yang digunakan adalah Partial Least Square- Structural Equation Modeling. Hasil penelitian menunjukan bahwa terdapat pengaruh positif variabel kompetensi kewirausahaan dan kelanggengan usaha terhadap keunggulan bersaing usaha di bidang kuliner di Kota Cimahi  Kata Kunci: Kelanggengan Usaha; Keunggulan Bersaing; Kompetensi Kewirausahaan


SIASAT ◽  
2020 ◽  
Vol 5 (3) ◽  
pp. 40-50
Author(s):  
Yusuf Ronny Edward ◽  
Calen

This study aims to determine the effect of organizational culture, training and communication on employee performance at PT Multi Jaya Samudera. This research was conducted at PT Multi Jaya Samudera which lasted for 4 (four) months, starting from November 2019 to February 2020. This study uses a quantitative associative method with structural equation modeling (SEM) analysis tools. The sampling technique used is the census sampling. The respondents of this study were all employees of PT. Multi Jaya Samudera as many as 95 people. The instrument used was a questionnaire to collect data from organizational culture, training, communication and employee performance variables. Descriptive analysis results for organizational culture variables, training, communication and employee performance at PT. Multi Jaya Samudera is in the good category. Based on SEM analysis, organizational culture, training and communication have a positive and significant influence on the performance of the employees of PT. Multi Jaya Samudera. The contribution of organizational culture, training and communication variables explained the employee performance variable by 0.749 or 74.9%. The remaining 0.251 or 25.1% is influenced by other independent variables not examined in this study.


SIASAT ◽  
2020 ◽  
Vol 4 (3) ◽  
pp. 40-50
Author(s):  
Yusuf Ronny Edward ◽  
Calen

This study aims to determine the effect of organizational culture, training and communication on employee performance at PT Multi Jaya Samudera. This research was conducted at PT Multi Jaya Samudera which lasted for 4 (four) months, starting from November 2019 to February 2020. This study uses a quantitative associative method with structural equation modeling (SEM) analysis tools. The sampling technique used is the census sampling. The respondents of this study were all employees of PT. Multi Jaya Samudera as many as 95 people. The instrument used was a questionnaire to collect data from organizational culture, training, communication and employee performance variables. Descriptive analysis results for organizational culture variables, training, communication and employee performance at PT. Multi Jaya Samudera is in the good category. Based on SEM analysis, organizational culture, training and communication have a positive and significant influence on the performance of the employees of PT. Multi Jaya Samudera. The contribution of organizational culture, training and communication variables explained the employee performance variable by 0.749 or 74.9%. The remaining 0.251 or 25.1% is influenced by other independent variables not examined in this study.


2021 ◽  
Vol 10 (2) ◽  
pp. 176
Author(s):  
Riansyah Rainal Purnama ◽  
Siti Jahroh ◽  
Moch. Hadi Santoso ◽  
Ahmad Rifai Ahmad Rifai

This study aims to analyze the performance of collateral appraisers during the Covid-19 pandemic by using the variables of competence, motivation, and work stress as exogenous variables and through satisfaction as a mediating variable. Data for this study was collected through an online questionnaire from an Islamic bank in Indonesia. It involved 96 respondents, determined by the census sampling technique. Structural Equation Modeling with PLS version 3.0 was employed as an analysis tool. The results showed that competence, motivation, and satisfaction positively and significantly affected performance. In contrast, job stress had a negative and significant effect on the satisfaction and performance of collateral appraisers. The managerial implications that can be applied in the company are maintaining and increasing competence and motivation, increasing satisfaction, and quickly resolving sources of work stress.==========================================================================================================ABSTRAK – Faktor-Faktor yang Mempengaruhi Kinerja Penilai Agunan pada Masa Pandemi Covid-19: Kajian pada Bank Syariah di Indonesia. Penelitian ini bertujuan untuk menganalisis kinerja penilai agunan selama masa pandemi Covid 19 dengan menggunakan variabel kompetensi, motivasi dan stres kerja sebagai variabel eksogen dan variabel kepuasan sebagai variabel mediasi. Data penelitian diperoleh dari penyebaran kuesioner pada sebuah bank syariah di Indonesia. Responden penelitian ini berjumlah 96 orang yang didapat berdasarkan teknik census sampling. Analisis dilakukan dengan Structural Equation Modeling dengan PLS versi 3.0. Hasil penelitian menunjukkan bahwa kompetensi, motivasi dan kepuasan berpengaruh positif dan signifikan terhadap kinerja, sedangkan stres kerja berpengaruh negatif dan signifikan terhadap kepuasan dan kinerja agunan penilai. Implikasi manajerial yang dapat diterapkan di perusahaan adalah mempertahankan dan meningkatkan kompetensi dan motivasi, meningkatkan kepuasan, dan cepat menyelesaikan sumber stres kerja.


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