scholarly journals Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

2016 ◽  
Vol 2016 ◽  
pp. 1-19 ◽  
Author(s):  
Xu Chen ◽  
Jie Sheng ◽  
Xiaojun Wang ◽  
Jiangshan Deng

To assist filtering and sorting massive review messages, this paper attempts to examine the determinants of review attraction and helpfulness. Our analysis divides consumers’ reading process into “notice stage” and “comprehend stage” and considers the impact of “explicit information” and “implicit information” of review attraction and review helpfulness. 633 online product reviews were collected from Amazon China. A mixed-method approach is employed to test the conceptual model proposed for examining the influencing factors of review attraction and helpfulness. The empirical results show that reviews with negative extremity, more words, and higher reviewer rank easily gain more attraction and reviews with negative extremity, higher reviewer rank, mixed subjective property, and mixed sentiment seem to be more helpful. The research findings provide some important insights, which will help online businesses to encourage consumers to write good quality reviews and take more active actions to maximise the value of online reviews.

2015 ◽  
Vol 7 (2) ◽  
pp. 19-31 ◽  
Author(s):  
Janice Lay Hui Nga

This paper investigates the issue of the global financial crisis and its impacts on philanthropy and civil society organisations (CSOs) in Malaysia. CSOs are popularly known as non-governmental organisations (NGOs) in Malaysia. Financial crisis has caused NGOs in many countries to receive less funding. This situation may threaten and discourage voluntary works. Undoubtedly, these beneficial contributions from the NGOs are needful services to the society. This paper examines the impact of financial crisis through the lens of NGOs and philanthropy activities in Malaysia. It utilises primary and secondary data, employs a mixed method approach, and uses quantitative and qualitative data. While there are many influencing factors in this development, this paper presents several significant aspects in the Malaysian context, including the style and nature of giving, culture, religion, and political pressure. This study attempts to seek potential solutions, pathways and possible approaches beneficial to NGOs and philanthropy activities for their sustainability in facing the financial crisis and its consequences. Experiences and lessons learnt in Malaysia may well be useful and applicable to some extent in other countries.


2021 ◽  
Vol 29 (6) ◽  
pp. 0-0

Online review is a crucial display content of many online shopping platforms and an essential source of product information for consumers. Low-quality reviews often cause inconvenience to the platform and review readers. This article aims to help Steam, one of the largest digital distribution platforms, predict the review helpfulness and funniness. Via Python, 480,000 game reviews related data for 20 games were captured for analysis. This article analyzed the impact of three categories of influencing factors on the usefulness and funniness of game reviews, which are characteristics of review, reviewer and game. Additionally, by using the Random Forest-based classifier, the usefulness of reviews could be accurately predicted, while for funniness, Gradient Boosting Decision Tree was the better choice. This article applied research on the usefulness of reviews to game products and proposed research on the funniness of reviews.


2021 ◽  
Author(s):  
Miranda Feasey

This Major Research Paper investigates Street Voices Magazine as an instrument and communications tool to engage and empower street youth in Toronto. The following questions guided my study: What are the ways in which Street Voices Magazine gives voice to the marginalized and silenced? Why is Street Voices Magazine an appropriate medium for connecting with street youth? A mixed-method approach was used to analyze the texts and images in three issues of the magazine to determine the effectiveness of the print medium, what these texts and images suggest about the motivations of the contributors, and whether the magazine meets its objective of serving street youth. The study suggests that the transformative potential of the arts, the role of the magazine in fostering in the contributors the identity of an artist, and the lack of other spaces for expression are significant themes that underpin Street Voices Magazine’s appeal and effectiveness. The study also leads to suggestions for further research, which could improve an understanding of this diverse demographic and confirm the impact of Street Voices Magazine.


2020 ◽  
Vol 12 (2) ◽  
pp. 45-58
Author(s):  
Habtamu Wondimu

This study aimed to examine the impact of poor solid waste management on student’s health care at Gondar University of “Tewodros” campus. The study used a mixed-method approach. To recruit sample respondents', both probability and non-probability sampling methods have been employed. In the meantime, the study revealed the sources of solid waste, it is understood that the poorly collected and managed solid wastes of the study area due to the lack of necessary materials and facilities of waste collection, lack of laborers engaged in street sweeping and daily removal of solid waste is now becoming the major causes of environmental problems such as surface and groundwater pollution problems. Besides, the student’s health office personnel in the interview approached the general health status of the students on the campus during this year. Accordingly, dysentery, common cold, and typhoid are the most frequently appear disease on the Tewodros campus. Therefore, there should be a “students committee “at the campus level to control illegal dumping and to develop practice and habits of poor waste handling and disposal in the community, and there must be apparent regulation and policy frameworks that prohibit poor waste management.


Author(s):  
Zhanfei Lei ◽  
Dezhi Yin ◽  
Han Zhang

When reviewers write online reviews, they differ in the focus of their attention: some focus on their own experiences, whereas some direct their attention to others—prospective consumers who may read the reviews in the future. This paper explores how, why, and when reviewers’ attentional focus can influence the helpfulness evaluation of reviews beyond the impact of substantive review content. Drawing on the attentional focus and persuasion literatures, we develop a theoretical model proposing that reviewers’ attentional focus may influence consumers’ perception of review helpfulness through opposing processes, and that its overall effect is contingent on the review’s two-sidedness. Results of one archival analysis and five controlled experiments provide consistent support for our hypotheses. This work challenges the predominant view of the positive impact of other-focus (vs. self-focus), explores the interpersonal impact of a reviewer’s attentional focus on prospective consumers who are total strangers, and reveals an important, context-specific boundary condition.


2019 ◽  
Vol 31 (5) ◽  
pp. 1486-1515 ◽  
Author(s):  
Yongrui Duan ◽  
Chen Chen ◽  
Jiazhen Huo

Purpose To encourage buyers to contribute product reviews, some online sellers offer monetary rewards. The purpose of this paper is to investigate the impact of monetary rewards on buyers’ purchase decisions and review contributions, as well as the impact on the seller’s price decisions and profit. Design/methodology/approach The authors consider an online seller in a two-stage setting. Prior to Stage 1, the profit-maximizing seller sets the price and decides whether to offer a monetary reward secretly to motivate online reviews. Then, a continuum of buyers arrives and makes purchase decisions at the beginning of each stage. First-stage buyers may contribute reviews if they are satisfied, which will affect demand in the second stage. Using this analytical framework, the authors analyze the impact of monetary rewards. Findings If the monetary reward is small, it decreases the seller’s profit and fails to generate more reviews. It also increases price, leading to a decline in total demand. Thus, when the reward is lower than a certain threshold, all buyers are worse off. Only when the reward exceeds the threshold are buyers who contribute reviews better off. Profit and total demand both increase in review quality, while the price may either increase or decrease in it. Originality/value To the best of the authors’ knowledge, this paper is the first to analyze theoretically the impact of monetary rewards on buyers’ purchase decisions, review contributions and on online sellers’ decisions.


2020 ◽  
Vol 30 (4) ◽  
pp. 805-820
Author(s):  
Ina Garnefeld ◽  
Sabrina Helm ◽  
Ann-Kathrin Grötschel

AbstractAcknowledging the impact on their sales, companies strive to increase the number of positive online reviews of their products. A recently popular practice for stimulating online reviews is offering monetary rewards to customers in return for writing an online review. However, it is unclear whether such practices succeed in fulfilling two main objectives, namely, increasing the number and the valence of online reviews. With one pilot and two experimental studies, this research shows that offering incentives indeed increases the likelihood of review writing. However, the effect on review valence is mixed, due to contradictory psychological effects: Incentive recipients intend to reciprocate by writing favorable reviews but also perceive a need to resist marketers’ influence, which negatively affects their review valence. Finally, recipients who are less satisfied with the product are particularly prone to psychological costs and decrease the positivity of their online reviews. Consequently, incentives should be applied carefully.


2019 ◽  
Vol 37 (2 Jul-Oct) ◽  
pp. 183-204
Author(s):  
Blanca Inés Espinel ◽  
María Luisa Sevillano García ◽  
Iván Javier Monterrosa Castro ◽  
Carolina Pascual Moscoso

El artículo se propone abordar las nuevas formas de aprendizaje ubicuo con las tabletas en el ámbito universitario actual. Vincular las tabletas a la universidad con la comunidad educativa, es una de las exigencias metodológicas activas que el alumnado requiere para explorar algunos de los cambios que los nuevos contextos en la formación del estudiante universitario, así como la forma en que éstas impactan en el pensamiento y el aprendizaje, encaminadas a partir de la respuesta que brinda a las demandas y necesidades que se presentan en el ámbito académico. A través del diseño de investigación descriptivo, con un enfoque mixto, se analiza una muestra de 213 estudiantes de dos universidades, integrando las técnicas cualitativas (directivos) y cuantitativas. Para la validación de la encuesta, se utilizó la técnica de expertos, seleccionados mediante el procedimiento de «Coeficiente K». El análisis del cuestionario se hizo a través de la prueba de Cronbach, siendo significativa con 0,897 de grado de fiabilidad. Los resultados señalaron que existe un desconocimiento sobre su función pedagógica, poca valoración y preparación para emplearla en el aprendizaje y para cambiar las prácticas formativas tradicionales. Además, una oportunidad de aprovechar estos dispositivos es poder articular conocimientos académicos, científicos y tecnológicos, con las diferentes realidades que germinan en el contexto universitario. Se concluye que el uso de las tabletas es un campo de investigación y práctica educativa en auge por las tecnologías, por lo que se hace necesario conocer su potencial en la apropiación del conocimiento en la educación y el aprendizaje significativo. This article aims to address the new forms of ubiquitous learning with tablets in current university environments. Bringing tablets into the university educational community is one of the methodological demands that students require in order to explore some of the changes in the new contexts which define university students’ education. Besides, it is also necessary to shed light on the impact of tablets on the thinking and learning processes which academic contexts aim to activate in students. Through a descriptive research design, with a mixed-method approach, a sample of 210 students from two universities is analyzed, integrating qualitative (managing staff) and quantitative techniques. To validate the survey, the technique of experts’ opinions was applied—the experts were selected through the "Coefficient K" procedure. The analysis of the questionnaire was done through a Cronbach test and the degree of reliability obtained was significant (0,897). The results reveal a certain resistance to change traditional teacher training practices, a poor perception of the educational potential of tablets and a lack of knowledge about their pedagogical role. A clear possibility to take advantage of these devices consists of articulating academic, scientific and technological knowledge based on the different realities which emerge from university contexts. The present article concludes by stating that the use of tablets is a research strand which is booming due to new technologies and, therefore, it seems necessary to raise awareness of its great potential when it comes to the articulation of knowledge and the implementation of meaningful learning.


Author(s):  
Laura Boulton ◽  
Rebecca Phythian ◽  
Stuart Kirby ◽  
Ian Dawson

Abstract A growing body of international evidence reflects the increasing recognition of evidence-based policing (EBP) and the co-production of research, yet the extent of which such research is being implemented remains unclear. This study seeks to explore the efficacy of EBP in relation to practical implementation issues and assess the impact research is having on practice, both within and external to a specific Constabulary. Twenty-nine research studies, conducted in association with the Constabulary, were examined using a mixed-method approach. Of the total projects, 52% of projects were found to have generated a change to practice or policy. The key features of research that were associated with impact included: (i) mixed-method data collection, (ii) transferability, and (iii) increased dissemination that engaged practitioner and academic audiences. Practically, these findings suggest that EBP research projects can be designed and disseminated in a way that increases the likelihood of implementing the findings to change practice.


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