scholarly journals Association Analysis of Private Information in Distributed Social Networks Based on Big Data

2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Dongning Jia ◽  
Bo Yin ◽  
Xianqing Huang
Keyword(s):  
Social Networks ◽  
Private Information ◽  
Privacy Protection ◽  
Differential Privacy ◽  
Stable State ◽  
Network Evolution ◽  
Cost Ratio ◽  
Game Model ◽  
Data Set ◽  
The Impact

As people’s awareness of the issue of privacy leakage continues to increase, and the demand for privacy protection continues to increase, there is an urgent need for some effective methods or means to achieve the purpose of protecting privacy. So far, there have been many achievements in the research of location-based privacy services, and it can effectively protect the location privacy of users. However, there are few research results that require privacy protection, and the privacy protection system needs to be improved. Aiming at the shortcomings of traditional differential privacy protection, this paper designs a differential privacy protection mechanism based on interactive social networks. Under this mechanism, we have proved that it meets the protection conditions of differential privacy and prevents the leakage of private information with the greatest possibility. In this paper, we establish a network evolution game model, in which users only play games with connected users. Then, based on the game model, a dynamic equation is derived to express the trend of the proportion of users adopting privacy protection settings in the network over time, and the impact of the benefit-cost ratio on the evolutionarily stable state is analyzed. A real data set is used to verify the feasibility of the model. Experimental results show that the model can effectively describe the dynamic evolution of social network users’ privacy protection behaviors. This model can help social platforms design effective security services and incentive mechanisms, encourage users to adopt privacy protection settings, and promote the deployment of privacy protection mechanisms in the network.

scholarly journals Intelligent Prediction of Private Information Diffusion in Social Networks

Electronics ◽  
2020 ◽  
Vol 9 (5) ◽  
pp. 719 ◽  
Author(s):  
Yangyang Li ◽  
Hao Jin ◽  
Xiangyi Yu ◽  
Haiyong Xie ◽  
Yabin Xu ◽  
...  
Keyword(s):  
Social Networks ◽  
Private Information ◽  
Information Diffusion ◽  
Social Impact ◽  
Information Leakage ◽  
Prediction Method ◽  
Data Set ◽  
Sina Weibo ◽  
Critical Paths ◽  
The Impact

In the information age, leaked private information may cause significant physical and mental harm to the relevant parties, leading to a negative social impact. In order to effectively evaluate the impact of such information leakage in today’s social networks, it is necessary to accurately predict the scope and depth of private information diffusion. By doing so, it would be feasible to prevent and control the improper spread and diffusion of private information. In this paper, we propose an intelligent prediction method for private information diffusion in social networks based on comprehensive data analysis. We choose Sina Weibo, one of the most prominent social networks in China, to study. Firstly, a prediction model of message forwarding behavior is established by analyzing the characteristic factors that influence the forwarding behavior of the micro-blog users. Then the influence of users is calculated based on the interaction time and topological structure of users relationship, and the diffusion critical paths are identified. Finally, through the user forwarding probability transmission, we determine the micro-blog diffusion cut-off conditions. The simulation results on Sina Weibo data set show that the prediction accuracy is 86.9%, which indicates that our method is efficient to predict the message diffusion in real-world social networks.

scholarly journals Research on Privacy Protection Technology of Mobile Social Network Based on Data Mining under Big Data

2022 ◽  
Vol 2022 ◽  
pp. 1-9
Author(s):  
Jiawen Du ◽  
Yong Pi
Keyword(s):  
Data Mining ◽  
Social Networks ◽  
Big Data ◽  
Private Information ◽  
Privacy Protection ◽  
Differential Privacy ◽  
Study Data ◽  
Data Publishing ◽  
Data Mining Algorithm ◽  
Data Mining Algorithms

With the advent of the era of big data, people’s lives have undergone earth-shaking changes, not only getting rid of the cumbersome traditional data collection but also collecting and sorting information directly from people’s footprints on social networks. This paper explores and analyzes the privacy issues in current social networks and puts forward the protection strategies of users’ privacy data based on data mining algorithms so as to truly ensure that users’ privacy in social networks will not be illegally infringed in the era of big data. The data mining algorithm proposed in this paper can protect the user’s identity from being identified and the user’s private information from being leaked. Using differential privacy protection methods in social networks can effectively protect users’ privacy information in data publishing and data mining. Therefore, it is of great significance to study data publishing, data mining methods based on differential privacy protection, and their application in social networks.

Privacy Information Leakage Prevention in Cognitive Social Mining Applications

2019 ◽  
pp. 188-212
Author(s):  
Suriya Murugan ◽  
Anandakumar H.
Keyword(s):  
Social Networks ◽  
Social Relations ◽  
Private Information ◽  
Online Social Networks ◽  
Information Leakage ◽  
User Profile ◽  
User Privacy ◽  
Sensitive Data ◽  
Data Set ◽  
Secure Information

Online social networks, such as Facebook are increasingly used by many users and these networks allow people to publish and share their data to their friends. The problem is user privacy information can be inferred via social relations. This chapter makes a study and performs research on managing those confidential information leakages which is a challenging issue in social networks. It is possible to use learning methods on user released data to predict private information. Since the main goal is to distribute social network data while preventing sensitive data disclosure, it can be achieved through sanitization techniques. Then the effectiveness of those techniques is explored, and the methods of collective inference are used to discover sensitive attributes of the user profile data set. Hence, sanitization methods can be used efficiently to decrease the accuracy of both local and relational classifiers and allow secure information sharing by maintaining user privacy.

scholarly journals Research on improved privacy publishing algorithm based on set cover

2019 ◽  
Vol 16 (3) ◽  
pp. 705-731
Author(s):  
Haoze Lv ◽  
Zhaobin Liu ◽  
Zhonglian Hu ◽  
Lihai Nie ◽  
Weijiang Liu ◽  
...  
Keyword(s):  
Privacy Protection ◽  
Data Privacy ◽  
Differential Privacy ◽  
Main Idea ◽  
Data Availability ◽  
Set Cover ◽  
Data Sets ◽  
Data Set ◽  
Query Cover ◽  
Privacy Model

With the invention of big data era, data releasing is becoming a hot topic in database community. Meanwhile, data privacy also raises the attention of users. As far as the privacy protection models that have been proposed, the differential privacy model is widely utilized because of its many advantages over other models. However, for the private releasing of multi-dimensional data sets, the existing algorithms are publishing data usually with low availability. The reason is that the noise in the released data is rapidly grown as the increasing of the dimensions. In view of this issue, we propose algorithms based on regular and irregular marginal tables of frequent item sets to protect privacy and promote availability. The main idea is to reduce the dimension of the data set, and to achieve differential privacy protection with Laplace noise. First, we propose a marginal table cover algorithm based on frequent items by considering the effectiveness of query cover combination, and then obtain a regular marginal table cover set with smaller size but higher data availability. Then, a differential privacy model with irregular marginal table is proposed in the application scenario with low data availability and high cover rate. Next, we obtain the approximate optimal marginal table cover algorithm by our analysis to get the query cover set which satisfies the multi-level query policy constraint. Thus, the balance between privacy protection and data availability is achieved. Finally, extensive experiments have been done on synthetic and real databases, demonstrating that the proposed method preforms better than state-of-the-art methods in most cases.

Privacy Information Leakage Prevention in Cognitive Social Mining Applications

2021 ◽  
pp. 2110-2134
Author(s):  
Suriya Murugan ◽  
Anandakumar H.
Keyword(s):  
Social Networks ◽  
Social Relations ◽  
Private Information ◽  
Online Social Networks ◽  
Information Leakage ◽  
User Profile ◽  
User Privacy ◽  
Sensitive Data ◽  
Data Set ◽  
Secure Information

Online social networks, such as Facebook are increasingly used by many users and these networks allow people to publish and share their data to their friends. The problem is user privacy information can be inferred via social relations. This chapter makes a study and performs research on managing those confidential information leakages which is a challenging issue in social networks. It is possible to use learning methods on user released data to predict private information. Since the main goal is to distribute social network data while preventing sensitive data disclosure, it can be achieved through sanitization techniques. Then the effectiveness of those techniques is explored, and the methods of collective inference are used to discover sensitive attributes of the user profile data set. Hence, sanitization methods can be used efficiently to decrease the accuracy of both local and relational classifiers and allow secure information sharing by maintaining user privacy.

The impact of organizational social networks on salespeople’s negative headquarters stereotypes

2020 ◽  
Vol 35 (12) ◽  
pp. 1901-1913
Author(s):  
Babak Hayati ◽  
Sandeep Puri
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Sales Performance ◽  
Sales Managers ◽  
Cross Sectional ◽  
Data Set ◽  
Content Type ◽  
Network Patterns ◽  
The Impact ◽  
Sales Forces

Purpose Extant sales management literature shows that holding negative headquarters stereotypes (NHS) by salespeople is harmful to their sales performance. However, there is a lack of research on how managers can leverage organizational structures to minimize NHS in sales forces. This study aims to know how social network patterns influence the flow of NHS among salespeople and sales managers in a large B2B sales organization. Design/methodology/approach The authors hypothesize and test whether patterns of social networks among salespeople and sales managers determine the stereotypical attitudes of salespeople toward corporate directors and, eventually, impact their sales performance. The authors analyzed a multi-level data set from the B2B sales forces of a large US-based media company. Findings The authors found that organizational social network properties including the sales manager’s team centrality, sales team’s network density and sales team’s external connectivity moderate the flow of NHS from sales managers and peer salespeople to a focal salesperson. Research limitations/implications First, the data was cross-sectional and did not allow the authors to examine the dynamics of social network patterns and their impact on NHS. Second, The authors only focused on advice-seeking social networks and did not examine other types of social networks such as friendship and trust networks. Third, the context was limited to one company in the media industry. Practical implications The authors provide recommendations to sales managers on how to leverage and influence social networks to minimize the development and flow of NHS in sales forces. Originality/value The findings advance existing knowledge on how NHS gets shared and transferred in sales organizations. Moreover, this study provides crucial managerial insights with regard to controlling and managing NHS in sales forces.

Evaluating the Impact of Cybertheft Through Social Engineering and Network Intrusions

2021 ◽  
pp. 44-53
Author(s):  
Nabie Y. Conteh ◽  
Anjelica B. Jackson
Keyword(s):  
Social Networks ◽  
Private Information ◽  
Social Engineering ◽  
Research Literature ◽  
New Wave ◽  
Network Intrusion ◽  
Private Data ◽  
Network Intrusions ◽  
Access To Data ◽  
The Impact

This chapter takes an in-depth look into the research literature to analyze and evaluate the role that social engineering plays in network intrusion and cybertheft. It will also discuss preventive measures and solutions to the threats and vulnerabilities that present themselves in the process of social engineering attacks. Social engineering is a means of stealing private data through tactics that make the victim feel comfortable to give their data. This kind of attack can cost individuals and organizations millions of dollars and block their access to data. The articles present multiple statistics that prove that the risk of social engineering attacks on individuals or organizations has increased tremendously. This new wave of communication has given hackers many opportunities to threaten security by tracking your email, phone, social networks, etc. Information detailing how users can be more aware of ways to protect their private information from attackers will also be presented.

scholarly journals A trajectory data publishing algorithm satisfying local suppression

2021 ◽  
Vol 17 (2) ◽  
pp. 155014772199340
Author(s):  
Xiaohui Li ◽  
Yuliang Bai ◽  
Yajun Wang ◽  
Bo Li
Keyword(s):  
Privacy Protection ◽  
Loss Rate ◽  
Differential Privacy ◽  
Classification Tree ◽  
Data Availability ◽  
Trajectory Data ◽  
User Privacy ◽  
Data Set ◽  
Privacy Leakage ◽  
Protection Method

Suppressing the trajectory data to be released can effectively reduce the risk of user privacy leakage. However, the global suppression of the data set to meet the traditional privacy model method reduces the availability of trajectory data. Therefore, we propose a trajectory data differential privacy protection algorithm based on local suppression Trajectory privacy protection based on local suppression (TPLS) to provide the user with the ability and flexibility of protecting data through local suppression. The main contributions of this article include as follows: (1) introducing privacy protection method in trajectory data release, (2) performing effective local suppression judgment on the points in the minimum violation sequence of the trajectory data set, and (3) proposing a differential privacy protection algorithm based on local suppression. In the algorithm, we achieve the purpose Maximal frequent sequence (MFS) sequence loss rate in the trajectory data set by effective local inhibition judgment and updating the minimum violation sequence set, and then establish a classification tree and add noise to the leaf nodes to improve the security of the data to be published. Simulation results show that the proposed algorithm is effective, which can reduce the data loss rate and improve data availability while reducing the risk of user privacy leakage.

scholarly journals A novel destination prediction attack and corresponding location privacy protection method in geo-social networks

2017 ◽  
Vol 13 (1) ◽  
pp. 155014771668542 ◽  
Author(s):  
Di Xue ◽  
Li-Fa Wu ◽  
Hua-Bo Li ◽  
Zheng Hong ◽  
Zhen-Ji Zhou
Keyword(s):  
Social Networks ◽  
Privacy Protection ◽  
Location Privacy ◽  
Background Information ◽  
Data Set ◽  
Attack Model ◽  
Protection Method ◽  
Inference Attacks ◽  
Location Privacy Protection ◽  
Prediction Approach

Location publication in check-in services of geo-social networks raises serious privacy concerns due to rich sources of background information. This article proposes a novel destination prediction approach Destination Prediction specially for the check-in service of geo-social networks, which not only addresses the “data sparsity problem” faced by common destination prediction approaches, but also takes advantages of the commonly available background information from geo-social networks and other public resources, such as social structure, road network, and speed limits. Further considering the Destination Prediction–based attack model, we present a location privacy protection method Check-in Deletion and framework Destination Prediction + Check-in Deletion to help check-in users detect potential location privacy leakage and retain confidential locational information against destination inference attacks without sacrificing the real-time check-in precision and user experience. A new data preprocessing method is designed to construct a reasonable complete check-in subset from the worldwide check-in data set of a real-world geo-social network without loss of generality and validity of the evaluation. Experimental results show the great prediction ability of Destination Prediction approach, the effective protection capability of Check-in Deletion method against destination inference attacks, and high running efficiency of the Destination Prediction + Check-in Deletion framework.

scholarly journals Location recommendation privacy protection method based on location sensitivity division

2019 ◽  
Vol 2019 (1) ◽  
Author(s):  
Chunyong Yin ◽  
Xiaokang Ju ◽  
Zhichao Yin ◽  
Jin Wang
Keyword(s):  
Service Quality ◽  
Privacy Protection ◽  
Location Privacy ◽  
Differential Privacy ◽  
Experimental Results ◽  
Location Information ◽  
Location Recommendation ◽  
Protection Method ◽  
Privacy Budget ◽  
The Impact

AbstractLocation-based recommendation services can provide users with convenient services, but this requires monitoring and collecting a large amount of location information. In order to prevent location information from being leaked after monitoring and collection, location privacy must be effectively protected. Therefore, this paper proposes a privacy protection method based on location sensitivity for location recommendation. This method uses location trajectories and check-in frequencies to set a threshold so as to classify location sensitivity levels. The corresponding privacy budget is then assigned based on the sensitivity to add Laplace noise that satisfies the differential privacy. Experimental results show that this method can effectively protect the user’s location privacy and reduce the impact of differential privacy noise on service quality.

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