scholarly journals Intelligent Prediction of Private Information Diffusion in Social Networks

Electronics ◽  
2020 ◽  
Vol 9 (5) ◽  
pp. 719 ◽  
Author(s):  
Yangyang Li ◽  
Hao Jin ◽  
Xiangyi Yu ◽  
Haiyong Xie ◽  
Yabin Xu ◽  
...  
Keyword(s):  
Social Networks ◽  
Private Information ◽  
Information Diffusion ◽  
Social Impact ◽  
Information Leakage ◽  
Prediction Method ◽  
Data Set ◽  
Sina Weibo ◽  
Critical Paths ◽  
The Impact

In the information age, leaked private information may cause significant physical and mental harm to the relevant parties, leading to a negative social impact. In order to effectively evaluate the impact of such information leakage in today’s social networks, it is necessary to accurately predict the scope and depth of private information diffusion. By doing so, it would be feasible to prevent and control the improper spread and diffusion of private information. In this paper, we propose an intelligent prediction method for private information diffusion in social networks based on comprehensive data analysis. We choose Sina Weibo, one of the most prominent social networks in China, to study. Firstly, a prediction model of message forwarding behavior is established by analyzing the characteristic factors that influence the forwarding behavior of the micro-blog users. Then the influence of users is calculated based on the interaction time and topological structure of users relationship, and the diffusion critical paths are identified. Finally, through the user forwarding probability transmission, we determine the micro-blog diffusion cut-off conditions. The simulation results on Sina Weibo data set show that the prediction accuracy is 86.9%, which indicates that our method is efficient to predict the message diffusion in real-world social networks.

Privacy Information Leakage Prevention in Cognitive Social Mining Applications

2019 ◽  
pp. 188-212
Author(s):  
Suriya Murugan ◽  
Anandakumar H.
Keyword(s):  
Social Networks ◽  
Social Relations ◽  
Private Information ◽  
Online Social Networks ◽  
Information Leakage ◽  
User Profile ◽  
User Privacy ◽  
Sensitive Data ◽  
Data Set ◽  
Secure Information

Online social networks, such as Facebook are increasingly used by many users and these networks allow people to publish and share their data to their friends. The problem is user privacy information can be inferred via social relations. This chapter makes a study and performs research on managing those confidential information leakages which is a challenging issue in social networks. It is possible to use learning methods on user released data to predict private information. Since the main goal is to distribute social network data while preventing sensitive data disclosure, it can be achieved through sanitization techniques. Then the effectiveness of those techniques is explored, and the methods of collective inference are used to discover sensitive attributes of the user profile data set. Hence, sanitization methods can be used efficiently to decrease the accuracy of both local and relational classifiers and allow secure information sharing by maintaining user privacy.

Privacy Information Leakage Prevention in Cognitive Social Mining Applications

2021 ◽  
pp. 2110-2134
Author(s):  
Suriya Murugan ◽  
Anandakumar H.
Keyword(s):  
Social Networks ◽  
Social Relations ◽  
Private Information ◽  
Online Social Networks ◽  
Information Leakage ◽  
User Profile ◽  
User Privacy ◽  
Sensitive Data ◽  
Data Set ◽  
Secure Information

Online social networks, such as Facebook are increasingly used by many users and these networks allow people to publish and share their data to their friends. The problem is user privacy information can be inferred via social relations. This chapter makes a study and performs research on managing those confidential information leakages which is a challenging issue in social networks. It is possible to use learning methods on user released data to predict private information. Since the main goal is to distribute social network data while preventing sensitive data disclosure, it can be achieved through sanitization techniques. Then the effectiveness of those techniques is explored, and the methods of collective inference are used to discover sensitive attributes of the user profile data set. Hence, sanitization methods can be used efficiently to decrease the accuracy of both local and relational classifiers and allow secure information sharing by maintaining user privacy.

scholarly journals Association Analysis of Private Information in Distributed Social Networks Based on Big Data

2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Dongning Jia ◽  
Bo Yin ◽  
Xianqing Huang
Keyword(s):  
Social Networks ◽  
Private Information ◽  
Privacy Protection ◽  
Differential Privacy ◽  
Stable State ◽  
Network Evolution ◽  
Cost Ratio ◽  
Game Model ◽  
Data Set ◽  
The Impact

As people’s awareness of the issue of privacy leakage continues to increase, and the demand for privacy protection continues to increase, there is an urgent need for some effective methods or means to achieve the purpose of protecting privacy. So far, there have been many achievements in the research of location-based privacy services, and it can effectively protect the location privacy of users. However, there are few research results that require privacy protection, and the privacy protection system needs to be improved. Aiming at the shortcomings of traditional differential privacy protection, this paper designs a differential privacy protection mechanism based on interactive social networks. Under this mechanism, we have proved that it meets the protection conditions of differential privacy and prevents the leakage of private information with the greatest possibility. In this paper, we establish a network evolution game model, in which users only play games with connected users. Then, based on the game model, a dynamic equation is derived to express the trend of the proportion of users adopting privacy protection settings in the network over time, and the impact of the benefit-cost ratio on the evolutionarily stable state is analyzed. A real data set is used to verify the feasibility of the model. Experimental results show that the model can effectively describe the dynamic evolution of social network users’ privacy protection behaviors. This model can help social platforms design effective security services and incentive mechanisms, encourage users to adopt privacy protection settings, and promote the deployment of privacy protection mechanisms in the network.

Computational modeling of Weibo user influence based on information interactive network

2016 ◽  
Vol 40 (7) ◽  
pp. 867-881 ◽  
Author(s):  
Dingguo Yu ◽  
Nan Chen ◽  
Xu Ran
Keyword(s):  
Social Networks ◽  
Computational Model ◽  
Large Scale ◽  
Mobile Internet ◽  
Activity Level ◽  
Message Content ◽  
Data Set ◽  
Sina Weibo ◽  
Content Type ◽  
User Influence

Purpose With the development and application of mobile internet access, social media represented by Weibo, WeChat, etc. has become the main channel for information release and sharing. High-impact users in social networks are key factors stimulating the large-scale propagation of information within social networks. User influence is usually related to the user’s attention rate, activity level, and message content. The paper aims to discuss these issues. Design/methodology/approach In this paper, the authors focused on Sina Weibo users, centered on users’ behavior and interactive information, and formulated a weighted interactive information network model, then present a novel computational model for Weibo user influence, which combined multiple indexes such as the user’s attention rate, activity level, and message content influence, etc., the model incorporated the time dimension, through the calculation of users’ attribute influence and interactive influence, to comprehensively measure the user influence of Sina Weibo users. Findings Compared with other models, the model reflected the dynamics and timeliness of the user influence in a more accurate way. Extensive experiments are conducted on the real-world data set, and the results validate the performance of the approach, and demonstrate the effectiveness of the dynamics and timeliness. Due to the similarity in platform architecture and user behavior between Sina Weibo and Twitter, the calculation model is also applicable to Twitter. Originality/value This paper presents a novel computational model for Weibo user influence, which combined multiple indexes such as the user’s attention rate, activity level, and message content influence, etc.

scholarly journals Retweet Prediction Based on User Behavior

2021 ◽  
Author(s):  
Syeda Nadia Firdaus
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Network ◽  
Prediction Model ◽  
Matrix Factorization ◽  
Information Diffusion ◽  
User Behavior ◽  
Past Research ◽  
The Difference ◽  
The Impact

Social network is a hot topic of interest for researchers in the field of computer science in recent years. These social networks such as Facebook, Twitter, Instagram play an important role in information diffusion. Social network data are created by its users. Users’ online activities and behavior have been studied in various past research efforts in order to get a better understanding on how information is diffused on social networks. In this study, we focus on Twitter and we explore the impact of user behavior on their retweet activity. To represent a user’s behavior for predicting their retweet decision, we introduce 10-dimentional emotion and 35-dimensional personality related features. We consider the difference of a user being an author and a retweeter in terms of their behaviors, and propose a machine learning based retweet prediction model considering this difference. We also propose two approaches for matrix factorization retweet prediction model which learns the latent relation between users and tweets to predict the user’s retweet decision. In the experiment, we have tested our proposed models. We find that models based on user behavior related features provide good improvement (3% - 6% in terms of F1- score) over baseline models. By only considering user’s behavior as a retweeter, the data processing time is reduced while the prediction accuracy is comparable to the case when both retweeting and posting behaviors are considered. In the proposed matrix factorization models, we include tweet features into the basic factorization model through newly defined regularization terms and improve the performance by 3% - 4% in terms of F1-score. Finally, we compare the performance of machine learning and matrix factorization models for retweet prediction and find that none of the models is superior to the other in all occasions. Therefore, different models should be used depending on how prediction results will be used. Machine learning model is preferable when a model’s performance quality is important such as for tweet re-ranking and tweet recommendation. Matrix factorization is a preferred option when model’s positive retweet prediction capability is more important such as for marketing campaign and finding potential retweeters.

scholarly journals Retweet Prediction Based on User Behavior

2021 ◽  
Author(s):  
Syeda Nadia Firdaus
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Network ◽  
Prediction Model ◽  
Matrix Factorization ◽  
Information Diffusion ◽  
User Behavior ◽  
Past Research ◽  
The Difference ◽  
The Impact

Social network is a hot topic of interest for researchers in the field of computer science in recent years. These social networks such as Facebook, Twitter, Instagram play an important role in information diffusion. Social network data are created by its users. Users’ online activities and behavior have been studied in various past research efforts in order to get a better understanding on how information is diffused on social networks. In this study, we focus on Twitter and we explore the impact of user behavior on their retweet activity. To represent a user’s behavior for predicting their retweet decision, we introduce 10-dimentional emotion and 35-dimensional personality related features. We consider the difference of a user being an author and a retweeter in terms of their behaviors, and propose a machine learning based retweet prediction model considering this difference. We also propose two approaches for matrix factorization retweet prediction model which learns the latent relation between users and tweets to predict the user’s retweet decision. In the experiment, we have tested our proposed models. We find that models based on user behavior related features provide good improvement (3% - 6% in terms of F1- score) over baseline models. By only considering user’s behavior as a retweeter, the data processing time is reduced while the prediction accuracy is comparable to the case when both retweeting and posting behaviors are considered. In the proposed matrix factorization models, we include tweet features into the basic factorization model through newly defined regularization terms and improve the performance by 3% - 4% in terms of F1-score. Finally, we compare the performance of machine learning and matrix factorization models for retweet prediction and find that none of the models is superior to the other in all occasions. Therefore, different models should be used depending on how prediction results will be used. Machine learning model is preferable when a model’s performance quality is important such as for tweet re-ranking and tweet recommendation. Matrix factorization is a preferred option when model’s positive retweet prediction capability is more important such as for marketing campaign and finding potential retweeters.

Insights into the Impact of Social Networks on Evolutionary Games

2008 ◽  
pp. 306-323
Author(s):  
Katia Sycara ◽  
Paul Scerri ◽  
Anton Chechetka
Keyword(s):  
Game Theory ◽  
Social Networks ◽  
Evolutionary Game Theory ◽  
Information Diffusion ◽  
Large Population ◽  
Evolutionary Game ◽  
Evolutionary Games ◽  
Agent Based ◽  
The Social ◽  
The Impact

In this chapter, we explore the use of evolutionary game theory (EGT) (Weibull, 1995; Taylor & Jonker, 1978; Nowak & May, 1993) to model the dynamics of adaptive opponent strategies for large population of players. In particular, we explore effects of information propagation through social networks in Evolutionary Games. The key underlying phenomenon that the information diffusion aims to capture is that reasoning about the experiences of acquaintances can dramatically impact the dynamics of a society. We present experimental results from agent-based simulations that show the impact of diffusion through social networks on the player strategies of an evolutionary game and the sensitivity of the dynamics to features of the social network.

Mechanism analysis of competitive information asynchronous dissemination on social networks

2019 ◽  
Vol 30 (11) ◽  
pp. 1950094 ◽  
Author(s):  
Jianye Yu ◽  
Junjie Lv ◽  
Yuanzhuo Wang ◽  
Jingyuan Li
Keyword(s):  
Social Networks ◽  
Information Diffusion ◽  
Information Dissemination ◽  
Evolutionary Game ◽  
Real Data ◽  
Game Model ◽  
Mechanism Analysis ◽  
Sina Weibo ◽  
Human Behaviors ◽  
Information Spread

Information dissemination groups, especially those disseminating the same kind of information such as advertising, product promotion, etc., compete with each other when their information spread on social networks. Most of the existing methods analyze the dissemination mechanism mainly upon the information itself without considering human characteristics, e.g. relation networks, cooperation/defection, etc. In this paper, we introduce a framework of social evolutionary game (SEG) to investigate the influence of human behaviors in competitive information dissemination. Coordination game is applied to represent human behaviors in the competition of asynchronous information diffusion. We perform a series of simulations through a specific game model to analyze the mechanism and factors of information diffusion, and show that when the benefits of competitive information is around 1.2 times of the original one, it can compensate the loss of reputation caused by the change of strategy. Furthermore, through experiments on a dataset of two films on Sina Weibo, we described the mechanism of competition evolution over real data of social network, and validated the effectiveness of our model.

Centrality measure based approach for detection of malicious nodes in twitter social network

2018 ◽  
Vol 7 (4.5) ◽  
pp. 518 ◽  
Author(s):  
Krishna Das ◽  
Smriti Kumar Sinha
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Information Diffusion ◽  
Opinion Mining ◽  
Theoretical Method ◽  
Short Paper ◽  
Malicious Nodes ◽  
Data Set ◽  
Centrality Measure ◽  
The Social

In this short paper, network structural measure called centrality measure based mathematical approach is used for detection of malicious nodes in twitter social network. One of the objectives in analysing social networks is to detect malicious nodes which show anomaly behaviours in social networks. There are different approaches for anomaly detection in social networks such as opinion mining methods, behavioural methods, network structural approach etc. Centrality measure, a graph theoretical method related to social network structure, can be used to categorize a node either as popular and influential or as non-influential and anomalous node. Using this approach, we have analyzed twitter social network to remove anomalous nodes from the nodes-edges twitter data set. Thus removal of these kinds of nodes which are not important for information diffusion in the social network, makes the social network clean & speedy in fast information propagation.   

Network Redundancy and Information Diffusion: The Impacts of Information Redundancy, Similarity, and Tie Strength

2016 ◽  
Vol 46 (2) ◽  
pp. 250-272 ◽  
Author(s):  
Hai Liang ◽  
King-wa Fu
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Information Diffusion ◽  
Tie Strength ◽  
Information Redundancy ◽  
Ego Networks ◽  
Core Concepts ◽  
The Impact

It remains controversial whether community structures in social networks are beneficial or not for information diffusion. This study examined the relationships among four core concepts in social network analysis—network redundancy, information redundancy, ego-alter similarity, and tie strength—and their impacts on information diffusion. By using more than 6,500 representative ego networks containing nearly 1 million following relationships from Twitter, the current study found that (1) network redundancy is positively associated with the probability of being retweeted even when competing variables are controlled for; (2) network redundancy is positively associated with information redundancy, which in turn decreases the probability of being retweeted; and (3) the inclusion of both ego-alter similarity and tie strength can attenuate the impact of network redundancy on the probability of being retweeted.

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