scholarly journals Consumer Decision-Making Power Based on BP Neural Network and Fuzzy Mathematical Model

2021 ◽  
Vol 2021 ◽  
pp. 1-9
Author(s):  
Weijie Li

In real life, because of the uncertainty of risk, incomplete information, perceived cost, and other factors, there are irrational behaviors in the decision-making power of consumers, so it is of great practical significance to study the decision-making power of consumers in the choice of countermeasures and personalized product recommendation. The purpose of this paper is to analyze the decision-making power of consumers based on the BP neural network and fuzzy mathematical model. First, the basic theory of artificial neural network and the concepts of set theory and fuzzy reasoning of fuzzy mathematics are described. Second, the behavior prediction model with the equal emphasis on rationality and irrationality and the integration of artificial neural network and fuzzy mathematics are constructed. The comments of a certain mobile phone are selected as the experimental objects to analyze the decision-making reasoning and prediction of individual consumers in the network and the decision-making reasoning of group consumers in the network, the experimental results show that through Mamdani reasoning, behavioral   intention = 5.72 . Through the fuzzy set processing, it is finally determined that the consumer’s purchase intention is close to the VT mode, which is “very inclined.” In the first method, the user’s recognition rate of product C1 is 82%, and in the second method, the user’s recognition rate is 55%. The comparison of the two methods is in line with the expectation. The first method extracts the user’s emotion and evaluation information from the comments, fully considers the personalized needs of consumers, and is closer to the prediction results of the system.

2022 ◽  
Author(s):  
Ankan Bhaumik ◽  
Sankar Kumar Roy

Abstract Introducing neuro -fuzzy concept in decision making problems, makes a new way in artificial intelligence and expert systems. Sometimes, neural networks are used to optimize certain performances. In general, knowledge acquisition becomes difficult when problem's variables, constraints, environment, decision maker's attitude and complex behavior are encountered with. A sense of fuzziness prevails in these situations; sometimes numerically and sometimes linguistically. Neural networks (or neural nets) help to overcome this problem. Neural networks are explicitly and implicitly hyped to draw out fuzzy rules from numerical information and linguistic information. Logic-gate and switching circuit mobilize the fuzzy data in crisp environment and can be used in artificial neural network, also. Game theory has a tremendous scope in decision making; and consequently decision makers' hesitant characters play an important role in it. In this paper, a game situation is clarified under artificial neural network through logic-gate switching circuit in hesitant fuzzy environment with a suitable example; and this concept can be applied in future for real-life situations.


Sensors ◽  
2021 ◽  
Vol 21 (7) ◽  
pp. 2476
Author(s):  
Charlotte Christina Roossien ◽  
Christian Theodoor Maria Baten ◽  
Mitchel Willem Pieter van der Waard ◽  
Michiel Felix Reneman ◽  
Gijsbertus Jacob Verkerke

A sensor-based system using inertial magnetic measurement units and surface electromyography is suitable for objectively and automatically monitoring the lumbar load during physically demanding work. The validity and usability of this system in the uncontrolled real-life working environment of physically active workers are still unknown. The objective of this study was to test the discriminant validity of an artificial neural network-based method for load assessment during actual work. Nine physically active workers performed work-related tasks while wearing the sensor system. The main measure representing lumbar load was the net moment around the L5/S1 intervertebral body, estimated using a method that was based on artificial neural network and perceived workload. The mean differences (MDs) were tested using a paired t-test. During heavy tasks, the net moment (MD = 64.3 ± 13.5%, p = 0.028) and the perceived workload (MD = 5.1 ± 2.1, p < 0.001) observed were significantly higher than during the light tasks. The lumbar load had significantly higher variances during the dynamic tasks (MD = 33.5 ± 36.8%, p = 0.026) and the perceived workload was significantly higher (MD = 2.2 ± 1.5, p = 0.002) than during static tasks. It was concluded that the validity of this sensor-based system was supported because the differences in the lumbar load were consistent with the perceived intensity levels and character of the work tasks.


2020 ◽  
pp. 002029402096482
Author(s):  
Sulaiman Khan ◽  
Abdul Hafeez ◽  
Hazrat Ali ◽  
Shah Nazir ◽  
Anwar Hussain

This paper presents an efficient OCR system for the recognition of offline Pashto isolated characters. The lack of an appropriate dataset makes it challenging to match against a reference and perform recognition. This research work addresses this problem by developing a medium-size database that comprises 4488 samples of handwritten Pashto character; that can be further used for experimental purposes. In the proposed OCR system the recognition task is performed using convolution neural network. The performance analysis of the proposed OCR system is validated by comparing its results with artificial neural network and support vector machine based on zoning feature extraction technique. The results of the proposed experiments shows an accuracy of 56% for the support vector machine, 78% for artificial neural network, and 80.7% for the proposed OCR system. The high recognition rate shows that the OCR system based on convolution neural network performs best among the used techniques.


2011 ◽  
Vol 50-51 ◽  
pp. 977-981 ◽  
Author(s):  
Jing Wang ◽  
Guo Li Wang ◽  
Jian Hui Wu ◽  
Yu Su

Artificial neural network is based on human brain structure and operational mechanism based on knowledge and understanding of its structure and behavior of simulated an engineering system. BP artificial neural network is an important component of neural networks, as it can on the linear or nonlinear multivariable without preconditions in the case of statistical analysis, with the traditional statistical methods, analysis of the variables need to be consistent with certain conditions compared to its own advantage. The BP neural network does not need the precise mathematical model, does not have any supposition request to the material itself. Its processing non-linear problem's ability is stronger than traditional statistical methods. This article uses two groups of data to establish the BP neural network model separately, and carries on the comparison to the model fitting ability and the forecast performance, discovered BP neural network when data distribution relative centralism fits ability, forecasts the stable property. But the predictive ability is unable in the discrete data application to achieve anticipated ideally.


2013 ◽  
Vol 416-417 ◽  
pp. 1239-1243
Author(s):  
Shan Gao

The article put forward to new recognition method of handwritten digital based on BP neural network. Its recognition process mainly includes ten aspect: incline correction of handwritten number, edge detection and separation of a set number, binarization, denoising, extraction of numerals, window scaling, location standardization, thinning, extraction of numeral feature and fuzzy recognition based on BP neural network. The test results show that the recognition rate of this method can be over 92 percent. The recognition time of characters for character is less than 1.1 second, which means that the method is more effective recognition ability and can better satisfy the real system requirements.It should be widely applied practical significance for Book Number Recognition, zip code recognition sorting.


Considering the importance of the problem of medical diagnosis, this chapter investigates the application of an intelligent system based on artificial neural network for decision making for Hepatitis. First, datasets are provided for detecting Hepatitis, based on the requirements of artificial neural network inputs and outputs consisting of associated symptoms of each disease as fields of patients' records. Then multilayer perceptron (MLP) artificial neural network is trained to classify Hepatitis disease. In the next sections, details are described.


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