scholarly journals Sonic Proxemics and the Art of Persuasion: An Analytical Framework

2015 ◽  
Vol 25 ◽  
pp. 53-56 ◽  
Author(s):  
Karen Collins ◽  
Ruth Dockwray
Keyword(s):  
Public Service ◽  
Analytical Framework ◽  
Public Service Announcements ◽  
Rhetorical Device ◽  
Audiovisual Media ◽  
The Creation

This paper introduces a framework for the creation and analysis of sonic spatialization and proxemics in audiovisual media. The authors apply the framework to three public service announcements to show how sonic proxemics can be used as a rhetorical device that may be used to strengthen political aims.

“You Were Not There,” The Creation of Humility and Knowledge in Qur?anic Stories: A Rhetorical and Narratological Analysis

2017 ◽  
Vol 11 (1) ◽  
pp. 65-94 ◽  
Author(s):  
Leyla Ozgur Alhassen
Keyword(s):  
Second Person ◽  
Literary Style ◽  
Rhetorical Device ◽  
The Creation ◽  
Lack Of Knowledge

In this study, I explore verses in the Qur?an that come towards the end of stories and use a second-person address to say, “you were not there” when this happened. I seek to understand what literary function in the story it serves to address the second person and her/ his lack of knowledge, whomever s/he is. I locate all of these verses (3:44, 11:49, 12:102 and 28:44–46) and analyze them in order to obtain a better understanding and analysis of Qur?anic literary style. I focus on what these stories have in common and how the verses function. In addition, I analyze the verses and their roles in their respective stories. Through this analysis, we see that these verses are generally seen by commentators and modern scholars as asserting the Prophet’s authority and the Qur?an’s authenticity. However, I argue that these verses function as a sophisticated Qur?anic literary and rhetorical device that works to put people in their place: Prophet Mu?ammad, his contemporaries, and all of the Qur?an’s audience, by showing them their lack of knowledge and their temporality.

scholarly journals The influence of PSA's likeability on children’s intentions to eat healthy food

2021 ◽  
Author(s):  
Valentina Nicolini ◽  
Fabio Cassia
Keyword(s):  
Public Service ◽  
Structural Equation ◽  
Positive Emotions ◽  
Fruits And Vegetables ◽  
Public Service Announcements ◽  
Behavioural Intention ◽  
Equation Modeling ◽  
Suggested Model ◽  
Non Profit ◽  
Social Messages

AbstractThis paper suggests a model that considers the effects of the children’s attitude toward Public Service Announcements—PSAs (measured through the likeability of PSAs) on their behavioural intention to eat fruits and vegetables. The suggested model was tested through an empirical analysis conducted with children aged 8 to 11 and the data were analysed through partial least squares – structural equation modeling (PLS-SEM) multigroup analysis. The findings indicate that the positive emotions PSAs generate and PSA credibility mediate the effects of the children’s perceived likeability of PSAs on their behavioural intention to eat fruits and vegetables. Overall, understanding the connections between PSA likeability, positive emotions, PSA credibility and behavioural intentions can facilitate the development of further social advertisements aimed at children covering healthy eating. Therefore, the findings of this study are relevant for non-profit organizations, government institutions and advertisers interested in creating effective social messages aimed at children.

Tentativeness in term formation

Terminology ◽  
2012 ◽  
Vol 18 (1) ◽  
pp. 27-58 ◽  
Author(s):  
Mojca Pecman
Keyword(s):  
Discourse Analysis ◽  
Scientific Communication ◽  
Scientific Texts ◽  
Rhetorical Device ◽  
The Creation ◽  
Analysis Of Variation

The study on term formation presented in this paper is related to the problem of determining the function of neologisms in scientific communication and to the issue of processing the concomitant variation, typical of such new denominations. Our analysis of scientific texts shows that neologisms can have quite a different role in scientific communication than they are generally credited with in terminological studies. The well-known referential role, consisting of the creation of a new designation for naming a new concept is overshadowed in scientific texts by a more rhetorical role. Here the scientist resorts consciously to variation, hence creating a “neology effect”, specifically for the reason of emphasising various novel aspects of his thought. This function of neology as a rhetorical device is generally glossed over in terminology studies, in much the same way as the analysis of variation used to be, due to the expected stability that neologism should eventually gain in line with well-established terms. Consequently, in this article, we try to place the phenomenon of neology within the framework of discourse analysis.

Effects of HIV/AIDS Public Service Announcements On Attitude and Behavior: Interplay of Perceived Threat and Self-Efficacy

2014 ◽  
Vol 42 (5) ◽  
pp. 799-809 ◽  
Author(s):  
Jueman (Mandy) Zhang ◽  
Di Zhang ◽  
T. Makana Chock
Keyword(s):  
Condom Use ◽  
Public Service ◽  
Self Efficacy ◽  
Positive Attitude ◽  
The United States ◽  
Public Service Announcements ◽  
Perceived Threat ◽  
Perceived Susceptibility ◽  
And Behavior ◽  
Hiv Aids

We examined how perceived threat affected attitude and behavior toward condom use with main and nonmain partners, among at-risk young adults with varying levels of self-efficacy. Participants were 170 heterosexually active, single students at a northeastern university in the United States. Exposure to HIV/AIDS public service announcements was found to increase perceived susceptibility, which facilitated a positive attitude toward condom use with main partners but not with nonmain partners. High self-efficacy promoted a positive attitude toward condom use with main partners, and condom use with main and nonmain partners. The interaction effects revealed that high, compared to low, self-efficacy motivated more condom use with main and nonmain partners when perceived susceptibility was lower.

Double exposure: a critical study of preservice teachers’ multimodal public service announcements

2012 ◽  
Vol 1 (1) ◽  
Author(s):  
Peggy Albers
Keyword(s):  
Preservice Teachers ◽  
Public Service ◽  
Teaching And Learning ◽  
New Literacies ◽  
Social Issues ◽  
Relevant Information ◽  
Public Service Announcements ◽  
Critical Study ◽  
Visual Discourse ◽  
The Media

AbstractAlthough a great deal of work has been done on the significance of new literacies in ELA teaching and learning, much less has been done on the area of analyzing critically the media that comprise digital projects created by textmakers. Composing with new literacies in mind requires that textmakers locate relevant information, design with particular media in mind that will convey their message, as well as anticipate what the viewer may want to see. However, with nearly unlimited access to images through various search engines, textmakers may be choosing images of convenience rather than content. In her work with preservice teachers, Albers invited them to create Public Service Announcements (PSAs) in response to social issues they saw at play in contemporary and classic literature. Framed in critical multimodal theory, Albers draws upon visual grammar and visual discourse analysis to analyze PSAs to understand how modal choices make visible stable and commonplace assumptions about adolescents, the intended audience for these PSAs.

The Influence of Online Comments on Perceptions of Antimarijuana Public Service Announcements on YouTube

2010 ◽  
Vol 36 (4) ◽  
pp. 469-492 ◽  
Author(s):  
Joseph B. Walther ◽  
David DeAndrea ◽  
Jinsuk Kim ◽  
James C. Anthony
Keyword(s):  
Public Service ◽  
Public Service Announcements ◽  
Online Comments
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