scholarly journals Argumentation, Relevance Theory and persuasion

2018 ◽  
Vol 10 (2) ◽  
pp. 219-242 ◽  
Author(s):  
Olivia Rohan ◽  
Ryoko Sasamoto ◽  
Rebecca Jackson

Abstract This paper presents an application of Relevance Theory (Sperber and Wilson, 1995) to pictures by studying the role that weak implicatures may play in the persuasiveness of multimodal argumentative discourse. We take a relevance-theoretic approach to the discussion of visual and multimodal argumentation with a particular focus on the role of onomatopoeia. To examine the possible mechanism by which persuasion operates through onomatopoeia, we analyse a corpus of Japanese-style comics (manga), where visuals and verbal text interact to convey onomatopoeia. We argue that the use of onomatopoeia in manga contributes to the recovery of weak implicatures which, in turn, helps to reinforce the persuasiveness of the communicated messages in the examples analysed.

2020 ◽  
Vol 16 (3) ◽  
pp. 419-438
Author(s):  
Ting Wu

AbstractThe development of new media enlarges the repertoire of semantic resources in creating a discourse. Apart from language, visual and sound symbols can all become semantic sources, and a synergy of different modality and symbols can be used to complete argumentative reasoning and evaluation. In the framework of multimodal argumentation and appraisal theory, this study conducted quantitative and multimodal discourse analysis on a new media discourse Building a community of shared future for humankind and found that visual symbols can independently fulfill both reasoning and evaluation in the argumentative discourse. An interplay of multiple modalities constructs a multi-layered semantic source, with verbal subtitles as a frame and a sound system designed to reinforce the theme and mood. In addition, visual modality is implicit in constructing the stance and evaluation of the discourse, with the verbal mode playing the role of “anchoring,” i.e. providing explicit explanation. A synergy of visual, acoustic, and verbal modalities could effectively transmit conceptual, interpersonal, and discursive meanings, but the persuasive result with the audience from different cultural backgrounds might be mixed.


Jurnal Bahasa ◽  
2020 ◽  
Vol 20 (2) ◽  
pp. 203-230
Author(s):  
Julaina Nopiah ◽  
◽  
Nur Maizatul Maisarah Nasrong

This study researches the meanings of implicit utterances in Mat Luthfi’s vlog. This qualitative study employs relevance theory, a linguistics-based theory proposed by Sperber and Wilson drawn from the discipline of pragmatics. This theory foregrounds three main concepts comprising the role of context, cognitive effects and processing efforts. The research data consists of implicit dialogue uttered by characters in the video. Data were identified, transcribed, and subsequently analysed based on Relevance Theory. Library research was also used to further explore the implicit and Relevance Theory-based expressions. The findings show that there are ten utterances in the vlogs with implicit elements. These in turn indicate that the speaker wished to convey specific messages to listeners. This study explains that in the Malay community, utterings are various in meaning and are not merely confined to their literal meanings for correct understanding and interpretation. Hence, the meaning of an utterance is more easily understood when interpreted using the Relevance Theory.


PeerJ ◽  
2015 ◽  
Vol 3 ◽  
pp. e1424 ◽  
Author(s):  
Murray A. Rudd

Using an international dataset compiled from 121 sites in 87 marine protected areas (MPAs) globally (Edgar et al., 2014), I assessed how various configurations of design and management conditions affected MPA ecological performance, measured in terms of fish species richness and biomass. The set-theoretic approach used Boolean algebra to identify pathways that combined up to five ‘NEOLI’ (No-take,Enforced,Old,Large,Isolated) conditions and that were sufficient for achieving positive, and negative, ecological outcomes. Ecological isolation was overwhelming the most important condition affecting ecological outcomes butOldandLargewere also conditions important for achieving high levels of biomass among large fishes (jacks, groupers, sharks). Solution coverage was uniformly low (<0.35) for all models of positive ecological performance suggesting the presence of numerous other conditions and pathways to ecological success that did not involve the NEOLI conditions. Solution coverage was higher (>0.50) for negative results (i.e., the absence of high biomass) among the large commercially-exploited fishes, implying asymmetries in how MPAs may rebuild populations on the one hand and, on the other, protect against further decline. The results revealed complex interactions involving MPA design, implementation, and management conditions that affect MPA ecological performance. In general terms, the presence of no-take regulations and effective enforcement were insufficient to ensure MPA effectiveness on their own. Given the central role of ecological isolation in securing ecological benefits from MPAs, site selection in the design phase appears critical for success.


2018 ◽  
Vol 54 (1) ◽  
pp. 1-35 ◽  
Author(s):  
Rasheed S. Al-Jarrah ◽  
Ahmad M. Abu-Dalu ◽  
Hisham Obiedat

AbstractThe purpose of our current research is to see how Relevance Theory can handle one specific translation problem, namely strategic ambiguous structures. Concisely, we aim to provide a conceptual framework as to how the translator should cope with a pervasive ambiguity problem at the discoursal level. The point of departure from probably all previous models of analysis is that a relevance-theoretic analysis would, we believe, require that a “good” translation benotthe one that representsan interpretationof the text, but the one which leaves the door open for all interpretations which the original text provides evidence for. Hence,the role of translator is not to ‘interpret’ but to ‘translate’. If this is true, ambiguity resolution should not be a viable alternative. In other words, what the translator should do is empower the audience with all it takes to let them work out all the explicatures (linguistically inferred meanings) and entertain themselves with the implicatures (contextually inferred meanings) of the original. Direct Translation, along the lines laid down by Gutt (1991/2000), is the method of translation which can, we believe, bring about the desired results because “it tries to provide readers with contextual information that enables them to draw their own inferences” (Smith 2000: 92).


Author(s):  
Nick Zangwill

Abstract I give an informal presentation of the evolutionary game theoretic approach to the conventions that constitute linguistic meaning. The aim is to give a philosophical interpretation of the project, which accounts for the role of game theoretic mathematics in explaining linguistic phenomena. I articulate the main virtue of this sort of account, which is its psychological economy, and I point to the casual mechanisms that are the ground of the application of evolutionary game theory to linguistic phenomena. Lastly, I consider the objection that the account cannot explain predication, logic, and compositionality.


Author(s):  
Palvi Aggarwal ◽  
Frederic Moisan ◽  
Cleotilde Gonzalez ◽  
Varun Dutt

Objective We aim to learn about the cognitive mechanisms governing the decisions of attackers and defenders in cybersecurity involving intrusion detection systems (IDSs). Background Prior research has experimentally studied the role of the presence and accuracy of IDS alerts on attacker’s and defender’s decisions using a game-theoretic approach. However, little is known about the cognitive mechanisms that govern these decisions. Method To investigate the cognitive mechanisms governing the attacker’s and defender’s decisions in the presence of IDSs of different accuracies, instance-based learning (IBL) models were developed. One model (NIDS) disregarded the IDS alerts and one model (IDS) considered them in the instance structure. Both the IDS and NIDS models were trained in an existing dataset where IDSs were either absent or present and they possessed different accuracies. The calibrated IDS model was tested in a newly collected test dataset where IDSs were present 50% of the time and they possessed different accuracies. Results Both the IDS and NIDS models were able to account for human decisions in the training dataset, where IDS was absent or present and it possessed different accuracies. However, the IDS model could accurately predict the decision-making in only one of the several IDS accuracy conditions in the test dataset. Conclusions Cognitive models like IBL may provide some insights regarding the cognitive mechanisms governing the decisions of attackers and defenders in conditions not involving IDSs or IDSs of different accuracies. Application IBL models may be helpful for penetration testing exercises in scenarios involving IDSs of different accuracies.


2018 ◽  
Vol 58 (2) ◽  
pp. 313-332 ◽  
Author(s):  
Hossein G. T. Olya ◽  
Arash Akhshik

This empirical study improved our understanding of how to simulate visitors’ pro-environmental behavior intentions (PEBIs) during interpretive marine turtle tours in Cyprus. Complexity theory was applied as a sufficient theoretical basis of the proposed configurational model that was tested using fuzzy set Qualitative Comparative Analysis (fsQCA) as an innovative set theoretic approach. Four configurations—demographics, values, beliefs, and norms and attitudes—were used to explore causal recipes leading to both high and low PEBI scores. The findings highlighted the heterogeneity issue in predicting PEBIs, addressed by determining the positive or negative role of PEBI indicators along with attributes of other indicators in causal recipes. The fsQCA results of four configurations suggested 12 recipes for attaining high PEBI scores. Further insight was obtained via configurational modeling of visitors’ PEBIs during endangered species tours, which contributed to the current knowledge of tourism management in protected areas. Implications for practice and further research are discussed.


2018 ◽  
Vol 19 (4) ◽  
pp. 592-634
Author(s):  
Koji Tanno

Abstract The present study examines the diachronic development of the Japanese discourse marker dakara ‘so’ from the perspective of grammaticalization with a special focus on the role of discursive strategy in its semantic-pragmatic meaning change. Stemming from the adverbial phrase soredakara ‘because it is so’, dakara originally emerged as a causal connective that introduces a consequence. Subsequently, it gained several non-causal uses, i.e. the point-making use that refers back to what has been said or inferable in the discourse to stress the point that the speaker has been trying to make, the point-clarification use that points out that the preceding interlocutor’s statements need more elaboration, and the point-denying use that indicates the speaker’s opposition to the interlocutor’s claim. Among the new non-causal uses, it is found that the point-making use emerged from the retrospective use of causality as a result of employing the discourse strategy of justification in argumentative discourse, while the point-clarification and the point-denying uses arose due to its use as a device for delaying disagreement. It is argued that these new uses developed because the expression was repeatedly used for these two discourse strategies and over time the readings associated with these contexts became conventionalized and turned into the expression’s encoded meaning. This low-level generalization seems to better explain the process of grammaticalization than the high-level generalization of (inter)subjectivity for the developments of dakara.


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