Religion, Neuroscience and Emotion: Some Implications of Consumerism and Entertainment Culture

2012 ◽  
pp. 103-128 ◽  
2020 ◽  
Vol 87 ◽  
pp. 8-12
Author(s):  
Deniss Hanovs ◽  
Anda Rozukalne

In a short novel by contemporary Russian writer Vladimir Sorokin “White square” (2018), the moderator of the show with the same title gets killed during the show in which four guests express their visions of present society. Everyone can follow the killing on-line, having voted shortly before for the most entertaining guest. After having received an injection of a new chemical formula which is supposed to entertain the audience, the four participants get wild and destroy the whole show enjoyed by the audience. A new moderator is being engaged to let the show go on... This rather gothic plot shows another part of the reality – the memories of the director of the show about someone, a person unknown to the reader, who has been killed to start the bloody entertainment. The ring, made of the skin of this unknown person gets lost and lands in a realm beyond the on-line entertainment culture: poor workers, their uneducated wives and alcoholics, who still inhabit the off-line everyday life of low wages, heavy physical jobs and simple joys ignored by blood thirsty audience, voting and selling advertisement time for higher prices. Both groups, digital media users and poor underpaid blue collars are in contemporary Europe and the USA targets for populist messages in media.


Author(s):  
Ryohei Nakatsu ◽  
Naoko Tosa ◽  
Matthias Rauterberg ◽  
Wang Xuan

Author(s):  
Ebru Karadogan Ismayılov ◽  
Gozde Sunal

Since the Ancient Greek period when labor was underestimated and entertainment drew the line between slaves and masters, changes in society and entertainment have followed parallel routes. In 17th century, individual entertainment was freed from the rules of religion, art was materialized and gained a deceptive dimension for the audience. The mood of boredom, which is experienced by the individual whose basic needs are satisfied, is an important data for the culture industry. Needs that do not exist in reality are created by the professionals of different disciplines through extensive and complementary activities. The culture industry captures the individual who is trying to get rid of the effects of business in a freed and undefended conscious and guides him/her according to its own ideology. Thus, methods of entertainment play an important role in the creation of current relations of hegemony and a subtle camouflage of its logic of work. This is explored in this chapter.


Author(s):  
Yvonne Zimmermann

This chapter explores what early process films can tell us about advertising and the transformation of screen cultures. Starting with a detailed historical study of an exemplary process film, the chapter addresses a number of conceptual issues that resonate with takes on screen advertising suggested in the present book. A particular focus lies on screen advertising’s entanglement with entertainment culture, education, visual culture, and commodity culture. Questions of genre and aesthetics, in particular the colour aesthetics of process films in early cinema as well as their colonialist ideology, are also addressed. The chapter argues that screen advertising, despite its often-acknowledged ephemeral nature, is an utterly robust or persistent phenomenon – persistent in regard to the objects, screens, and practices of screen advertising.


MANUSYA ◽  
2006 ◽  
Vol 9 (2) ◽  
pp. 1-17
Author(s):  
Patarawdee Puchadapirom

Associated with the religious, animistic, and ritual aspects in everyone's lifestyle, entertainment culture has evolved to meet the audience’s changing preferences and different social status in each era. Whether for the royal court or the commoners, both forms of entertainment were found complementing each other, resulting in its legacy and creation of a new variety.


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