From panic to revenge: Compensatory buying behaviors during the pandemic

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

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Monitoring Consumer Purchasing Behavior for Wood Furniture before and during the COVID-19 Pandemic

Forests ◽

10.3390/f12070873 ◽

2021 ◽

Vol 12 (7) ◽

pp. 873

Author(s):

Andreja Pirc Barčić ◽

Manja Kitek Kuzman ◽

Tihana Vergot ◽

Petra Grošelj

Keyword(s):

Circular Economy ◽

Information Needs ◽

Economic Factors ◽

Purchasing Behavior ◽

Future Design ◽

Furniture Manufacturing ◽

Different Types ◽

Information Research ◽

Wood Furniture ◽

Buying Behaviors

Monitoring consumer buying behaviors in terms of their preferences and attitudes has been known as an important driver for the success and development of various industries, including a wood furniture manufacturing. The aim of this study was to identify and compare the purchasing behaviors of furniture consumers in the period before and during the COVID-19 pandemic. Two surveys were conducted in Croatia, the first in April and May 2020 with the assumption that consumer purchasing behaviors will change during the COVID-19 pandemic in the following year and the second one during March 2021. Differences regarding consumer purchasing behaviors and preferences for wood furniture between respondents regarding demographic and economic factors before and during the pandemic were found. The coronavirus pandemic is teaching us all hard lessons about resilience and adaptability, and new opportunities and solutions are essential. Nowadays, it is becoming increasingly important to produce information. Research offers insights into future design and building communication to better meet the information needs of different types of consumers and to more broadly increase the acceptance and appeal of wood furniture in society in the spirit of sustainable and bio-based circular economy.

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What Triggers Travel Spending? The Impact of Prior Spending on Additional Unplanned Purchases

Journal of Travel Research ◽

10.1177/00472875211030337 ◽

2021 ◽

pp. 004728752110303

Author(s):

Yin-Hui Cheng ◽

Shih-Chieh Chuang ◽

Molly Chien-Jung Huang ◽

Sang-Ting Weng

Keyword(s):

Reference Point ◽

Contrast Effect ◽

Persuasive Strategies ◽

Managerial Implications ◽

Unplanned Buying ◽

The Impact ◽

Buying Behaviors

This study brings together prior and subsequent unplanned buying behaviors by investigating the large, albeit implicit, effect of the former on the latter in the tourism shopping context. The results of five experiments suggest that prior buying prices form a reference point that stimulates tourists’ unplanned buying intentions because of the contrast between prior and additional unplanned buying prices. The bigger (smaller) the former is, the bigger (smaller) the latter will be. However, once the illusion is eliminated, the contrast effect disappears. The study offers several theoretical contributions. It posits that prior buying prices affect the price evaluation of additional unplanned buying behaviors and intentions. The elimination of the illusion removes the effect of the former on the latter. The marketing and managerial implications of persuasive strategies to promote tourism consumption are discussed.

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Green Marketing and the Green Product Buying Behaviors of Consumers: An Application in Ataturk University

Online Journal of Communication and Media Technologies ◽

10.29333/ojcmt/2547 ◽

2016 ◽

Vol 6 (2) ◽

Author(s):

M. Serdar Ercis ◽

Arzu Kalafat Cat

Keyword(s):

Green Marketing ◽

Green Product ◽

Buying Behaviors

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CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING

International Journal of Research -GRANTHAALAYAH ◽

10.29121/granthaalayah.v4.i8(se).2016.2588 ◽

2016 ◽

Vol 4 (8(SE)) ◽

pp. 60-65

Author(s):

Lakshmi

Keyword(s):

Social Class ◽

Online Shopping ◽

Business Environment ◽

Online Marketing ◽

Buying Behavior ◽

Group Relation ◽

Potential Consumer ◽

Buying Behaviors ◽

Internet Literacy ◽

Consumer Buying Behavior

With the increasing internet literacy, the prospect of online marketing is increasing. There are millions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviors. These studies explain online shopping important and consumer buying behavior in online shopping.

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Compulsive Buying Behaviors Measure

PsycTESTS Dataset ◽

10.1037/t69540-000 ◽

2018 ◽

Author(s):

Agata Maccarrone-Eaglen ◽

Peter Schofield

Keyword(s):

Compulsive Buying ◽

Buying Behaviors

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Medieval Property Investors, ca. 1300–1500

Enterprise & Society ◽

10.1017/eso.2018.92 ◽

2019 ◽

Vol 20 (3) ◽

pp. 575-612 ◽

Cited By ~ 5

Author(s):

ADRIAN R. BELL ◽

CHRIS BROOKS ◽

HELEN KILLICK

Keyword(s):

Real Estate ◽

Careful Analysis ◽

Real Estate Market ◽

Medieval England ◽

Data Set ◽

Buying Behaviors

This paper uses a data set of freehold land and property transactions from medieval England to highlight the growing commercialization of the economy during that time. By drawing on the legal records, we are able to demonstrate that the medieval real estate market provided the opportunity for investors to profit. Careful analysis of the data provides evidence of group purchases, multiple transactions, and investors buying outside their own localities. The identification of these “investors” and their buying behaviors, set within the context of the English medieval economy, contributes to the early commercialization debate.

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