scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

Foreign Media Exposure and Perceptions of Americans in Hong Kong, Shenzhen, and Singapore

1997 ◽  
Vol 74 (4) ◽  
pp. 738-756 ◽  
Author(s):  
Lars Willnat ◽  
Zhou He ◽  
Hao Xiaoming
Keyword(s):  
Hong Kong ◽  
Cultural Context ◽  
Media Exposure ◽  
Media Impact ◽  
Local Media ◽  
The Media ◽  
Foreign Media ◽  
Media Channels ◽  
The Impact ◽  
The Relationship

This study examines the relationship between foreign media exposure and stereotypical perceptions of and feelings toward Americans in Hong Kong, Shenzhen (China), and Singapore. In line with previous studies, it finds that foreign TV consumption is related to negative stereotypical perceptions of and feelings toward Americans among all tested subjects. However, it also finds that different types of foreign media, such as newspaper, radio, video, and movies, exhibit very distinct and different relationships with perceptions of Americans by subjects from China and Singapore. It suggests that in studies of foreign media impact, attention should be given to specific foreign media channels, the actual content of the media, the impact of local media, the stages at which other cultures encounter the Western culture, and the cultural context of each society.

scholarly journals Effect of the COVID-19 Pandemic on Consumers’ Impulse Buying: The Moderating Role of Moderate Thinking

2021 ◽  
Vol 18 (21) ◽  
pp. 11116
Author(s):  
Shuyang Wang ◽  
Yun Liu ◽  
Yingying Du ◽  
Xingyuan Wang
Keyword(s):  
Systems Theory ◽  
Impulse Buying ◽  
Loss Of Control ◽  
Buying Behavior ◽  
Consumer Responses ◽  
Event Systems ◽  
Underlying Mechanisms ◽  
The Impact ◽  
The Relationship

Based on event systems theory, this study examined the impact of the COVID-19 pandemic on consumers’ impulse buying, as well as the underlying mechanisms and boundary conditions from the perspective of individual consumers. Results of three experiments (N = 437) show that, first, the COVID-19 pandemic enhanced consumers’ impulse buying behavior. Second, two key elements, loss of control and anxiety, mediated the relationship between the COVID-19 pandemic and impulse buying; and third, moderate thinking (also known as Zhong-Yong thinking) moderated the relationship between the COVID-19 pandemic and impulse buying. The findings indicate that in consumers with low moderate thinking, the COVID-19 pandemic has had a stronger effect on impulse buying and has mediated more between the loss of control and anxiety. Conversely, in consumers with high moderate thinking, COVID-19 has had a weaker effect on impulse buying and has mediated less between loss of control and anxiety. This study extends the application of event systems theory and enriches the literature on how the COVID-19 pandemic affects consumer behavior. Furthermore, it provides strategic recommendations for government and consumer responses to COVID-19 pandemic shocks.

scholarly journals Effectiveness of Advertising and Sales Promotion on Buying Decision of Smartphones in Kathmandu Valley

2018 ◽  
Vol 1 (2) ◽  
pp. 169
Author(s):  
Nisha Sharma Adhikari
Keyword(s):  
Social Sciences ◽  
Electronic Media ◽  
Sales Promotion ◽  
Kathmandu Valley ◽  
Buying Behavior ◽  
Multimedia Tool ◽  
Growing Economy ◽  
The Impact ◽  
Shed Light ◽  
Structured Questionnaire

<p>Advertising has the most prominent and vital impact on buying behavior of consumers. Smart phones have gained a lot of popularity in Nepal and are considered to be a great multimedia tool. With such growing demand of smartphones, the need for effective advertising has also been raised. This paper centers on the impact of advertising on the sales volume of Smartphones. This work will shed light on how advertising can really affect a consumer’s buying decisions in a growing economy and how successful advertising can keep businesses going even in the midst of a tough competition. The entire data is collected by distributing structured questionnaire to the 150 respondents within Kathmandu valley. The outcome generated from descriptive statistic is that, most of the respondents own Samsung phone followed by iPhone and Online media is considered as the most effective adverting tool among other two. From the findings, we can also examine that there is insignificant relationship between gender and trust of information towards advertisement. Similarly, online, offline and electronic media have a insignificant association between gender, whereas influence through the advertisement of a brand has a significant association among age. Further the correlation analysis shows that there is a significant association among online, offline and electronic media.  </p><p>Journal of Business and Social Sciences Research, Vol. 1, No. 2, pp. 169-184</p>

Solidarity Forever? The NDP, Organized Labour, and the Changing Face of Party Finance in Canada

2009 ◽  
Vol 42 (3) ◽  
pp. 657-678 ◽  
Author(s):  
Harold J. Jansen ◽  
Lisa Young
Keyword(s):  
Political Economy ◽  
Nous Avons ◽  
Trade Union ◽  
Democratic Party ◽  
National Party ◽  
Nous Concluons ◽  
The Impact ◽  
The Relationship ◽  
Better Than ◽  
New Democratic Party

Abstract.We consider the impact of changing Canadian national party finance laws that banned trade union donations on the relationship between the New Democratic party (NDP) and organized labour. Although the changed laws have required a restructuring of the relationship between the two actors, we find evidence of a continued commitment to co-operation. We conclude that accounts that stress the ideological affinity between the NDP and labour explain the preservation of the relationship better than political economy or rational exchange models.Résumé.Nous considérons les changements apportés aux lois canadiennes sur le financement des partis politiques, lois qui ont banni les donations des syndicats, dans la perspective de leur incidence sur la relation entre le Nouveau Parti démocratique (NPD) et les syndicats. Malgré le fait que les nouvelles lois ont nécessité une restructuration de la relation entre les deux acteurs, nous avons découvert la présence d'un engagement continu envers la coopération. Nous concluons que les interprétations qui mettent l'accent sur l'affinité idéologique entre le NPD et les syndicats expliquent mieux le maintien de cette relation que l'économie politique ou les modèles d'échange rationnel.

scholarly journals The Correlation between Customer Satisfaction and Service Quality in Jordanian Uber & Careem

2019 ◽  
Vol 8 (12) ◽  
pp. 5186-5192
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Online Questionnaire ◽  
Intelligent Transport ◽  
High Degree ◽  
The Impact ◽  
The Relationship

Customer satisfaction is a great concern for all companies in all sectors, to measure customer satisfaction it is necessary to measure the service quality to examine the relationship among them. In this paper, SERVQUAL model is used to measure service quality and the effect of these dimensions (tangibles, responsiveness, empathy, assurance, reliability) in customer satisfaction on intelligent transport applications (Uber & Careem) in Jordan by conducting an online questionnaire. The archived results show that Reliability has a high degree of importance on the impact of customer satisfaction and 89.2 % of the sample prefer to use Uber & Careem smart app rather than traditional taxis.

scholarly journals The Role of Social Class on Consumer Behavior: A Study of Eco-friendly Cosmetic Products

2020 ◽  
Vol 6 (1) ◽  
pp. 113-134
Author(s):  
Shaheera Amin ◽  
Aaliya Manzoor ◽  
Fatima Farid
Keyword(s):  
Consumer Behavior ◽  
Social Class ◽  
Important Change ◽  
Marketing Strategies ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Intention To Purchase ◽  
Relationship Of ◽  
The Relationship

In the past few decades, the analysts have noticed an important change in consumers’ behavior while purchasing and picking products, especially in cosmetics. Now, when consumers purchase the product, they pay more attention to health and environment features of the product. Therefore, the purpose of this research is to analyze Pakistani Consumers’ buying behavior towards Eco-Friendly Cosmetic products. The theory of planned behavior has been applied for better understanding of consumer behavior. Moreover, analyzed the relationship of consumers’ values on their intention to buy eco-friendly cosmetics products. It is studied that consumers’ social class has a moderating effect on consumer’s intention toward purchasing eco-friendly cosmetic products. For quantitative data collection questionnaire is constructed. For questionnaire, variable scales are adapted from literature. Convenience sampling is used for distribution of questionnaire. Data is composed from 260 respondents in Punjab, Pakistan. For analyzing the data, statistical analysis will be done by using SPSS and AMOS.  All variables are significantly influence consumer intention to purchase eco-friendly cosmetics.This research suggests marketers to develop their marketing strategies and promote eco-friendly cosmetics through effective advertising.

scholarly journals The Impact of Media Advertisement on Consumers Purchasing Behaviour

Patan Pragya ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 268-278
Author(s):  
Gunja Kumari Sah ◽  
Sangita Karki
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Media Platform ◽  
Purchasing Behaviour ◽  
Media Habits ◽  
The Impact ◽  
The Relationship ◽  
Structured Questionnaire

Marketers spend a massive amount on various media platforms to influence consumer behavior. Advertisement on every media platform has a different component that involves the Consumer for different purposes. Technological innovation has led to changes in Consumer's media habits. Hence, a deeper understanding of advertisements on various media platforms, and their implications on consumer behavior needs to be established. This study aims to examine the relationship between advertisement dimensions such as printing, broadband, outdoor and social media, and consumer purchasing behavior. Data were collected with the help of a structured questionnaire by email and direct interviews with the consumers located in Kathmandu valley. The findings revealed that the advertisement media dimensions had a strong correlation with consumer purchasing behavior. It also indicated that printing, outdoor and social media were statistically significant, and broadband media were found to be statistically insignificant with consumers 'purchase behavior

scholarly journals Mutual fund herding behavior and investment strategies in Chinese stock market

2018 ◽  
Vol 15 (2) ◽  
pp. 87-95 ◽  
Author(s):  
John Wei-Shan Hu ◽  
Yen-Hsien Lee ◽  
Ying-Chuang Chen
Keyword(s):  
Stock Market ◽  
Mutual Fund ◽  
Investment Strategies ◽  
Chinese Stock Market ◽  
Contrarian Strategy ◽  
Contrarian Strategies ◽  
Low Degree ◽  
High Degree ◽  
The Impact ◽  
The Relationship

This investigation studies the impact of mutual fund herding on the returns achieved by contrarian strategy from 1990 to 2015 in the Chinese stock market. The relationship between the profit gained by the contrarian strategy and the macroeconomic environment is also examined. First, the returns of the contrarian strategy in China’s stock market are found to be significant. Second, most loser stocks with a high degree of mutual fund herding outperform loser stocks with a low degree of mutual fund herding, revealing that the profitability of an investment portfolio depends on the degree of mutual fund herding. Third, investors should buy loser stocks with a high degree of herding and sell winner stocks with a low degree of herding during a two-year formation period, over which zero-cost contrarian strategies yield the significantly highest return. Finally, the payoff of contrarian strategies is positively related to the herding effect and negatively related to macroeconomic variables.

scholarly journals THE IMPACT OF BACKGROUND MUSIC ON THE DURATION OF CONSUMER STAY AT STORES: AN EMPIRICAL STUDY IN MALAYSIA

2017 ◽  
Vol 16 (2) ◽  
Author(s):  
Keng-Lin Soh ◽  
K. Jayaraman ◽  
Li-Peng Choo ◽  
Shayan Kiumarsi
Keyword(s):  
Consumer Behavior ◽  
Empirical Study ◽  
Value Added ◽  
Background Music ◽  
Research Article ◽  
Fast Tempo ◽  
Shopping Experience ◽  
The Impact ◽  
The Relationship ◽  
Expect Value

Consumers spend more time shopping and expect value-added options like backgroundmelodious songs, ample car parking, good ambience, prayer halls and rest rooms. The mainconcern is whether these facilities prolong consumers stay in the store and increase businesssales. This research article is about the relationship between the background music tempo andthe duration of consumers’ stay in the stores. Data from 177 respondents were received andanalyzed. The results show that the tempo of music is significantly affecting the emotionalstate of the consumers; fast tempo music increasing the pleasure and arousal levels. Slowtempo music has consumers stay longer in restaurants and supermarkets. However, the tempoof music does not play a significant role in manipulating the duration consumers spend in abook store and apparel shop.Keywords: Background Music; Arousal; Consumer Behavior; Shopping Experience; Stimulus-Organism-Response (S-O-R) Model.

scholarly journals The impact of Covid-19 on E-business practices and consumer buying behavior in a developing country

2021 ◽  
Vol 10 (38) ◽  
pp. 97-112
Author(s):  
Fakhr E Alam Afridi ◽  
Shahid Jan ◽  
Bushra Ayaz ◽  
Muhammad Irfan
Keyword(s):  
Consumer Behavior ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Developing Economies ◽  
Business Practices ◽  
Buying Behavior ◽  
Equation Modelling ◽  
The Impact ◽  
Modelling Approach ◽  
Consumer Buying Behavior

Online trade has shown a sharp increase since the outbreak of pandemic Coronavirus. The COVID-19 has affected almost all financial and business activities around the world, even in Pakistan. It has changed the way consumers used to shop before the pandemic outbreak. Many companies until recently have developed and created their online stores and making up the most of their sales using internet channel. Consumer have no other choice but shop from home. In this research study, we discuss the impact of COVID-19 on e-business practices and consumer behavior in Pakistan. The theory of acceptance model has been applied where consumer behavior, e-business, and COVID-19, and posted as a key construct of the proposed research model. Structural Equation Modelling approach has been used to examine the interrelationship of variables of research. We applied two-step recommended Structural Equation Modelling approach, first, validate the constructs by using Confirmatory Factor Analysis, and then conducted Structural Equation Modelling path analysis and report the results, which indicated that in the present scenario COVID-19 has significantly impacted both e-businesses and consumer buying behavior in the context of Pakistan. This research briefly highlights the e-commerce trends and discusses the rapidly growing scope for online businesses and makes several future research suggestions, especially in the context of cultural and other barriers such as digital payment adoption in developing economies. This study limitation is the study sample and context-specific to Pakistan.

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