scholarly journals Green Marketing and the Green Product Buying Behaviors of Consumers: An Application in Ataturk University

2016 ◽  
Vol 6 (2) ◽  
Author(s):  
M. Serdar Ercis ◽  
Arzu Kalafat Cat
Keyword(s):  
Green Marketing ◽  
Green Product ◽  
Buying Behaviors

scholarly journals MARKETING OF GREEN PRODUCTS- CUSTOMER PERSPECTIVE

2021 ◽  
pp. 4-6
Author(s):  
M. Renuka Devi ◽  
G. A. HEMA
Keyword(s):  
Environmental Impact ◽  
Human Health ◽  
Climatic Condition ◽  
Toxic Elements ◽  
Green Marketing ◽  
Organic Fertilizers ◽  
Green Product ◽  
Value Proposition ◽  
Green Products ◽  
Customer Perspective

A green product as one that has less of an environmental impact or is less detrimental to human health that the traditional product equivalent. Now-a-days, peoples are becoming more conscious about health and environment. Green products will be produced by using organic fertilizers, without using any pesticides, insecticides, any inorganic fertilizers, or toxic elements. So, the demand for such products has doubled when compared to the last ten years. The changing climatic condition is not just a talk but has become an international concern. This awareness is greatly affecting consumer's purchasing decision. Even marketers are taking measures to minimize the production of harmful wastes. In the present scenario, brands producing green products use green marketing to communicate their value proposition to the market. Green products will be healthier in nature and safe to use.In this present study, to make a research on green products marketing among the consumers and their perspective.

Anatomy of Green Marketing

2014 ◽  
pp. 125-142
Author(s):  
Elif Yolbulan Okan ◽  
Neva Yalman
Keyword(s):  
Emerging Market ◽  
Environmental Communication ◽  
Green Marketing ◽  
Green Product ◽  
New Paradigm ◽  
Theoretical Concepts ◽  
Study Approach ◽  
Changing Attitudes ◽  
Political Economic

There has been much discussion since the late 1980s concerning “green” issues. Society is becoming increasingly concerned with the rapid depletion of the world's resources and the increasing rate that the environment is being polluted by our activities. Since environmental improvement and competitiveness are defined as the new paradigm for the world economy, green marketing has been one of the most popular topics in the business arena. This chapter aims to examine this concept from several different perspectives. The first section summarizes the evolution of the green marketing concept with the help of theoretical underpinnings. The criticisms regarding green marketing are also discussed. The second section investigates green consumer behavior. In order to position green product offerings, companies need to understand the characteristics and buying patterns of different segments of the green consumer. This section helps to identify the Turkish green consumer. The language and appeals used in environmental communication are very important in changing attitudes. Thus, the third section focuses on the effectiveness of green messages. In the last part of the chapter, the Gezi Park protests from Turkey are examined as an important case with political, economic, social and international impacts as well as its triggering effect of leading to mindful consumption. This chapter explores existing literature on an interest provoking subject--green marketing--as well as integrating theoretical concepts with a recent social event from an emerging market with a case study approach.

Green Attitudes and Thinking in The New Green Market

2018 ◽  
pp. 72-98
Author(s):  
Nicoleta Valentina Florea
Keyword(s):  
Markov Chains ◽  
Regression Function ◽  
Green Marketing ◽  
Green Product ◽  
Utility Value ◽  
Sustainable Environment ◽  
Product Consumption ◽  
The World ◽  
Green Production ◽  
The Impact

People are concerned by the implications of product consumption on their health, which is why they become followers of a healthy and sustainable lifestyle, using green products and becoming aware of a sustainable environment. To have a viable business and to respond to customers' needs, the organization must have an attractive product that offers utility, value, health, joy, and satisfaction to consumers. This chapter analyses a few approaches regarding the implementation of green marketing policies and the situation of green marketing in the world and in Romania. Green customers' behaviour in choosing a green product (using Markov chains), the impact this could have on the number of specialists and the surfaces used in ecological agriculture on green production (using a regression function) are also anaylsed, and the author developed some measures in order to improve companies' involvement in implementing green activities.

scholarly journals Identification of green marketing strategies: perspective of a developing country

2019 ◽  
Vol 15 (4) ◽  
pp. 42-56 ◽  
Author(s):  
Maria Hayu Agustini ◽  
Sentot Suciarto Athanasius ◽  
Berta Bekti Retnawati
Keyword(s):  
Developing Countries ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Green Product ◽  
Depth Interview ◽  
Green Practices ◽  
Beauty Products

Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable strategy, and this happens, particularly, in developing countries. As a result, the green marketing strategies of companies in developing countries are not yet fully recognized. So, this study is intended to explore marketing practices of the selected companies in Indonesia. The research is a case study of three selected companies producing herbal medical drinks, natural spa-related beauty products, and natural coloring fabric. They were selected for several reasons: producing of green products, conducting of green practices, and marketing the products abroad. In-depth interview of the owner or in-charged manager of each company was used to obtain the data about its marketing practices. The data were then classified into four Ps of marketing mix, and interrelationship concepts generated from the data were systematically identified using NVivo to get clear picture of their marketing strategy. The results indicated that the companies undertook only quasi green marketing: dealt with green product and conducted green practices but did not apply green pricing, green distribution, and green promotion. This brings implication for companies marketing a green product to take advantage by differentiating their product based on the green characteristics of the product. This study also contributes to knowledge about green marketing strategy in a developing economy that is still limited.

scholarly journals Pengaruh Green Marketing Dan Green Product Terhadap Keputusan Pembelian Pupuk Organik Di Kios Tani Mulyo Kedungrejo Kabupaten Lumajang

2017 ◽  
Vol 1 (1) ◽  
pp. 52-63
Author(s):  
Reni Selvi Irawati ◽  
Nawangsih Nawangsih
Keyword(s):  
Hypothesis Test ◽  
Organic Fertilizer ◽  
Regression Method ◽  
Green Marketing ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Green Product ◽  
Purchasing Decisions ◽  
Multiple Linear Regression Method

This study aims to determine the effect of green marketing and green product depend on the decision to purchase organic fertilizer in Kios Tan Mulyo Kedungrejo Lumajang regency either partially or simultaneously. The research method used is multiple linear regression method by using hypothesis test that is t test and F test. The result of research indicate that partially for green marketing variable has no influence to purchase decision of organic fertilizer. Variable of green product there is significant influence to decision of purchasing organic fertilizer. While simultaneously there is the influence of green marketing and green product on purchasing decisions of organic fertilizer with a coefficient of determination (R square) of 0.406 was showed that 40.6% of organic fertilizer purchasing decisions can be explained by green marketing and green product, while the remaining 59,4% influenced by other variables not research in this study.

A Systemic Approach to Strategies for Green Innovative Products

2019 ◽  
Vol 118 (8) ◽  
pp. 190-197
Author(s):  
K.S. Chandrasekar ◽  
Dr.P.N. Harikumar
Keyword(s):  
Product Development ◽  
Marketing Mix ◽  
Green Marketing ◽  
Systemic Approach ◽  
Green Product ◽  
Quality Performance ◽  
Green Product Development ◽  
Innovative Products ◽  
Detrimental Impact

Green Marketing is the process of developing products and services and promoting them to satisfy the customers who prefer products of good quality, performance and convenience at affordable cost, which at the same time do not have a detrimental impact on the natural Green environment. Green marketing has evolved over a period of time. It has hence become imperative to have green innovative products to ensure that overall health and cost is taken care. In this context, this article throws light on the systemic approach to strategies that can be aimed at green innovative products. This study explores the possibility of green product development, harnessing marketing mix strategically etc.,

Green Marketing Strategies and Marketing Performance

2019 ◽  
pp. 1444-1463
Author(s):  
Serkan Kılıç ◽  
Erkan Özdemir
Keyword(s):  
Communication Strategies ◽  
Marketing Channel ◽  
Marketing Mix ◽  
Green Marketing ◽  
Green Product ◽  
Marketing Communication ◽  
Green Products ◽  
Web Based ◽  
Marketing Performance ◽  
Questionnaire Method

Businesses have increasingly paid more attention to the production and marketing of green products. The aim of this study is to establish the marketing mix (4P) strategies that businesses pursuit for their green products and examine the effects of green product, green pricing, green marketing channel and green marketing communication strategies on the marketing performance. The results of the present study are particularly important in terms of shaping the marketing mix strategies of businesses that have already implemented/will implement the production and marketing of green products. The research data were collected by the web based questionnaire method from 258 businesses that operated in Turkey. SPSS 18.0 and AMOS 17.0 softwares were used to conduct the analysis. As a result of multiple regression analysis, it was found that green pricing and green marketing communication strategies had a significant effect on the marketing performance.

Green Attitudes and Thinking in The New Green Market

2019 ◽  
pp. 463-489
Author(s):  
Nicoleta Valentina Florea
Keyword(s):  
Markov Chains ◽  
Regression Function ◽  
Green Marketing ◽  
Green Product ◽  
Utility Value ◽  
Sustainable Environment ◽  
Product Consumption ◽  
The World ◽  
Green Production ◽  
The Impact

People are concerned by the implications of product consumption on their health, which is why they become followers of a healthy and sustainable lifestyle, using green products and becoming aware of a sustainable environment. To have a viable business and to respond to customers' needs, the organization must have an attractive product that offers utility, value, health, joy, and satisfaction to consumers. This chapter analyses a few approaches regarding the implementation of green marketing policies and the situation of green marketing in the world and in Romania. Green customers' behaviour in choosing a green product (using Markov chains), the impact this could have on the number of specialists and the surfaces used in ecological agriculture on green production (using a regression function) are also anaylsed, and the author developed some measures in order to improve companies' involvement in implementing green activities.

Menuiu Sebuah Teori Green Marketing

2009 ◽  
Vol 4 (2) ◽  
pp. 130
Author(s):  
Singgih Santoso
Keyword(s):  
Green Marketing ◽  
Green Product ◽  
Environmental Marketing

Erwironmental concerns hove begun to reshqe the lodscape in which global orgonizdions compete. &rccessfulfirms tend to adapt andJl* to the dynamics of their unique erwironments, typicalfu resulting in changes in both organizational philosophy and behovior. In this arlicle, the outhor discusses many theoraieal models in environmental marketing, which integrate etwironmental conce,rns, in developing marketing policies and proctices. IuIary models, such as atstomer attitude towmd green product, eco-orimtdion model, erwiropreneurial mrketing strategl model, envirownentalty-based marlreting strategl model, And strategic green marketing plarming model, needto be empirically tested before it can be used as an established model.Keywods : erwironment, green marketing, etwironmentallybas ed marketing s tr otegt, cttst onter's p erc eption.

Unboxing the green box: an empirical assessment of buying behavior of green products

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tehreem Raza Ch ◽  
Tahir Mumtaz Awan ◽  
Haider Ali Malik ◽  
Tayyba Fatima
Keyword(s):  
Social Media ◽  
Environmental Concern ◽  
Green Marketing ◽  
Social Media Marketing ◽  
Purchase Behavior ◽  
Green Product ◽  
Buying Behavior ◽  
Green Products ◽  
Content Type ◽  
Price Consciousness

PurposeBecause of the increasing significance of green marketing and its aspects, it develops a need for examining the impact of all these factors on green product buying behavior. As social media marketing also has an enormous positive impact on green product buying behavior, this study aims to provide a cohesive role of green marketing and social media marketing in determining green purchase behavior.Design/methodology/approachIn this study, data were collected through an online survey by using convenience sampling from 692 respondents, and through structural equation modeling, the hypothesized associations among variables of this study were empirically tested.FindingsThe findings suggest that attitude, eco-labels and green advertising had a significant influence on the decision to purchase green products. The influence of peer groups, behavioral intention and price consciousness was also examined. Peer influence did not moderate the relation between green buying behavior and environmental concern.Originality/valueThe influence of factors like attitudes, price consciousness, behavioral intentions social media marketing, eco-labels, and environmental concern green purchase behavior has not been scrutinized cohesively in the past. The current study used the theory of planned behavior in elucidating green buying behavior.

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