scholarly journals CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING

2016 ◽  
Vol 4 (8(SE)) ◽  
pp. 60-65
Author(s):  
Lakshmi
Keyword(s):  
Social Class ◽  
Online Shopping ◽  
Business Environment ◽  
Online Marketing ◽  
Buying Behavior ◽  
Group Relation ◽  
Potential Consumer ◽  
Buying Behaviors ◽  
Internet Literacy ◽  
Consumer Buying Behavior

With the increasing internet literacy, the prospect of online marketing is increasing. There are millions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviors. These studies explain online shopping important and consumer buying behavior in online shopping.

Consumer Buying Behavior of Budding Musicians Between 15 and 25 Purchasing Guitars in Pune

2019 ◽  
pp. 200-216
Author(s):  
Suddhaloke Roy Choudhury ◽  
Kaushal B. K.
Keyword(s):  
Primary Objective ◽  
Family Influence ◽  
Rock And Roll ◽  
Buying Behavior ◽  
Human Culture ◽  
Potential Consumer ◽  
The Mind ◽  
The City ◽  
Insight Into ◽  
Consumer Buying Behavior

The earth-shattering effect of Rock and Roll on popular music put guitars on the map. Buying behavior of a guitar (instrument) is relatively a nascent topic in academic literature, although listening to and playing music itself has been an important part of human culture for centuries. Thus, the primary objective of this study is to investigate consumer buying behavior of budding musicians between the ages of 15 and 25, purchasing guitars in the city of Pune. The study ended up providing a significant insight into the mind of a budding musician while purchasing a guitar. All of this has helped shape the buying behavior of a potential consumer. Surprisingly, family influence has been low for most people since they have been quite sure while making a purchase.

A Conceptual Framework to Understanding Online Consumer Buying Behavior

2013 ◽  
Vol 3 (1) ◽  
pp. 47-63 ◽  
Author(s):  
Bijal Zaveri Amin ◽  
Prahant Amin
Keyword(s):  
Conceptual Framework ◽  
Online Shopping ◽  
Buying Behavior ◽  
Online Shoppers ◽  
Managerial Implications ◽  
Online Consumer ◽  
And Control ◽  
Near Future ◽  
Online Buying ◽  
Consumer Buying Behavior

Online shopping is becoming a well-accepted way to purchase a variety of products and services. For online shoppers, an online interactive hypertext environment enables them to search and control information; alteration in the traditional mass media environment in which the sender of messages largely controls what will be seen and heard as well as shift of control in favor of the receiver for customization of information, and quick comparative analysis among competing products/services. The attempt has been made by the researcher to include conceptual framework of online consumer buying behavior by including various aspects of literature review viz, Attitude, orientation and motivation towards online shopping. An attempt would be made in this paper to put forward results and findings based on critical review of available literature in form of earlier research studies relating to trends, growth, developments and future potentials of e-commerce and evolving behavioral patterns of online shopping activities considering its diffusion and issues especially concerning to gender, security etc. with its implications on e-marketplaces, society and businesses in near future. Finally, this study discovered a significantly impact of Consumer online buying behavior and Important managerial implications and recommendations are also presented.

Factors That Influence Consumer Buying Behavior of Fresh Packaged Food in Tunisia

2018 ◽  
Vol 3 (2) ◽  
pp. 1-15 ◽  
Author(s):  
Chaima Derbali ◽  
Drakos Periklis ◽  
Mamalis Spyridon ◽  
Gert van Dijk ◽  
George Angelakis
Keyword(s):  
Marketing Strategy ◽  
Food Quality ◽  
Quantitative Method ◽  
Buying Behavior ◽  
Current Information ◽  
Categorical Regression ◽  
Attitudes And Perceptions ◽  
Packaged Food ◽  
Buying Behaviors ◽  
Consumer Buying Behavior

This article provides current information about the consumer buying behaviors for fresh packaged food in Tunisia, and studies the Tunisian consumers' attitudes and perceptions of fresh packaged food quality. Based on this study, a potential marketing strategy can be introduced or improved to attract the consumer to purchase fresh packaged food. In this article, the quantitative method was applied by categorical regression which resulted in two models based on the consumption of fresh packaged food and the quantity purchased of the product.

scholarly journals Consumer Buying Behavior towards E-Commerce: A Survey Study of Consumers at a Selected Online Shopping Site in Dhaka, Bangladesh

2020 ◽  
Vol 08 (06) ◽  
pp. 2716-2728
Author(s):  
Tanvir Abir ◽  
Taha Husain ◽  
Shaikh Sabbir Ahmed Waliullah ◽  
Dewan Muhammad Nura Yazdani ◽  
Kazi Fayzus Salahin ◽  
...  
Keyword(s):  
Online Shopping ◽  
Survey Study ◽  
Buying Behavior ◽  
Consumer Buying Behavior

scholarly journals EFFECTS OF ONLINE SHOPPING TRENDS ON CONSUMER-BUYING BEHAVIOR: AN EMPIRICAL STUDY OF PAKISTAN

2019 ◽  
Vol 2 (2) ◽  
pp. 1-24
Author(s):  
Dr Rizwana Bashir ◽  
Irsa Mehboob ◽  
Waqas Khaliq Bhatti
Keyword(s):  
Statistical Analysis ◽  
Empirical Study ◽  
Online Shopping ◽  
Product Variety ◽  
Measuring Instrument ◽  
Relevant Factor ◽  
Buying Behavior ◽  
Recent Trends ◽  
The Relationship ◽  
Consumer Buying Behavior

This research paper examines the relationship between various factors that affect the consumer behavior towards online shopping. Online shopping refers to the recent trends of being able to buy everything from home. The focus of this research is to explain the influence of five major variables that were derived from literature. These variables are trust, time, product variety, convenience and privacy, which determine how consumer-buying behavior is reflecting online shopping trends. Data was collected through the use of a specified measuring instrument. This instrument was a completely self-developed and standardized questionnaire that comprised of two sections. The statistical analysis of the data reflects that trust and convenience will have great impact on the decision to buy online or not. Trust is been considered as the most relevant factor affecting the customer’s buying behavior towards online shopping when it comes to younger generation.

scholarly journals Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh

2018 ◽  
Vol 5 (1) ◽  
pp. 1514940 ◽  
Author(s):  
Mohammad Anisur Rahman ◽  
Md. Aminul Islam ◽  
Bushra Humyra Esha ◽  
Nahida Sultana ◽  
Sujan Chakravorty ◽  
...  
Keyword(s):  
Empirical Study ◽  
Online Shopping ◽  
Dhaka City ◽  
Buying Behavior ◽  
Consumer Buying Behavior

scholarly journals A Study on Customer Perception of Online Marketing in Pondicherry

2020 ◽  
Vol 7 (4) ◽  
pp. 44-51
Author(s):  
D Poorani ◽  
J Vidhya
Keyword(s):  
Online Shopping ◽  
Internet Marketing ◽  
Online Marketing ◽  
Security And Privacy ◽  
The Internet ◽  
Buying Behavior ◽  
Privacy Concerns ◽  
Goods And Services ◽  
Purchasing Patterns ◽  
The Impact

The Internet has changed the traditional way of customers shopping and buying goods and services. Selling products and services directly to the consumer through the internet is online retailing. The usage of the internet in Pondicherry is growing high and usage of online purchasing is also high. This study focuses on the factors that online buyers take into consideration while shopping online. This study is to determine whether internet marketing will be beneficial and to examine the parameters for choosing the particular seller for the purchase of any product. Due to online shopping, it identifies the issues faced by the users while marketing through the internet and to analyses the attitude of customer towards internet marketing. This takes a look to know the customer’s interest in online purchasing and to know the opportunities for online shopping. Thisresearch will help in finding the impact of online marketing on customers’ purchasing patterns and how their security and privacy concerns about online marketing influence their online buying behavior.

scholarly journals Online Impulse Buying Behavior of Consumer Triggered by Digital Marketing

2019 ◽  
Vol 8 (2S6) ◽  
pp. 648-653
Keyword(s):  
Quantitative Research ◽  
Online Shopping ◽  
Online Advertising ◽  
Online Marketing ◽  
Digital Marketing ◽  
Impulse Buying ◽  
Buying Behavior ◽  
The Future ◽  
Buying Behaviour ◽  
Online Buying

Online marketing is bitten by bit getting to be prominent in creating nations like India. The online advertising has developed as another goal which pulls in a great many customers consistently. "Impulse buy" or "impulse buying depict any buy which a consumer makes, however, has not arranged ahead of time (Baumeister, 2002; Stern, 1962). The components that influence the consumer online buying have been uncovered through quantitative research by breaking down information gathered through an internet-based poll overview. This comprised of 90 consumers who were buying online. This examination additionally talks about the administrative issues, recommendations and suggestions for the future analysts. The understanding of buying behaviour of online customers as far as their impulsive conduct would be useful for the advertisers and academicians. The main aim of this paper is to take a gander at the components which striving for online shopping and to build up a comprehension of the variables affecting the online shopping by the consumers

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