Helping the novel: Neoliberalism, self-help, and the narrating of the self in Mohsin Hamid’s How to Get Filthy Rich in Rising Asia

Self-help books sell the myth of self-determinism, empowerment and the eternal hope of reinvention, reasons no doubt for their enormous popularity. In this article, I examine Pakistani-born Mohsin Hamid’s latest novel, How to Get Filthy Rich in Rising Asia (2013) which, with its catchy, hyperbolic title signalling its masquerade as a self-help book, openly and ironically advertises itself as a satire. The object of the novel’s satire is the capitalist, neoliberal notion of the self that is predicated on an overweening sense of control and complete agency. Neoliberal subjectivity endorses the care and transformation of the self in order to take best advantage of a market economy, since the means to achieving material affluence is seen simply as a matter of individual choice and personal will. In the novel, Hamid brings into productive tension the conventions and assumptions of the self-help genre with those of the more traditional realist novel in order to interrogate not just the neoliberal self but the very ways in which the self is narrated and constructed. Engaging in particular with the affordances of technology in his novel as a thematic, Hamid appropriates the vantage points and perspectival positions made possible by modern technology to undermine the solipsistic self of the self-help book. He further exploits the narrative energies of the novel form to foreground a sense of historical contingency to lay bare various modes of self-constitution and self-narration. Through his use of metatextual narrative strategies, Hamid raises fundamental questions about the genre of the novel itself and the ways in which it is intimately invested in the insinuation of the development of a self. These questions, I argue, ultimately underline his affirmation of the novel’s important place and the ethical role it can play at this contemporary moment of late and global capitalism.