Systems Analysis for Controlling and Improving Marketing Performance

1969 ◽  
Vol 33 (2) ◽  
pp. 12-19 ◽  
Author(s):  
Stanley F. Stasch
Keyword(s):  
Systems Analysis ◽  
Systems Approach ◽  
Performance Criteria ◽  
Information Collection ◽  
Marketing Theory ◽  
Marketing Performance ◽  
Analytic Models

This article points out some reasons for marketing's lag in the use of computers and quantitative techniques. The systems approach is suggested as one which can minimize or eliminate the causes of this lag. The systems approach outlined by the author uses marketing theory to guide the firm's efforts in establishing performance criteria, organizing an information collection activity, and developing analytic models.

scholarly journals A Systems Analysis of Small-Holder Agriculture. A Systems Approach to Mechanisation

1977 ◽  
Vol 10 (14) ◽  
pp. 545-557
Author(s):  
G. Muchiri ◽  
M.M. Shah ◽  
J.B. Holtman
Keyword(s):  
Systems Analysis ◽  
Systems Approach ◽  
Small Holder

Wroe Alderson, IMP and the evolution of theory

IMP Journal ◽  
2016 ◽  
Vol 10 (3) ◽  
pp. 390-408 ◽  
Author(s):  
Lars-Erik Gadde ◽  
Kajsa Hulthén
Keyword(s):  
Design Methodology ◽  
Systems Approach ◽  
Marketing Theory ◽  
Research Attention ◽  
Broad Perspective ◽  
Content Type ◽  
Research Fields ◽  
Theoretical Structure ◽  
Specific Objective ◽  
Scientific Fields

Purpose The purpose of this paper is to analyse how theories evolve within scientific fields: why they receive attention and why they eventually become less attractive. Design/methodology/approach The paper is based on a literature review and focusses on the theoretical structure developed by Wroe Alderson. His contributions were highly appreciated and generally considered as “the” marketing theory. However, in few years his broad perspective was more or less neglected within the field where it was developed. At the same time, Alderson’s basic thinking was adopted by the evolving IMP approach. The specific objective of the study is to analyse why researchers in marketing abandoned Alderson, while IMP adopted many of his ideas. Findings The paper illustrates significant aspects of the evolution of theories. First, the paper shows how well-established conceptualisations, like Alderson’s total systems approach, may lose impact when the focus of research shifts. Alderson’s holistic framing was found too broad and all-encompassing to be useful when research attention was directed to specific aspects of marketing management and the socio-behavioural approach to distribution. Second, the paper shows in what respect IMP found support in concepts and models presented by Alderson in the challenging of fragmented mainstream framings of the business landscape. Originality/value This paper relates the rise and fall of Alderson’s concepts and frameworks to the evolution of theories of other schools-of-thought. Furthermore, the study shows how Alderson’s ideas were adapted to other research fields than where it was originally developed.

A Dynamic Dyadic Systems Approach to Interpersonal Communication

2021 ◽  
Author(s):  
Denise Haunani Solomon ◽  
Miriam Brinberg ◽  
Graham D Bodie ◽  
Susanne Jones ◽  
Nilam Ram
Keyword(s):  
Interpersonal Communication ◽  
Systems Analysis ◽  
Time Series Data ◽  
Systems Approach ◽  
Dynamic Structure ◽  
Relevant Information ◽  
Dyadic Interaction ◽  
Series Data ◽  
Conversational Units ◽  
Dyadic Systems

Abstract This article articulates conceptual and methodological strategies for studying the dynamic structure of dyadic interaction revealed by the turn-to-turn exchange of messages between partners. Using dyadic time series data that capture partners’ back-and-forth contributions to conversations, dynamic dyadic systems analysis illuminates how individuals act and react to each other as they jointly construct conversations. Five layers of inquiry are offered, each of which yields theoretically relevant information: (a) identifying the individual moves and dyadic spaces that set the stage for dyadic interaction; (b) summarizing conversational units and sequences; (c) examining between-dyad differences in overall conversational structure; (d) describing the temporal evolution of conversational units and sequences; and (e) mapping within-dyad dynamics of conversations and between-dyad differences in those dynamics. Each layer of analysis is illustrated using examples from research on supportive conversations, and the application of dynamic dyadic systems analysis to a range of interpersonal communication phenomena is discussed.

Synographical Approach to Dynamical Systems Analysis

2014 ◽  
Vol 693 ◽  
pp. 129-134 ◽  
Author(s):  
Iveta Markechová ◽  
Hana Stúpalová
Keyword(s):  
Software Engineering ◽  
Dynamical Systems ◽  
Systems Analysis ◽  
Marketing Theory ◽  
Word Form ◽  
Dynamical Systems Analysis

Synographis a graphic equivalent of a synonym. It denotes various symbols/graphs with the same or very similar meaning. Till now synographs have appeared rarely and in diverse branches. They are, e. g. software engineering, linguistics, medicine, also marketing theory – with a slightly modificated word form, synography. Synograph can serve as a new inspiration in a research as well as in an education. The modest aim of this contribution is to introduce synographical approach as a next possible tool for dynamical systems analysis.

Systems Analysis of Process Control Capabilities for Forging Accuracy

2017 ◽  
Vol 265 ◽  
pp. 1110-1115 ◽  
Author(s):  
V.G. Shibakov ◽  
D.L. Pankratov ◽  
R. Khairullin
Keyword(s):  
Process Control ◽  
Process Parameters ◽  
Systems Analysis ◽  
Simulation Modeling ◽  
Systems Approach ◽  
Dimensional Accuracy ◽  
Significant Process ◽  
Expert Analysis ◽  
Forging Force

The significance matrix for the parameters of “material-billet-equipment-process-tool-personnel-environment” system was compiled using the systems approach to the assurance of forging dimensional accuracy, and the expert analysis revealed the most significant process parameters that affect the accuracy. The application of simulation modeling helped to establish the dependence of forging force on the dimensions of an incoming billet. The paper suggests a solution to increase the accuracy of the sized forgings.

scholarly journals A Systems Approach to Pest Control Research

1971 ◽  
Vol 3 (1) ◽  
pp. 143-147 ◽  
Author(s):  
Robert P. Jenkins
Keyword(s):  
Pest Control ◽  
Systems Analysis ◽  
Systems Approach ◽  
Human Welfare ◽  
Farm Organization ◽  
Control Research

Systems analysis would be a useful tool for certain kinds of pesticide research, particularly that involving decisions affecting the environment or the ecosystem. A well-designed systems analysis would permit researchers and policymakers to learn more about the complete effects of their decisions relating to pesticides. It is doubtful whether any one person or group of persons can mentally formulate all the complex effects of a pesticide on the environment, on optimum farm organization and practices, on human welfare, and on the myriad of other interrelated factors.

scholarly journals DYNAMICAL SYSTEMS ANALYSIS OF A MODEL DESCRIBING TASMANIAN DEVIL FACIAL TUMOUR DISEASE

2012 ◽  
Vol 54 (1-2) ◽  
pp. 89-107 ◽  
Author(s):  
N. J. BEETON ◽  
L. K. FORBES
Keyword(s):  
Dynamical Systems ◽  
Systems Analysis ◽  
Small Amplitude ◽  
Systems Approach ◽  
Steady States ◽  
Tasmanian Devil ◽  
Bifurcation Parameter ◽  
Disease Dynamics ◽  
Dynamical Systems Analysis ◽  
Devil Facial Tumour Disease

AbstractA susceptible–exposed–infectious theoretical model describing Tasmanian devil population and disease dynamics is presented and mathematically analysed using a dynamical systems approach to determine its behaviour under a range of scenarios. The steady states of the system are calculated and their stability analysed. Closed forms for the bifurcation points between these steady states are found using the rate of removal of infected individuals as a bifurcation parameter. A small-amplitude Hopf region, in which the populations oscillate in time, is shown to be present and subjected to numerical analysis. The model is then studied in detail in relation to an unfolding parameter which describes the disease latent period. The model’s behaviour is found to be biologically reasonable for Tasmanian devils and potentially applicable to other species.

Methodology of system analysis for research of energy efficiency problems in Ukraine

2021 ◽  
pp. 62-74
Author(s):  
N. Batechko ◽  
◽  
S. Shostak ◽  
R. Bereziuk ◽  
V. Shostak ◽  
...  
Keyword(s):  
Energy Efficiency ◽  
Systems Analysis ◽  
Large Scale ◽  
System Analysis ◽  
Systems Approach ◽  
State Level ◽  
Price Policy ◽  
Multilevel Approach ◽  
Global Trends ◽  
Increase Energy Efficiency

The results of the research on the application of a systematic approach to solving energy efficiency problems in Ukraine are presented. The reasons for restraining the level of energy efficiency are highlighted, among which are the hollowing: ineffective policy of incentives to reduce energy consumption; lack of investments and conditions for their attraction; inefficient tariff and price policy in the energy sector of the economy, non-compliance with regulations, programs of various levels and measures. The need to increase the level of energy efficiency in Ukraine is substantiated and a system analysis is proposed to solve this problem. The methodology of systems analysis is implemented using a systems approach, in particular, to the interpretation of the process of energy efficiency development as an open, nonlinear, complex system. As an element of systems analysis, the study uses a multilevel approach, which provides an opportunity to consider the object of study at different hierarchical levels: the international community, state, industry, region and individual. It is noted that in order to successfully develop the progress of energy efficiency in Ukraine, it is necessary to take into account global trends and recent large-scale changes in this area. Examples of progress realization at the state level are given, in particular, implementation of a large number of legal acts, a number of stimulating measures for energy saving, etc. The importance of the sectoral level to increase energy efficiency in Ukraine is indicated. The importance of energy efficiency potential at the regional level is emphasized, which can give a significant boost to its entire economy and significantly improve the lives of the population. The importance of optimizing the process of energy efficiency at the level of various institutions is presented; as one of the options for solving this problem, it is proposed to popularize its benefits both among the population and the individual. The multilevel approach to energy efficiency in Ukraine proposed in the study presupposes an integrated combination of efforts at different levels and a synergistic effect of solving the problem. Key words: energy efficiency, system, multilevel approach

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