Wroe Alderson, IMP and the evolution of theory

IMP Journal ◽  
2016 ◽  
Vol 10 (3) ◽  
pp. 390-408 ◽  
Author(s):  
Lars-Erik Gadde ◽  
Kajsa Hulthén
Keyword(s):  
Design Methodology ◽  
Systems Approach ◽  
Marketing Theory ◽  
Research Attention ◽  
Broad Perspective ◽  
Content Type ◽  
Research Fields ◽  
Theoretical Structure ◽  
Specific Objective ◽  
Scientific Fields

Purpose The purpose of this paper is to analyse how theories evolve within scientific fields: why they receive attention and why they eventually become less attractive. Design/methodology/approach The paper is based on a literature review and focusses on the theoretical structure developed by Wroe Alderson. His contributions were highly appreciated and generally considered as “the” marketing theory. However, in few years his broad perspective was more or less neglected within the field where it was developed. At the same time, Alderson’s basic thinking was adopted by the evolving IMP approach. The specific objective of the study is to analyse why researchers in marketing abandoned Alderson, while IMP adopted many of his ideas. Findings The paper illustrates significant aspects of the evolution of theories. First, the paper shows how well-established conceptualisations, like Alderson’s total systems approach, may lose impact when the focus of research shifts. Alderson’s holistic framing was found too broad and all-encompassing to be useful when research attention was directed to specific aspects of marketing management and the socio-behavioural approach to distribution. Second, the paper shows in what respect IMP found support in concepts and models presented by Alderson in the challenging of fragmented mainstream framings of the business landscape. Originality/value This paper relates the rise and fall of Alderson’s concepts and frameworks to the evolution of theories of other schools-of-thought. Furthermore, the study shows how Alderson’s ideas were adapted to other research fields than where it was originally developed.

scholarly journals The social marketing theory-based (SMT) approach for designing interventions

2016 ◽  
Vol 6 (1) ◽  
pp. 18-40 ◽  
Author(s):  
Shamini Manikam ◽  
Rebekah Russell-Bennett
Keyword(s):  
Social Marketing ◽  
Design Methodology ◽  
Marketing Theory ◽  
Content Type ◽  
Step Process ◽  
The Social ◽  
Conceptual Paper ◽  
Marketing Intervention ◽  
Practical Implications ◽  
Social Marketing Theory

Purpose – Despite the importance of theory as a driving framework, many social marketers either fail to explicitly use theory as the basis of designing social marketing interventions or default to familiar theories which may not accurately reflect the nature of the behavioural issue. The purpose of this paper is therefore to propose and demonstrate the social marketing theory (SMT)-based approach for designing social marketing interventions, campaigns or tools. Design/methodology/approach – This conceptual paper proposes a four-step process and illustrates this process by applying the SMT-based approach to the digital component of a social marketing intervention for preventing domestic violence. Findings – For effective social marketing interventions, the underpinning theory must reflect consumer insights and key behavioural drivers and be used explicitly in the design process. Practical implications – Social marketing practitioners do not always understand how to use theory in the design of interventions, campaigns or tools, and scholars do not always understand how to translate theories into practice. This paper outlines a process and illustrates how theory can be selected and applied. Originality/value – This paper proposes a process for theory selection and use in a social marketing context.

Configurational examination of successful human resources outsourcing

2017 ◽  
Vol 55 (8) ◽  
pp. 1681-1697
Author(s):  
Thuy Thi Thanh Nguyen ◽  
Man-Ling Chang
Keyword(s):  
Human Resources ◽  
Design Methodology ◽  
Qualitative Comparative Analysis ◽  
Task Interdependence ◽  
It Use ◽  
Research Attention ◽  
Content Type ◽  
Provider Quality ◽  
Core Condition ◽  
Practical Implications

Purpose The causal conditions leading to successful human resources outsourcing (HRO) have until now attracted only limited research attention. To address this shortcoming, the purpose of this paper is to investigate how a firm and a HR provider should work together to ensure successful HRO. Design/methodology/approach By applying a fuzzy-set qualitative comparative analysis, the authors demonstrate how combining in different ways provider quality, business understanding, trust, and closed HRO networks can lead to HRO success. In addition, this study compares the causal combinations between cases with differing levels of HR-task interdependence and IT use. Findings The results of this study reveal three common solutions that lead to successful HRO from both economic and relational viewpoints. The findings also indicate that, from an economic viewpoint, trust is a core condition for achieving HRO success. Moreover, HR-task interdependence and IT use alter the number of solutions and the conditions for attaining HRO success. Practical implications Based on the solutions proposed herein, firms can consider different ways to achieve HRO success under diverse conditions. Originality/value This work also contributes to building new theories regarding HRO, trust, knowledge sharing, and IT use.

scholarly journals Resource integration for co-creation between marketing agencies and clients

2018 ◽  
Vol 52 (5/6) ◽  
pp. 1329-1354 ◽  
Author(s):  
Tim Hughes ◽  
Mario Vafeas ◽  
Toni Hilton
Keyword(s):  
Relationship Marketing ◽  
Design Methodology ◽  
Resource Integration ◽  
Marketing Theory ◽  
Content Type ◽  
Integration Approach ◽  
Resource Enhancement ◽  
Operant Resources ◽  
Business To Business ◽  
Practical Implications

Purpose Resource integration is a central idea within service-dominant logic (S-D logic), but there has been little scholarly research on this aspect of theory. This paper aims to explore resource integration between marketing agencies and their clients. Design/methodology/approach In total, nine case studies have been developed using a dyadic approach of interviewing clients and members of their agency teams. This is followed-up with presentations and workshops with over 200 practitioners who validated the findings and added new perspectives. Findings The key operant resources in the client/agency context have been identified. The ways the operant resources of the actors developed during the course of resource integration, building potential resources for future co-creation are shown. The differing perspectives of the actors to each other’s contribution are highlighted. Research limitations/implications This study suggests that resource enhancement and development, as a result of integration, is important. For agency/client research, resource integration and development brings new perspectives complementing existing relationship approaches to research. The findings have implications for relationship marketing theory across business-to-business (B2B) contexts. Practical implications The findings suggest a resource integration approach that could be jointly addressed between agency and client in improving the way they work together. The discourse of co-creation suggests a way for them to talk about how to work together effectively. Suggestions are made for teaching. Originality/value This study develops the S-D logic theory through exploring resource enhancement and development in a B2B co-creation context. The dyadic nature of the research is novel in studying how marketing agencies and clients work together and new perspectives emerge from the approach.

Theory usage in empirical operations management research: a review and discussion

2016 ◽  
Vol 54 (10) ◽  
pp. 2413-2432 ◽  
Author(s):  
Thomas Kenworthy ◽  
Jaydeep Balakrishnan
Keyword(s):  
Operations Management ◽  
Empirical Data ◽  
Design Methodology ◽  
Theory Testing ◽  
Management Research ◽  
Content Type ◽  
Scientific Fields ◽  
Over Time

Purpose The purpose of this paper is to analyze more than three decades of theory testing published in leading operations management (OM) journals. Design/methodology/approach This piece examines the amount of theory testing, the extent to which theories are tested multiple times, and the disciplinary origins of the theories that are tested. Findings The analysis revealed that empirical OM researchers have increasingly responded to demands for more theory-driven knowledge over time. OM researchers are developing and using a wide array of domestic theories to understand empirical data. The examination also revealed a substantial focus on theory borrowed from other scientific fields. Originality/value The findings here suggest that OM is clearly a maturing discipline. As the discipline matures, it is important to consider to what extent borrowed theories and frameworks can offer value to OM. A preliminary vetting model is advanced in order to critically assess foreign theory. It is hoped that future screening promotes only the most useful non-domestic theory, thereby ensuring sufficient journal space for domestic theory and resulting in effective solutions to the pressing, practical problems of the OM field.

Customer process-centric artefacts: a literature review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Elisabeth Zsoka Palvölgyi ◽  
Jürgen Moormann
Keyword(s):  
Literature Review ◽  
Design Methodology ◽  
Business Processes ◽  
Contextual Factors ◽  
Research Gaps ◽  
Content Type ◽  
Research Fields ◽  
Management Literature ◽  
Research Frameworks ◽  
Descriptive Knowledge

PurposeCompanies that strive to provide customers with value in their processes benefit from artefacts that allow them to better understand customer processes (CPs) and to influence CPs in ways that are valuable for customers. Such CP-centric artefacts (CPCAs) carry various labels across research fields, which inhibit their application or utilization for developing further artefacts. This study provides a structured overview of existing CPCAs and investigates which research foundations promote their development.Design/methodology/approachTwenty-five CP-related keyword combinations are applied in several iterations using multiple (meta) search engines to identify papers on CPCAs across different research streams. Introduced research frameworks organize the identified artefacts and indicate research gaps and reasons why some approaches are more successful in developing CPCAs than others.FindingsExisting CPCAs cover different aspects of CPs and utilize contextual factors of CPs to varying degrees to analyse or influence CPs. Research gaps are identified that indicate opportunities to develop further CPCAs. Taking instantiated methods in combination with CP-related descriptive knowledge as a foundation yields the highest potential for generating beneficial CPCAs.Originality/valueThis paper contributes to CP management literature by offering a foundation for the generation of CPCAs suitable for analysing and influencing CPs of end-consumers. This supports the establishment of a CP management aiming at optimizing both, interlinked business processes and CPs.

Factors explaining a cost-based pricing essence

2019 ◽  
Vol 34 (8) ◽  
pp. 1850-1865
Author(s):  
Juliana Ventura Amaral ◽  
Reinaldo Guerreiro
Keyword(s):  
Design Methodology ◽  
Empirical Studies ◽  
Pricing Strategy ◽  
Company Size ◽  
Price Setting ◽  
Marketing Theory ◽  
Content Type ◽  
Industrial Companies ◽  
Five Factors ◽  
The Cost

Purpose Empirical studies have found that cost-based pricing remains dominant in pricing practice and suggest that practice conflicts with marketing theory, which recommends value-based prices. However, empirical studies have yet to examine whether cost-plus formulas represent the pricing approach or essence. Design/methodology/approach This study aims to address the factors that explain price setting whereby the cost-plus formula is not just the pricing approach but also the pricing essence. This examination is grounded in a survey conducted on 380 Brazilian industrial companies. Findings The results show that, for price-makers, the cost-based pricing essence is positively associated with four factors (two obstacles to deploying value-based pricing, company size and differentiation), but it is negatively related to one factor (premium pricing strategy). For price-takers, the cost-based pricing essence is positively associated with four factors (two obstacles to deploying value-based pricing, coercive isomorphism and use of full costs), but it is negatively related to five factors (one obstacle to deploying value-based pricing, company size, competitors’ ability to copy, normative isomorphism and experience). Originality/value The key contribution of this paper is demonstrating that cost-plus formulas do not go against the incorporation of competitors and value information. This study reveals that it is possible to set prices based on either value or competitors’ prices while simultaneously preserving the simplicity of the cost-plus formulas. Via the margin, firms may connect costs to information about competition and value. The authors also demonstrate the drawbacks of not segregating companies into price-makers and price-takers and an excessive focus on the pricing approach at the expense of pricing essence.

scholarly journals Open innovation: past, present and future trends

2019 ◽  
Vol 32 (5) ◽  
pp. 578-602 ◽  
Author(s):  
Cristina Fernandes ◽  
João Ferreira ◽  
Marta Peris-Ortiz
Keyword(s):  
Open Innovation ◽  
Design Methodology ◽  
Innovation Management ◽  
Global Scale ◽  
Broad Perspective ◽  
Content Type ◽  
Research Activities ◽  
Theoretical Perspectives ◽  
Innovation And Technology ◽  
Intellectual Knowledge

Purpose The purpose of this paper is to provide interested parties with the means of grasping how the literature on open innovation has evolved over the course of time. In this way, the authors furthermore contribute towards a better understanding, scaling and positioning of this field of research. Design/methodology/approach This study applies a combination of bibliometric techniques, such as citations, co-citations and social network analysis in order to map the scientific domain of open innovation. Currently, bibliometric analysis represents a methodology in effect on a global scale to evaluate the existing state of fields of research (Mutschke et al., 2011). This spans the application of quantitative and statistical analysis to publications such as articles and their respective citations and serving to evaluate the performance of research through returning data on all of the activities ongoing in a scientific field with summaries of these data generating a broad perspective on the research activities and impacts, especially as regards the researchers, journals, countries and universities (Hawkins, 1977; Osareh, 1996; Thomsom Reuters, 2008). Findings This research aims to map and analyse the intellectual knowledge held on open innovation. To this end, the authors carried out a bibliometric study with recourse to co-citations. Based on cluster and factorial analyses, it is possible identify and classify the several theoretical perspectives on open innovation across six areas: open innovation concept, open innovation and networks, open innovation and knowledge, open Innovation, and innovation spillovers, open innovation management and open innovation and technology. Originality/value This paper aims to map and analyse the intellectual knowledge held on open innovation.

Identification of interdisciplinary research based upon co-cited journals

2019 ◽  
Vol 38 (3) ◽  
pp. 68-77
Author(s):  
Marco van Veller
Keyword(s):  
Interdisciplinary Research ◽  
Design Methodology ◽  
Reference Lists ◽  
Research Field ◽  
Journal Articles ◽  
Multidisciplinary Research ◽  
Content Type ◽  
Research Fields ◽  
Large Matrix ◽  
Or Groups

Purpose This paper aims to the identification of journal articles that probably report on interdisciplinary research at Wageningen University & Research (WUR). Design/methodology/approach For identification of interdisciplinary research, an analysis is performed on journals from which articles have been cited in articles (co-)authored by WUR staff. The journals with cited articles are inventoried from the reference lists of the WUR articles. For each WUR article, a mean dissimilarity is calculated between the journal in which it has been published and the journals inventoried from the reference lists. Dissimilarities are derived from a large matrix with similarity values between journals, calculated from co-occurrence of these journals in the WUR articles’ reference lists. Findings For 21,191 WUR articles published between 2006 and 2015 in 2,535 journals mean dissimilarities have been calculated. The analysis shows that WUR articles with high mean dissimilarities often are published in multidisciplinary journals. Also, WUR articles with high mean dissimilarities are found in non-multidisciplinary (research field-specific) journals. For these articles (with high mean dissimilarities), this paper shows that citations are often made to more various research fields than for articles with lower mean dissimilarities. Originality/value Identification of articles reporting on interdisciplinary research may be important to WUR policy for strategic purposes or for the evaluation of researchers or groups. Also, this analysis enables to identify journals with high mean dissimilarities (due to WUR articles citing more various research fields). Identification of these journals with a more interdisciplinary scope can be important for collection management by the library.

Theory of advice as an information object targeted at an unmade decision

2019 ◽  
Vol 76 (1) ◽  
pp. 212-230
Author(s):  
Allen J. Flynn
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Design Methodology ◽  
Conceptual Analysis ◽  
Content Type ◽  
Information Object ◽  
Advice Giving ◽  
Information And Communication ◽  
Practical Implications ◽  
Scientific Fields

Purpose The purpose of this paper is to advance an understanding of the concept of advice and its relationship to documents, information and knowledge. Design/methodology/approach A conceptual analysis of a sample of 48 relevant advice studies and two books, directly informed by documentation and information theories, was conducted to find out how researchers have approached advice conceptually since 1940. Further gains in understanding advice came from analyzing its relationship with environmental uncertainty. Findings Researchers have studied advice in the context of human-human, machine-machine and information and communication technology-intermediated interactions. Advice has been conceptualized and categorized in many different ways. Over time, conceptualizations of advice have broadened and become more general. In this light, it is theorized that advice is as an information object targeted at an unmade decision. This conceptualization of advice permits situated and momentary advice documents. A newly developed content-based framework of advice leads to an advice typology with four content-based categories of best possible advice: correct answers, probabilities, possibilities, and acknowledgments of the unknown. Research limitations/implications The refined advice theory, content-based advice framework and related typology of advice contributed here are small steps toward improved clarity about the nature of advice. These findings are limited in their focus to advice theory and advice categorization. Practical implications Scholars, practitioners and information system developers may reconsider advice theory and make use of the content-based framework and related advice typology in their work. These contributions will help advice-givers and the developers of advice-giving information systems and advice networks to provide better advice. Originality/value This paper fills a need for a clear and straightforward overall conceptualization of advice that accounts for advice documents and is informed by how advice has been previously conceptualized in multiple scientific fields.

Examining similarities and differences of citation patterns between monographs and papers: a case in biology and computer science

2019 ◽  
Vol 47 (4) ◽  
pp. 229-241
Author(s):  
Yuzhuo Wang ◽  
Chengzhi Zhang
Keyword(s):  
Content Analysis ◽  
Computer Science ◽  
Design Methodology ◽  
Public Library ◽  
Knowledge Flow ◽  
Citation Pattern ◽  
Research Attention ◽  
Content Type ◽  
Similarities And Differences

Purpose Citation content in academic papers and academic monographs promotes the knowledge flow among different publications. However, existing citation content analysis (CCA) focuses on academic papers and monographs have not received much research attention. We want to know if monographs are appropriate objects of CCA and whether existing methods of analyzing citation in papers are suitable for citation in monographs. Therefore, this paper aims to learn more about features of cited references and citation content in monographs and compare the characteristic of citation pattern between monographs and papers. Design/methodology/approach The authors manually annotate the references and syntactic citation content in academic monographs published by Morgan & Claypool and automatically extracted the references and citation content from academic papers published by Public Library of Science. Five features in two types citation pattern, namely, pattern of cited reference (including year, source and mention frequency of reference) and pattern of citation content (including location, length of citation content) are used to examine similarities and differences between monographs and papers. Findings The results indicate that between monographs and papers, differences are shown in location, length of citation content and year, source of reference, whereas frequency of mention of reference is similar. Originality/value Previous studies have explored the patter of citation content in academic papers. However, none of the existing literature, as far as the authors know, has considered the citation content in academic monographs and the similarities or differences among academic documents when studying the citation pattern.

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