Shelf Space Allocation and Profit Maximization in Mass Retailing
Keyword(s):
Conceptual models and empirical studies of the relationship of shelf space allocation to unit sales are reviewed in this article. This knowledge is organized to support specific recommendations for the practical management of shelf space for profit maximization.
2008 ◽
Vol 179
(1)
◽
pp. 149-167
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2010 ◽
Vol 37
(6)
◽
pp. 4066-4072
◽
Keyword(s):