A Quantitative Approach to Magazine Advertisement Format Selection
1968 ◽
Vol 5
(4)
◽
pp. 376-386
◽
Keyword(s):
Based on the propositions that the attention-getting power of an ad is measured by its readership and that readership is the effect of the ad format, this article uses six advertisement readership models constructed by multiple-regression analysis on 1,070 Life ads and describes a computer program that selects the advertisement format that maximizes a readership objective function.
2017 ◽
Vol 2
(3)
◽
pp. 391-400
1980 ◽
Vol 40
(1)
◽
pp. 153-155
◽
2017 ◽
Vol 5
(2)
◽
pp. 199
2021 ◽
Vol 12
(4)
◽
pp. 747-753
2015 ◽
Vol 1
(7)
◽
pp. 456
Keyword(s):
2021 ◽
Vol 8
(2)
◽