Congruence Relationships between Self Images and Product Brands

1969 ◽  
Vol 6 (1) ◽  
pp. 80-84 ◽  
Author(s):  
Ira J. Dolich
Keyword(s):  

Similarities of brand images with self images were tested to determine differences between (a) most preferred and least preferred brands, (b) socially consumed and privately consumed products, and (c) real-self and ideal-self image relationships.

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110231
Author(s):  
Jui-Jung Tsao ◽  
Wen-Ta Tseng ◽  
Tsung-Yuan Hsiao ◽  
Chaochang Wang ◽  
Andy Xuesong Gao

Research has shown that the effectiveness of written corrective feedback (WCF) on writing performance depends on learners’ engagement with WCF and its associated motivational state. However, little research has examined the inner causal relationships between motivation, learner engagement with WCF, and writing performance. The current study fills the void in the existing literature by taking a structural equation modeling approach as the methodological framework. Two independent Chinese undergraduate samples partook in the pilot and formal phases of the study. The results showed that cultivation of an ideal self-image significantly promoted both intrinsic and extrinsic motivations and enhanced learners’ engagement with WCF, but ought-to self-image was found to have no such effects. Furthermore, both intrinsic motivation and learner engagement with WCF could directly influence writing scores, with the latter being more explanatory than the former. The implications of the research findings are provided and discussed.


2009 ◽  
Vol 1 (2) ◽  
pp. 22
Author(s):  
Lixia Zhu ◽  
Xian Peng ◽  
Juan Tian ◽  
Jia Liu
Keyword(s):  

Objective: To investigate the undergraduate's initial sandplay themes. Method: Each subject made initial sandplay with the company, then share the feeling about his own initial sandplay. Result: The theme in sandplay of undergraduates about family and life is about 63.7%; different kind of miniatures was used with different frequency by every subject; there are 54.55% initial sandplay have real self-image,all of the initial sandplays have not used the water, and the time that everyone used on making their initial sandplay has significance of difference.


Author(s):  
Abdulrahim Ali Mohammad Al-Showthabi, Mohammad Abduh Ahmad A

This exploratory correlational study addresses the issue of Yemeni EFL Learners’ Future Self-images, Ideal Self-images and Ought-to Self-image and their relationship to the English language proficiency, mainly, speaking and writing --fourth level students, Department of English Sana’a University of the academic year of 2017-2018. It also aims at exploring which of the two Future Self-images addressed is more evident amongst Yemeni EFL learners. In addition, the study attempts to ascertain the role of gender on Future Self-images. Data gathering instruments were all set and validated for the purpose of the study; which were Future Self-images questionnaire (12 Ideal Self-image items & 12 Ought-to Self-image items), English proficiency (speaking & and writing) tests and two Scoring Scales. Fifty two Students (12 males and 40 females (the sample) took both the Future Self-images questionnaire and the English proficiency tests in the academic year 2017-2018. and two Data gathering instruments were all set and validated for the purpose of the study; which were Future Self-images questionnaire (12 Ideal Self-image items & 12 Ought-to Self-image items), English proficiency (speaking & and writing) tests and two Scoring Scales. Fifty two Students (12 males and 40 females (the sample) took both the Future Self-images questionnaire and the English proficiency tests in the academic year 2017-2018. Descriptive analyses— frequencies, and, t-test for independent groups, and Pearson-product moment correlation— were utilized to analyze the data. Results show that Yemeni EFL students have higher Ought-to Self-image mean scores (3.6) than Ideal Self-image mean scores (3.04) Further, each of the two Future Self-images, Ideal Self-image and Ought-to Self-image has a bipolar direction in regard to male and female students. While, female students have higher mean Ideal Self-image scores (2.6) toward learning English, their counterpart male students have higher mean Ought-to Self-image scores (3.15). Furthermore results revealed a significant and strong relationship between Yemeni EFL learners’ ---Ideal Self-images—Ought-to Self-image-- and speaking and writing proficiency respectively and uniquely. This article ends with some recommendations and suggestions for future research.


2021 ◽  
Vol 8 (3) ◽  
pp. 901-916
Author(s):  
Aránzazu García-Pinar

Over the past fifteen years, research on second language (or L2) motivation has been dominated by Dörnyei’s influential paradigm, the L2 Motivational Self System. Students’ imagined visualisations are key components in this theory, as those students who have a clear ideal self-image with an L2 component will probably be more motivated to learn a language than others that have not established a desired future state goal for themselves. This article reports the qualitative findings of a mixed-method study that explored the effects of a multimodal intervention with influential speakers on changing the students’ attitudes in public speaking. Semi-structured interviews and open-ended questionnaires were conducted with 11 engineering undergraduates, who volunteered to take part in the present study. Qualitative data showed that the multimodal intervention accompanied by goal setting (i.e., students’ classroom oral presentations) triggered an increase in some students’ future speaking selves. Six of the eleven students demonstrated a slight development in their levels of linguistic self-confidence, which made their vision of their ideal L2 speaking selves more realistic and clearer. The article discusses the implications of these findings and calls for a pedagogical shift that embraces more opportunities to assess the multimodal skills and strategies students need to become fluent L2 speakers.


2020 ◽  
Vol 13 (3) ◽  
pp. 156-168
Author(s):  
G.I. Moreva ◽  
A.V. Sanochkina

The article presents the studies of the influence of self-realization on her attitude to different sides of reality (to her husband, to her child, ideal self, real self to her work, to the education, to her mother, etc.). The study involved 110 mothers. In this study, we have used combination of three methods: essay, questioning, method of color metaphors. The results were processed by sign test, cluster and content analyses. Based on these results we made a conclusion that mothers during maternity leave understand the phenomena of selfrealization differently. Consequently, they differently define the essence of self-realization and define different types of self-realization. Content analysis showed that women who value self-realization are focused primarily on the internal condition and being in harmony and not on external factors. Unrealized women are influenced by external factors: lack of work or conflicts with her husband.


2016 ◽  
Vol 11 (4) ◽  
pp. 306-310
Author(s):  
Simona GROSSMAN ◽  
◽  
Ioan-Bradu IAMANDESCU ◽  

Shame is a complex emotional state, a universal experience, whose influence can be extensive. Elusive by its nature, shame can escape the attention of specialists. Discussions on shame as a separate and distinct emotion are rare, most often being denied, hidden or concealed by more socially acceptable emotions. Offspring of a disappointed Ideal Self, shame reflects on Self Respect and Self Image, both important and influential components of the psyche, with major implications in personality. Being a strong negative emotion, shame can have an important and quite extensive influence on mental health through its numerous somatic correlates intensely and widely expressed at different organic level on somatovisceral activity – thus, resulting in the appearance of numerous disorders and psychosomatic diseases – among them obesity, which was chosen by the author as the subject of a future research.


1967 ◽  
Vol 20 (3) ◽  
pp. 699-706 ◽  
Author(s):  
Louise V. Frisbie ◽  
Frank J. Vanasek ◽  
Harvey F. Dingman

Ratings of the self and of the ideal self were obtained from 215 institutionalized child molesters and 143 child molesters who were living in the community. The discrepancy between the two ratings of the self is seen to be related to the descriptive terms used to depict the self Words that are clearly evaluative in nature did not lead to discrepancies in the two ratings. Words that were descriptive but nonevaluative gave rise to large differences between ratings of the ideal self and the real self. There were few apparent differences between the child molesters in the community and those in the institution.


Sex Roles ◽  
1990 ◽  
Vol 22 (5-6) ◽  
pp. 349-358 ◽  
Author(s):  
Jane Bybee ◽  
Marion Glick ◽  
Edward Zigler

2019 ◽  
Vol 1 (2) ◽  
pp. 51-60
Author(s):  
Aranzazu García Pinar

Over the past ten years, research on second language motivation has been dominated by Dörnyei’s influential motivational paradigm, the L2 Motivational Self System. This theoretical construct is comprised of the ideal L2 self, the ought-to L2 self and the L2 learning experience. Students’ imagined visualisations are central components in this theory, as this holds that students who have an explicit ideal self-image with an L2 component are more likely to be motivated to learn a language than other students that have not established a desired future state goal for themselves. To enhance students’ future-self-images, L2 lecturers can create adequate L2 learning experiences, where methodologies and materials fit in with the students’ needs, and where their visions as proficient users of the L2 are regularly sustained and strengthened by productive and realistic tasks. This article offers a teaching proposal that uses multimodal TED conferences as classroom artefacts to embolden students in the foreign language classroom to speak in public. These students might, if able to visualise their desired language selves portrayed in TED speakers, be motivated to spread their ideas worth spreading.


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