Comparing the Effectiveness of Advertising Appeals to the "Real" Self versus the "Ideal" Self in a Personal Investment Situation

Author(s):  
John H. Holmes ◽  
Timothy M. Calvin
1967 ◽  
Vol 20 (3) ◽  
pp. 699-706 ◽  
Author(s):  
Louise V. Frisbie ◽  
Frank J. Vanasek ◽  
Harvey F. Dingman

Ratings of the self and of the ideal self were obtained from 215 institutionalized child molesters and 143 child molesters who were living in the community. The discrepancy between the two ratings of the self is seen to be related to the descriptive terms used to depict the self Words that are clearly evaluative in nature did not lead to discrepancies in the two ratings. Words that were descriptive but nonevaluative gave rise to large differences between ratings of the ideal self and the real self. There were few apparent differences between the child molesters in the community and those in the institution.


1974 ◽  
Vol 2 (1) ◽  
pp. 104-107
Author(s):  
H. D. Kimmel

Discrepancies between real-self and ideal-self performances on a personality inventory, the Pensacola Z-Survey, were compared in two groups of high school seniors who were born and raised in one community (either Dayton, Ohio or The Plains, Ohio) and a group who had moved from an Appalachian environment to Dayton. The shifted subjects were different from the unshifted ones only in idealizing greater dependency, rather than the expected opposite. Earlier interpretation of reduced real-ideal discrepancy with social change was not supported but the real-ideal discrepancy does provide a sensitive index of psychological effects of social cultural change.


2021 ◽  
Author(s):  
Floriana Irtelli ◽  
Federico Durbano ◽  
Barbara Marchesi

Every human psychic aspect, even the development of the Self, cannot be considered separately from the financial and cultural context in which it is inserted: ad a Matteo of fact the realization of individual freedom is correlated to broader economic and social changes, which influence the individual on self-realization. In the chapter, various theories about this topic and about the ideal self are explored, and it concludes by considering that self expression helps people to satisfy their real emotions and their real self, it also highlights the fact that self-realization and self-expression are among the highest needs on the human needs scale, and they affect human health.


2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Nayanika Singh ◽  
Anmol Anand

Self-concept refers to an individual’s thoughts, ideas, views, images and/or perceptions about him/herself. This comprises of social or personal identity of an individual and his/her personality traits. A person having a positive self-concept will have a positive image of him/herself maintaining the congruency between the real self (who s/he really is) and the ideal self (who s/he wants to become) on the contrary individuals having a negative image of self suffer discrepancy between the real and the ideal self. Ego-strength is the extent of effectiveness with which our ego works in regulating the impulses and adjusting to the environment. It seeks balance while delaying the gratification of needs. Individuals low on ego-strength lack motivation and confidence believing themselves to be incompetent whereas people high on ego-strength are motivated, resilient and confident seeking to fulfill challenges by believing in themselves and their abilities. This investigation was an attempt to study the effect of gender on self-concept and ego-strength among adolescents, aged 18-22 years. The sample consisted of 120 adolescents (60 females and 60 males) randomly selected from private colleges of Chandigarh. Tools used were C-Factor of 16- PF ( Cattell & Eber, 1962) which measures the whole range of personality (Factor C i.e. emotional stability vs. high ego strength) and Six- Factor Self-Concept Scale (SFSCS; Stakes, 1994) that assesses the self-concept and perceptions of an individual regarding him/herself across six domains/constructs i.e. Task accomplishment, morality, vulnerability, power, giftedness & likeability. The hypothesis stated that: a) female adolescents will be higher on self-concept as compared to the male adolescents age ranging from 18-22 years and b) the female adolescents will be higher on ego-strength as compared to their male counterparts. Findings of the study indicated: a) That female adolescents were higher on self-concept as compared to male adolescents age ranging from 18-22 years b) There was no significant difference in the ego-strength among the female and male adolescents significantly proving the first hypothesis true.


2021 ◽  
pp. 77-88
Author(s):  
Yana Gennadievna Zalevskaya

The goal of this research is to analyze the semantic characteristics and conformity of the real-Self and ideal-Self of future psychologists, as well as to determine the key trends in building interpersonal relations. The subject of this research is the images of real-Self and ideal-Self in the context of studying interpersonal relations of future psychologists. The ability to effectively build interpersonal relations, properly assess yourself in the course of communication is the basic skill of future psychologists, which plays a significant role for success of their professional activity. The novelty of this work consists in the analysis of semantic characteristics and coherence of the images of real-Self and ideal-Self in the context of studying interpersonal relations of future psychologists. For achieving the set goal, the author employs T. Leary’s methodology “The Diagnostics of Interpersonal Relations” (adapted by L. N. Sobchik). The conclusions consist in determination of the two opposite trends in interpersonal relations of future psychologists: dominance and cooperation (the first trend prevails in real-Self). The author also established that most octants have the optimal level of coherence between the images of real-Self and ideal-Self, which promotes the effective professional and personal development of future specialists. The acquires results can be used for improving the quality of professional education of future psychologists, as well as in counseling and coaching activities on the development of skills for building interpersonal relations and images of the real-Self and ideal-Self.


2003 ◽  
Author(s):  
Madoka Kumashiro ◽  
Caryl E. Rusbult ◽  
Michael K. Coolsen

2011 ◽  
Author(s):  
Corey L. Guenther ◽  
Kathryn Applegate ◽  
Steven Svoboda ◽  
Emily Adams

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Conor Gilligan ◽  
Teresa Loda ◽  
Florian Junne ◽  
Stephan Zipfel ◽  
Brian Kelly ◽  
...  

Abstract Background The development of professional identity is a fundamental element of medical education. There is evidence that in Germany, students’ perceptions of the ideal and real doctor differ, and that of themselves as physicians falls between these constructs. We sought to compare students’ perceptions of themselves, the ideal doctor, and the ‘real’ doctor and investigate differences from first to final year in the relationships between these constructs, as well as differences between Australian and German cohorts. Method Students in the first and final years of their medical program at one Australian and one German university were invited to complete the Osgood and Hofstatter polarity profile, involving the description of their mental image of the ideal and real doctor, and the doctor they hope to become, with adjectives provided. Results One hundred sixty-seven students completed the survey in Australia (121 year 1, 46 year 5) and 188 in Germany (164 year 1, 24 year 6). The perception of the ideal doctor was consistent across all respondents, but that of the real doctor and self-image differed between country and year. Differences existed between country cohorts in perceptions of ‘confidence’, ‘strength’, ‘capability’ and ‘security’. Conclusions The pattern previously reported among German students was maintained, but a different pattern emerged among Australian students. Differences between countries could reflect cultural differences or variations in the overt and hidden curricula of medical schools. Some of the constructs within the profiles are amenable to educational interventions to improve students’ confidence and sense of capability.


Stats ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 205-215
Author(s):  
David Trafimow ◽  
Tonghui Wang ◽  
Cong Wang

In a recent article, Trafimow suggested the usefulness of imagining an ideal universe where the only difference between original and replication experiments is the operation of randomness. This contrasts with replication in the real universe where systematicity, as well as randomness, creates differences between original and replication experiments. Although Trafimow showed (a) that the probability of replication in the ideal universe places an upper bound on the probability of replication in the real universe, and (b) how to calculate the probability of replication in the ideal universe, the conception is afflicted with an important practical problem. Too many participants are needed to render the approach palatable to most researchers. The present aim is to address this problem. Embracing skewness is an important part of the solution.


2013 ◽  
Vol 20 (4) ◽  
pp. 586-606 ◽  
Author(s):  
Rachel Gabel-Shemueli ◽  
Ben Capell
Keyword(s):  
The Real ◽  

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