Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising

1983 ◽  
Vol 20 (3) ◽  
pp. 257-267 ◽  
Author(s):  
Robert E. Smith ◽  
William R. Swinyard
Keyword(s):  
Marketing Research ◽  
Attitude Strength ◽  
Research And Practice ◽  
Product Trial ◽  
Behavior Consistency ◽  
Attitude Behavior ◽  
The Impact ◽  
Type Of Behavior

The role of direct versus indirect experience in the attitude-behavior consistency issue is reviewed. Using a new communications model, the authors extend the direct/indirect experience paradigm to a common marketing scenario: product trial versus product advertising. The specific contributions of attitude strength and type of behavior are examined, and results show that when attitudes are based on trial they predict purchase very well. When attitudes are based on advertising, however, attitude-behavior consistency is significantly reduced. Implications for when attitude models should be applied in marketing research and practice are discussed.

Music Teacher Evaluation

2019 ◽  
pp. 793-829
Author(s):  
Douglas C. Orzolek
Keyword(s):  
Teacher Evaluation ◽  
Music Teacher ◽  
American Education ◽  
Effective Teacher ◽  
Research And Practice ◽  
Self Reflection ◽  
Evaluation Systems ◽  
The Impact ◽  
Music Teacher Evaluation

This chapter outlines the nature of music teacher evaluation found in existing and related literature and research. From these writings, there are an abundance of emergent themes that provide stakeholders with an opportunity to examine this topic and consider its application in their own settings. These themes include ideas related to the following: the intent of teacher evaluation; the role of teacher evaluation; what an effective teacher is; the importance of multifaceted evaluation systems; the place of student learning in the evaluative process; the various forms of evidence used to evaluate educators; the fact that research and practice should be intertwined in developing evaluation systems; the role of testing; the degree to which observation and self-reflection should be involved in teacher evaluation; the importance of clear and concise goals for learners; and the impact that systems of evaluation will have on the educators, schools, students, and American education as a whole. This chapter intends to allow stakeholders the opportunity to reflect on all of these issues and challenges.

Visions and Directions

2007 ◽  
pp. 297-312
Author(s):  
Meliha Handzic
Keyword(s):  
Knowledge Management ◽  
Empirical Research ◽  
Systematic Approach ◽  
Empirical Studies ◽  
Complete Picture ◽  
Research And Practice ◽  
Management Concepts ◽  
The Impact ◽  
Theoretical Foundations

The book starts with an introduction to theoretical foundations of knowledge management concepts, proceeds with a series of empirical studies on the role of technology in knowledge management, followed by studies of socially orientated knowledge management solutions. The book ends with the discussion of major issues and challenges for knowledge management research and practice. With its integrated and systematic approach, the book makes a small but important step in helping individuals and organisations to get an objective and complete picture of the role of social and technical initiatives in knowledge management based on formal and sound empirical research. More importantly, the book shows that the impact of various initiatives is highly contingent upon the context in which the knowledge is generated, transferred, and used. This may help managers to choose more suitable solutions to turn their intangible assets into tangible outcomes.

Incentives and Rewards

2007 ◽  
pp. 233-244
Author(s):  
Meliha Handzic
Keyword(s):  
Knowledge Management ◽  
Empirical Research ◽  
Systematic Approach ◽  
Empirical Studies ◽  
Complete Picture ◽  
Research And Practice ◽  
Management Concepts ◽  
The Impact ◽  
Theoretical Foundations

The book starts with an introduction to theoretical foundations of knowledge management concepts, proceeds with a series of empirical studies on the role of technology in knowledge management, followed by studies of socially orientated knowledge management solutions. The book ends with the discussion of major issues and challenges for knowledge management research and practice. With its integrated and systematic approach, the book makes a small but important step in helping individuals and organisations to get an objective and complete picture of the role of social and technical initiatives in knowledge management based on formal and sound empirical research. More importantly, the book shows that the impact of various initiatives is highly contingent upon the context in which the knowledge is generated, transferred, and used. This may help managers to choose more suitable solutions to turn their intangible assets into tangible outcomes.

Mode of Socialisation

2007 ◽  
pp. 208-220
Author(s):  
Meliha Handzic
Keyword(s):  
Knowledge Management ◽  
Empirical Research ◽  
Systematic Approach ◽  
Empirical Studies ◽  
Complete Picture ◽  
Research And Practice ◽  
Management Concepts ◽  
The Impact ◽  
Theoretical Foundations

The book starts with an introduction to theoretical foundations of knowledge management concepts, proceeds with a series of empirical studies on the role of technology in knowledge management, followed by studies of socially orientated knowledge management solutions. The book ends with the discussion of major issues and challenges for knowledge management research and practice. With its integrated and systematic approach, the book makes a small but important step in helping individuals and organisations to get an objective and complete picture of the role of social and technical initiatives in knowledge management based on formal and sound empirical research. More importantly, the book shows that the impact of various initiatives is highly contingent upon the context in which the knowledge is generated, transferred, and used. This may help managers to choose more suitable solutions to turn their intangible assets into tangible outcomes.

E-Learning Portal

2007 ◽  
pp. 107-118
Author(s):  
Meliha Handzic
Keyword(s):  
Knowledge Management ◽  
Empirical Research ◽  
Empirical Studies ◽  
Complete Picture ◽  
Research And Practice ◽  
Management Concepts ◽  
E Learning ◽  
The Impact ◽  
Theoretical Foundations

The book starts with an introduction to theoretical foundations of knowledge management concepts, proceeds with a series of empirical studies on the role of technology in knowledge management, followed by studies of socially orientated knowledge management solutions. The book ends with the discussion of major issues and challenges for knowledge management research and practice. With its integrated and systematic approach, the book makes a small but important step in helping individuals and organisations to get an objective and complete picture of the role of social and technical initiatives in knowledge management based on formal and sound empirical research. More importantly, the book shows that the impact of various initiatives is highly contingent upon the context in which the knowledge is generated, transferred, and used. This may help managers to choose more suitable solutions to turn their intangible assets into tangible outcomes.

Electronic Brainstorming

2007 ◽  
pp. 47-57
Author(s):  
Meliha Handzic
Keyword(s):  
Knowledge Management ◽  
Empirical Research ◽  
Systematic Approach ◽  
Empirical Studies ◽  
Complete Picture ◽  
Research And Practice ◽  
Management Concepts ◽  
The Impact ◽  
Theoretical Foundations

The book starts with an introduction to theoretical foundations of knowledge management concepts, proceeds with a series of empirical studies on the role of technology in knowledge management, followed by studies of socially orientated knowledge management solutions. The book ends with the discussion of major issues and challenges for knowledge management research and practice. With its integrated and systematic approach, the book makes a small but important step in helping individuals and organisations to get an objective and complete picture of the role of social and technical initiatives in knowledge management based on formal and sound empirical research. More importantly, the book shows that the impact of various initiatives is highly contingent upon the context in which the knowledge is generated, transferred, and used. This may help managers to choose more suitable solutions to turn their intangible assets into tangible outcomes.

Social Marketing’s Strengths, Weaknesses, Opportunities, and Threats (SWOT): A Commentary

2019 ◽  
Vol 25 (4) ◽  
pp. 231-242 ◽  
Author(s):  
Sameer Deshpande
Keyword(s):  
Social Marketing ◽  
Swot Analysis ◽  
Marketing Research ◽  
Research And Practice ◽  
Key Stakeholders ◽  
Past Half Century ◽  
Boundary Definition ◽  
Or Practice ◽  
Definition Of

Background: Over the past half century, social marketing has come into its own, both as a discipline and a practice, for creating positive social outcomes. However, as the operating environment continues to evolve, the role of social marketing in the change landscape requires consideration. Focus of the article: In this article, the author presents a commentary on the present and future role of social marketing research and practice through the lens of a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Topics discussed in the analysis include the boundary definition of social marketing, modalities of practice, sources of funding, the complexity of target issues, and professional standing and competition. Importance to the social marketing field: Critical analysis of social marketing research and practice can assist to maintain and grow its relevance and adoption among key stakeholders. Recommendations for Research or Practice: Several recommendations are made for addressing the issues identified in the SWOT analysis. These include conscious effort to market social marketing; clarify the concept of audience orientation when designing social marketing solutions; address specific research questions that produce academic and managerial insights; utilize corporate partnerships creatively; offer social marketing course to retain accreditation of professions such as marketing, public health, environmental studies, or public administration; and, encourage documentation of initiatives. Limitations: The discussion presented here is based purely on opinions and experience of the author.

“Not in My Back Yard”

2010 ◽  
Vol 41 (4) ◽  
pp. 255-262 ◽  
Author(s):  
Bill Thornton ◽  
Hayley J. Tizard
Keyword(s):  
Vested Interest ◽  
Oppositional Behavior ◽  
Experimental Support ◽  
Personal Consequences ◽  
Behavior Consistency ◽  
Attitude Behavior ◽  
The Relationship

“Not in my back yard” (NIMBY) is characterized as behavioral opposition to proposed change and reflects vested interest and perceived negative personal consequences. The present research examined the role of arousal in moderating the relationship between vested interest and oppositional behavior. Two studies replicated previous research with high vested interest associated with greater oppositional behavior and greater attitude-behavior consistency than that observed with low vested interest. Moreover, a misattribution of arousal manipulation (Study 1) resulted in reduced oppositional behavior, whereas an induced arousal manipulation (Study 2) resulted in greater oppositional behavior. These results provide experimental support for the role of arousal underlying vested interest and behavioral opposition. Implications of the results for applications and further research are considered.

Theory vs. Practice

2007 ◽  
pp. 263-278
Author(s):  
Meliha Handzic
Keyword(s):  
Knowledge Management ◽  
Empirical Research ◽  
Systematic Approach ◽  
Empirical Studies ◽  
Complete Picture ◽  
Research And Practice ◽  
Management Concepts ◽  
The Impact ◽  
Theoretical Foundations

The book starts with an introduction to theoretical foundations of knowledge management concepts, proceeds with a series of empirical studies on the role of technology in knowledge management, followed by studies of socially orientated knowledge management solutions. The book ends with the discussion of major issues and challenges for knowledge management research and practice. With its integrated and systematic approach, the book makes a small but important step in helping individuals and organisations to get an objective and complete picture of the role of social and technical initiatives in knowledge management based on formal and sound empirical research. More importantly, the book shows that the impact of various initiatives is highly contingent upon the context in which the knowledge is generated, transferred, and used. This may help managers to choose more suitable solutions to turn their intangible assets into tangible outcomes.

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