The uncompromising subtitle of Dean Alger's Megamedia makes his position onmedia monopoly absolutely clear. Although Alger has an impressive academicbackground, the book is intended for an intelligent general audience as well as forthose with more specialist or professional interests in media and public affairs.Underlying the book is Alger's fierce commitment to the First Amendment to theU.S. Constitution, which he regards as "the prime pillar of the Bill of Rights" (p.1). Alger notes that the news merua are absolutely central to the functioning ofdemocracy, while entertainment and other features and programs in the massmedia have powerful effects on society more generally. For Alger, the essence ofthe First Amendment's central provision is to ensure that the principal sources ofinformation and ideas directed at the public are genuinely independent and diverse voices which will maintain and promote a healthy democratic society. He writes.‘We should be greatly concerned if much or most of the main media fall increasinglyunder the control of a small number of giant corporations and extremelywealthy and willful people, especially when such people are inclined to use thepowerful media of mass communication for their own political and ecofKlmic pur-Of course for Alger there is no “if.” Megumedia is a highly readable aocount ofhow it in fact did happen, the implications of the m n t situation, and the implicationsfor democracy should the present process not be stopped. The book is clearlywritten and coherently structured. Composed of nine chapters, each one is logicallyconnected to its predecessor: chapter one details the growth of “megamedia,”chapter two investigates the meaning of democracy and the ways in which developmentsin the mass media affect the democratic process, chapter three offers adetailed account of the structure of ownership and control of the media, chapterfour reviews the key elements of the 1996 Telecommunications Act, which significantlychanged telephone and mass media law in the United States, chapters fiveand six discuss and analyze the consequences of the patterns of ownership and controlof the media, chapter six focuses on news operations that are part of conglomeratesand other large multimedia corporations, chapter seven examines megamediapatterns in various nations around the world, chapter eight attempts to put inperspective the patterns and trends in the ownership and control of the mass mediaand their relation to our societies and the democratic process, and chapter nine discussesa number of ways to assure a true diversity of independent sources of newsand opinion ...