Living in a Gender-Binary World

2017 ◽  
Vol 38 (1) ◽  
pp. 73-90 ◽  
Author(s):  
Kim McKeage ◽  
Elizabeth Crosby ◽  
Terri Rittenburg
Keyword(s):  
Structural Characteristics ◽  
Qualitative Interviews ◽  
Marketing Practice ◽  
Gender Variant ◽  
Gender Binary ◽  
Complete Formulation ◽  
Consumer Vulnerability ◽  
Marketing Systems ◽  
Market Factors ◽  
Vulnerability Theory

Baker, Gentry, and Rittenburg’s (2005) model of consumer vulnerability outlines the personal, social, and structural characteristics that frame consumers’ experiences of vulnerability in the marketplace. Later applications and enhancements have expanded consumer vulnerability theory. While the theory has been applied in numerous settings, to date it has not been used to examine the ways that gender identity may intersect with market factors to produce vulnerability. Application in this setting also allows for the integration of various model enhancements, and the examination of vulnerability using a more complete formulation of the theory. Based on in-depth qualitative interviews and collages, along with examples from current marketing practice, our research shows consumer vulnerability to be a useful lens for understanding gender variant consumers’ experiences and the ways in which marketing systems can be engaged to reshape those experiences.

The Gender Binary Meets the Gender-Variant Child

2014 ◽  
Vol 29 (3) ◽  
pp. 338-361 ◽  
Author(s):  
Elizabeth P. Rahilly
Keyword(s):  
Gender Variant ◽  
Gender Binary

scholarly journals Establishing the scope of marketing practice: insights from practitioners

2014 ◽  
Vol 48 (1/2) ◽  
pp. 380-404 ◽  
Author(s):  
Sally Dibb ◽  
Cláudia Simões ◽  
Robin Wensley
Keyword(s):  
Relationship Marketing ◽  
Design Methodology ◽  
Qualitative Interviews ◽  
Marketing Mix ◽  
Future Research ◽  
Marketing Practice ◽  
Content Type ◽  
Future Research Agenda ◽  
Marketing Planning ◽  
Practical Implications

Purpose – Describing marketing practices is fundamental to understanding both the scope of marketing practice and the actual value it adds to the organization. This paper aims to clarify the reach of marketing practice and the nature of activities that marketers carry out. Design/methodology/approach – The study uses mixed methods, involving qualitative document analysis, qualitative interviews and a quantitative managerial survey. Findings – The findings reveal consistency in the views of academics and practitioners across the following disaggregated elements of practice: stakeholder and relationship marketing, customer analysis, marketing-mix management/marketing planning, and the centrality of customers. However, when these themes are integrated into broader categories of practice, the activities are parceled and prioritized in different ways by the different data sources. Practical implications – The findings have implications for how marketing is practiced and taught and for the future research agenda. Originality/value – This study considers the functional practices within marketing and clarifies the scope of marketing practice.

scholarly journals “Now I feel ‘truly’ like me!”: a discourse analysis of the ways ‘the gaze’ functions in two children's picture books featuring transgender and gender variant characters

2021 ◽  
Author(s):  
Meredith Farley
Keyword(s):  
Discourse Analysis ◽  
Picture Books ◽  
Gender Variance ◽  
Gender Transition ◽  
Gender Variant ◽  
The Gaze ◽  
Children's Picture Books ◽  
Gender Binary ◽  
Theoretical Perspectives ◽  
And Gender

Drawing on transgender, queer and feminist theoretical perspectives, I critically analyze two children’s picture books featuring transgender and gender variant characters. With these critical theoretical perspectives in mind, this discourse analysis examines the ways the books, both visually and textually, depict gender embodiment and the experiences of the characters. Using questions derived from these theoretical lenses, I analyze concepts of power, normalcy, difference, the gender binary, gender fluidity, intelligibility and unintelligibility. These concepts contribute to the dominant discourse of ‘the gaze’, seen in varying ways in the books. Children’s story books largely underrepresent the experiences of transgender characters, particularly books outlining, and explaining, a social gender transition. The majority of picture books with LGBTQ+ themes focus on same sex families and feature boys in dresses, thus centralize around disrupting the constraints of masculinity. I conclude this paper with recommendations for selecting, reading, and discussing books with transgender and gender variant protagonists. The central themes outlined in the academic literature illustrate that ‘the gaze’ and regulation of knowledge have a significant impact on what is visible in children’s books. This may ultimately affect children’s understanding, and appreciation, of gender variance and, hence, social gender transitions in early childhood.

scholarly journals “Now I feel ‘truly’ like me!”: a discourse analysis of the ways ‘the gaze’ functions in two children's picture books featuring transgender and gender variant characters

2021 ◽  
Author(s):  
Meredith Farley
Keyword(s):  
Discourse Analysis ◽  
Picture Books ◽  
Gender Variance ◽  
Gender Transition ◽  
Gender Variant ◽  
The Gaze ◽  
Children's Picture Books ◽  
Gender Binary ◽  
Theoretical Perspectives ◽  
And Gender

Drawing on transgender, queer and feminist theoretical perspectives, I critically analyze two children’s picture books featuring transgender and gender variant characters. With these critical theoretical perspectives in mind, this discourse analysis examines the ways the books, both visually and textually, depict gender embodiment and the experiences of the characters. Using questions derived from these theoretical lenses, I analyze concepts of power, normalcy, difference, the gender binary, gender fluidity, intelligibility and unintelligibility. These concepts contribute to the dominant discourse of ‘the gaze’, seen in varying ways in the books. Children’s story books largely underrepresent the experiences of transgender characters, particularly books outlining, and explaining, a social gender transition. The majority of picture books with LGBTQ+ themes focus on same sex families and feature boys in dresses, thus centralize around disrupting the constraints of masculinity. I conclude this paper with recommendations for selecting, reading, and discussing books with transgender and gender variant protagonists. The central themes outlined in the academic literature illustrate that ‘the gaze’ and regulation of knowledge have a significant impact on what is visible in children’s books. This may ultimately affect children’s understanding, and appreciation, of gender variance and, hence, social gender transitions in early childhood.

scholarly journals More than just having the right headings: Supporting students' report writing

2010 ◽  
Author(s):  
Michelle Reid
Keyword(s):  
Structural Characteristics ◽  
Qualitative Interviews ◽  
Research Process ◽  
Formal Structure ◽  
Academic Disciplines ◽  
Essay Writing ◽  
Report Writing ◽  
The Right ◽  
The University ◽  
Academic Genre

We tend to assume that report writing is more straightforward than essay writing and that it varies greatly between academic disciplines in HE. However, there is relatively little research on reports as an academic genre of writing. Consequently, the University of Reading, as part of the LearnHigher CETL, conducted a series of qualitative interviews with subject academics from a range of departments in order to investigate their needs when supporting student report writing. This research shows that report writing varies not only between subjects but often within modules in the same subject, and it also encompasses a far wider range of informative writing. These findings highlight the need to consider the audience and purpose of each report, to emphasise the reasons behind the formal structure of reports, and to show reports as a means of formalising and communicating a research process, rather than only a series of structural characteristics. This research has also informed the creation of adaptable report writing resources freely available on the LearnHigher website. 

A High Resolution Study of G.P. Zones in Aluminum - 4.2 at % Silver

1982 ◽  
Vol 40 ◽  
pp. 722-723 ◽  
Author(s):  
R. Gronsky
Keyword(s):  
Electron Microscopy ◽  
Transmission Electron Microscopy ◽  
High Resolution ◽  
Computer Simulations ◽  
Structural Characteristics ◽  
X Ray Diffraction ◽  
X Ray ◽  
Transmission Electron ◽  
Resolution Study

The phenomenon of clustering in Al-Ag alloys has been extensively studied since the early work of Guinierl, wherein the pre-precipitation state was characterized as an assembly of spherical, ordered, silver-rich G.P. zones. Subsequent x-ray and TEM investigations yielded results in general agreement with this model. However, serious discrepancies were later revealed by the detailed x-ray diffraction - based computer simulations of Gragg and Cohen, i.e., the silver-rich clusters were instead octahedral in shape and fully disordered, atleast below 170°C. The object of the present investigation is to examine directly the structural characteristics of G.P. zones in Al-Ag by high resolution transmission electron microscopy.

SEM analysis of the change in the reaction rates with deposit structures in the copper-iron cementation system

1978 ◽  
Vol 36 (1) ◽  
pp. 456-457
Author(s):  
V. Annamalai ◽  
L.E. Murr
Keyword(s):  
Structural Characteristics ◽  
Secondary Electron Emission ◽  
Copper Deposit ◽  
Reaction Rates ◽  
Sem Analysis ◽  
Experimental Conditions ◽  
Major Drawback ◽  
Emission Mode ◽  
Scrap Iron ◽  
Image Position

Economical recovery of copper metal from leach liquors has been carried out by the simple process of cementing copper onto a suitable substrate metal, such as scrap-iron, since the 16th century. The process has, however, a major drawback of consuming more iron than stoichiometrically needed by the reaction.Therefore, many research groups started looking into the process more closely. Though it is accepted that the structural characteristics of the resultant copper deposit cause changes in reaction rates for various experimental conditions, not many systems have been systematically investigated. This paper examines the deposit structures and the kinetic data, and explains the correlations between them.A simple cementation cell along with rotating discs of pure iron (99.9%) were employed in this study to obtain the kinetic results The resultant copper deposits were studied in a Hitachi Perkin-Elmer HHS-2R scanning electron microscope operated at 25kV in the secondary electron emission mode.

Use of 2½ D imaging in analysis of NiTi martensite

1978 ◽  
Vol 36 (1) ◽  
pp. 610-611
Author(s):  
G. M. Michal
Keyword(s):  
Memory Effect ◽  
Monoclinic Phase ◽  
Reaction Path ◽  
Structural Characteristics ◽  
Salient Feature ◽  
Martensite Phase ◽  
Orientation Relationships ◽  
Low Symmetry ◽  
Hydride Phases ◽  
Unusual Shape

Several TEM investigations have attempted to correlate the structural characteristics to the unusual shape memory effect in NiTi, the consensus being the essence of the memory effect is ostensible manifest in the structure of NiTi transforming martensitic- ally from a B2 ordered lattice to a low temperature monoclinic phase. Commensurate with the low symmetry of the martensite phase, many variants may form from the B2 lattice explaining the very complex transformed microstructure. The microstructure may also be complicated by the enhanced formation of oxide or hydride phases and precipitation of intermetallic compounds by electron beam exposure. Variants are typically found in selfaccommodation groups with members of a group internally twinned and the twins themselves are often observed to be internally twinned. Often the most salient feature of a group of variants is their close clustering around a given orientation. Analysis of such orientation relationships may be a key to determining the nature of the reaction path that gives the transformation its apparently perfect reversibility.

Use of light microscopy in the qualitative and quantitative study of liquid crystalline order

1992 ◽  
Vol 50 (1) ◽  
pp. 264-265
Author(s):  
Christopher Viney
Keyword(s):  
Light Microscopy ◽  
Liquid Crystalline ◽  
Structural Characteristics ◽  
Molecular Order ◽  
Liquid Crystalline Phases ◽  
Convenient Technique ◽  
Liquid Crystalline Materials ◽  
Transparent Windows

Light microscopy is a convenient technique for characterizing molecular order in fluid liquid crystalline materials. Microstructures can usually be observed under the actual conditions that promote the formation of liquid crystalline phases, whether or not a solvent is required, and at temperatures that can range from the boiling point of nitrogen to 600°C. It is relatively easy to produce specimens that are sufficiently thin and flat, simply by confining a droplet between glass cover slides. Specimens do not need to be conducting, and they do not have to be maintained in a vacuum. Drybox or other controlled environmental conditions can be maintained in a sealed chamber equipped with transparent windows; some heating/ freezing stages can be used for this purpose. It is relatively easy to construct a modified stage so that the generation and relaxation of global molecular order can be observed while specimens are being sheared, simulating flow conditions that exist during processing. Also, light only rarely affects the chemical composition or molecular weight distribution of the sample. Because little or no processing is required after collecting the sample, one can be confident that biologically derived materials will reveal many of their in vivo structural characteristics, even though microscopy is performed in vitro.

The Effect of Real-Time Feedback Using a Smartwatch on the Clinical Behavior of Novice Student Clinicians

2017 ◽  
Vol 2 (11) ◽  
pp. 79-90
Author(s):  
Courtney G. Scott ◽  
Trina M. Becker ◽  
Kenneth O. Simpson
Keyword(s):  
Real Time ◽  
Rating Scales ◽  
Qualitative Interviews ◽  
Communication Disorders ◽  
Preliminary Evidence ◽  
Single Subject ◽  
Clinical Behavior ◽  
Stimulus Response ◽  
Treatment Data ◽  
Computer Monitors

The use of computer monitors to provide technology-based written feedback during clinical sessions, referred to as “bug-in-the-eye” (BITi) feedback, recently emerged in the literature with preliminary evidence to support its effectiveness (Carmel, Villatte, Rosenthal, Chalker & Comtois, 2015; Weck et al., 2016). This investigation employed a single-subject, sequential A-B design with two participants to observe the effects of implementing BITi feedback using a smartwatch on the clinical behavior of student clinicians (SCs). Baseline and treatment data on the stimulus-response-consequence (S-R-C) contingency completion rates of SCs were collected using 10 minute segments of recorded therapy sessions. All participants were students enrolled in a clinical practicum experience in a communication disorders and sciences (CDS) program. A celeration line, descriptive statistics, and stability band were used to analyze the data by slope, trend, and variability. Results demonstrated a significant correlative relationship between BITi feedback with a smartwatch and an increase in positive clinical behaviors. Based on qualitative interviews and exit rating scales, SCs reported BITi feedback was noninvasive and minimally distracting. Preliminary evidence suggests BITi feedback with a smartwatch may be an effective tool for providing real-time clinical feedback.

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