scholarly journals If Not Now, When? The Timeliness of Developing a Dialogue between Consumer Culture Theoretic and Macromarketing Perspectives

2018 ◽  
Vol 39 (1) ◽  
pp. 103-105 ◽  
Author(s):  
Eileen Fischer
Keyword(s):  
Social Media ◽  
Consumer Culture ◽  
Political Polarization ◽  
Social Media Platforms ◽  
Societal Level

This paper advocates for doing more research at the intersction of consumer culture theoretic and macromarketing perspectives. It provides an example of a project ideally suited for analysis of this kind, a study that would address how the features and marketing practices of social media platforms may be contributing to political polarization at the societal level.

scholarly journals Polarization in the contemporary political and media landscape

2020 ◽  
Author(s):  
Anne E Wilson ◽  
Victoria Parker ◽  
Matthew Feinberg
Keyword(s):  
Social Media ◽  
Political Polarization ◽  
Political Elites ◽  
Ideological Polarization ◽  
Societal Level ◽  
Polarization Phenomena ◽  
Partisan Media ◽  
Over Time

Political polarization is on the rise in America. Although social psychologists frequently study the intergroup underpinnings of polarization, they have traditionally had less to say about macro societal processes that contribute to its rise and fall. Recent cross-disciplinary work on the contemporary political and media landscape provides these complementary insights. In this paper, we consider the evidence for and implications of political polarization, distinguishing between ideological, affective, and false polarization. We review three key societal-level factors contributing to these polarization phenomena: the role of political elites, partisan media, and social media dynamics. We argue that institutional polarization processes (elites, media and social media) contribute to people’s misperceptions of division among the electorate, which in turn can contribute to a self-perpetuating cycle fueling animosity (affective polarization) and actual ideological polarization over time.

scholarly journals Will the crowd game the algorithm? Using layperson judgments to combat misinformation on social media by downranking distrusted sources

2019 ◽  
Author(s):  
Ziv Epstein ◽  
Gordon Pennycook ◽  
David Gertler Rand
Keyword(s):  
Social Media ◽  
Political Polarization ◽  
Survey Experiment ◽  
Fake News ◽  
News Sources ◽  
Ranking Algorithms ◽  
Social Media Platforms ◽  
Highly Correlated ◽  
High Level ◽  
Survey Responses

How can social media platforms fight the spread of misinformation? One possibility is to use newsfeed algorithms to downrank content from sources that users rate as untrustworthy. But will laypeople unable to identify misinformation sites due to motivated reasoning or lack of expertise? And will they “game” this crowdsourcing mechanism to promote content that aligns with their partisan agendas? We conducted a survey experiment in which N = 984 Americans indicated their trust in numerous news sites. Half of the participants were told that their survey responses would inform social media ranking algorithms - creating a potential incentive to misrepresent their beliefs. Participants trusted mainstream sources much more than hyper-partisan or fake news sources, and their ratings were highly correlated with professional fact-checker judgments. Critically, informing participants that their responses would influence ranking algorithms did not diminish this high level of discernment, despite slightly increasing the political polarization of trust ratings.

scholarly journals Exploring the disparity of influence between users in the discussion of Brexit on Twitter

2021 ◽  
Author(s):  
Amirarsalan Rajabi ◽  
Alexander V. Mantzaris ◽  
Kuldip Singh Atwal ◽  
Ivan Garibay
Keyword(s):  
Social Media ◽  
European Union ◽  
Social Exchange ◽  
Political Polarization ◽  
The European Union ◽  
Good Source ◽  
Online Social Media ◽  
The Social ◽  
Social Media Platforms ◽  
Source Of Information

AbstractThe topic of political polarization has received increased attention for valid reasons. Given that an increased amount of the social exchange for opinions happens online, social media platforms provide a good source of information to investigate various aspects of the phenomena. In this work, data collected from Twitter are used to examine polarization surrounding the topic of the Brexit referendum on the membership of the European Union. The analysis specifically focuses on the question of how different tiers of users in terms of influence can project their opinions and if the polarized conditions affect the relative balance in the broadcast capabilities of the tiers. The results show that during polarization periods, users of the higher tier have increased capabilities to broadcast their information in relation to the lower tiers thereby further dominating the discussion. This validates previous modeling investigations and the hypothesis that polarization provides an opportunity for influencers to increase their relative social capital.

scholarly journals Tweet Retrieval and Analysing the Trends

2021 ◽  
Vol 10 (2) ◽  
pp. 34-38
Author(s):  
Utkarsh Malik ◽  
◽  
Harpreet Kaur ◽  
Aditi Chaudhary ◽  
◽  
...  
Keyword(s):  
Social Media ◽  
Data Science ◽  
Text Processing ◽  
Political Polarization ◽  
Product Analysis ◽  
Protest Movements ◽  
Social Media Platforms ◽  
Media Platform ◽  
Processing Techniques ◽  
Share Information

We can’t disregard the importance of Social Media in Today’s Technology Era. Internet is almost in every hand. People uses various Social Media platforms to express themselves and their thinking about various topics such as Politics, Entertainment, Sports, etc. In the Data Science industry, trend analysis can be used for several purposes like marketing or product analysis. Twitter data has been used to analyze political polarization and the spread of protest movements. Twitter is one of the most popular social media platform that allows the users to spread and share information. Twitter publishes the list of recent or latest topics named as “Trending Topics” which shows all the happenings in the world and what are the people’s opinions about those topics. This Trend Analyzer will work on a given set of tweets and generates a graph based on the tweets and showsthe comparative popularity of the used hashtags. This Analyzer will examine a set of tweets using Python and text-processing techniques

scholarly journals Interpretative Polarization across Platforms: How Political Disagreement Develops Over Time on Facebook, Twitter, and WhatsApp

2020 ◽  
Vol 6 (3) ◽  
pp. 205630512094439
Author(s):  
Neta Kligler-Vilenchik ◽  
Christian Baden ◽  
Moran Yarchi
Keyword(s):  
Social Media ◽  
Present Article ◽  
Political Polarization ◽  
Theoretical Understanding ◽  
Political Issue ◽  
Media Environment ◽  
Political Controversy ◽  
Strongly Connected ◽  
Social Media Platforms ◽  
Over Time

Political polarization, seen as a key threat to contemporary democracy, has been tied to the rise of digital social media. However, how this process develops in the context of a social media environment characterized by multiple platforms—with differing norms, contents, and affordances—has not been sufficiently explored. In the present article, we propose a distinction between positional polarization, that is, people’s view on a political issue, and interpretative polarization, that is, how that political issue is contextualized and understood. We use this distinction to examine an issue of political controversy in Israel, examining how polarization develops over time, on three social media platforms—Facebook, Twitter, and WhatsApp. We find that contrasting positions are strongly connected to conflicting interpretations, both of which are clear from the start, with only minor overtime shifts. Moreover, while sharing broad similarities, the three platforms show a few distinctive polarization dynamics—both positional and interpretative—that can be connected to their varied socio-technical affordances. The study advances our theoretical understanding of polarization by examining how different social media platforms may shape distinct polarization dynamics over time, with different implications for democratic debate.

An Alternative Heterotopia Against Consumer Culture

2019 ◽  
pp. 97-120
Author(s):  
Nilnur Tandaçgüneş Kahraman
Keyword(s):  
Social Media ◽  
Social Network ◽  
New Media ◽  
Consumer Culture ◽  
Ernst Bloch ◽  
Cultural Policies ◽  
Gift Economy ◽  
Consumption Culture ◽  
The Social ◽  
Social Media Platforms

The purpose of this chapter is to discuss the heterotopia phenomenon in light of utopian function defined by Ernst Bloch that has created utopian movements from past to present. This is in The Principles of Hope and based on new cultural policies of a developing network society. It aims to make a contribution to the literature of cultural studies regarding new media by dealing with the ethos of phenomenon via sociologic, philosophic, and marketing perspectives. To this effect, the relation between the social network, one of the productions of cultural policies that are closely related to social media platforms nowadays and the consumption culture, is the focus of the study. In the analysis, the study deals with zumbara.com case, a time banking project based on a gift economy that is chosen in regard to the topic.

scholarly journals Polarization in the Contemporary Political and Media Landscape

2020 ◽  
Author(s):  
Anne E Wilson ◽  
Victoria Parker ◽  
Matthew Feinberg
Keyword(s):  
Social Media ◽  
Political Polarization ◽  
Political Elites ◽  
Ideological Polarization ◽  
Societal Level ◽  
Polarization Phenomena ◽  
Partisan Media ◽  
Over Time

Political polarization is on the rise in America. Although social psychologists frequently study the intergroup underpinnings of polarization, they have traditionally had less to say about macro societal processes that contribute to its rise and fall. Recent cross-disciplinary work on the contemporary political and media landscape provides these complementary insights. In this paper, we consider the evidence for and implications of political polarization, distinguishing between ideological, affective, and false polarization. We review three key societal-level factors contributing to these polarization phenomena: the role of political elites, partisan media, and social media dynamics. We argue that institutional polarization processes (elites, media and social media) contribute to people’s misperceptions of division among the electorate, which in turn can contribute to a self-perpetuating cycle fueling animosity (affective polarization) and actual ideological polarization over time.

scholarly journals USING SOCIAL MEDIA FOR POLITICAL CAMPAIGN COMMUNICATION AND ITS IMPACT ON POLITICAL POLARIZATION AMONG YOUTHS IN UGANDA

2021 ◽  
Vol 3 (9) ◽  
pp. 17-43
Author(s):  
Faiswal Kasirye
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Uses And Gratifications ◽  
Political Polarization ◽  
Survey Method ◽  
Political Campaign ◽  
Uses And Gratifications Theory ◽  
Media Usage ◽  
Social Media Platforms ◽  
Campaign Communication

The current study is aimed at examining the use of social media for political communication and its impact on the political polarization of youths in Uganda. The study specifically focuses on determining social media platforms that are often used by youths in Uganda, find out the levels of social media usage, political campaign communication, and political polarization among youths in Uganda as a result of social media usage. Lastly, the study also focuses on determining the relationship between social media platforms, social media usage, political communication, and political polarization amongst youths in Ugandans. The study adopts the uses and gratifications theory to help in guiding the study and explaining the available relationships between the variables of the study. A quantitative research design and survey method with a questionnaire as the tool for data collection were used in this study. 192 valid responses were extracted from youths residing in Kampala and Wakiso districts in Uganda as the respondents of the study. The findings of the study reveal that youths in Uganda often use Facebook, WhatsApp, Twitter, and Instagram while looking for political-related information to help them form a decision on who to give their support in the election. In addition, the study also reveals that the more the youths look for such political information, the more they become polarized because all the politicians just feed them with information that is divisive and there exists a huge amount of hatred as a result of the consumption of such information on the Ugandan internet space. The uses and gratifications theory is also supported in the study.

scholarly journals Out-group animosity drives engagement on social media

2021 ◽  
Vol 118 (26) ◽  
pp. e2024292118
Author(s):  
Steve Rathje ◽  
Jay J. Van Bavel ◽  
Sander van der Linden
Keyword(s):  
Social Media ◽  
News Media ◽  
Strong Predictor ◽  
Political Orientation ◽  
Political Polarization ◽  
The Political ◽  
Group Language ◽  
Social Media Engagement ◽  
Social Media Platforms ◽  
Media Platform

There has been growing concern about the role social media plays in political polarization. We investigated whether out-group animosity was particularly successful at generating engagement on two of the largest social media platforms: Facebook and Twitter. Analyzing posts from news media accounts and US congressional members (n = 2,730,215), we found that posts about the political out-group were shared or retweeted about twice as often as posts about the in-group. Each individual term referring to the political out-group increased the odds of a social media post being shared by 67%. Out-group language consistently emerged as the strongest predictor of shares and retweets: the average effect size of out-group language was about 4.8 times as strong as that of negative affect language and about 6.7 times as strong as that of moral-emotional language—both established predictors of social media engagement. Language about the out-group was a very strong predictor of “angry” reactions (the most popular reactions across all datasets), and language about the in-group was a strong predictor of “love” reactions, reflecting in-group favoritism and out-group derogation. This out-group effect was not moderated by political orientation or social media platform, but stronger effects were found among political leaders than among news media accounts. In sum, out-group language is the strongest predictor of social media engagement across all relevant predictors measured, suggesting that social media may be creating perverse incentives for content expressing out-group animosity.

MOBILE SOCIAL MEDIA

2018 ◽  
Vol 8 (3) ◽  
pp. 8
Author(s):  
PHILIP ADEBO
Keyword(s):  
Social Media ◽  
Mobile Apps ◽  
Social Revolution ◽  
Social Media Platforms ◽  
The Way

The emergence of mobile connectivity is revolutionizing the way people live, work, interact, and socialize. Mobile social media is the heart of this social revolution. It is becoming a global phenomenon as it enables IP-connectivity for people on the move. Popular social media platforms such as Facebook, Twitter, and MySpace have made mobile apps for their users to have instant access from anywhere at any time. This paper provides a brief introduction into mobile social media, their benefits, and challenges.

Sign in / Sign up

Export Citation Format

Share Document