scholarly journals Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising

2020 ◽  
Vol 40 (4) ◽  
pp. 546-562
Author(s):  
Alexandra Serra Rome ◽  
Stephanie O’Donohoe ◽  
Susan Dunnett
Keyword(s):  
Gender Inequality ◽  
Young Women ◽  
Lived Experiences ◽  
Power Relations ◽  
Media Culture ◽  
The Past ◽  
Critical Exploration ◽  
Gendered Power ◽  
Women As Readers ◽  
Blind Spots

This article explores young women’s engagements with gendered power relations embedded in advertising. Drawing on four case studies, we demonstrate how their readings of gendered ads are informed by postfeminist discourse, which, for all its contradictions, presents gender inequality as a thing of the past. Specifically, we illustrate and theorize the problematic workings of a postfeminist gaze directed at both models in ads and young women as readers of ads, with judgements shaped by postfeminist ideals and blind spots concerning intersections of gender, class, and race. We contribute to macromarketing scholarship by (1) illustrating how, in the context of gendered ads and young American women, gendered power relations and a postfeminist sensibility are both produced by and productive of gendered readers; and (2) highlighting the insidious nature and limitations of this sensibility informing young women’s lived experiences, engagements with media culture, and position in society.

scholarly journals From Wollstonecraft’s dilemma to Nancy Fraser’s theory of gender justice: a proposal for the analysis of gender equality policies

2020 ◽  
Vol 6 (1) ◽  
pp. 12-30
Author(s):  
Laura Flores Anarte
Keyword(s):  
Gender Equality ◽  
Gender Inequality ◽  
Power Relations ◽  
Public Policies ◽  
Gender Justice ◽  
Social Policies ◽  
Gendered Power ◽  
The Difference ◽  
Nancy Fraser

Social policies are an essential instrument for fighting against women’s discrimination and overcoming gender inequality. However, an agreement about what gender equality consists of has not been achieved yet and, consequently, neither has a consensus been reached about what the suitable meanings (speaking in terms of public policies) to reach that egalitarian paradigm. The main confrontation in this regard has been featured by the alternative positions held by the equality feminism and by the difference feminism. Based on the theoretical contributions developed by Nancy Fraser to try to overcome this dilemma, this paper aims to present some criteria that we consider key to the analysis of a given system of gender equality public policies when it comes to assessing its transformative-gender capacity, that is, the potential of these measures to subvert the unequal gendered power relations that lie on the basis of women’s subordination.

scholarly journals The Social and Solidarity Economy: An Opportunity for Young Women’s Work Transitions

Young ◽  
2021 ◽  
pp. 110330882098605
Author(s):  
Roger Soler-i-Martí ◽  
Andreu Camprubí Trepat ◽  
Ester Oliveras ◽  
Mireia Sierra Andrés
Keyword(s):  
Gender Inequality ◽  
Working Conditions ◽  
Young Women ◽  
Well Being ◽  
School To Work ◽  
Solidarity Economy ◽  
Feminist Economics ◽  
Work Transitions ◽  
The Social ◽  
And Gender

This article analyses to what extent the social and solidarity economy (SSE), the aim of which is to prioritize people’s needs and well-being, can offer young people education-to-work transitions conditions and opportunities which are different from those in the conventional economy. The very nature of SSE means that it is especially suitable for challenging gender inequality and proves to be exceptionally useful for testing feminist economics. Against a backdrop of economic crisis, SSE has shown greater resilience when compared to other sectors, although it is still not widespread. To examine how SSE can improve young women’s experiences and labour trajectories, this article analyses working conditions, job satisfaction and gender roles in school-to-work transitions of young women in SSE in Catalonia. Results show that the collective and value-driven nature of SSE entails a specific awareness and commitment that empower young women’s transitions experiences and expectations.

Narrative Continuity/Rupture: Projected Professional Futures amid Pervasive Employment Precarity

2021 ◽  
pp. 073088842110282
Author(s):  
Elena Ayala-Hurtado
Keyword(s):  
Working Conditions ◽  
Lived Experiences ◽  
Institutional Support ◽  
University Graduates ◽  
Cultural Narratives ◽  
Future Projections ◽  
Cultural Narrative ◽  
The Past ◽  
Stable Employment ◽  
Past Conditions

As working conditions change worldwide, employment precarity is increasing, including for groups for whom such conditions are unexpected. This study investigates how members of one such group—educationally advantaged young adults—describe their professional futures in a context of unprecedented employment precarity where their expected trajectories are no longer easily achievable. Using 75 interviews with young university graduates in Madrid, Spain, I find that most young graduates drew on a long-standing cultural narrative, which I call the “achievement narrative,” to imagine future stable employment. Simultaneously, most denounced this narrative as fraudulent. To explain this finding, I draw on the concept of hysteresis: the mismatch between beliefs that are dependent on the past conditions that produced them and the available opportunities in the present. I argue that hysteresis can extend into future projections; projected futures can be guided by beliefs based on past conditions more than by lived experiences in the present. Further, I argue that the achievement narrative itself reinforces hysteresis in future projections due to its resonance and institutional support. The paper offers new insights into projected futures and employment precarity by analyzing the future projections of a privileged cohort facing unexpected precarity, further develops the concept of hysteresis, and extends the study of cultural narratives.

scholarly journals Transdiagnostic or Disorder Specific? Indicators of Substance and Behavioral Addictions Nominated by People with Lived Experience

2020 ◽  
Vol 9 (2) ◽  
pp. 334 ◽  
Author(s):  
Hyoun S. Kim ◽  
David C. Hodgins ◽  
Benjamin Kim ◽  
T. Cameron Wild
Keyword(s):  
Lived Experience ◽  
Lived Experiences ◽  
Behavioral Addictions ◽  
Addictive Behaviors ◽  
Canadian Province ◽  
The Past ◽  
Patterns Of Use ◽  
Content Analyses ◽  
Prevention And Treatment ◽  
Qualitative Responses

Using a transdiagnostic perspective, the present research examined the prominent indicators of substance (alcohol, cocaine, marijuana, tobacco) and behavioral (gambling, video games, sex, shopping, work, eating) addictions nominated by people with lived experiences. Specifically, we aimed to explore whether the perceived most important indicators nominated were consistent across the 10 addictions or differed based on the specific addiction. Additionally, we explored gender differences in the perceived most important indicators across addictive behaviors. A large online sample of adults recruited from a Canadian province (n = 3503) were asked to describe the most important signs or symptoms of problems with these substances and behaviors. Open-ended responses were analyzed among a subsample of 2603 respondents (n = 1562 in the past year) who disclosed that they had personally experienced a problem with at least one addiction listed above. Content analyses revealed that dependence (e.g., craving, impairments in control) and patterns of use (e.g., frequency) were the most commonly perceived indicators for both substance and behavioral addictions, accounting for over half of all the qualitative responses. Differences were also found between substance and behavioral addictions regarding the proportion of the most important signs nominated. Consistent with the syndrome model of addiction, unique indicators were also found for specific addictive behaviors, with the greatest proportion of unique indicators found for eating. Supplemental analyses found that perceived indicators across addictions were generally gender invariant. Results provide some support for a transdiagnostic conceptualization of substance and behavioral addictions. Implications for the study, prevention, and treatment of addictions are discussed.

Studying Palestinian-Israeli Relations at the Vanderbilt Television News Archive (VTNA)

2000 ◽  
Vol 34 (1) ◽  
pp. 38-40
Author(s):  
Deborah L. Wheeler
Keyword(s):  
Mass Media ◽  
Collective Identity ◽  
Television News ◽  
Building Blocks ◽  
Media Culture ◽  
The Past ◽  
Shared Identity ◽  
P 16 ◽  
The Creation ◽  
Words And Images

For the Past Five Decades, media texts, broadcast over television air waves, have created a shared identity among viewing audiences. John B. Thompson notes that if culture is understood as “the ways in which meaningful expressions of various kinds are produced, constructed and received by individuals”, then mass media can be understood as central to the creation and maintenance of culture (pp. 122-23). The words and images that construct a media culture are the very building blocks of collective identity. As Michael Schudson observes, “news is part of the background through which and with which people think” (p. 16).

Bausteine zu einer Geographie des Kapitalismus

2003 ◽  
Vol 47 (1) ◽  
Author(s):  
Christian Zeller
Keyword(s):  
Economic Geography ◽  
Research Agenda ◽  
Power Relations ◽  
Political Power ◽  
Global Scale ◽  
The Political ◽  
Reciprocal Effects ◽  
The Past ◽  
The Usa ◽  
Socially Relevant

Elements of a geography of capitalism. Despite the variety of new approaches economic geography developed rather one-sided in the past decade. The regional and the firm lenses hardly enabled to recognize how economic processes and political power relations interact on different scales. These empirical deficits also express a restricted theoretical base. The approaches of the new “regional orthodoxy” claim to explain conditions of an improved competitiveness of firms and of regions. However, many socially relevant and spatially differentiated problems are ignored. In contrast, this paper argues for an integrative understanding of the capitalist economy in its historical dynamics and with its reciprocal effects for actors on various scales. In the course of neoliberal deregulation policies and globalization processes, a finance-dominated accumulation regime emerged in the USA which shapes the economy on a global scale. Institutional investors gained decisive control over investments. The political power relations and hierarchies between states remain important. Therefore, the paper suggests a shift of economic geographical research. In the perspective of an integrative geography of capitalism the paper outlines a research agenda of a geography of accumulation, a geography of production as well as a geography of power

Mothering from a Distance: The Lived Experiences of Filipina Transnational Mothers in Singapore

2021 ◽  
pp. 106648072110618
Author(s):  
Jeffrey R. Ballaret ◽  
Jonel P. Lanada
Keyword(s):  
Labor Migration ◽  
Lived Experiences ◽  
Positive Thinking ◽  
Economic Prosperity ◽  
Virtual Communication ◽  
The Past ◽  
New Family ◽  
Transnational Mothers

Transnational motherhood continues to grow among Filipina mothers. It resulted in economic prosperity and quality of life of Filipino families but caused family pressures within the sphere of motherhood. This qualitative study is grounded through the philosophical lens of phenomenology aimed to explore the lived experiences of transnational mothers. It seeks to understand their life history, present experiences that redefined their motherhood, and reflections of the future. The lived experiences of transnational mothers began with the experience of the personal and structural dimensions of poverty in the past. Their decision to embark on labor migration was primarily instrumental to alleviate their life condition. However, mothering from a distance has ensued emotional, social, and psychological strains. To cope with the situation, they observed four central coping ways: the role of faith and prayer; the repression of emotional strains through work and friends; focus and positive thinking; and the rationalization of distance by way of regular virtual communication and remittances. The hopes of transnational mothers revealed their yearning for family reunification predicated on improving their family life through financial security, savings, and children's education. This intersection between motherhood and labor migration has therefore created new family forms, structures, roles, meaning, and expectations.

“Women Are Cancer, You Shouldn’t Be Working in Sport”: Sport Psychologists’ Lived Experiences of Sexism in Sport

2020 ◽  
pp. 1-12
Author(s):  
Aura Goldman ◽  
Misia Gervis
Keyword(s):  
United Kingdom ◽  
Focus Groups ◽  
Sport Psychology ◽  
Thematic Analysis ◽  
Lived Experiences ◽  
The United Kingdom ◽  
Power Differentials ◽  
The Feminine ◽  
Gendered Power ◽  
The Impact

Though sexism has been recognized as problematic in sport, its impact on female sport psychologists in the United Kingdom has not yet been investigated. The purpose of this research was to explore the impact of sexism and its influence on practice. Four semistructured focus groups were conducted, comprising 11 sport psychologists who worked in the United Kingdom. Thematic analysis revealed four general themes: the environment, privileging masculinity, acts of sexism, and the feminine. Participants’ discourse suggests that female sport psychologists are impacted by sexism in their workplaces. Gendered power differentials, coupled with the low status of sport psychology within sport, exacerbated the challenges faced by female sport psychologists. This study contributes to making up for the dearth of research on the impact of sexism on sport psychologists. Suggestions are made with regard to implications for practice.

scholarly journals Green citizenship towards spatial and lived perspectives

2020 ◽  
Author(s):  
Bronwyn Wood ◽  
KP Kallio
Keyword(s):  
Political Theory ◽  
Environmental Degradation ◽  
Lived Experiences ◽  
Environmental Planning ◽  
The Past

© 2020 selection and editorial matter, Simin Davoudi, Richard Cowell, Iain White and Hilda Blanco. Green citizenship has received growing interest in the past two decades given the current grave ecological concerns and an increasing awareness that environmental degradation and change implicates directly on the rights and responsibilities of citizens. Yet as a field, it still involves static and instrumentalist conceptions of citizenship and the environment. In this chapter, we propose more dynamic, transnational and inclusive notions of lived green citizenship, drawing on feminist theorisation and citizenship conceptions introduced by Engin Isin. We argue for a greater acknowledgement of spatial relationality and the multiple scalar and practised dimensions of citizenship in order to recognise the diversity of citizens represented in society, and their experiences and practices. We suggest that this broader understanding of green citizenship provides access to trans-local and networked thinking for environmental planning, citizenship and political theory, as well as highlighting the importance of lived experiences of citizenship.

scholarly journals Marginal memories of Lebanon�s civil war: challenging hegemonic narratives in a small town in North Metn

2021 ◽  
Vol 9s3 ◽  
pp. 11-27
Author(s):  
Carmen Hassoun Abou Jaoude ◽  
Daniele Rugo
Keyword(s):  
Civil War ◽  
Lived Experiences ◽  
Power Relations ◽  
Small Town ◽  
Public Culture ◽  
Lebanese Civil War ◽  
Starting Point ◽  
Violent Conflicts ◽  
Ordinary Citizens

This article focuses on the �hidden public culture� formed by individual memories of violent conflicts, with particular reference to the Lebanese Civil War (1975�90). Taking memory as a terrain through which individuals can contest authoritarian governance and repressive memory scripts, the article argues that personal memories of ordinary citizens can contribute to illuminate the power relations that structure war memorialisations. Through a series of interviews, the article analyses militia practices in a small town in North Metn to challenge the idea that militias were merely defending a territory from external enemies. Militia abuses against the populations they were meant to defend during the Civil War are also used as a starting point to reflect on Lebanon�s present. This case study is then used as a starting point to advocate for the use of personal memories in the research of violent conflicts as a way to broaden our understanding of conflict�s lived experiences.

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