scholarly journals Examining Customers’ Critical Acceptance Factors toward Ridepooling Services

Author(s):  
Oliver Werth ◽  
Marc-Oliver Sonneberg ◽  
Max Leyerer ◽  
Michael H. Breitner

Ridepooling is a new mobility service mainly for people in cities and urban areas. By matching the routes of customers with similar start and end points while driving in an optimally pooled manner, meaningful reductions in road traffic and related emissions can be achieved. Such services must meet customers’ demands appropriately to achieve sustainable customer acceptance. Service providers face diverse customer expectations and prejudices that differ from those toward existing transportation modes. Today, most ridepooling trips are conducted with only one customer, confirming impressions of non-optimal operation. Using a survey-based approach, possible relevant constructs for the acceptance of and intention to use ridepooling services are analyzed. Testing constructs from the Unified Theory of Acceptance and Use of Technology 2 and environmental awareness, partial least squares analysis was performed with the software SmartPLS to investigate a dataset of 224 respondents. Results suggest that attitude toward use, perceived usefulness, and performance expectancy have an influence on the behavioral intention to use ridepooling services. In contrast, environmental awareness, price value, and effort expectancy do not have such an influence. The study expands the literature about customer acceptance of ridepooling service as well as new mobility services in general. Further, the paper provides research implications and recommendations for the development and implementation of the ridepooling concept for service providers.

2020 ◽  
Author(s):  
Todd Molfenter ◽  
Nancy Roget ◽  
Michael Chaple ◽  
Stephanie Behlman ◽  
Olivia Cody ◽  
...  

BACKGROUND COVID-19 social distancing guidelines caused a rapid transition to telephone and video technologies for the delivery of substance use disorder (SUD) treatment. The study examined: a) adoption of these technologies across the SUD service continuum; b) acceptance of these technologies by service providers; and c) intention of providers to use these technologies following the pandemic. An additional analysis used the validated Technology Acceptance Model (TAM) to test the rigor of the intent to use the technology post-pandemic. OBJECTIVE Specific hypotheses were that over 50% of organizations would use telephone and video technologies, that organizations would report statistically significant odds of increasing their use of technology after the COVID-19 pandemic, and that perceived usefulness of telephone and video technologies would mediate the effect of ease of use on intention to use. METHODS An on-line survey distributed between May and August, 2020 measured current use of telephone and video services, assessed perceived organizational readiness to use these services, and gauged intent to use telephone and video applications post-COVID-19. Seven of the 10 Regional Addiction Technology Transfer Centers (ATTCs), representing 43 states, distributed the survey. The unit of analysis was the organization. RESULTS Four hundred and fifty-seven organizations responded. Overall, there was widespread use of technology; greater than 70% of organizations reported using telephone or video for most services. For all but two services (residential and buprenorphine services by telephone), organizations reported significantly greater odds (mean OR = 3.79; range from 1.87 to 6.98) of intending to use technology to deliver services post COVID-19. Clinical users regarded video more favorably than telephone for all but two services. Readiness for telephone and video use was high across numerous factors, though telephone services were viewed as being more accessible. Consistent with the TAM, perceived usefulness and ease of use influenced intention to use both telephone and video technologies. CONCLUSIONS The overall perceived ease of use and usefulness of telephone and video-based services provide a promising outlook for use of these services post the COVID-19 pandemic. Future studies should continue to review the acceptance of these services and their comparative impact on care outcomes. CLINICALTRIAL This trial is not currently registered since it was not an randomized controlled trial.


2021 ◽  
Vol 13 (23) ◽  
pp. 13153
Author(s):  
Fei-Hui Huang

This paper proposes an innovative shared scooter service whereby scooter owners can authorize the rental of their scooters to others through a mobile service platform. It constitutes a public short-distance mobility service for travelers and increases the efficient utilization of each private scooter. The study examines the adoption of scooter-sharing services by travelers and adapts the unified theory of acceptance and use of technology, attitude, and user experience (UX) to investigate the factors that may influence traveler acceptance of scooter-sharing services. The data were collected from Taiwanese travelers who used the shared scooters provided in this study and completed pre- and post-use subjective ratings of the scooter-sharing service (n = 99), analyzed using a hierarchical multiple regression analysis. The results indicate that the model constructs of habit, social influence, and environmental protections may positively affect users’ behavioral intentions toward shared scooters, while performance expectancy and effort expectancy may negatively affect intention to use. Attitudes and UX had no direct effect on intention to use. In light of the findings, recommendations for improving the design of scooter-sharing services, implications for service providers, and a reference basis for the development of future shared micro-mobility services are provided.


2016 ◽  
Vol 8 (1) ◽  
pp. 117 ◽  
Author(s):  
The Ninh Nguyen ◽  
Tuan Khanh Cao ◽  
Phuong Linh Dang ◽  
Hien Anh Nguyen

<p>Mobile payment has relative advantages compared to other payment methods, thus providing benefits for both consumers and the society. This study attempts to examine factors influencing consumer intention to use mobile payment services. Survey data are used to investigate the impact of consumers’ perceptions of mobile payment services and social influence on use intention. Empirical evidence from 489 Vietnamese consumers confirms a significant relationship between the factors and behavioral intention, and reveals that perceived trust is the strongest predictor of intention to use mobile payment services followed by perceived ease of use, perceived enjoyment, perceived behavioral control, perceived usefulness and subjective norm, respectively. The results contribute to the evolving literature, and suggest that mobile payment service providers should particularly focus on building up consumer trust, and making their services clear, understandable and easy to use. Future research directions for extending this study are also discussed.</p>


Author(s):  
Amira F. A. Mahran ◽  
Hala M. Labib Enaba

Mobile services are becoming increasingly commonplace in everyday life; however, Mobile payment (M-payment) is not among frequently used mobile services. The slowness of the diffusion of this service is the point of departure of the current research. The authors discuss why consumers are slow in adopting M-payment service and develop a proposed model that measures the customer’s attitude and intention to use this technology in Egypt. Different theories from diverse fields are reviewed to formulate the study’s conceptual framework. Empirical data were collected via an online survey for a sample of 490 students in “open education”, a type of e-distance learning. The results suggest that although the most important determinants influencing the customer’s attitude toward the service are perceived behavioral control and perceived usefulness, those influencing the intention to use it are perceived innovativeness, perceived expressiveness, facilitating condition, perceived usefulness, and social pressure. The results of the research differ from those of previous studies because of the effect of the Egyptian culture. Service providers can benefit from the results when formulating the marketing strategies to increase the usage of this service, improving mobile commerce.


Author(s):  
Amira F. A. Mahran ◽  
Hala M. Labib Enaba

Mobile services are becoming increasingly commonplace in everyday life; however, Mobile payment (M-payment) is not among frequently used mobile services. The slowness of the diffusion of this service is the point of departure of the current research. The authors discuss why consumers are slow in adopting M-payment service and develop a proposed model that measures the customer’s attitude and intention to use this technology in Egypt. Different theories from diverse fields are reviewed to formulate the study’s conceptual framework. Empirical data were collected via an online survey for a sample of 490 students in “open education”, a type of e-distance learning. The results suggest that although the most important determinants influencing the customer’s attitude toward the service are perceived behavioral control and perceived usefulness, those influencing the intention to use it are perceived innovativeness, perceived expressiveness, facilitating condition, perceived usefulness, and social pressure. The results of the research differ from those of previous studies because of the effect of the Egyptian culture. Service providers can benefit from the results when formulating the marketing strategies to increase the usage of this service, improving mobile commerce.


2020 ◽  
Vol 12 (8) ◽  
pp. 3502 ◽  
Author(s):  
Su-Young Kwak ◽  
Woo-Sung Cho ◽  
Gil-Am Seok ◽  
Seung-Gyun Yoo

Recently, logistics platforms that facilitate interaction and the exchange and transaction of information have quickly emerged in the Korean domestic market. In order to further advance the development of logistics platforms into green logistics platforms in which participation in the early stages is not active, appropriate checks and balances are needed so that service providers, users, and platform operators can grow together in green logistics platforms. The purpose of this study is to empirically verify the factors affecting participants’ intentions to use green logistics platforms. Out of the 230 questionnaires distributed from 25 June to 11 July 2019, 14 were excluded from analyses due to unsatisfactory responses, while 216 responses were used for statistical processing. The structural equation model (SEM) was used to test hypotheses in this research. The results showed that the network effect and security factors influenced perceived usefulness, and trust did not affect perceived usefulness. Perceived usefulness also significantly influenced the intention to use green logistics platforms. The results of this study present strategies and directions for the future development of green logistics platforms.


2021 ◽  
Vol 12 (2) ◽  
pp. 1-20
Author(s):  
Siwei Sun ◽  
Fangyu Zhang ◽  
Kaicheng Liao ◽  
Victor Chang

Near Field Communication (NFC) mobile payment systems allow users to utilize services through smartphones. There is insufficient literature exploring the adoption of NFC with payment scenarios in developing countries. This study aims to explore the influential factors of consumer adoption of NFC, taking payment behaviors through NFC in Indonesia as an example. One hundred forty-seven participants were enrolled in the 5-point Likert scale survey, and 124 valid samples were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that trust mediates the effect of context on consumers' continuous intention to use NFC mobile payment. Additionally, trust mediates the effect of perceived risk on consumers' continuous intention to use. The perceived ease of use and perceived usefulness have no effects on consumers' continuous intention to use. The mediating effect of religiosity has not been observed in this study. The findings can enbale service providers and local governments to offer better mobile payment services.


10.31355/22 ◽  
2018 ◽  
Vol 2 ◽  
pp. 049-060 ◽  
Author(s):  
Phuah Kit Teng ◽  
Ting Jenn Ling ◽  
Kelly Wong Kai Seng

NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose.............................................................................................................................................................................. This study examines the factors that influence customer intention to use mo-bile payment service in Nanjing, China. It also gains a deeper understanding and better insight of Chinese consumer behavior. Background.............................................................................................................................................................................. Mobile payments services represent a tremendously interesting paradox in the world of telecommunications. Although, they are convenient, quick and easy but there is not still enough evidence on how successful this practice is. In Nanjing, China, consumer intention to use mobile payment is still questionable and remains as a skeptical consideration. Methodology.............................................................................................................................................................................. A survey was conducted in Nanjing, China where 612 respondents were interviewed by self-administrated survey. The modified Theory of Reasoned Action (TRA) and Technology Acceptance Model (TAM) were applied in this study. Descriptive analysis, exploratory factor analysis and multiple regressions were used to accomplish the objective. Contribution.............................................................................................................................................................................. This research provides an insight to the mobile telecommunication industry, marketers, decision makers and academics on the factors that encourage consumers to use mobile payment. Findings.................................................................................................................................................................................... Four factors that influence the consumer behavioral intention were deter-mined in this study (perceived risk, perceived usefulness, subjective norm and attitude). The results of multiple regression indicate that all four variables significantly influence consumer intention to use mobile payment in Nanjing, China, however subjective norm has relatively high impact as compared to others. Recommendations for Practitioners........................................................................................................................................ In order to build a positive expression of the brand, mobile service providers are suggested to enhance the persuasion of the application. As customers provide their privacy information to register for the mobile payment services, providers should strengthen their security system. This not only shapes consumer trust but also prevent privacy leakage. Secondly, mobile payment application providers can imply policies for protecting customer rights from potential risk to increase their agreement of the application. These will lead to unexpected losses financially. Recommendation for Researchers............................................................................................................................................ It is recommended to make a comparison study between two Mobile payment platforms by examining constructs such as usefulness, ease of use, perceived risk as well as security risk, financial risk, social risk and time risk between Alipay and Wechat payment system in China. Impact on Society........................................................................................................................................................................ Various forms of mobile payment have been adopted by Chinese consumers due to convenience, speed and ease of use. Even though mobile payment does not replace physical payment cards but it has been acting as a substitute for paper-based payment method and it is driving demand and consumer usage. However, there the potential for data to leak creates some level of insecurity and skepticism for Chinese costumers. Future Research............................................................................................................................................................................ To have an in depth understanding about the consumer intention to use mobile payment, it is recommended to determine the current customers’ satisfaction level by adopting the SERQUAL model. Qualitative and quantitative research with focus group will be a good approach to get a deeper understanding on the factors that influence consumer to use mobile payment services rather than others payment methods. It is also important to get more information regarding customer satisfaction towards the mobile payment platform.


2020 ◽  
Vol 11 (1) ◽  
pp. 16
Author(s):  
Cornelius Moll ◽  
Patrick Plötz ◽  
Karsten Hadwich ◽  
Martin Wietschel

Especially in urban areas, a large proportion of air pollution can be attributed to road traffic. Thus, in many countries, bans are being discussed on diesel vehicles in inner cities. These diesel bans pose a severe threat to logistics service providers (LSPs) that are active in city logistics, since their fleets are based on diesel-powered vehicles. One solution for LSPs is to introduce battery-electric heavy-duty trucks (HDTs). However, this is rarely done at present, due to high investment costs of such trucks. In order to compensate these high investments, high mileages are required in order to benefit from such vehicles’ low operating costs. Implementing 24-hour delivery would increase the daily mileage of HDTs. Because of noise emission regulations, 24-hour delivery could only be performed using battery-electric HDTs. In this study, we explore whether using battery-electric HDTs for 24-hour delivery is economical for LSPs. We use data from a German LSP in food logistics, develop a system dynamics model, and integrate a total cost of ownership calculation along with an LSP and a retail store discrete choice model to determine whether 24-hour delivery with battery-electric HDTs is profitable for the LSP, and how it might be accepted and diffused among stores. We find that 24-hour delivery using battery-electric HDTs is immediately profitable. This is due to the almost 50% increase in the daily trip potential of battery-electric HDTs in comparison to diesel HDTs, which leads to a lower required total number of HDTs in the fleet. Lower transportation costs, increased delivery quality, and decreased risk lead to rapid adoption of 24-hour delivery among stores, while lower total costs of ownership (TCO) accelerate the adoption by the LSP. Diffusion through the fleet and stores takes only slightly longer than one HDT lifetime. Consequently, 24-hour delivery with battery-electric HDTs is a promising solution for innovative and sustainable city logistics.


E-Marketing ◽  
2012 ◽  
pp. 460-482
Author(s):  
Amira F. A. Mahran ◽  
Hala M. Labib Enaba

Mobile services are becoming increasingly commonplace in everyday life; however, Mobile payment (M-payment) is not among frequently used mobile services. The slowness of the diffusion of this service is the point of departure of the current research. The authors discuss why consumers are slow in adopting M-payment service and develop a proposed model that measures the customer’s attitude and intention to use this technology in Egypt. Different theories from diverse fields are reviewed to formulate the study’s conceptual framework. Empirical data were collected via an online survey for a sample of 490 students in “open education”, a type of e-distance learning. The results suggest that although the most important determinants influencing the customer’s attitude toward the service are perceived behavioral control and perceived usefulness, those influencing the intention to use it are perceived innovativeness, perceived expressiveness, facilitating condition, perceived usefulness, and social pressure. The results of the research differ from those of previous studies because of the effect of the Egyptian culture. Service providers can benefit from the results when formulating the marketing strategies to increase the usage of this service, improving mobile commerce.


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