Exploring Choice Overload, Internet Shopping Anxiety, Variety Seeking and Online Shopping Adoption Relationship: Evidence from Online Fashion Stores

2016 ◽  
Vol 17 (4) ◽  
pp. 851-869 ◽  
Author(s):  
Komal Nagar ◽  
Payal Gandotra

Online based purchasing is the way toward buying products and enterprises from traders who sell them online through Internet. Since the rise of the World Wide Web, sellers have tried to offer their items to individuals who browser the Internet. Customers can visit online stores from their homes and shop comfortably. Presently a day shopping has turned out to be mainstream among individuals through browsing which has increased their web knowledge and effective utilization of internet. So internet shopping has become accustomed to the buyers which made the researcher to study the perception on internet based shopping. The principle aim of the this research is to find out the opinion of the respondents towards internet shopping. These days, there has been a flood in web based shopping. The Internet has been utilized by clothing organizations to sell their items and advance their brands. As an ever increasing number of individuals purchase attire on the web, there have been an expanding number of inquires about.


Author(s):  
Ángel Herrero-Crespo ◽  
Ignacio Rodríguez-del-Bosque

The risk or uncertainty perceived on a conduct (e.g. purchasing or consuming of a product, or using an information system) by the individuals has been traditionally identified as one of the main determinants of consumer behavior. In particular, the influence of perceived risk has been specially linked to high involvement products or conducts (Laurent & Kapferer, 1985) which imply a high value or concern for the individual, and that are usually purchased after long and careful consideration. In the specific context of e-commerce, perceived risk has been traditionally identified as one of the main barriers for Internet shopping acceptance and diffusion (Korgaonkar & Wolin, 1999; Goldsmith & Lafferty, 2001; Miyazaki & Fernández, 2001; Wu & Wang, 2005). However, the empirical evidence available regarding this issue is contradictory, and some authors have found that the influence exerted by perceived risk on consumers’ online shopping behavior may not be so relevant (Jarvenpaa & Todd, 1997; Herrero & Rodríguez del Bosque, 2008).


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yumiao Chen ◽  
Zhongliang Yang

PurposeChoice overload in e-commerce induces choice difficulty, which is detrimental to shopping decision-making. The purpose of this paper is to provide relatively simple and effective methods and indicators to detect and assess the choice difficulty states of customers during clothing online shopping.Design/methodology/approachIn order to find out the behavioral performance of choice difficulty states during clothing online shopping, the authors performed the following steps: at first, the authors conducted an experiment to record the videos of the purchasing process during clothing online shopping. Then, the authors carried out the behavioral analysis of customers, correlating each behavioral index to choice difficulty states.FindingsThe results of the behavioral analysis in this study have indicated that three types of behavior were significantly correlated to the choice difficulty states of customers.Practical implicationsIt is expected that it would be possible to use the threshold values of behavioral indicators to determine whether and when the customer is suffering from choice phobia disorder. Based on the findings, a recommender system with timely interventions to help customers with choice difficulty to make shopping decisions will be developed in the future.Originality/valueThis is the first reported study that explores the possibility of using behavioral indicators to detect choice difficulty, which will remain helpful to the scientific community to start further customer-centered research work and development of clothing online shopping.


Author(s):  
Emre Yildirim

The main purposes of this research are (1) to reveal the virtual credit card (VCC) awareness of online shoppers and (2) to prepare a to do list for managers and relevant institutions to provide a more secured internet shopping process by enhancing the trust perception of consumers. To this end, a structured questionnaire consists of three sections was designed and conducted during the period April-May 2018 in Turkey. The findings achieved show that online shoppers mostly attach importance to the recognition of the website, which means they seek trust in online shopping process. On the other hand, they mostly use credit and debit cards, which may make consumers encounter serious fraud issues. VCC usage is only 4.9% in general although VCC awareness is 55.1%. This low level of VCC awareness is associated with education level and the information provided by the financial banks.


Author(s):  
Qing Zhai ◽  
Xinyu (Jason) Cao ◽  
Feng Zhen

As online shopping proliferates, many studies have investigated its impact on travel. Most studies, however, treat online shopping as a transaction channel and overlook its interaction with physical shopping at various stages of the shopping process. Using adult internet users in Nanjing, China, this study explores the interactions between online shopping and traditional shopping for search goods (books) and experience goods (clothing) during the shopping process. The results show that experience goods have a stronger stickiness combination between pre-purchase channels and transaction channels than search goods. As a pre-purchase channel for experience goods, stores are more likely to promote cross-channel than internet shopping; the relationship is the opposite for search goods.


2016 ◽  
Vol 43 (6) ◽  
pp. 835-851 ◽  
Author(s):  
Chia-Ying Li

People surfing the Internet are faced with an onslaught of messages from multiple sources, which can overwhelm receivers. In contrast to previous studies, which have used ‘choice overload’ to represent the amount of information provided to consumers, this study used ‘information overload’ theory to represent the abundance of information received by consumers in online shopping environments. Borrowing from the concepts of the communication model, this study investigated the antecedents of perceived information overload, including information characteristics (message), the information source, the system interface (channel) and recipients’ motivation (receiver). A total of 15 adults with more than 3 years of online shopping experience participated in a focus group discussion. By integrating focus group results and the results of previous studies into a theoretical framework, this study developed and empirically tested a structural equation model of online information overload among 456 PChome customers. The results indicated that the complexity and ambiguity of information characteristics, number of brand alternatives offered by the information source and system interface all positively affect consumers’ perceived information overload. Furthermore, information recipients’ motivation not only negatively affected consumers’ perceived information overload but also moderated the relationship between the number of brand alternatives and consumers’ perceived information overload.


2010 ◽  
Vol 38 (5) ◽  
pp. 673-679 ◽  
Author(s):  
Jen-Hung Huang ◽  
Yi-Chun Yang

In this study we investigated the relationship between personality traits and online shopping motivations by comparing Big Five model of personality (McCrae & Costa, 1987) and motivations for Internet shopping. Data were collected from 216 participants using a questionnaire. Regression analysis results indicated that openness was positively associated with adventure and idea motivation, and conscientiousness was positively associated with convenience motivation. Furthermore, extraversion was positively associated with sociality motivation, and neuroticism was positively related to lack of sociality motivation. Implications and further research directions are then discussed.


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