scholarly journals The Dragonfly Effect: Analysis of the Social Media Women’s Empowerment Campaign

2021 ◽  
pp. 097325862110365
Author(s):  
Aya Shata ◽  
Michelle I. Seelig
Keyword(s):  
Social Media ◽  
Women's Empowerment ◽  
Women’S Empowerment ◽  
Women Empowerment ◽  
Audience Engagement ◽  
Effect Analysis ◽  
Effect Model ◽  
The Social ◽  
Dominant Society ◽  
Supportive Community

Social media can advocate for social causes and catalyse audience support. To better understand the role of social media in advocacy communication, this article explores how advocates utilised Facebook to advocate for the ‘Taa Marbuta’ women empowerment campaign in Egypt. Our research draws on the dragonfly effect model and muted group theory as theoretical and analytical frameworks. In-depth interviews are conducted with advocates from all campaign partners who were directly involved in planning and managing the campaign. Following the dragonfly effect model, findings show that the campaign has a clear goal and uses various message strategies and pop culture for grabbing audience attention and generating audience engagement; however, there is no clear call for action. Thematic analysis also reveals two emerging themes: customisation of women empowerment communication and a supportive community of women empowerment that can stimulate societal debates necessary for social change. This study contends that including men can mitigate the muted effect on women in a male-dominant society and paves the way towards women’s empowerment. Overall, this study shows how social media helps make the ‘Taa Marbuta’ campaign an icon of women empowerment.

scholarly journals Hijab(istas)—as Fashion Phenomenon. A Review

2017 ◽  
Vol 7 (1) ◽  
pp. 59-67 ◽  
Author(s):  
Laura Nistor
Keyword(s):  
Social Media ◽  
Present Article ◽  
Women's Empowerment ◽  
The Other ◽  
Women’S Empowerment ◽  
Bottom Up ◽  
Religious Symbol ◽  
Other Hand ◽  
The Social

AbstractIn the present article, I am shortly reviewing some aspects which can be regarded as important in considering the hijab a fashion phenomenon. The social media provides us with various images in which the hijab is presented as a form of fashionable accessory, it is adapted to various modern outfits. The literature on such fashionable takes of the hijab assesses that they can be interpreted as statement messages about women’s empowerment. On the other hand, such adaptations also speak about the emergence of various subcultures about Muslim youth, which in accordance with the global sameness of youth are using social media in order to send messages and connect with each other. After a brief presentation on the role of bottom-up diffusion of fashion innovations, I am reviewing,grosso modo, two representations of the hijab: the hijab as a religious symbol and the hijab as a (fashion) manifesto about women’s empowerment.

scholarly journals #reimagining Arab Women’s Social Media Empowerment and the Postdigital Condition

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110101
Author(s):  
Zoe Hurley
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Women's Empowerment ◽  
Women’S Empowerment ◽  
The Novel ◽  
Social Actor ◽  
Critical Perspective ◽  
Self Presentation ◽  
Physical Spaces ◽  
Self Presentations

Social media intersects across physical spaces, digital infrastructures, and social subjectivities in terms of what is being called the “postdigital,” in an increasingly merging offline/online world. But what precisely does it mean to be “postdigital” if you are an Arab woman or social actor in the Global South? How does access to social networking sites, while increasing visibilities, also provide potential for increased agency? This study is concerned with the extent to which Arab women’s self-presentation practices on Instagram could be considered as empowering, or otherwise, within the postdigital condition. First, the study takes Instagram as a case to develop a theoretical framework for considering social media as a tertiary artifact, involving material, routine-symbolic, and conceptual affordances. Second, it applies the artifact framework to explore a corpus of self-presentations by five Arab women influencers. Feminist postdigital theorizing offers unique contributions to problematizing normative, ethnocentric, and neoliberal conceptions of Arab women’s empowerment. The application of the novel framework leads to an interpretative discussion of Arab women’s influencing practices across merging offline/online and transnational boundaries. Overall, the critical perspective begins to reimagine Arab women’s empowerment, not simply as individualized or material processes, but as agencies that are interwoven within the commercialized and conceptual dynamics of visual social media.

Using the Social Relations Approach to capture complexity in women's empowerment: using gender analysis in the Fish on Farms project in Cambodia

2014 ◽  
Vol 22 (2) ◽  
pp. 351-368 ◽  
Author(s):  
Emily Hillenbrand ◽  
Pardis Lakzadeh ◽  
Ly Sokhoin ◽  
Zaman Talukder ◽  
Timothy Green ◽  
...  
Keyword(s):  
Social Relations ◽  
Women's Empowerment ◽  
Women’S Empowerment ◽  
Gender Analysis ◽  
The Social

scholarly journals Women’s Empowerment and HIV Testing Uptake: A Meta-analysis of Demographic and Health Surveys from 33 Sub-Saharan African Countries

2020 ◽  
Vol 9 (3) ◽  
pp. 274-286
Author(s):  
Sanni Yaya ◽  
Gebretsadik Shibre ◽  
Dina Idriss-Wheeler ◽  
Olalekan A Uthman
Keyword(s):  
Global Health ◽  
Hiv Testing ◽  
Women's Empowerment ◽  
Sub Saharan Africa ◽  
Wife Beating ◽  
Women’S Empowerment ◽  
Demographic And Health Surveys ◽  
Women Empowerment ◽  
Testing Uptake ◽  
Sub Saharan

Background: There is a growing body of evidence suggesting that women’s empowerment can help achieve better health behaviours and outcomes. However, few have looked at the impact of women’s empowerment on HIV testing in Sub-Saharan Africa (SSA). This study investigated the association between women’s empowerment and HIV testing among women in 33 countries across SSA. Methods: Cross-sectional data from the most recent Demographic and Health Surveys (2005-2018) of 33 countries in SSA were used. Confounder adjusted logistic regression analysis was completed separately for each of the 33 DHS datasets to produce the adjusted Odds Ratio (OR) for the association between women empowerment and HIV testing. The regression analysis strictly accounted for the three design elements (weight, cluster and strata) to produce an estimate representative of the respective countries. Finally, an Individual Participant Data (IPD) meta-analysis approach was used to statistically pool the effect of women empowerment on HIV testing. Results: There was a wide variation in the percentage of women who were empowered among the countries studied, with only a few countries such as South Africa, Angola and Ghana having a high prevalence of negative attitudes toward wife beating. HIV testing was higher in Angola, Lesotho, Uganda and South Africa. While participation in one or two of the three decisions had been marginally associated with lower odds of HIV testing across the SSA regions (0.89; 95%CI: 0.83, 0.97); the corresponding prediction interval crossed the null. Being involved in the three decisions (0.92; 95%CI: 0.84, 1.00) and disagreement to wife-beating (0.99; 95%CI: 0.94, 1.05) had no statistical relationship with HIV testing uptake. Conclusion and Global Health Implications: The two indirect indicators of women empowerment could not predict HIV testing uptake. Further studies are recommended to establish the nature of the relationship between HIV testing and women’s empowerment that is measured through standard tools. Key words: • HIV/AIDS prevention • Women • Empowerment • Gender equality • Global health • Sub-Saharan Africa   Copyright © 2020 Yaya et al. Published by Global Health and Education Projects, Inc. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in this journal, is properly cited.

scholarly journals KEWIRAUSAHAAN SOSIAL BERBASIS PEMBERDAYAAN PEREMPUAN DALAM MENINGKATKAN EKONOMI LOKAL

2019 ◽  
Vol 5 (02) ◽  
pp. 241
Author(s):  
Siti Rohmah
Keyword(s):  
Social Entrepreneurship ◽  
Family Income ◽  
Action Plan ◽  
Women's Empowerment ◽  
Women’S Empowerment ◽  
Planning Stage ◽  
Inhibiting Factors ◽  
The Social ◽  
Evaluation Phase ◽  
Preparation Phase

Women today have quite diverse roles, from educator to career. Currently they have various roles that can contribute to provide for family income. This research aims; 1) to identify the social entrepreneurship based on women’s empowerment through woven pandanus training, 2) to analyze the supporting factors and obstacles ocial entrepreneurship based on women’s empowerment through woven pandanus training. In this study used qualitative methods and data collection techniques using observation, interview, and documentation. Based on research that has been done, it can be concluded that social entrepreneurship based on women’s empowerment this uses several, stages preparation phase, assessment stage, alternative planning stage of the program or activity, the stage of formulation of the action plan, the stage of implementation and assistance, the evaluation phase, the termination stage. Women taught how to make crafts by utilizing the potential of the natural surroundings, namely pandanus leaves which can made into items that have sale value such as mats, hats, player mats and bags. Furthermore, the supporting factors in the empowerment activities through this craft and woven training, there is collaboration between Pandan’s Craft and the agency/company. Finally, the inhibiting factors such as the low human resources and lack of curiosity.

scholarly journals Women Empowerment and Frequency of Meal Intake Among Children in Ghana

2020 ◽  
Author(s):  
Louis Kobina Dadzie ◽  
Joshua Amo-Adjei ◽  
Kobina Esia-Donkoh
Keyword(s):  
Women's Empowerment ◽  
Well Being ◽  
Women’S Empowerment ◽  
Women Empowerment ◽  
Meal Frequency ◽  
Meal Intake ◽  
Large Household ◽  
Regression Techniques ◽  
Important Basis ◽  
Health And Well Being

Abstract BackgroundQuality nutrition is an important basis of health and well-being, especially for children as their bodies need to grow, develop and reach their physical and mental potential. Women’s empowerment is not only important for women’s human rights, but also improves nutrition outcomes of both mothers and their children. This study sought to investigate the association between women’s empowerment and minimum meal frequency in Ghana.MethodsThe study used data from the 2014 Ghana Demographic and Health Survey (GDHS). A sample of 1,640 mother-child (6-23 months) dyad was used and univariate and multiple linear regression techniques were applied.ResultsDecisions on large household purchases (β=0.351, p<0.01) and family visits (β=0.743, p<0.01), ownership over house (β=-0.245, p<0.10), age of child (β=1.387, p<0.01), mother’s educational attainment (β=0.496, p<0.10) and residence (β=-0.298, p<0.10) were significantly associated with minimum meal frequency in Ghana.ConclusionMinimum meal frequency was largely influenced by economic and socio-familial empowerment of women as decisions on large household purchases and family visits showed association with minimum meal frequency. Interventional programs should target households and mothers with lower socio-demographics characteristics such as lower educational level.

scholarly journals Pros and Cons of Women Empowerment Methodologies/Approches: A Review

2021 ◽  
Author(s):  
Neha Singh ◽  
Khusboo Raj ◽  
Sarvjeet Kaur
Keyword(s):  
Women's Empowerment ◽  
Global Scale ◽  
Women’S Empowerment ◽  
Special Focus ◽  
Women Empowerment ◽  
Related Development ◽  
Survey Instruments ◽  
Pros And Cons ◽  
Practical Implications ◽  
Survey Questionnaires

As the concept of “empowerment” varies depending on the context or circumstances with different meanings and terminologies by different researchers the methods for systematically measuring empowerment differs. Multiple important instruments are constructed to monitor progress towards gender equality and women’s empowerment at a regional and global scale. The paper will highlight particularly on the approaches developed by UNDP like Gender-related Development Index (GDI), Women’s Empowerment Index (WEI) etc with special focus on pros and cons of each methodology. Although many studies and discussions around empowerment are commonly limited to activities like “economic”, “social” and “political” forms of empowerment. Therefore it sometimes also requires interventions that are beyond survey and are more holistic that explores other dimensions that have practical implications for to women’s empowerment. The paper also reflects on some different kinds of non-survey instruments that can be useful for measuring women’s empowerment with their pros and cons. Most of the non-survey instruments described in this paper can generate both quantitative and qualitative data and have many uses including the evaluation of a development programme. Like our survey questionnaires, we can also pretest our non-survey instruments extensively with people who are alike to respondents in our study, so that the logistic work could be easy to conduct and understandable by the researchers.

scholarly journals Women's empowerment and fertility preferences of married women: analysis of demographic and health survey’2016 in Timor-Leste

2022 ◽  
Vol 9 (2) ◽  
pp. 237-261
Author(s):  
Nandeeta Samad ◽  
◽  
Pranta Das ◽  
Segufta Dilshad ◽  
Hasan Al Banna ◽  
...  
Keyword(s):  
Decision Making ◽  
Health Survey ◽  
Women's Empowerment ◽  
Married Women ◽  
Fertility Rate ◽  
Demographic And Health Survey ◽  
Women’S Empowerment ◽  
Women Empowerment ◽  
Fertility Preferences ◽  
Timor Leste

<abstract> <p>A recently independent state, Timor-Leste, is progressing towards socioeconomic development, prioritizing women empowerment while its increased fertility rate (4.1) could hinder the growth due to an uncontrolled population. Currently, limited evidence shows that indicators of women's empowerment are associated with fertility preferences and rates. The objective of this study was to assess the association between women empowerment and fertility preferences of married women aged 15 to 49 years in Timor-Leste using nationally representative survey data. The study was conducted using the data of the latest Timor-Leste Demographic and Health Survey 2016. The study included 4040 rural residents and 1810 urban residents of Timor-Leste. Multinomial logistic regression has been performed to assess the strength of association between the exposures indicating women's empowerment and outcome (fertility preference). After adjusting the selected covariates, the findings showed that exposures that indicate women empowerment in DHS, namely, the employment status of women, house and land ownership, ownership of the mobile phone, and independent bank account status, contraceptive use, and the attitude of women towards negotiating sexual relations are significantly associated with fertility preferences. The study shows higher the level of education, the less likely were the women to want more children, and unemployed women were with a higher number of children. Our study also found that the attitude of violence of spouses significantly influenced women's reproductive choice. However, employment had no significant correlation with decision-making opportunities and contraceptive selection due to a lack of substantial data. Also, no meaningful data was available regarding decision-making and fertility preferences. Our findings suggest that women's empowerment governs decision-making in fertility preferences, causing a decline in the fertility rate.</p> </abstract>

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