Digital Natives as Budding Journalists: College TV Stations’ Uses of Twitter

2018 ◽  
Vol 74 (3) ◽  
pp. 306-317 ◽  
Author(s):  
Raluca Cozma ◽  
Tom Hallaq
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Best Practices ◽  
Media Use ◽  
Digital Natives ◽  
Journalism Education ◽  
Social Media Use ◽  
Broadcast Journalism ◽  
Award Winning ◽  
Journalism Students

This content analysis examines how award-winning student-run TV stations use Twitter to promote their work and to communicate with followers on campus and beyond. As digital natives and budding professionals, broadcast journalism students should showcase some of the best practices in social-media use. Variables under scrutiny include levels of activity and interactivity on Twitter feeds, popularity of accounts, and focus of tweets. The findings are alarming and suggest that journalism education lags behind shifts in the industry.

Assessing Social Media Use in Instruction and Marketing

2019 ◽  
pp. 74-84
Author(s):  
Jennifer Ashley Wright Joe
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Media Use ◽  
Social Media Use ◽  
Revenue Sources ◽  
The Social ◽  
Library Use ◽  
Faculty And Staff ◽  
The Way

Assessment is increasingly important for libraries to address, as it speaks to justification for funding and support from the larger university. Many university budget models now require departments and colleges to be self-funding, whereas the library does not have traditional revenue sources. Statistics, including retention impact, encourage faculty and staff to promote library use to their students and encourage departments and colleges to support funding the library. This chapter explores best practices for assessing social media use in the context of instruction and marketing. It outlines the reasons for implementing an assessment plan as well as the steps necessary to successfully assess social media use, starting with outlining the specific goals for social media use, all the way through review and modification of the social media plan.

An Analysis of the Use and Policies Regarding Social Media Use as a Work Tool in Public Rehabilitation

2016 ◽  
Vol 30 (2) ◽  
pp. 161-175 ◽  
Author(s):  
Jorge Garcia ◽  
Robert J. Zeglin ◽  
Shari Matray ◽  
Robert Froehlich ◽  
Ronica Marable ◽  
...  
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Media Use ◽  
The United States ◽  
Future Research ◽  
Ethical Practice ◽  
Policy And Practice ◽  
Social Media Use ◽  
Use Of Social Media ◽  
Public Rehabilitation

Purpose: The purpose of this article was to gather descriptive data on the professional use of social media in public rehabilitation settings and to analyze existing social media policies in those agencies through content analysis.Methods: The authors sent a survey to all state administrators or directors of these agencies (N = 50) in the United States, requesting frequency and other descriptive information, plus a copy of their social media policies (if available). The available policies were reviewed using content analysis procedures.Results: The results showed that although the frequency of social media use was high, training and inclusion of ethics was low. Regarding policy, approximately 42% reported a lack of an existing policy, and 38% were unsure about having a policy guide. The analysis of the available policies yielded 11 themes around which these policies were organized.Discussion: The authors offer a discussion of these results and its implications for policy and practice as well as future research. These include the need for more comprehensive social media policy creation in agencies and the role of clinical supervisors in ensuring ethical practice.

A Systematic Review of the Use of Social Media for Food Safety Risk Communication

2017 ◽  
Vol 80 (9) ◽  
pp. 1537-1549 ◽  
Author(s):  
Katie N. Overbey ◽  
Lee-Ann Jaykus ◽  
Benjamin J. Chapman
Keyword(s):  
Infectious Disease ◽  
Social Media ◽  
Food Safety ◽  
Best Practices ◽  
Risk Communication ◽  
Media Use ◽  
Social Media Use ◽  
Safety Risk ◽  
Use Of Social Media ◽  
Food Safety Risk

ABSTRACT This article covers the current published literature related to the use of social media in food safety and infectious disease communication. The aim was to analyze literature recommendations and draw conclusions about how best to utilize social media for food safety risk communication going forward. A systematic literature review was conducted, and 24 articles were included for analysis. The inclusion criteria were (i) original peer-reviewed articles and (ii) primary focus on communication through social media about food safety and/or infectious diseases. Studies were coded for themes about social media applications, benefits, limitations, and best practices. Trust and personal beliefs were important drivers of social media use. The wide reach, immediacy, and information gathering capacities of social media were frequently cited benefits. Suggestions for social media best practices were inconsistent among studies, and study designs were highly variable. More evidence-based suggestions are needed to better establish guidelines for social media use in food safety and infectious disease risk communication. The information gleaned from this review can be used to create effective messages for shaping food safety behaviors.

scholarly journals Turkish Teacher Candidates’ Views on the “Mass Communication and Turkish” Course in the Context of Social Media Use

2019 ◽  
Vol 12 (4) ◽  
pp. 128
Author(s):  
Mesut Bulut ◽  
Abdulkadir Kırbaş
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Mass Media ◽  
Teacher Candidates ◽  
Mass Communication ◽  
Media Use ◽  
National Consciousness ◽  
Communication Tools ◽  
Social Media Use ◽  
Turkish Education

It was aimed in this study to determine the Turkish teacher candidates’ views on the “Mass Communication and Turkish” course in the context of social media use. A case study method was used in the study. Semi-structured interview forms for students were used in the process of gathering data. Certain data obtained as a result of interviews were interpreted through descriptive analyses within the scope of scientific research methods. The study was conducted at a university in the Eastern Black Sea region of Turkey on 20 teacher candidates studying in the Department of Turkish Education. As a data collection instrument, interview forms were used to obtain the teacher candidates’ views on the relationship between mass communication and language, their habits of using mass media, the influence of mass media on language and on the teacher candidates, language problems in the context of the use of social media, the basic factors causing these problems and their suggestions for the solution of the problems within the scope of “Mass Communication and Turkish” course. The data obtained through the interview forms were recorded within the participant’s knowledge, and then transcribed by using the content analysis method. It was ensured that the data were complete, intact, and reliable. They were confirmed by the participants. Then, the voice recordings were destroyed based on ethical principles. Based on the data obtained from the interview forms, a content analysis was carried out to make explanations and do evaluations. As a result of the study, the teacher candidates saw the Mass Communication and Turkish course as a useful and necessary course for themselves. According to the teacher candidates, mass communication was important, and it was important to use the mass communication tools correctly and effectively in terms of language. Mass communication tools were not used in a conscious and sensitive way, especially in the context of social media. There were problems especially in the use of Turkish. A unity could not be established in language. A national consciousness could not be achieved. The “Mass Communication and Turkish” course expanded the horizons of the Turkish teacher candidates and made them more conscious in the use of language. After taking this course, they were clearly more familiar with the concept of mass communication. They learned the functions of mass media better. Again, according to the teacher candidates, they understood the importance of using Turkish correctly in mass communication in the context of social media. In the context of social media, the “Mass Communication and Turkish” course was found to fulfill important functions in the communication skills of Turkish teacher candidates in gaining the habit of using Turkish correctly and effectively. As a result of this study, it was found that this course provided an important contribution with a national consciousness to the reading, writing, listening and speaking of language/Turkish, which is the most basic tool for mass communication today that we call the information age. In this sense, as a result of the study, solutions were proposed for problems related to Turkish education and teaching in the context of mass communication.

Social Media Use in Journalism Education

2016 ◽  
Vol 71 (4) ◽  
pp. 413-424 ◽  
Author(s):  
Ammina Kothari ◽  
Andrea Hickerson
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Mass Communication ◽  
Media Use ◽  
Faculty Members ◽  
Journalism Education ◽  
Social Media Use ◽  
American Universities ◽  
Communication Programs

Social media use has become essential for journalists. Although previous research has explored how journalists use social media, less is known about how journalism and mass communication programs incorporate social media in their coursework. Based on our survey of 323 students and 125 faculty in American universities, this study offers a comparative analysis of social media use among journalism faculty and students, both personally and in coursework. Faculty and students in our sample report using Facebook more frequently for personal reasons, whereas Twitter is the main platform required by faculty members for class assignments. We also found that students’ majors and faculty’s experience in the industry influenced not only how they evaluated the utility of social media in coursework but also how they utilized various platforms in classes.

All about that tweet: student perceptions of professors’ social media use in the classroom

2016 ◽  
Vol 10 (2) ◽  
pp. 124-136 ◽  
Author(s):  
Patrick Merle ◽  
Karen Freberg
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Public Relations ◽  
Student Perceptions ◽  
Design Methodology ◽  
Media Use ◽  
Social Media Use ◽  
Content Type ◽  
Use Of Social Media ◽  
Practical Implications

Purpose The purpose of this study is to explore whether public relations professors’ presence on social media and the inclusion of a social media assignment influence students’ perceptions of a course. Design/methodology/approach The experimental portion of this investigation consisted of a 2 (the presence or absence of a professor’s social media accounts) × 2 (the presence or absence of a social media assignment) factorial design resulting in four conditions. Findings The presence of a social media assignment positively influences students’ intent to register for a public relations course. Research limitations/implications The manipulation of a professor’s social media use and the inclusion of a social media assignment might have been too subtle. A more explicit scenario might elicit more reactions from the participants. Practical implications This study discussed key findings and best practices for professors who may want to use social media and the use of social media assignments in the classroom. Originality/value This experimental investigation emerged from a distinct need to understand whether university students expect their professors to engage in social media activities.

Sign in / Sign up

Export Citation Format

Share Document