The Third-person Effect of Tainted Food Product Recall News: Examining the Role of Credibility, Attention, and Elaboration for College Students in Taiwan

2010 ◽  
Vol 87 (3-4) ◽  
pp. 598-614 ◽  
Author(s):  
Ran Wei ◽  
Ven-Hwei Lo ◽  
Hung-Yi Lu
Keyword(s):  
College Students ◽  
Food Product ◽  
Product Recall ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
The Third Person

Effects of Light-Hearted and Serious Entertainment on Enjoyment of the First and Third Person

2016 ◽  
Vol 28 (1) ◽  
pp. 42-48 ◽  
Author(s):  
Matthias Hofer
Keyword(s):  
Young People ◽  
Media Consumption ◽  
First Person ◽  
Online Experiment ◽  
Entertainment Media ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
Perceived Enjoyment ◽  
The Third Person

Abstract. This was a study on the perceived enjoyment of different movie genres. In an online experiment, 176 students were randomly divided into two groups (n = 88) and asked to estimate how much they, their closest friends, and young people in general enjoyed either serious or light-hearted movies. These self–other differences in perceived enjoyment of serious or light-hearted movies were also assessed as a function of differing individual motivations underlying entertainment media consumption. The results showed a clear third-person effect for light-hearted movies and a first-person effect for serious movies. The third-person effect for light-hearted movies was moderated by level of hedonic motivation, as participants with high hedonic motivations did not perceive their own and others’ enjoyment of light-hearted films differently. However, eudaimonic motivations did not moderate first-person perceptions in the case of serious films.

Sign in / Sign up

Export Citation Format

Share Document