Moderating Effect of Trust on Customer Return Intention Formation in Peer-to-Peer Sharing Accommodation

2021 ◽  
pp. 109634802110142
Author(s):  
Shun Ye ◽  
Siyu Chen ◽  
Soyon Paek
Keyword(s):  
Attribution Theory ◽  
Structural Equation ◽  
Critical Role ◽  
Peer To Peer ◽  
Equation Modeling ◽  
Extended Model ◽  
Intention Formation ◽  
High Level ◽  
Return Intention

The peer-to-peer sharing accommodation features a high level of asymmetric information and a series of uncertainties and risks. Therefore, trust plays a critical role in shaping consumer behavior. Previous studies have frequently emphasized the direct effect of trust during the prepurchasing stage while disregarding its role in shaping customer satisfaction/return intention at the postpurchasing stage. Based on the attribution theory, in this study, we model the formation of return intention by incorporating the moderating effects of trust. A sample of 500 peer-to-peer sharing accommodation participants in China was collected to test the extended model based on the moderated structural equation modeling. Furthermore, users of Airbnb and Chinese domestic platforms were compared. Results demonstrated the existence of the moderating role of trust for domestic platform users but not for Airbnb users.

Customer centricity and guanxi prevalence as social capital: a study of international business relationships

2018 ◽  
Vol 33 (8) ◽  
pp. 1209-1220 ◽  
Author(s):  
Angeline Close Scheinbaum ◽  
Stephen W. Wang
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Global Business ◽  
Global Marketing ◽  
Logistics Industry ◽  
Content Type ◽  
Global Logistics ◽  
High Level ◽  
Customer Centricity

Purpose This research blends perspectives of the Eastern phenomenon of guanxi with the more Western perspectives of relationship marketing and customer centricity. Extending scholarship on guanxi in marketing (e.g. Park and Luo, 2001; Sheu and Hu, 2009; Luo et al., 2008; Fowler and Reisenwitz, 2014), the objective is to highlight the indirect role of customer centricity (i.e. how visible or central it is for the business partner to communicate with/have information sharing with), for firms in regions with a prevalence of guanxi. Design/methodology/approach The empirical model is tested in context of global marketing in the business-to-business (B2B) logistics industry (n = 508). A total of 508 global logistics employees and managers with experience in global business participated in the survey in Taiwan. Structural equation modeling was used for data analysis with multi-group analyses. Findings Customer centricity intensifies positive outcomes of guanxi prevalence. Specifically, a high level of customer centricity strengthens established associations among guanxi prevalence, trust, relationship commitment and firm performance. Originality/value While most work on guanxi has a focus in China, this research focuses on Taiwan. While building on a wealth of literature, relatively less work has focused on customer centricity.

Reciprocity and commitment in online travel communities

2019 ◽  
Vol 119 (2) ◽  
pp. 397-411 ◽  
Author(s):  
Daniel Belanche ◽  
Luis V. Casaló ◽  
Carlos Flavián ◽  
Miguel Guinalíu
Keyword(s):  
Social Exchange ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Active Participation ◽  
Equation Modeling ◽  
Relational Capital ◽  
Content Type ◽  
High Level ◽  
Online Travel

PurposeWith social exchange theory as a basis, the purpose of this paper is to seek a better understanding of advice processes in online travel communities, which offer crucial advice for travelers’ decisions. It also predicts that relational capital variables (commitment, reciprocity perceptions) moderate the main relationships.Design/methodology/approachData from a web survey of 456 users of online travel communities affirm the scale’s validity and provide the input for structural equation modeling and multisample analyses of the hypotheses.FindingsHigher levels of commitment reinforce the effect of following past advice on passive and active participation intentions. Users’ perceptions of reciprocity in the community strengthen the influence of following past advice on active participation. However, a high level of reciprocity causes users following past advice to reduce their intentions to continue following that advice.Practical implicationsManagement tactics should specify active and passive participation in online travel communities. Specifically, to encourage the creation of high-quality new content, community managers should create interactive environments marked by high levels of reciprocity and commitment.Originality/valueThis research elucidates the role of relational capital variables in advice processes and advances understanding of online travel communities.

Factors influencing word of mouth behaviour in the restaurant industry

2017 ◽  
Vol 35 (1) ◽  
pp. 81-110 ◽  
Author(s):  
Mohammad Reza Jalilvand ◽  
Sirous Salimipour ◽  
Mehdi Elyasi ◽  
Mehdi Mohammadi
Keyword(s):  
Relationship Quality ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Critical Role ◽  
Influential Factors ◽  
Restaurant Industry ◽  
Equation Modeling ◽  
Content Type ◽  
Factors Influencing

Purpose Restaurants with limited promotion budgets depend mainly on word of mouth (WOM) among customers. WOM seems particularly important to the marketing of services. This is because services are experiential in nature and difficult to assess before purchase. In the restaurants context there is little research on WOM. The purpose of this paper is to examine the factors that may influence tourists’ WOM about restaurants implying on the critical role of relationship quality. Design/methodology/approach A comprehensive literature review is conducted to identify the major factors influencing WOM in the context of restaurant industry. The study utilizes self-administered questionnaire survey and the target population are the customers who have referred to the restaurants of Tehran, Iran. A convenience sampling approach was utilized to collect a sample of 326 customers. A structural equation modeling procedure is applied to the examination of the antecedents of WOM. Findings The paper found that food quality, personal interaction quality, physical environment quality, and perceived value influence WOM behavior of customer in an indirect way through relationship quality. Practical implications This research conjectured that an understanding of factors that influence the tourist to talk each other about a given restaurant are worthy of additional research. Consequently, the study helps to understand how these factors can provide alternative sources of marketing to attract the long-term economic sustainability of restaurant industry in Iran. Originality/value To the authors’ knowledge, this research will be the first attempt to explore influential factors on WOM in restaurant industry focusing on the critical role of relationship quality. It is expected that researchers will find this research a contribution to the WOM literature, particularly in restaurant industry.

The Role of Responsible Gambling Strategy in Forming Behavioral Intention

2011 ◽  
Vol 51 (4) ◽  
pp. 512-523 ◽  
Author(s):  
Hak-Jun Song ◽  
Choong-Ki Lee ◽  
William C. Norman ◽  
Heesup Han
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Responsible Gambling ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Responsible Gambling Strategy

By examining the perception of a responsible gambling strategy, this study developed an extended model of goal-directed behavior (EMGB) with respect to the behavioral intentions of casino visitors. The results of the EMGB, which uses structural equation modeling, indicate that desire had the strongest relationship with casino visitors’ intention to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitor’s intention to gamble.

scholarly journals The Role of Social Capital for Short-Video Platform Users’ Travel Intentions: SEM and Fsqca Findings

2020 ◽  
Vol 12 (9) ◽  
pp. 3871
Author(s):  
Shan-Shan Liao ◽  
Ching-Yuan Lin ◽  
Ying-Ji Chuang ◽  
Xing-Zheng Xie
Keyword(s):  
Social Capital ◽  
Structural Equation ◽  
Source Credibility ◽  
Qualitative Comparative Analysis ◽  
Equation Modeling ◽  
Elaboration Likelihood ◽  
Likelihood Model ◽  
Short Video ◽  
High Level

This study examined the antecedents of travel intentions in the context of Chinese short-video platforms. Based on a review of the literature on travel intentions, we proposed an integrated model containing determinants of social capital and an elaboration likelihood model. In total, the data from 496 valid questionnaires were analyzed through structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA). The SEM findings revealed that the determinants of social capital influenced the characteristics of tourist-generated content (TGC), which in turn affected users’ travel intentions. Homophily and interpersonal influence were direct antecedents of travel intentions, whereas tie strength non-significantly affected travel intentions. The fsQCA results revealed four configurations of the determinants of social capital and TGC characteristics required to achieve a high level of travel intention. Source credibility was discovered to be a necessary but not sufficient condition for travel intention. These findings offer insights for both academics and tourism marketers.

E-Learning Service Delivery Quality

2013 ◽  
pp. 89-127 ◽  
Author(s):  
Ahmed Younis Alsabawy ◽  
Aileen Cater-Steel ◽  
Jeffrey Soar
Keyword(s):  
Service Delivery ◽  
User Satisfaction ◽  
Structural Equation ◽  
Critical Role ◽  
Learning Systems ◽  
Equation Modeling ◽  
Educational Institutions ◽  
E Learning ◽  
Electronic Channels

E-learning systems have received considerable attention from researchers, educational institutions, and organisations for their anticipated benefits. The objective of e-learning systems is to provide students with educational services via electronic channels. User dissatisfaction is considered the main issue facing universities in regards to e-learning systems. Service Delivery Quality (SDQ) can be deemed an essential concern for management and customers. This research investigates the role of SDQ on user satisfaction on two levels: the effect of SDQ on user satisfaction, and the effect of each sub-dimension of SDQ on user satisfaction. This paper reports on a study which surveyed 720 external students at an Australian university. The findings highlight the critical role of SDQ on user satisfaction. Based on the results of structural equation modeling and content analysis, a set of recommendations was formulated. The aim was to help improve service delivery quality, user satisfaction, and greater overall success of e-learning systems.

Role of psychological empowerment in the relationship between structural empowerment and innovative behavior

2019 ◽  
Vol 42 (4) ◽  
pp. 521-538 ◽  
Author(s):  
Manjari Singh ◽  
Anita Sarkar
Keyword(s):  
Information Exchange ◽  
Structural Equation ◽  
Psychological Empowerment ◽  
Critical Role ◽  
Equation Modeling ◽  
Innovative Behavior ◽  
Structural Empowerment ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to empirically test the relationship between the empowering structure and the employees’ innovative behavior and the role of psychological empowerment in mediating this link. Design/methodology/approach Structural equation modeling was used to analyze data from 401 female primary school teachers in India. Prior to the main study, the scales were tested on a sample of 288 teachers. While psychological empowerment and structural empowerment were based on the self-reporting by the teachers, the innovative behavior of the teacher was assessed by two to three colleagues for each teacher. Findings The results confirmed that structural empowerment leads to innovative behavior and psychological empowerment and partially mediates the relationship between structural empowerment and innovative behavior. Practical implications Promising ideas die down because of lack of proper resource support and a free flow of information exchange despite employees’ willingness to carry out innovative tasks. Psychological empowerment affects creative intention in the workplace and can play a critical role for employees at their workplace. Social implications In the context of development at the teacher and school levels, it is imperative to address both the psyche of the individual and the existing structure in schools. Originality/value This study makes two critical contributions. One, it emphasizes the importance of structural empowerment in ensuring innovative behavior of employees. Two, it also brings forward the importance of psychological empowerment in the relationship between structural empowerment and innovative behavior.

scholarly journals Psychological Causes of Corruption: The Role of Worries

2021 ◽  
Vol 22 (1) ◽  
pp. 11-34
Author(s):  
Anna Mironova ◽  
Alexander Tatarko
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
World Value Survey ◽  
Low Level ◽  
The People ◽  
Medium Level ◽  
Corruption Perception ◽  
Corrupt Behavior ◽  
High Level

This study is devoted to answering two questions: (1) Do individuals’ worries and sufferings correlate with the acceptability of corruption from their perspectives? (2) Does this correlation differ by country in terms of corruption levels? We focus on analyzing the correlation between macro and micro worries, on one hand, and individual acceptability of corrupt behavior, on the other hand. This study is based on the data from the 6th-wave World Value Survey. We identified three groups of countries based on the corruption perception index: countries with low-level corruption (Australia, The Netherlands, New Zealand, Singapore, and Sweden), countries with medium-level corruption (Belarus, China, South Korea, Malaysia, and Romania), and countries with high-level corruption (Russia, Brazil, Colombia, Peru, and Thailand). For the purposes of our analysis, we used structural equation modeling. We have found that macro and micro worries are significantly correlated with the acceptability of corruption. Our analysis shows that the more the people worry about themselves or their families, the more they accept corruption. The people who worry about society are more likely to disapprove of corruption. However, the significance of these links varies, depending on the group of countries. For the countries with low-level corruption, the correlation is significant only for the link between micro worries and the acceptability of corruption. The countries with high-level corruption show a significant correlation only for the link between macro worries and the acceptability of corruption. For countries with medium-level corruption and for Russia, the acceptability of corruption is significantly correlated with both micro and macro worries.

scholarly journals Knowledge Management and Organizational Performance: The Neglected Role of Institutional Accounting Practices

2021 ◽  
Vol 22 (3) ◽  
pp. 1639-1655
Author(s):  
Ozavize Freida Ayodele ◽  
Liu Yao ◽  
Hasnah Binti Haron ◽  
Hooi-Cheng Eaw
Keyword(s):  
Organizational Performance ◽  
Structural Equation ◽  
Management Practices ◽  
Process Capability ◽  
Vital Role ◽  
Equation Modeling ◽  
Extended Model ◽  
Institutional Performance ◽  
Knowledge Based

The study highlights the part of institutional accounting practices in the relationship between specified KM capabilities and institutional performance. A theoretical model was tested based on the insight from literature and knowledge-based theory (KBT). The data collected from a survey of 322 staff in knowledge-based organizations (KBOs) were analyzed to test the extended model using partial least squares structural equation modeling approach. The result depicts that greater levels of specific KM infrastructure and process capability would positively influence institutional accounting management practices and, consequently organizational performance. Unlike KM process capability, KM infrastructure capability has a positive and significant impact on organizational performance. The study provides a new understanding to management and practice on the vital role played by institutional management accounting practice in KM success in Malaysia. The research offers fresh insight into further studies in diverse settings. The research is insightful as it deviates from the over-researched context in KM literature to extricate the role of accounting in the business KM strategy.

Exploring jealousy and envy in communal relationship revenge-seeking

2020 ◽  
Vol 37 (6) ◽  
pp. 687-699
Author(s):  
Tyler Hancock ◽  
Frank G. Adams ◽  
Michael Breazeale ◽  
Jason E. Lueg
Keyword(s):  
Structural Equation ◽  
Bootstrap Method ◽  
Measurement Model ◽  
Equation Modeling ◽  
Typically Develop ◽  
Content Type ◽  
Communal Relationship ◽  
High Level ◽  
The Bootstrap Method

Purpose This paper aims to identify the ways that customers respond to customer-to-customer comparisons that may drive loyal customers to engage in undesirable behaviors. The research examines the role that jealousy and envy play in restoring equity through revenge-seeking intentions. Design/methodology/approach The study uses survey research methodology. The measurement model is validated using CFA, and hypotheses are tested using structural equation modeling. The mediated relationships are calculated using the bootstrap method, and moderated mediation is calculated by creating estimands to test the effects. Findings Customers who feel either jealousy or envy may engage in revenge-seeking behaviors, such as vindictive complaining and negative electronic word-of-mouth (eWOM). Customers who perceive that a firm is unfairly favoring other customers develop feelings of jealousy and betrayal, and this tendency is strengthened when the customer has a high level of prior trust. Customers typically develop envy when their attention and perceptions of inequity center on another customer, rather than on the firm’s actions and anger drives this effect. Practical implications Customers can pursue revenge-seeking actions when unfair actions influence the formation of envy and jealousy through the development of perceived betrayal. Companies can focus on the comparisons that customers make to address revenge-seeking and better manage online relationships preemptively. Originality/value The paths that customers take to revenge through jealousy and envy are conceptualized in a communal relationship setting and further developed. Further distinctions of jealousy and envy are made, and the role of prior trust in enhancing revenge-seeking is found.

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