Teaching Ad Tech: Assessing Collaborative Teaching in an Advertising, Computer Science and Design Course

2017 ◽  
Vol 21 (2) ◽  
pp. 45-53 ◽  
Author(s):  
Jay Newell ◽  
Wallapak Tavanapong ◽  
Sherry Berghefer

Advertising technology is advancing quickly incorporating digital techniques that may be beyond the experience of the individual faculty member. Collaborative teaching, where faculty members from different disciplines co-teach a course, may be a solution. This report assesses the learning outcomes of an advertising technology course taught by faculty from one university's advertising, computer science and human-computer interaction programs. The course was run twice, with a third one in progress. Students were predominantly advertising majors, with a minority of computer science and design majors. Two semesters of pre- and post-tests were analyzed, finding increases in student comfort with preparing and presenting technologically advanced solutions to advertising challenges.

Author(s):  
Eduardo H. Calvillo Gámez ◽  
Rodrigo Nieto-Gómez

In this chapter, the authors play the devil‘s advocate to those who favor strict government supervision over technology itself. The authors’ argument is that technology is a “neutral” mean to an end, and that the use of technology to detract social deviations is dependent on public policy and social behavior. To elaborate their argument they propose the concept of “illicit appropriation”, based on the Human Computer Interaction concept of appropriation. The authors argue that sometimes appropriation can be geared towards activities that can be considered as illicit, and in some cases criminal. They illustrate the use of illicit appropriation through a series of case studies of current events, in which they show that either a state or the individual can rely on illicit appropriation. The authors’ final conclusion is that the use of technology to combat social deviations is not a technological problem, but a public policy issue, where a delicate balance has to be found between the enforcement of the law by technological means (approved by legislation), the user experience, the civil liberties of the individual and the checks and balances to the power of the state. This chapter is written from the expertise of the authors on Human Computer Interaction and Security Studies.


2021 ◽  
Author(s):  
Dalbert Marques Oliveira

Technological artifacts, physical and digital, have occupied an increasing space in society. Through these artifacts, individuals’ access, store and share information, which may be spread across different equipment. On the other hand, through human-computer interaction, individuals use and appropriate this equipment, creating an ecology of artifacts that appears to be able to expand the physical and mental capacities of its users. In turn, the aforementioned expansion of capabilities seems to contribute to changes in the informational behavior of users of artifact ecologies during practices such as personal information management, the passage from information to knowledge, and the management of personal knowledge. However, there seems to be little literature relating concepts such as human-computer interaction through the use or appropriation of an artifact ecology, with informational behavior, and the aforementioned management of information and personal knowledge. This scarcity reduces the information available, the understanding of these relationships, and their action on the individual. That said, this work will start from a brief systematic review of the literature, to learn about recent works developed on the subject investigated. Afterward, the recovered literature will be confronted with each other, to find relationships between the concepts. The results obtained from this confrontation will contribute to informing other investigations related to the appropriation of artifact ecologies, for information management practices and personal knowledge.


Author(s):  
Alan Dix

This chapter explores how precise formal methods can be used effectively and practically in interaction design. The term ‘formal methods’ in computer science refers to a suite of techniques drawing on mathematical notions of sets, logic, and functions or precise diagrammatic notations, most of which are currently primarily focused on safety-critical applications in the aerospace or nuclear industries. While research into broader use of these methods could be regarded as a theoretical interest, the early development of formal methods was driven as much by practical considerations as theory. This chapter features two case studies on formal notations and their use in areas of practical interaction design beyond safety-critical applications, as well as understood, used, and appropriated by clients and designers who have no formal training or expertise. Each offers specific notations and techniques to the reader and also explores more general lessons for creating practical formal methods for HCI.


Author(s):  
Manoj Kumar

The intention of this chapter is to provide an overview on the subject of Human-Computer Interaction. The overview includes the basic definitions and terminology, a survey of existing technologies and recent advances in the field, common architectures used in the design of HCI systems which includes unimodal and multimodal configurations, and finally the applications of HCI. This chapter also offers a comprehensive number of references for each concept, method, and application in the HCI. Human–computer interaction is considered a core element of computer science. Yet it has not coalesced; many researchers who identify their focus as human–computer interaction reside in other fields. It examines the origins and evolution of three HCI research foci: computer operation, information systems management, and discretionary use. It describes efforts to find common ground and forces that have kept them apart.


Author(s):  
Shouhong Wang

This article conceptualizes four business models for sustainable open education resources (OER) at four levels: the social level, the education institutional level, the OER community level, and the individual faculty member level. The business model at each of the four levels has its application realm. At the social level, social benefits of OER are the central motivation of the OER movement. At the institutional level, education institutions are facing challenges of student enrollment increase. At the OER community operational level, communities of practice must be established. At the individual faculty member level, the key players of OER must take effective actions for OER. Sustainable OER can be achieved only when the stakeholders at the four levels collaborate towards the common objective of sustainable value creation. The comprehensive set of business models can be used for all parties involved in OER to define and implement strategies for sustainable OER. The article also provides recommendations for future research into tests of the conceptualized business models for sustainable OER.


2010 ◽  
Vol 2010 ◽  
pp. 1-26 ◽  
Author(s):  
V. Javier Traver

Programmers often encounter cryptic compiler error messages that are difficult to understand and thus difficult to resolve. Unfortunately, most related disciplines, including compiler technology, have not paid much attention to this important aspect that affects programmers significantly, apparently because it is felt that programmers should adapt to compilers. In this article, however, this problem is studied from the perspective of the discipline of human-computer interaction to gain insight into why compiler errors messages make the work of programmers more difficult, and how this situation can be alleviated. Additionally, because poorly designed error messages affect novice programmers more adversely, the problems faced by computer science students while learning to program are analyzed, and the obstacles originated by compilers are identified. Examples of actual compiler error messages are provided and carefully commented. Finally, some possible measures that can be taken are outlined, and some principles for compiler error message design are included.


2018 ◽  
Author(s):  
Renata R. de Oliveira ◽  
Kamila Rios da H. Rodrigues ◽  
Vânia Paula de A. Neris

Sustainability is an updated research topic. In Computer Science, researchers especially from Human-Computer Interaction and Software Engineering areas have started to focus on how to design and build more sustainable technologies and mainly how to build technologies that could help us to live in a more sustainable way. In this last sense, several solutions have been studied and developed to be used at home. The concept of sustainable houses is growing and generally relies on technological solutions which we should interact with. However, how human-centered aspects have been considered in these works? Which aspects of sustainability have been addressed? In this work, we present a critical view on the works found in literature and also a discussion about the research gap considering the design and evaluation methodologies for such technology.


Author(s):  
Shouhong Wang

This article conceptualizes four business models for sustainable open education resources (OER) at four levels: the social level, the education institutional level, the OER community level, and the individual faculty member level. The business model at each of the four levels has its application realm. At the social level, social benefits of OER are the central motivation of the OER movement. At the institutional level, education institutions are facing challenges of student enrollment increase. At the OER community operational level, communities of practice must be established. At the individual faculty member level, the key players of OER must take effective actions for OER. Sustainable OER can be achieved only when the stakeholders at the four levels collaborate towards the common objective of sustainable value creation. The comprehensive set of business models can be used for all parties involved in OER to define and implement strategies for sustainable OER. The article also provides recommendations for future research into tests of the conceptualized business models for sustainable OER.


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