Operation Thin Mint: Popular Geopolitics of Care and Post-9/11 Girlhood
In response to the events of 9/11, the Girl Scouts of San Diego created a service programme within the annual Girl Scout cookie sale called Operation Thin Mint, which sends cookies to soldiers serving overseas. Representations of American patriotism and national identity are featured prominently throughout the cookie sale as girls come to embody America’s role in overseas military conflicts, an embodiment of everyday geopolitical processes that frame the US military as protector of American innocence, ideals and values. Scouts come to engage with political and economic systems that position them beyond their communities as they ‘sell the nation’ to consumers as a form of care, blurring the boundaries between the public and private spheres as well as the local and global. Based on an in-depth ethnographic study on the Girl Scout cookie sale, this article will examine the complex gendered relationship between the American military, girls’ bodies and care.