scholarly journals The emergence of promotional gatekeeping and converged local music professionals on social media

Author(s):  
Madis Järvekülg ◽  
Patrik Wikström

The digitalization of creative industries has undermined the business models of legacy media outlets as well as the music industries. This article discusses the two primary ways that legacy media has functioned in the context of the music industries—as a producer of symbolic value and as an engine of music promotion. However, the central aim of this study is to analyze the development of these functions in the new media sphere by identifying music promotion practices on Facebook. Based on in-depth interviews conducted with local music industry professionals in Estonia, two sets of promotional approaches have been identified: brand-centered approaches and community-oriented approaches. The findings indicate a continuing convergence of autonomous music criticism and music promotion across many dimensions and the presence of “promotional gatekeeping” as a form of business activity in small creative industries.

2019 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Octadila Laily Anggraeni ◽  
Elvia Shauki

<em>Industry 4.0 has brought many changes, in the financial sector there is financial technology. One form of financial technology is crowdfunding. Creative industries are quite high sectors that use crowdfunding as a funding model. This research includes collaboration between crowdfunding and the music industry. In the process of collaboration between the crowdfunding and the music industry, the parties need to conduct a value chain analysis and find out their competitive advantages to maximize fundraising. The consequence of collaboration between the crowdfunding and the music industry is the presence of new business models accompanied by changes in the value chain. This study aims to determine value chain design collaboration between reward-based crowdfunding and the music industry. This research is based on the value network theory, using a qualitative approach with multi-cases study design. This research was conducted by gathering information through interviews with crowdfunding and the music industry. The results show that collaboration leads to changes in value chain design. Crowdfunding has changed the pattern of production in the music industry with its involvement in funding, sales, and distribution. Other forms of crowdfunding and other creative industries require further investigation. This study aims to help practitioners understand how reward-based crowdfunding is changing the music industry.</em>


2019 ◽  
Vol 4 (01) ◽  
pp. 1
Author(s):  
Octadila Laily Anggraeni ◽  
Elvia Shauki

<em>Industry 4.0 has brought many changes, in the financial sector there is financial technology. One form of financial technology is crowdfunding. Creative industries are quite high sectors that use crowdfunding as a funding model. This research includes collaboration between crowdfunding and the music industry. In the process of collaboration between the crowdfunding and the music industry, the parties need to conduct a value chain analysis and find out their competitive advantages to maximize fundraising. The consequence of collaboration between the crowdfunding and the music industry is the presence of new business models accompanied by changes in the value chain. This study aims to determine value chain design collaboration between reward-based crowdfunding and the music industry. This research is based on the value network theory, using a qualitative approach with multi-cases study design. This research was conducted by gathering information through interviews with crowdfunding and the music industry. The results show that collaboration leads to changes in value chain design. Crowdfunding has changed the pattern of production in the music industry with its involvement in funding, sales, and distribution. Other forms of crowdfunding and other creative industries require further investigation. This study aims to help practitioners understand how reward-based crowdfunding is changing the music industry.</em>


Management ◽  
2019 ◽  
Vol 23 (2) ◽  
pp. 124-137
Author(s):  
Sławomir Nikiel

Summary Total integration of social media and internet into daily life of the young people is the most distinct demographic characteristics of the Generation Z (born between 1995 and 2015). For Cultural and Creative Industries and Institutions in order to engage with this audience efficiently, their business models have to consider social media and more participative approach. The paper addresses the challenges and opportunities that face cultural institutions by analysing and assessing the business models related to new internet solutions. The paper provides a fresh review of the business models in which the author examines the new business model concepts through CCII subject-matter lenses. Discussed case-studies show generally successful result in activating Generation Z audience participation in cultural activities. While trying to understand limitations of the cultural institutions position and motivation towards social media and generally mobile internet, the paper raises critical implications of the pervasive internet in the CCII area.


Author(s):  
Kadhung Prayoga ◽  
Subejo . ◽  
Alia Bihrajihant Raya

Information technology has developed rapidly, particularly in the area of social media. Almost all groups in society now use social media in their day to day activities, and one group that has been greatly impacted is young farmers. Before this era, farmers had difficulty accessing information. This study aims to find out what benefits are obtained and obstacles encountered by the use of social media in farming activities by the young farmers. This paper is descriptive explorative by using a qualitative approach. The data collection technique itself uses in-depth interviews, observations, literature studies, and documentation. The research location was in Bulukerto Village, Bumiaji Sub-District, Batu City which was carried out from November to December, 2017. The informants were chosen because they already used new media to support their farming activities. The result is the use of social media in the agricultural sector is widely used by young farmers in order to increase revenue and to seek information. Even so, there are still a number of problems faced by young farmers when utilizing social media, namely those interested in buying and selling online for agricultural products are not as high as other products and about the trust. The advice that can be given is farmers must post photos of products on Instagram with good pictures and caption. They also can tag others to reshare and spread the product information.


2019 ◽  
Vol 14 ◽  
pp. 3304-3312
Author(s):  
Jonai Wabwire

New media technologies have had a tremendous impact on Nambale folk media (folklore) productions. By utilizing the technologies, folklorists have the ability to reach out directly to their fans, which creates a closer community between the two sides. With revolutions in both crowd funding, digital releases, and mobile payment technology, folk media fans also have vastly increased opportunities to consume folk media products such as songs, drama, plays in the ways they wish. Unfortunately, new media technologies have also brought about changes in folk music industry that are not as beneficial to either musicians or fans. With social media taking such a key role in how bands market themselves, they now have to worry not only about the music they create, but also how to sell that music to people. It’s not good enough anymore to create good art; folk musicians also need to know how to effectively get people to pay attention to it. New media technologies, and how they are used is a complicated issue for everyone, and this is true within folk music as well. It has brought huge improvements in some areas, but also unfortunate consequences in others. As with all things related to social media, the best way to look at these changes is to embrace the positive aspects while trying to find ways overcome, or at least live with, the negative.


Author(s):  
Madis Järvekülg

This paper explores the changing socio-cultural dynamic between local music entrepreneurs and journalists/critics on Facebook in Estonia. Through the analysis of 32 semi-structured interviews with music industry professionals and experts and observations of their activities on Facebook, the study identifies the decreasing distance between music criticism and music promotion. On the one hand, the music critics once envisioned as ‘autonomous gatekeepers’ (Hirsch, 1972) find it increasingly hard to transfer their musical authority, expertise and perceived independence to the commercially driven social media environment. As a result, some of them have taken up entrepreneurship themselves, converged their various identities by mixing their critical/evaluative practices as critics and business-oriented practices as entrepreneurs. On the other hand, some niche music entrepreneurs are stepping into the role of cultural authorities by mobilizing and catering to specific taste cultures and genre communities by becoming expert gatekeepers in their own right, despite being compromised by their business interest. In this context, it is no more useful to talk about the ‘mutual dependency’ of the music press and industry PR (Forde, 2001; Negus, 1992). Rather, among the tightly interwoven music scenes like the ones in Estonia, where many players adopt a variety of different and often conflicting roles (especially on Facebook), we should recognize the complete convergence of music promotion and music criticism and the loss of critical distance and autonomy altogether.


2020 ◽  
Vol 8 (2) ◽  
pp. 124-134 ◽  
Author(s):  
Antonio Mendez ◽  
Bella Palomo ◽  
Agustin Rivera

During the last few years online-only media have been explored as an alternative to mainstream media. The development of this new media model coincides in time with an increase in dependence on social networks. Online media editors estimate that one third of their visits proceed from Facebook, a figure that obliges them to create specific strategies to ensure their company’s reputation and growth in the 2.0 field. The aim of this article is to assess what motivates Spanish digital-native newspapers to act on social networks, analyse their internal view of these channels, and describe their strategies for managing their relationship with audiences. Based on a qualitative and longitudinal approach, we conducted in-depth interviews with the social media editors of the most relevant digital-native newspapers in Spain—<em>El Confidencial</em>, <em>Eldiario.es</em>, <em>El Español</em> and <em>El HuffPost</em>—during 2017 and 2019, in order to trace the evolution of their professional routines. These social media editors consider that although digital-native newsrooms are smaller than traditional ones, they are more agile in reacting to metrics. Our results also confirm that Instagram is generating great expectations, and the new paywall system is affecting the way audiences are understood.


2019 ◽  
Vol 21 (9) ◽  
pp. 1891-1909 ◽  
Author(s):  
Leah Scolere

While the portfolio-building narrative has long been established as central to work in the creative industries, the evolving form of the creative portfolio as a key component of the self-brand and the implications on creative work in the age of social media have been comparatively underexplored. This empirical project draws on a year-long qualitative study composed of in-depth interviews of 56 graphic design professionals about their use of social media platforms that cater to creative professionals. This study identifies the social media logics of the design portfolio as multi-platformed, connected, and temporally dynamic, suggesting a new pace, constancy, and subjectivity of what it means for cultural producers to build, maintain, and distribute their portfolio of projects to sustain their creative careers. As the portfolio becomes digitally distributed across a social media ecology, the labor of portfolio production for creative aspirants becomes never-ending and requires an intensified performative of “always designing.”


2020 ◽  
Vol 15 (2) ◽  
pp. 177-193
Author(s):  
Apoorva Nanjangud ◽  
Madhavi Reddy

The discourse surrounding the Indian foodscape has constantly evolved. In the recent past, the Indian foodscape has observably undergone a stark change, especially in the way people perceive and present food. The globalisation and proliferation of both traditional and social media have had a strong impact on the food fabric of India on the restaurant and household level. While shows like MasterChef Australia were instrumental in diffusing artistic food parlance, social media tools, such as Instagram, made mobile phones synonymous with cutlery on tables. The diverse offerings and food packaging in the Indian culinary landscape is slowly turning the food culture into an ‘experience culture’ and consequently, a ‘taste culture’. Also, table theatrics and fusionism have become rampant in the Indian foodscape often creating a hyperreal dining experience. Based on the in-depth interviews with food bloggers, food experts and food enthusiasts, this article argues that the contemporary Indian foodscape increasingly looks beyond just sustenance and attaches meanings of class and art to it. Therefore, this article problematises and assesses the emerging trends in the contemporary Indian food industry through a ‘social-mediatised gaze’, thereby making substantial contributions to the field of media studies and culture studies.


2019 ◽  
Vol 10 (19) ◽  
pp. 140-160
Author(s):  
Recep Ünal ◽  
Alp Şahin Çiçeklioğlu

The recent increase in usage of concepts such as ‘fake news’ or ‘post-truth’ reveals the importance of digital literacy especially on social media. In the digital era, people’s views on different topics are attempted to be manipulated with disinformation and fake news. Fake content is rapidly replacing the reality among new media users. It is stated with concepts such as ‘filter bubbles’ and ‘echo chambers’ that there is a greater tendency for people to be fed with content that is ideologically appropriate to their own views and to believe in fake news in this content. This article analyzes the structure and functioning of fact-checking organizations in the context of preventing propagation of fake news and improving digital literacy. The research is based on content analysis of verification activities of the fact-checking organization Teyit.org, which is a member of International Fact-Checking Network in Turkey, between January 1 and June 31, 2018. By conducting in-depth interviews with the verification team, propagation of fake news on social networks, fact-checking processes and their methods of combating fake news are revealed. Our article found that fake content spreading specifically through the Internet predominantly consists of political issues.


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