Pro-environmental behaviour of hotel guests: Application of the Theory of Planned Behaviour and social norms to towel reuse

2019 ◽  
Vol 20 (1) ◽  
pp. 105-116 ◽  
Author(s):  
Veronika Budovska ◽  
Antonio Torres Delgado ◽  
Torvald Øgaard

This paper presents a scenario-based experimental study carried out to examine the pro-environmental behaviour of hotel guests. Using data from surveys of 438 respondents, we tested Ajzens’ Theory of Planned Behaviour (TPB) to explain the decision-making process and the influence of social normative interventions on intention formation regarding towel reuse. Based on theoretical support, a refined TPB model was created, incorporating past behaviour construct. The results revealed that behavioural intentions did not statistically differ between four groups of customers who were exposed to four types of messages: injunctive, descriptive, combined normative and the standard hotel message. Structural equation analysis disclosed that attitude, subjective norm and perceived behavioural control positively affected hotel guests’ intention to reuse a towel. Further investigation indicated direct and indirect effects of past behaviour on core TPB variables while a refined model showed a better fit to the data and greater predictive power than the original TPB.

2015 ◽  
Vol 69 (3) ◽  
pp. 375-383 ◽  
Author(s):  
K. I. Galaviz ◽  
E. Jauregui-Ulloa ◽  
L. R. Fabrigar ◽  
A. Latimer-Cheung ◽  
J. Lopez y Taylor ◽  
...  

Author(s):  
Temoor Anjum ◽  
Shiva Sharifi ◽  
Nida Nazar ◽  
Muhammad Farrukh

One of the most concerning issue being faced by the under developed countries i.e. Pakistan, is how to create job opportunities for their young lads. In Pakistan, innumerable of youngsters are graduating from the universities annually, with few corresponding job of opportunities which is causing social vice in form of violence and crimes.Entrepreneurship can play an effective role in generating employment opportunities in the country which in turn help in reducing unemployment rate, alleviating poverty and improving livelihood. Thus, it has become a tinted area of for the researcher to study antecedents of entrepreneurial intentions. Therefore, the purpose of this study was to investigate the antecedents of entrepreneurial intention in perspective of theory of planned behaviour. For doing so, a deductive approach of logic was adopted and data were collected from 250 students with the help of structured questionnaire. To empirically test the model, structural equation modelling technique was used with the help of SmartPLS software version 3.The findings supported all the hypothesized associations. This study contributed to practice and knowledge domain by endorsing the incorporation of Self efficacy and perceived risks into TPB model.


2019 ◽  
Vol 24 (6) ◽  
pp. 212-218
Author(s):  
Sebastian Koch ◽  
Stefan Riedel ◽  
Gero Langer

According to the theory of planned behaviour, a real behaviour that a person thinks about is best predicted by a certain intention (behavioural intention). Until now there is little known about the intention of German non-medical staff in preclinical emergency and rescue medicine to study emergency paramedics. For the verification of the data of 1.585 non-medical staff in preclinical emergency and rescue medicine from all 16 federal states of Germany collected by questionnaires, a linear structural equation model (SEM) was presented by means of inference statistical quality criteria (fit model) and evaluated by IBM SPSS Amos Grad Pack V.24.0. A complete causal model (SEM) with four measurement models (four-factor solution) could be created by using a path diagram. The measurement models of the present SEM should be investigated in further studies (Quality: root mean square error of approximation 0.121 and χ2/df 24.273). The results obtained in this study confirm positive intention of non-medical staff in preclinical emergency and rescue medicine to graduate from an undergraduate degree course in emergency paramedics. Personal behaviour as well as management should be critically debated, as far as an intention to study to become an emergency paramedic is concerned.


2019 ◽  
Vol 17 ◽  
Author(s):  
Muhammad Salisu Khalil ◽  
Ho Yuek Ming ◽  
Latifah Abd Manaf ◽  
Amir Hamzah Sharaai ◽  
Aliyu Baba Nabegu

Although few studies have attempted to explain residents’ waste handling behaviour from social and psychological perspective, yet, there is little understanding regarding the influence of households’ moral obligation, consequences awareness, and perceived lack of facilitating conditions on forming recycling intention. This study aims at investigating the key determinants of household recycling intention using the extended theory of planned behaviour (TPB). Data collected from 422 households in Kano metropolis were analysed using structural equation modelling to determine the influence of each predictor on the recycling intention. The results indicate that attitude, subjective norms, personal norm, consequences awareness and perceived lack of facilitating conditions significantly predict recycling intention, with attitude being the most significant predictor of households’ intention. Additional analysis on the effect of households’ income level on their recycling intention shows that income level moderates the relationships between attitude and recycling intention, personal norms—recycling intention, and perceived lack of facilitating conditions— recycling intention. The findings provide valuable suggestions for recycling policies that can focus on households’ intention formation by providing recycling facilities, encouraging participation through market-driven recycling programs, and promoting recycling awareness and education.


2019 ◽  
Vol 17 (10) ◽  
Author(s):  
Muhammad Salisu Khalil ◽  
Ho Yuek Ming ◽  
Latifah Abd Manaf ◽  
Amir Hamzah Sharaai ◽  
Aliyu Baba Nabegu

Although few studies have attempted to explain residents’ waste handling behaviour from social and psychological perspective, yet, there is little understanding regarding the influence of households’ moral obligation, consequences awareness, and perceived lack of facilitating conditions on forming recycling intention. This study aims at investigating the key determinants of household recycling intention using the extended theory of planned behaviour (TPB). Data collected from 422 households in Kano metropolis were analysed using structural equation modelling to determine the influence of each predictor on the recycling intention. The results indicate that attitude, subjective norms, personal norm, consequences awareness and perceived lack of facilitating conditions significantly predict recycling intention, with attitude being the most significant predictor of households’ intention. Additional analysis on the effect of households’ income level on their recycling intention shows that income level moderates the relationships between attitude and recycling intention, personal norms—recycling intention, and perceived lack of facilitating conditions— recycling intention. The findings provide valuable suggestions for recycling policies that can focus on households’ intention formation by providing recycling facilities, encouraging participation through market-driven recycling programs, and promoting recycling awareness and education.


2017 ◽  
Vol 14 (2) ◽  
pp. 221-236
Author(s):  
Balu Ramoo ◽  
Chong Yee Lee ◽  
Cheng Ming Yu

Despite various government efforts incorporating economic, social and political considerations in curbing emigration problem, brain drain remains an issue in Malaysia. This paper examines the determinants of migration from behavioural perspectives. Using Theory of Planned Behaviour (TPB) model, the engineers’ salient beliefs on migrating abroad were elicited using qualitative analysis. A number of new behavioural, normative and control beliefs were identified. The elicitation of the engineers’ salient beliefs is essential in developing appropriate behavioural intervention programmes to reduce their intention to migrate abroad. The methodology developed in this study can also assist future researchers to identify the salient beliefs of people who have high intention to migrate abroad.


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