scholarly journals Theorizing rightist anti-consumption

2019 ◽  
Vol 20 (3) ◽  
pp. 385-407 ◽  
Author(s):  
Marine Cambefort ◽  
Fabien Pecot
Keyword(s):  
Consumer Research ◽  
Political Ideology ◽  
Radical Right ◽  
Marketing Theory ◽  
Marketing Literature

Although a large number of conceptual and empirical works on anti-consumption can be found in the marketing literature, the majority of these studies describe progressive reasons against consumption and pay little attention to rightist arguments. Building on multidisciplinary literatures, this article identifies three rightist ideological groups that are likely to engage in anti-consumption: moderate conservatives, the radical right and welfare chauvinists. We theorize rightist anti-consumption in relation to three tensions (global–national, novel–traditional, individual–communitarian), discuss the implications for marketing theory and identify possible avenues for further research. Consumer research should investigate political ideology as a dimension of anti-consumption, with particular attention paid to rightist reasons against consumption.

scholarly journals (Re)thinking place atmospheres in marketing theory

2020 ◽  
pp. 147059312092034 ◽  
Author(s):  
Chloe Steadman ◽  
Gareth Roberts ◽  
Dominic Medway ◽  
Steve Millington ◽  
Louise Platt
Keyword(s):  
Consumer Research ◽  
Marketing Theory ◽  
Marketing Literature ◽  
Temporal Aspects

This article explores consumers’ experiences of place atmospheres through a study into football matches, a context in which atmosphere is pertinent. While existing marketing literature concerning atmospherics largely conceptualises atmosphere as controllable, singular, and confined to the consumption environment and experience under investigation, we instead contribute a more spatially and temporally porous theorisation. Drawing insights from both consumer research and geography surrounding affect, embodiment and atmosphere, we unpack the spatial and temporal aspects of atmosphere in relation to consumers’ past memories, disrupted routines, and anticipations of future. The article contributes, therefore, to bourgeoning literature within marketing and consumer research regarding the consumption in – and of – places.

The Contemporary Globalization of Political Antisemitism: Three Political Spaces and the Global Mainstreaming of the “Jewish Question” in the Twenty-First Century

2019 ◽  
Vol 3 (3.1) ◽  
pp. 83-108
Author(s):  
Lars Rensmann
Keyword(s):  
Political Ideology ◽  
Social Acceptance ◽  
Salient Feature ◽  
Public Spaces ◽  
First Century ◽  
Radical Right ◽  
Jewish Question ◽  
Global Context ◽  
Holocaust Denial ◽  
Anti Jewish

This article examines the current globalization of political antisemitism and its effects on the resurgent normalization of anti-Jewish discourse and politics in a global context. The focus is on three political spaces in which the “Jewish question” has been repoliticized and become a salient feature of political ideology, communication, and mobilization: the global radical right, global Islamism, and the global radical left. Different contexts and justificatory discourses notwithstanding, the comparative empirical analysis shows that three interrelated elements of globalized antisemitism feature most prominently across these different political spaces: anti-Jewish conspiracy myths; Holocaust denial or relativization; and hatred of Israel. It is argued that the current process of the globalization of political antisemitism has significantly contributed to antisemitism’s presence in all kinds of public spaces as well as the convergence of antisemitic ideology among a variety of different actors. Moreover, the globalization of political antisemitism has helped accelerate the dissemination and social acceptance of anti-Jewish tropes that currently take shape in broader publics, that is: the globalized mainstreaming of antisemitism. The article concludes by discussing some factors favorable to the globalization and normalization of antisemitism, and the resurgence of antisemitic politics in the current age. Keywords: conspiracy myths, globalization, Holocaust denial, Israel hatred, political antisemitism

Something old, something new: Enabled theory building in qualitative marketing research

2021 ◽  
pp. 147059312110322
Author(s):  
Pierre-Yann Dolbec ◽  
Eileen Fischer ◽  
Robin Canniford
Keyword(s):  
Consumer Research ◽  
Review Process ◽  
Marketing Research ◽  
Theory And Practice ◽  
Theory Building ◽  
Marketing Theory ◽  
Research Projects ◽  
Novel Theory ◽  
The Creation ◽  
Analytical Tools

“Enabled theorizing” is a common practice in marketing scholarship. Nevertheless, this practice has recently been criticized for constraining the creation of novel theory. To advance this conversation, we conduct a grounded analysis of papers that feature enabled theorizing with the aim of describing and analyzing how enabled theorizing is practiced. Our analysis suggests that enabled theorizing marries data with analytical tools and ontological perspectives in ways that advance ongoing conversations in marketing theory and practice, as well as informing policy and methods. Based on interviews with marketing and consumer research scholars who practice enabled theorizing, we explain how researchers use enabling theories to shape research projects, how researchers select enabling lenses, and how they negotiate the review process. We discuss the implications of our analyses for theory-building in our field, and we question the notion of originality in relation to theory more generally.

Four Fanatical Friends and Other Alliterative Allegories

2019 ◽  
Vol 20 (2) ◽  
pp. 195-201
Author(s):  
Alison M. Joubert ◽  
Jack Coffin
Keyword(s):  
Short Story ◽  
Consumer Research ◽  
Future Research ◽  
Marketing Theory ◽  
Book Series ◽  
Public Consumption ◽  
Self Discovery

Elizabeth thinks of herself as a true fan of the Kerrigan Brown book series. Usually pursuing this passion privately, she is challenged when a friend claims that authentic fans always display their devotion through public consumption. Fortunately, Elizabeth’s grandfather finds a fable of Four Fanatical Friends, who were also challenged to rethink the meaning of fandom after an encounter with a mysterious Genius Fanum. But will our protagonist realise the moral of the story in a journey of self-discovery? Through this fictional short story, the concept of private fandom is implicitly introduced to marketing theory. To date, collective and public expressions of fandom have been the focus of marketing and consumer research. These lines of inquiry have greatly advanced understandings of fans and their consumption. However, private pursuits have been largely overlooked. This short story serves as a fictive framing for future research in this area.

Toward advancing debates on Islamic marketing: a renewed perspective

2018 ◽  
Vol 9 (1) ◽  
pp. 152-166 ◽  
Author(s):  
Norlia Ahmad
Keyword(s):  
Human Activity ◽  
Critical Analysis ◽  
Design Methodology ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Content Type ◽  
Marketing Literature ◽  
Economic Progress ◽  
Inclusive Approach ◽  
Target Markets

Purpose The purpose of this paper is to offer a renewed perspective on the intersections of Islam and marketing. Design/methodology/approach This paper is based on Islamic marketing literature, Islam’s view on human and economic progress, insights from other marketing disciplines and phenomena that focus on treating consumers as “individuals” instead of merely target markets. It consists of an inclusive approach guided by a notion that Islamic marketing debates should not merely attempt to “see” (understand) Muslim consumers or Islamic markets but to also enhance efforts to “see” and (re)discover Islam. Findings This paper reiterates a view of Islam as both a faith and activity; it argues that this view should be the basis of critical analysis on the intersections of Islam and marketing. It also highlights the overlap between Islamic marketing and humanistic marketing, thus offers more inclusive approach to Islamic marketing debates. Based on the arguments of Islam as a deen and marketing as part of human activity, it provides further directions for critical and continuous efforts to explore the questions of “what, why and how” Islam can contribute to the advancement of marketing theory and practice. Originality/value This paper presents a renewed perspective to current debates on Islamic marketing; it stresses on the importance of building a case in which Islam has something to commit to contemporary marketing issues and problems.

scholarly journals “Am I as extended as you say I am?” Consumer’s emic perspectives on the extended self

2017 ◽  
Vol 17 (4) ◽  
pp. 559-577 ◽  
Author(s):  
Tim Stone ◽  
Stephen J. Gould ◽  
Teodóra Szabó-Douat
Keyword(s):  
Consumer Research ◽  
Empirical Investigation ◽  
Blind Spot ◽  
Marketing Theory ◽  
Extended Self

Although the extended self-construct has been widely investigated in consumer research, it has inspired relatively few critiques. Moreover, there has been little research which directly assesses consumers’ own emic perspectives on the extended self. Here, an empirical investigation is reported which explicitly solicits consumers’ own ideas and hermeneutically considers them in relation to etic researcher theory. The findings indicate a major theoretical blind spot: not only do consumers differ in the polysemy, that is, the various meanings and discourses they apply to the extended self but also that marketing theory should be revised to reflect this lack of universal understanding.

scholarly journals Paradigm debates and marketing theory, thought and practice

2014 ◽  
Vol 6 (3) ◽  
pp. 303-330 ◽  
Author(s):  
Mark Tadajewski
Keyword(s):  
Consumer Research ◽  
Knowledge Production ◽  
Design Methodology ◽  
Marketing Theory ◽  
Historical Survey ◽  
Special Issue ◽  
Content Type ◽  
Politics Of Knowledge ◽  
History Of ◽  
Institutional System

Purpose – This paper aims to provide a history of a number of intellectual debates in marketing theory and consumer research. It outlines the key arguments involved, highlights the politics and acrimoniousness that often accompanied the competition for academic prestige or practitioner remuneration. It weaves the contents of the special issue into its narrative. Design/methodology/approach – This article engages in a broad historical survey of the history of marketing thought, as it pertains to intellectual debate and disputation. Findings – While scholars often articulate objectivity as an intellectual ideal, many of the debates that are explored reveal a degree of intellectual intolerance and this is refracted through the institutional system that structures marketing discourse. Originality/value – This account provides an introduction to the intellectual debates of the last century, highlighting the ebb and flow of marketing thought. It calls attention to debates that are largely under explored and highlights the politics of knowledge production in marketing and consumer research.

Consumer imagination in marketing: a theoretical framework

2017 ◽  
Vol 51 (11/12) ◽  
pp. 2138-2155 ◽  
Author(s):  
Barbara J. Philips
Keyword(s):  
Systematic Review ◽  
Design Methodology ◽  
Theoretical Framework ◽  
Future Research ◽  
Mental Process ◽  
Marketing Theory ◽  
Content Type ◽  
Marketing Literature ◽  
Meta Analyses ◽  
Marketing Messages

Purpose Imagination is a complex mental process where consciousness departs from reality to create new content not currently found in existence. Imagination is key to marketing persuasion, but studies that examine consumer imagination in response to marketing messages illustrate confusing and sometimes contradictory perspectives about consumers’ mental processing. This paper aims to provide a review of the existing literature on consumer imagination relevant to marketing scholarship, and builds a new theoretical framework to organize and explain these papers. Design/methodology/approach A systematic review of the marketing literature was undertaken to identify all papers related to consumer imagination and its role in marketing persuasion. A focus was placed on empirical papers, review papers and meta-analyses. Findings A new conceptual framework was created to classify the consumer imagination literature based on both the characteristics and the content of imagination. The existing marketing literature was then organized into the framework. The framework helps to explain seeming contradictions between different studies as well as helps to collect similar studies together to summarize schools of thought. Originality/value The imagination framework presents an entirely new way of conceptualizing imagination research in marketing. This new categorization structure not only clarifies consumers’ use of imagination in response to marketing messages but also identifies questions for future research in this area of marketing theory.

scholarly journals Marketing Capabilities in International Marketing

2018 ◽  
Vol 26 (1) ◽  
pp. 61-95 ◽  
Author(s):  
Neil A. Morgan ◽  
Hui Feng ◽  
Kimberly A. Whitler
Keyword(s):  
Firm Performance ◽  
International Marketing ◽  
Publishing Research ◽  
Domestic Market ◽  
Research Interest ◽  
Marketing Theory ◽  
Marketing Capabilities ◽  
Scholarly Research ◽  
Marketing Literature

There has been a significant increase in scholarly research focusing on marketing capabilities as an important aspect of marketing theory–based explanations of firm performance. This growing research interest in marketing capabilities has also been reflected in the international marketing literature. However, it is unclear whether and how thinking and research about international marketing capabilities differs from that of marketing capabilities in a domestic market context. To explore this question, the authors conduct a review of studies of marketing capabilities in the most influential journals publishing research in international marketing. They supplement this with insights from interviews with executives in firms engaged to varying degrees in international marketing. The study suggests that there remain numerous important unanswered questions in conceptualizing and empirically researching international marketing capabilities.

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