How do self-brand connections affect ad responses among South Korean consumers? The roles of reference groups and message construals

2020 ◽  
pp. 147078532092680
Author(s):  
Dong Hoo Kim ◽  
Yoon Hi Sung ◽  
So Young Lee ◽  
Chan Yun Yoo
Keyword(s):  
Social Identity ◽  
South Korea ◽  
Interactive Effect ◽  
Psychological Distance ◽  
Purchase Intentions ◽  
Construal Level ◽  
Reference Groups ◽  
Matching Effect ◽  
South Korean ◽  
Advertising Context

This research explored how self-brand connections (SBCs) influence consumers’ ad responses in South Korea where collectivistic cultures, especially in-group orientations, are highly valued. Synthesizing social identity and construal level theories, Study 1 found that individuals tended to feel proximal to the brand that is perceived to be highly consistent with their in-groups. Furthermore, individuals’ SBCs were found to mediate such a relationship between in-group orientations and psychological distance to the brand. Expanding to the advertising context, Study 2 investigated the interactive effect of SBCs and ad messages construals. The results demonstrated that ads featuring low-construal messages evoked more favorable attitudes toward and purchase intentions of brands with weak SBCs, whereas no such matching effect was found for brands with strong SBCs.

The effect of customized information on online purchase intentions

2014 ◽  
Vol 24 (4) ◽  
pp. 496-519 ◽  
Author(s):  
Hong-Youl Ha ◽  
Swinder Janda
Keyword(s):  
South Korea ◽  
Structural Model ◽  
Purchase Intentions ◽  
Data Sets ◽  
Cultural Perspective ◽  
Content Type ◽  
Alternative Models ◽  
South Korean ◽  
Online Purchase ◽  
The Uk

Purpose – The purpose of this paper is to employ a cross-cultural perspective to propose and empirically evaluate four models focusing on the role of satisfaction and trust in the formation of online travel purchase intentions. Design/methodology/approach – A proposed model is compared with three alternative models of the relationships among, and impact of, independent variables on purchase intentions. Data from South Korea and UK are used to examine the proposed relationship and select the best model among four alternative models. Findings – Results suggest that there are significant differences as well as similarities across consumers in South Korea and the UK. Customized information has a direct affect on both satisfaction and trust. The effect of satisfaction on purchase intentions is mediated by attitude toward web site only in the UK sample, while it has direct and indirect effects on purchase intentions in the South Korean sample. However, the relationship between trust and purchase intentions is not supported in both data sets. Originality/value – This study proposes four alternative models that include customized information as a key variable influencing purchase intentions. Hierarchical structural model analysis is utilized to evaluate these models and select the best fitting model.

Individual Differences in the Name Similarity Effect

2014 ◽  
Vol 35 (2) ◽  
pp. 111-118
Author(s):  
Daniel J. Howard ◽  
Roger A. Kerin
Keyword(s):  
Individual Differences ◽  
Impression Management ◽  
Interactive Effect ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Self Monitoring ◽  
Similarity Effect ◽  
And Behavior ◽  
Usage Context

The name similarity effect is the tendency to like people, places, and things with names similar to our own. Although many researchers have examined name similarity effects on preferences and behavior, no research to date has examined whether individual differences exist in susceptibility to those effects. This research reports the results of two experiments that examine the role of self-monitoring in moderating name similarity effects. In the first experiment, name similarity effects on brand attitude and purchase intentions were found to be stronger for respondents high, rather than low, in self-monitoring. In the second experiment, the interactive effect observed in the first study was found to be especially true in a public (vs. private) usage context. These findings are consistent with theoretical expectations of name similarity effects as an expression of egotism manifested in the image and impression management concerns of high self-monitors.

Replication of Experiments Evaluating Impact of Psychological Distance on Moral Judgment

2014 ◽  
Vol 45 (3) ◽  
pp. 223-231 ◽  
Author(s):  
Iris L. Žeželj ◽  
Biljana R. Jokić
Keyword(s):  
Moral Judgment ◽  
Social Distance ◽  
Psychological Distance ◽  
Temporal Distance ◽  
Construal Level ◽  
Systematic Effect ◽  
Replication Studies ◽  
Opposite Conclusion ◽  
Moral Transgressions ◽  
Replication Of Experiments

Eyal, Liberman, and Trope (2008) established that people judged moral transgressions more harshly and virtuous acts more positively when the acts were psychologically distant than close. In a series of conceptual and direct replications, Gong and Medin (2012) came to the opposite conclusion. Attempting to resolve these inconsistencies, we conducted four high-powered replication studies in which we varied temporal distance (Studies 1 and 3), social distance (Study 2) or construal level (Study 4), and registered their impact on moral judgment. We found no systematic effect of temporal distance, the effect of social distance consistent with Eyal et al., and the reversed effect of direct construal level manipulation, consistent with Gong and Medin. Possible explanations for the incompatible results are discussed.

Elusive Belonging

2018 ◽  
Author(s):  
Minjeong Kim
Keyword(s):  
South Korea ◽  
Sense Of Belonging ◽  
Foreign Born ◽  
Multicultural Society ◽  
Projected Image ◽  
South Korean ◽  
Everyday Lives

With the unprecedented number of foreign-born population, South Korea has tried to reinvent itself as a multicultural society, but the intense multiculturalism efforts have focused exclusively on marriage immigrants. At the advent and height of South Korea’s eschewed multiculturalism, Elusive Belonging takes the readers to everyday lives of marriage immigrants in rural Korea where the projected image of a developed Korea which lured marriage immigrants and the gloomy reality of rural lives clashed. The intimate ethnographic account pays attention to emotional entanglements among Filipina wives, South Korean husbands, in-laws, and multicultural agents, with particular focus on such emotions as love, intimacy, anxiety, gratitude, and derision, which shape marriage immigrants’ fragmented citizenship and elusive sense of belonging to their new country. This investigation of the politics of belonging illuminates how marriage immigrants explore to mold a new identity in their new home, Korea.

The Emergence of Business Groups: Israel and South Korea Compared

2002 ◽  
Vol 23 (5) ◽  
pp. 737-758 ◽  
Author(s):  
Daniel Maman
Keyword(s):  
South Korea ◽  
Multinational Corporations ◽  
Business Groups ◽  
South Korean ◽  
Economic Organizations ◽  
Self Sufficiency ◽  
Institutional Contexts ◽  
1960S And 1970S ◽  
The 1960S ◽  
Korean State

This paper examines the emergence of business groups in Israel and South Korea. The paper questions how, in very different institutional contexts, similar economic organizations emerged. In contrast to the political, cultural and market perspectives, the comparative institutional analysis adopted in this research suggests that one factor alone could not explain the emergence of business groups. In Israel and South Korea, business groups emerged during the 1960s and 1970s, and there are common factors underlying their formation: state-society relations, the roles and beliefs of the elites, and the relative absence of multinational corporations in the economy. To a large extent, the chaebol are the result of an intended creation of the South Korean state, whereas the Israeli business groups are the outcome of state policies in the economic realm. In both countries, the state elite held a developmental ideology, did not rely on market forces for economic development, and had a desire for greater economic and military self-sufficiency. In addition, both states were recipients of large grants and loans from other countries, which made them less dependent on direct foreign investments. As a result, the emerging groups were protected from the intense competition of multinational corporations.

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