Building Partnerships to Build the Best Bones Forever!

2012 ◽  
Vol 18 (1) ◽  
pp. 55-66 ◽  
Author(s):  
Ann Abercrombie ◽  
Darcy Sawatzki ◽  
Lynne Doner Lotenberg
Keyword(s):  
United States ◽  
Social Marketing ◽  
Bone Health ◽  
The United States ◽  
Marketing Mix ◽  
Health Campaign ◽  
National State ◽  
Healthy Behaviors ◽  
Marketing Principles

Government, nonprofit, and corporate partners can be critical to achieving national, state, or local social marketing goals. Yet, partners are often underutilized by social marketing programs. Managers of a national bone health campaign targeting girls ages 9–14 in the United States avoid this problem using marketing principles and the marketing mix to involve partners in developing and delivering campaign components and to manage mutually beneficial partnership efforts. The approach has resulted in a campaign that attracts an ever-increasing number of partners and activities that provide girls with opportunities, motivation, and ability to engage in bone healthy behaviors.

Understanding “Place” in Social Marketing

2015 ◽  
Vol 21 (4) ◽  
pp. 230-248 ◽  
Author(s):  
Timothy Edgar ◽  
Marian Huhman ◽  
Gregory A. Miller
Keyword(s):  
United States ◽  
Systematic Review ◽  
Content Analysis ◽  
Social Marketing ◽  
Communication Channels ◽  
The United States ◽  
Marketing Mix ◽  
Information Delivery ◽  
Inclusion Criteria ◽  
The Social

Critiques of the social marketing literature have suggested the place strategy is a key component within the 4 Ps of the marketing mix that simultaneously has been misunderstood and underutilized. This study sought to conduct a systematic review of the peer-reviewed literature to better understand how place has been conceptualized and operationalized over multiple decades. Application of inclusion criteria resulted in a sample of 84 articles published from 1988 to 2015 representing work in 20 different countries in North America, Asia, Africa, Europe, and Oceania. Content analysis showed that almost half (46.4%) of the descriptions of place strategies operationalized the component by including at least one element of placing messages within communication channels or information delivery such as print, interpersonal, traditional broadcast, or digital. The heavy emphasis on communication channels and information delivery contrasts sharply with definitions of place that thought leaders have offered historically. Results revealed that authors from the United States especially have a tendency to operationalize place as message placement. Discussion speculates on why conceptualization and operationalization have diverged and considers the implications for clarity within the field of social marketing as a whole.

A survey of Instagram users with asthma to evaluate the acceptability of a planned clinical trial intervention (Preprint)

2020 ◽  
Author(s):  
Kerry Spitzer ◽  
Brent Heineman ◽  
Marcella Jewell ◽  
Michael Moran ◽  
Peter Lindenauer
Keyword(s):  
United States ◽  
Social Media ◽  
Health Care Providers ◽  
College Education ◽  
The United States ◽  
Survey Study ◽  
Care Providers ◽  
Healthy Behaviors ◽  
Social Media Platforms ◽  
Hispanic White

BACKGROUND Asthma is a chronic lung disease that affects nearly 25 million individuals in the United States. There is a need for more research into the potential for health care providers to leverage existing social media platforms to improve healthy behaviors and support individuals living with chronic health conditions. OBJECTIVE In this study, we assess the willingness of Instagram users with poorly controlled asthma to participate in a pilot study that uses Instagram as a means of providing social and informational support. In addition, we explore the potential for adapting photovoice and digital storytelling to social media. METHODS A survey study of Instagram users living with asthma in the United States, between the ages of 18 to 40. RESULTS Over 3 weeks of recruitment, 457 individuals completed the pre-survey screener; 347 were excluded. Of the 110 people who were eligible and agreed to participate in the study, 82 completed the study survey. Respondents mean age was 21(SD = 5.3). Respondents were 56% female (n=46), 65% (n=53) non-Hispanic white, and 72% (n=59) had at least some college education. The majority of respondents (n = 66, 81%) indicated that they would be willing to participate in the study. CONCLUSIONS Among young-adult Instagram users with asthma there is substantial interest in participating in a study that uses Instagram to connect participants with peers and a health coach in order to share information about self-management of asthma and build social connection.

Some Economic Aspects of the Brain Drain

1979 ◽  
Vol 9 (4) ◽  
pp. 7-14
Author(s):  
Harry G. Johnson
Keyword(s):  
United States ◽  
North America ◽  
Brain Drain ◽  
The United States ◽  
The Other ◽  
Economic Aspects ◽  
National State ◽  
The One ◽  
Professional People ◽  
The Brain

The concept of “brain drain” is in its origins a nationalistic concept, by which is meant a concept that visualizes economic and cultural welfare in terms of the welfare of the residents of a national state or region, viewed as a totality, and excludes from consideration both the welfare of people born in that region who choose to leave it, and the welfare of the outside world in general. Moreover, though the available statistics are far from adequate on this point, there is generally assumed to be a net flow of trained professional people from the former colonial territories to the ex-imperial European nations, and from Europe and elsewhere to North America and particularly the United States. The concept thus lends itself easily to the expression of anti-colonial sentiments on the one hand, and anti-American sentiments on the other. The expression of such sentiments can be dignified by the presentation of brain drain as a serious economic and cultural problem, by relying on nationalistic sentiments and assumptions and ignoring the principles of economics—especially the principle that in every transaction there is both a demand and a supply—or by elevating certain theoretical economic possibilities into presumed hard facts.

The Legacies of the Second Slavery

2019 ◽  
pp. 11-46
Author(s):  
Rafael Marquese
Keyword(s):  
United States ◽  
The United States ◽  
National State ◽  
American Capitalism ◽  
The Us ◽  
The Impact ◽  
Cotton Plantations

Chapter 1 by Rafael Marquese compares the impact of the demise of slavery in the US and Brazil and the transformation of the coffee economies and cotton economies. Marquese connects American Reconstruction with larger global processes to explore the reorganization of the national state and American capitalism that took place in the Era of Globalization (1870–1914). He shows how “Second Slavery,” a concept articulated by Dale Tomich, provides a model for understanding both the integrated trajectory of slavery in Brazil and the United States and the ways the coffee plantationa and economies and the cotton plantations and economies of these nations interacted after emancipation.

Condom Promotion: The Need for a Social Marketing Program in America's Inner Cities

1989 ◽  
Vol 3 (4) ◽  
pp. 5-16 ◽  
Author(s):  
William Dejong
Keyword(s):  
United States ◽  
Inner City ◽  
Social Marketing ◽  
Teenage Pregnancy ◽  
Third World ◽  
The United States ◽  
Minority Populations ◽  
Sexually Transmitted ◽  
Inner Cities ◽  
Product Pricing

Current marketing efforts by commercial condom manufacturers are directed at White consumers and therefore neglect inner city Blacks and Latinos as potential users of condoms. This paper reviews “social marketing programs” developed in Third World countries to promote condoms as a contraceptive, often with the financial assistance of the United States or other governments. This technology — which includes product, pricing, distribution, and promotional considerations — should be applied in the United States, especially to reach poor minority populations that are currently at greater risk for teenage pregnancy, AIDS, and other sexually transmitted diseases.

Protecting the Next Generation

2015 ◽  
Vol 21 (3) ◽  
pp. 173-188 ◽  
Author(s):  
Beth Sundstrom ◽  
Laura A. Carr ◽  
Andrea L. DeMaria ◽  
Jeffrey E. Korte ◽  
Susan C. Modesitt ◽  
...  
Keyword(s):  
United States ◽  
Social Marketing ◽  
Hpv Vaccine ◽  
Structural Equation ◽  
Hpv Vaccination ◽  
The United States ◽  
Equation Modeling ◽  
Perceived Threat ◽  
Cues To Action ◽  
Fit Index

This study guides social marketing campaigns to increase human papillomavirus (HPV) vaccination among young women by elaborating the health belief model (HBM). A self-administered, anonymous, web-based questionnaire was e-mailed to all entering female college students at a large, public university in the mid-Atlantic region of the United States. Findings elaborate the HBM constructs of perceived threat, benefits, barriers, and cues to action. Almost all participants had heard about the HPV vaccine and the majority of first-year students had received at least one shot in the vaccination series. Results expand understandings of perceived threat in relation to the HPV vaccine by explicating misinformation and knowledge gaps. Participants indicated that parents and physicians were their most trusted sources of vaccine information. Television and Internet cues to action were negatively associated with HPV vaccination among these women. Structural equation modeling results affirmed the HBM’s fit (comparative fit index = 0.935, normative fit index = 0.921, and root mean square error of approximation = 0.077). This finding suggests the importance of multimodal sources of information, expanding the dichotomous internal and external cues to action. Perceptions of vaccine safety remained a significant barrier to the uptake of HPV vaccination among participants. Racial disparities between White and non-White students could have a considerable impact on the established inequality in HPV vaccination rates in the United States. Results inform future social marketing campaign messages and strategies based on the HBM.

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