Condom Promotion: The Need for a Social Marketing Program in America's Inner Cities

1989 ◽  
Vol 3 (4) ◽  
pp. 5-16 ◽  
Author(s):  
William Dejong

Current marketing efforts by commercial condom manufacturers are directed at White consumers and therefore neglect inner city Blacks and Latinos as potential users of condoms. This paper reviews “social marketing programs” developed in Third World countries to promote condoms as a contraceptive, often with the financial assistance of the United States or other governments. This technology — which includes product, pricing, distribution, and promotional considerations — should be applied in the United States, especially to reach poor minority populations that are currently at greater risk for teenage pregnancy, AIDS, and other sexually transmitted diseases.

Author(s):  
W. W. Rostow

I agree with British economist Alfred Marshall about the high costs of "wasteful negligence" of the poor and with the Economist that the slums in our cities constitute "America's main domestic challenge." But those judgments alone would not justify making the urban problem the subject of the final substantive chapter of this book. What argues for coming to rest here on the contemporary urban problem is the view that it will be impossible, over a period of time, for the United States to play the role of critical margin on the world scene if we do not solve the urban problem. By "solve," I do not mean a reduction of the social pathology within the inner cities to the level of the more affluent counties that surround them. That will take time, perhaps a generation or more. Indeed, it might never happen. In any case, there is no quick fix. By "solve," I mean the bringing about of a systematic and substantive process of decline in the social pathology of the inner city. That demonstration will convince those who live there and the community as a whole that the job is doable. Right now, the greatest obstacle to a solution of the problem is the belief both in the inner city and the community at large that the job is not doable. As I said on another occasion:… When i am asked how I would rate the urban problem on the agenda of national-security problems, I reply it is our number one nationalsecurity problem. If we succeed in mastering the current urban problem of our country, we shall strengthen our hand on the world scene. We shall demonstrate that we can he a truly multiracial society, which is at the same time true to the international ideals to which we as a nation have long been committed. Nothing constructive can be accomplished in this dynamic, contentious, aspiring world without the active participation of the United States. But, ii we fail to master the urban problem, we shall, I fear, turn inward, away from the world. We shall he unable to play our part at the critical margin. And we shall risk a world environment of chaos.


Author(s):  
Kai Erikson

This chapter examines the ways of life in the city. The world is now moving into an age when the vast majority of people will live in (or around) cities. This is already the case in Europe and the United States, and it is becoming a reality in Latin America. The chapter first describes the early cities before discussing the sociology of cities in the United States, focusing on immigration and migration. It then considers the emergence of suburbs and how they are related to the American inner cities. It also discusses the people of the inner city that are referred to as an “underclass,” living in what Oscar Lewis called a “culture of poverty.” Finally, it looks at new developments that are shaping what may well be the urban landscape of the future, including the new downtowns and sunbelt cities.


1988 ◽  
Vol 20 (6) ◽  
pp. 262 ◽  
Author(s):  
James Trussell

Author(s):  
Judith Daar

This chapter analyzes the racialization of infertility care in the United States, and seeks to understand why ART stratifies along race and ethnic lines. Researchers and scholars have proposed several theories, including lower income levels and access to insurance in minority populations, social factors that make women of color less likely to seek treatment for infertility, historic factors that give rise to a continuing aura of mistrust in the doctor–patient relationship, and express and implied discrimination by doctors who view minority populations as less deserving of parenthood than white patients. The chapter shows how these new eugenics, like the old eugenics, can persist only so long as political power structures support and advance their agenda.


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