scholarly journals Social Media, Opinion Polls, and the Use of Persuasive Messages During the 2016 US Election Primaries

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878477 ◽  
Author(s):  
Patrícia Rossini ◽  
Jeff Hemsley ◽  
Sikana Tanupabrungsun ◽  
Feifei Zhang ◽  
Jennifer Stromer-Galley

Political campaigns’ use of digital technologies has been a topic of scholarly concern for over two decades, but most studies have been focused on analyzing the use of digital platforms without considering contextual factors of the race, like public opinion polls. Opinion polls are an important information source for citizens and candidates and provide the latter with information that might drive strategic communication. In this article, we explore the relationship between the use of social media in the 2016 US presidential elections and candidates’ standing in public opinion polls, focusing on the surfacing and primary stages of the campaign. We use automated content analysis to categorize social media posts from all 21 Republican and Democratic candidates. Results indicate that a candidate’s performance in the polls drives certain communicative strategies, such as the use of messages of attacks and advocacy, as well as the focus on personal image.

Author(s):  
Patrícia G. C. Rossini ◽  
Jeff Hemsley ◽  
Sikana Tanupabrungsun ◽  
Feifei Zhang ◽  
Jerry Robinson ◽  
...  

1950 ◽  
Vol 19 (10) ◽  
pp. 101-103
Author(s):  
Arthur N. Feraru

Author(s):  
William W. Franko ◽  
Christopher Witko

Here the authors present the variation that exists in income inequality across the states, and variation in public awareness or concern about income inequality as measured by public opinion polls. Though politicians may decide to tackle income inequality even in the absence of public concern about inequality, the authors argue that government responses are more likely when and where there is a growing awareness of, and concern about, inequality, which is confirmed in the analyses in this book. To examine this question in subsequent chapters, a novel measure of public awareness of rising state inequality is developed. Using these estimates, this chapter shows that the growth in the public concern about inequality responds in part to objective increases in inequality, but also that state political conditions, particularly mass partisanship, shape perceptions of inequality.


2021 ◽  
pp. 136843022097903
Author(s):  
Alexander P. Landry ◽  
Elliott Ihm ◽  
Jonathan W. Schooler

Metadehumanization, the perception that members of an outgroup dehumanize your group, has been found to exacerbate intergroup conflict by inspiring reciprocal dehumanization of the offending outgroup. Moreover, metadehumanization is distinct from metaprejudice (i.e., the perception that an outgroup hates your group). Given the mutual animosity reported in public opinion polls toward the other side, we believed US–Russia relations would be a worthwhile context in which to extend this model. Therefore, we measured Americans’ levels of metadehumanization and metaprejudice of Russians to determine the association between these perceptions and their hostility toward Russians (Study 1). In this novel intergroup conflict, metadehumanization remained a consequential predictor of outgroup hostility over and above metaprejudice, suggesting that it can exacerbate a broader range of intergroup conflicts than those heretofore examined. Given these findings, we then sought to experimentally differentiate between metadehumanization and metaprejudice. In Study 2, we manipulated both metadehumanization and metaprejudice to (a) determine whether one or both cause greater outgroup hostility and (b) elucidate the underlying mechanisms by which they may produce this effect. Whereas metadehumanization produced greater hostility, metaprejudice did not. Moreover, although both metaperceptions inspired greater prejudice, only metadehumanization led to greater dehumanization. We conclude that metadehumanization may be a particularly potent fomenter of hostility because it inspires reciprocal dehumanization over and above more general negative bias.


2017 ◽  
Vol 59 (1) ◽  
pp. 77-96 ◽  
Author(s):  
Hsin-Chen Lin

This paper examines the relationship between political candidates' use of Facebook and their election outcomes (vote share and election success). The use of social media in political marketing campaigns has grown dramatically over the past few years. It is also expected to become even more critical to future political campaigns, as it creates two-way communication and engagement that stimulates and fosters candidates' relationships with their supporters. Online Facebook data were acquired for all 84 candidates running in a municipal election in Taiwan. Results suggest that a candidate's Facebook presence, the type of account they use, the authentication of the account, and the number of online fans they have are related to their election outcomes.


Author(s):  
Richard Fletcher ◽  
Steve Schifferes ◽  
Neil Thurman

Social media is now used as an information source in many different contexts. For professional journalists, the use of social media for news production creates new challenges for the verification process. This article describes the development and evaluation of the ‘Truthmeter’ – a tool that automatically scores the journalistic credibility of social media contributors in order to inform overall credibility assessments. The Truthmeter was evaluated using a three-stage process that used both qualitative and quantitative methods, consisting of (1) obtaining a ground truth, (2) building a description of existing practices and (3) calibration, modification and testing. As a result of the evaluation process, which could be generalized and applied in other contexts, the Truthmeter produced credibility scores that were closely aligned with those of trainee journalists. Substantively, the evaluation also highlighted the importance of ‘relational’ credibility assessments, where credibility may be attributed based on networked connections to other credible contributors.


2018 ◽  
Vol 36 (2) ◽  
pp. 1-4
Author(s):  
Eric Lagenbacher

Although it has not been that long since the articles of the previous special issue devoted to the 2017 Bundestag election and its aftermath have been published, the political situation in Germany appears to have stabilized. After almost six months without a new government, German politics has sunk back into a kind of late-Merkel era normality. Public opinion polls continue to show that the CDU/CSU is slightly above its election outcome, the SPD is still down in the 17–18 percent range, the FDP has lost about 2 percent of its support, while the AfD, Greens and Left Party are up 1–2 percent.


Inter ◽  
2019 ◽  
Vol 11 (18) ◽  
pp. 55-79
Author(s):  
Elena Rozhdestvenskaya

The article deals with the changing social contract in the era of the 90s. Combined several levels of analysis: reconstruction of the era of the 90s by methods of public opinion polls and a qualitative analysis of narratives about the era of the 90s, representatives of various social groups (workers, employees / civil servants, entrepreneurs). If public opinion polls the most important events of the era, which made up the historical memory of the generation who participated in the changes of Russian society, the narratives of the 90s contain a description of the experience and reflection of social actors regarding the limits and possibilities of this era. The conceptual framework of the study describes the concept of a social contract as a balance of expectations between its performing individuals and social institutions. The social contract is operationalized as a set of action strategies that have been implemented by individuals and are the subject of their memories in the biographical interview mode. As a result of the study, a specifcation was made for representatives of the above-mentioned social groups of various social contracts that have undergone devaluation and changed during the 90s.


Author(s):  
Kuhu Sharma ◽  
Aniruddh Verma ◽  
Pranav Sangwan ◽  
Siya Kohli ◽  
Tanvi Chakravarty

The present study draws insights from primary research, examines the existing literature on the subject and uses case studies, with a prime objective to understand the use of social media by youth for digital activism. Thereafter, the paper provides recommendations for effectively leveraging digital platforms to encourage youth participation and activism. This research paper looks at the forms of Digital activism and the ways in which the youth have leveraged digital activism to voice their issues, highlighting their motivations and challenges. To get better insight into the barriers and motivations of youth participation in digital activism, multiple stakeholder conversations and survey of Indian youth within the age group 15-25 years (93 respondents) was conducted to gauge their perception on digital activism. Primary data was collected using an online survey from 93 respondents through a structured questionnaire. Results of this study showed that close to 76.09% of the sample does not engage in digital activism, despite 93.5% of them having a social media presence.


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