scholarly journals Persuasion Through Bitter Humor: Multimodal Discourse Analysis of Rhetoric in Internet Memes of Two Far-Right Groups in Finland

2020 ◽  
Vol 6 (2) ◽  
pp. 205630512092157 ◽  
Author(s):  
Eemeli Hakoköngäs ◽  
Otto Halmesvaara ◽  
Inari Sakki
Keyword(s):  
Discourse Analysis ◽  
The Internet ◽  
Far Right ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Moral Anger ◽  
Extreme Groups

This study focuses on the role of Internet memes in the communication of two far-right groups in Finland. The material consists of 426 memes posted by Finland First and the Soldiers of Odin between the years 2015 and 2017 on Facebook. Multimodal discourse analysis was applied to understand the contents, forms, and rhetorical functions communicated via the Internet memes. The analysis shows that the contents of the memes revolve around six themes: history, humor, mythology, symbols, news and mottos. By using Internet memes, the groups aim to construe a heroic imagined past, to lend legitimacy to the nationalist cause, to arouse moral anger and hate toward refugees, and to encourage the movements’ followers to fight. We argue that, for the extreme groups, Internet memes are tools to crystallize their arguments in an easily shareable and concise form, which makes the memes useful tools in persuasion and mobilization, as well as attracting new audiences.

scholarly journals Multimodal Discourse Analysis of Posters on Wildlife Protection—Based on Visual Grammar

2020 ◽  
Vol 9 (2) ◽  
pp. 132
Author(s):  
Yue Guan
Keyword(s):  
Discourse Analysis ◽  
Information Age ◽  
Three Dimensions ◽  
The Internet ◽  
High Quality ◽  
Wildlife Protection ◽  
Multimodal Analysis ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Text Information

The advent of information age has brought us a plethora of non-text information, such as images, colors, sounds, etc. Consequently, text-based discourse analysis can no longer meet people’s demands to obtain the ever-varying information. Due to this reason, multimodal analysis becomes crucial. This paper analyzes 13 public posters on wildlife protection which are collected from the internet. The 13 posters are examined on the basis of three dimensions— represented meaning, interactive meaning and compositional meaning. This study helps poster designers design high-quality posters, as well as assists poster viewers to understand the meanings of public posters on wildlife protection.

scholarly journals A critical examination of ageism in memes and the role of meme factories

2021 ◽  
pp. 146144482110478
Author(s):  
Si Yu Lee ◽  
Jasmon WT Hoh
Keyword(s):  
Older Adults ◽  
Discourse Analysis ◽  
Critical Examination ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Practical Implications

Memes and meme factories are increasingly the new fronts for ageism online. To address the lack of studies exploring memetic expressions of ageism, this study utilized multimodal discourse analysis to analyze 98 image macros from five meme factories in Singapore. Expressions of ageism were consistently found in how the meme visually and discursively portrayed older adults, and three ageist themes of infantilization, barbarization, and fetishization were identified. Memes that infantilized older adults often portrayed them as immature and illiterate despite their age and emphasized their dependence on others. Memes that barbarized older adults portrayed them as being uncultured or having inferior cultural tastes, while memes that fetishized older adults positioned them as an object of sexual fetish. The intersections of ageism with sexism, classism, and racism were also noted. Practical implications of these findings were discussed, and several recommendations were offered for meme factories to reduce visual ageism.

Memes and the Moroccan Far-Right

2021 ◽  
pp. 194016122199508
Author(s):  
Cristina Moreno-Almeida ◽  
Paolo Gerbaudo
Keyword(s):  
Discourse Analysis ◽  
Middle East ◽  
North Africa ◽  
Local Politics ◽  
Right Wing ◽  
Far Right ◽  
Multimodal Discourse Analysis ◽  
The Past ◽  
Multimodal Discourse ◽  
Political Landscapes

Facebook meme pages in the Middle East and North Africa (MENA) have flared-up in the past decade. Since 2017, some Moroccan pages have started sharing exclusively patriarchal, ultra- and ethnonationalist, misogynist, and racist content shaped to look in line with “alt-right” online aesthetics. Self-identifying as right-wing, these pages have memetized an entire ecosystem of scapegoats as enemies of the nation. Furthermore, they have rescued symbols from the past, such as the late King Hassan II or the Marinid flag, to formally establish the Moroccan Right. In view of this trend, this paper examines Moroccan Facebook meme pages that share ultranationalist content and build on a scapegoating strategy to understand how Far-Right ideologies have been adapted in the MENA. Through multimodal discourse analysis of memes posted since 2017 until April 2020, this paper studies the ways in which the revival of Far-Right tropes is contributing to reshaping local digital political landscapes and pushing toward an Arab Right. By examining a collection of over 1,600 memes, our paper argues that this new online Moroccan Far-Right discourse is adapting Far-Right views, particularly in terms of gender and race, to local politics. This research contends that internet memes are effectively acting as an entry point in the creation of a Moroccan Far-Right. As a newly formed trend, however, the Moroccan Far Right is still negotiating its main tenets.

scholarly journals Multimodal Discourse Analysis of TV Series Homeland: A Case of Pakistan

2021 ◽  
Vol volume 05 (issue 2) ◽  
pp. 218-229
Author(s):  
Munazar Aziz ◽  
Dr. Zubair Shafiq
Keyword(s):  
Discourse Analysis ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Four Seasons ◽  
Long Duration ◽  
Study Results ◽  
Us Government ◽  
Key Factor ◽  
Policy Agendas

This study is based on Multimodal discourse analysis of the popular American political drama series Homeland. It discusses the agenda-setting role of the American television industry and its relationship with the US government. The study is based on the premise that drama can be used as a key factor for a country's propaganda and foreign policy agendas. Using a qualitative approach, we aimed to investigate the portrayal of the Pakistani government and its security and secret agencies in Homeland. Because of the series’ long duration, this research is limited to the first four seasons only. The study results revealed that the Pakistani government, army, and security agencies, especially inter-services intelligence (ISI),were negatively portrayed. Among all the three categories, the role of ISI is depicted as the most negative.

scholarly journals “Every Parade of Ours is a Pride Parade”: Exploring LGBTI+ digital activism in Turkey

Sexualities ◽  
2021 ◽  
pp. 136346072110605
Author(s):  
Onur Kilic
Keyword(s):  
Discourse Analysis ◽  
Digital Activism ◽  
Digital Ethnography ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Assembly Drawing

This article analyses the #HerYürüyüşümüzOnurYürüyüşü (Every Parade of Ours is a Pride Parade) hashtag campaign for 2019 Pride month in Turkey, expressing the collective frustration of the LGBTI+ community against long-lasting bans for LGBTI+ events and public assembly. Drawing on a digital ethnography from Twitter, the article explores networked resistances within the complexity of online and offline entanglements of activism during Istanbul Pride 2019. The multimodal discourse analysis conducted in this article focuses on the interactions of digital affordances and embodied street actions in rearticulating queer political places. The study emphasizes the important role of hashtag activism in the (re)making of place as a trans-located experience, as well as affording emergent LGBTI+ resistances.

scholarly journals THE POWER OF BROCHURE: A MULTIMODAL DISCOURSE ANALYSIS ON CHILDREN EDUCATIVE TOY “HAFIZ AND HAFIZAH TALKING DOLL”

2018 ◽  
Vol 1 (1) ◽  
pp. 27-33
Author(s):  
Siska Eka Syafitri
Keyword(s):  
Discourse Analysis ◽  
The Internet ◽  
Global Era ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse

Brochure as a media in promoting a product has developed by the growing of technology in this multimedia era. The inovation in brochure in fact is needed to support a success marketing. The images and words which are showed in the brochure should be present in meaningful and creative ways. It will catch the interest and raise the curiosity of the customers. Seeing the situation, studying the popular product by the brochure delivered is very important. “Hafiz and Hafizah Talking Doll” is one of the popular product in this global era. It is a kind of educative toy that is contained of many features as its superiority . This product has caught many customer and we can find so many online brochures in the internet. Therefore, analyzing the brochure of “Hafiz and Hafizah Talking Doll” is very essential. Multimodal Discourse Analysis is applied in this research to get the understanding of the brochure.

scholarly journals Remediation and Counter-Hegemony of Gender Dichotomy in Indonesian Family: Multimodal Discourse Analysis of Two Kecap Advertisements

2019 ◽  
Vol 3 (1) ◽  
pp. 119
Author(s):  
Justito Adiprasetio ◽  
Annissa Winda Larasati
Keyword(s):  
Discourse Analysis ◽  
Human Life ◽  
Domestic Work ◽  
New Order ◽  
Male Body ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Moving Images ◽  
The Right

Until now hegemonic gender dichotomyin Indonesia has worked in various spheres of human life, in various social roles, even in the smallest unitof social organizations: family. The dichotomy was caused by the ideology of "State Ibuism" which was disciplined during the New Order era between 1965 and 1998, where women would play the role of mothers as a subject of private work, serving various domestic needs of the family, while men play the right role conversely. Discipline works through various media formalized through the Marriage Act 1974, which explains the role of men and women in a married relationshipand Panca Dharma Wanita principles, which lays the foundation of theideal women. These ideals remained entrenched even after the New Order regime’s fall. Kecap ABC advertisements attempt to counter the hegemony over gender dichotomy and patriarchal division of work roles. This article uses Kress and Van Leeuwen’s multimodal discourse analysis to show how an attempt to counter ideologies wasmadeto be remediated through the modalities contained in these advertisements. This research elaborates on how these advertisements represent women as superior in terms of dealing with exploitation that occurs in a family, and shows how the renegotiation of domestic work is possible. This research also elaborates how the male body as a mediator of masculinity is actively mediated through modalities such as speech, gestures and moving images, by showing how men can also do domestic work.

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