scholarly journals A critical examination of ageism in memes and the role of meme factories

2021 ◽  
pp. 146144482110478
Author(s):  
Si Yu Lee ◽  
Jasmon WT Hoh
Keyword(s):  
Older Adults ◽  
Discourse Analysis ◽  
Critical Examination ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Practical Implications

Memes and meme factories are increasingly the new fronts for ageism online. To address the lack of studies exploring memetic expressions of ageism, this study utilized multimodal discourse analysis to analyze 98 image macros from five meme factories in Singapore. Expressions of ageism were consistently found in how the meme visually and discursively portrayed older adults, and three ageist themes of infantilization, barbarization, and fetishization were identified. Memes that infantilized older adults often portrayed them as immature and illiterate despite their age and emphasized their dependence on others. Memes that barbarized older adults portrayed them as being uncultured or having inferior cultural tastes, while memes that fetishized older adults positioned them as an object of sexual fetish. The intersections of ageism with sexism, classism, and racism were also noted. Practical implications of these findings were discussed, and several recommendations were offered for meme factories to reduce visual ageism.

scholarly journals Persuasion Through Bitter Humor: Multimodal Discourse Analysis of Rhetoric in Internet Memes of Two Far-Right Groups in Finland

2020 ◽  
Vol 6 (2) ◽  
pp. 205630512092157 ◽  
Author(s):  
Eemeli Hakoköngäs ◽  
Otto Halmesvaara ◽  
Inari Sakki
Keyword(s):  
Discourse Analysis ◽  
The Internet ◽  
Far Right ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Moral Anger ◽  
Extreme Groups

This study focuses on the role of Internet memes in the communication of two far-right groups in Finland. The material consists of 426 memes posted by Finland First and the Soldiers of Odin between the years 2015 and 2017 on Facebook. Multimodal discourse analysis was applied to understand the contents, forms, and rhetorical functions communicated via the Internet memes. The analysis shows that the contents of the memes revolve around six themes: history, humor, mythology, symbols, news and mottos. By using Internet memes, the groups aim to construe a heroic imagined past, to lend legitimacy to the nationalist cause, to arouse moral anger and hate toward refugees, and to encourage the movements’ followers to fight. We argue that, for the extreme groups, Internet memes are tools to crystallize their arguments in an easily shareable and concise form, which makes the memes useful tools in persuasion and mobilization, as well as attracting new audiences.

scholarly journals EXPLORING TEXT-IMAGE RELATIONS IN ENGLISH COMICS FOR CHILDREN: THE CASE OF “LITTLE RED RIDING HOOD”

2019 ◽  
Vol 35 (3) ◽  
Author(s):  
Ton Nu My Nhat ◽  
Nguyen Thi Mi Pha
Keyword(s):  
Discourse Analysis ◽  
Foreign Language ◽  
Teaching And Learning ◽  
Lower Proportion ◽  
Multimodal Texts ◽  
Multimodal Discourse Analysis ◽  
Young Learners ◽  
Multimodal Discourse ◽  
Little Red Riding Hood ◽  
Practical Implications

The present panorama of communication features the co-employment of language and other semiotic resources. This paper addresses this fledging field, multimodal discourse analysis, by investigating a genre targeted at children. Specifically, it studies how meanings in comics for children are constructed both verbally and visually. The data for the study is one comic - Little Red Riding Hood, which is presented via colored images and verbal texts in English. The analysis was based on Unsworth’s (2006) framework to explore the interplay of the two semiotics in the construction of the ideational contents. The results reveal that this comic displays both Expansion and Projection relations with nearly equal occurrence frequencies; however, within each type, the subtypes are vastly different with Verbal being the most predominant, which can be deemed as one of the typical features of the genre in focus. Regarding Expansion, Concurrence and Complementarity have nearly the same high percentage while Enhancement has a lower proportion. Theoretically, the findings concerning a complete full-length comic contribute to the literature on multimodal texts for young learners. The findings also have practical implications for the teaching and learning of English as a foreign language as to how to exploit the free online kid-targeted multimodal resources to engage the young learners in literary works in general and to develop their English proficiency in particular.    

scholarly journals Multimodal Discourse Analysis of TV Series Homeland: A Case of Pakistan

2021 ◽  
Vol volume 05 (issue 2) ◽  
pp. 218-229
Author(s):  
Munazar Aziz ◽  
Dr. Zubair Shafiq
Keyword(s):  
Discourse Analysis ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Four Seasons ◽  
Long Duration ◽  
Study Results ◽  
Us Government ◽  
Key Factor ◽  
Policy Agendas

This study is based on Multimodal discourse analysis of the popular American political drama series Homeland. It discusses the agenda-setting role of the American television industry and its relationship with the US government. The study is based on the premise that drama can be used as a key factor for a country's propaganda and foreign policy agendas. Using a qualitative approach, we aimed to investigate the portrayal of the Pakistani government and its security and secret agencies in Homeland. Because of the series’ long duration, this research is limited to the first four seasons only. The study results revealed that the Pakistani government, army, and security agencies, especially inter-services intelligence (ISI),were negatively portrayed. Among all the three categories, the role of ISI is depicted as the most negative.

scholarly journals “Every Parade of Ours is a Pride Parade”: Exploring LGBTI+ digital activism in Turkey

Sexualities ◽  
2021 ◽  
pp. 136346072110605
Author(s):  
Onur Kilic
Keyword(s):  
Discourse Analysis ◽  
Digital Activism ◽  
Digital Ethnography ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Assembly Drawing

This article analyses the #HerYürüyüşümüzOnurYürüyüşü (Every Parade of Ours is a Pride Parade) hashtag campaign for 2019 Pride month in Turkey, expressing the collective frustration of the LGBTI+ community against long-lasting bans for LGBTI+ events and public assembly. Drawing on a digital ethnography from Twitter, the article explores networked resistances within the complexity of online and offline entanglements of activism during Istanbul Pride 2019. The multimodal discourse analysis conducted in this article focuses on the interactions of digital affordances and embodied street actions in rearticulating queer political places. The study emphasizes the important role of hashtag activism in the (re)making of place as a trans-located experience, as well as affording emergent LGBTI+ resistances.

scholarly journals Remediation and Counter-Hegemony of Gender Dichotomy in Indonesian Family: Multimodal Discourse Analysis of Two Kecap Advertisements

2019 ◽  
Vol 3 (1) ◽  
pp. 119
Author(s):  
Justito Adiprasetio ◽  
Annissa Winda Larasati
Keyword(s):  
Discourse Analysis ◽  
Human Life ◽  
Domestic Work ◽  
New Order ◽  
Male Body ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Moving Images ◽  
The Right

Until now hegemonic gender dichotomyin Indonesia has worked in various spheres of human life, in various social roles, even in the smallest unitof social organizations: family. The dichotomy was caused by the ideology of "State Ibuism" which was disciplined during the New Order era between 1965 and 1998, where women would play the role of mothers as a subject of private work, serving various domestic needs of the family, while men play the right role conversely. Discipline works through various media formalized through the Marriage Act 1974, which explains the role of men and women in a married relationshipand Panca Dharma Wanita principles, which lays the foundation of theideal women. These ideals remained entrenched even after the New Order regime’s fall. Kecap ABC advertisements attempt to counter the hegemony over gender dichotomy and patriarchal division of work roles. This article uses Kress and Van Leeuwen’s multimodal discourse analysis to show how an attempt to counter ideologies wasmadeto be remediated through the modalities contained in these advertisements. This research elaborates on how these advertisements represent women as superior in terms of dealing with exploitation that occurs in a family, and shows how the renegotiation of domestic work is possible. This research also elaborates how the male body as a mediator of masculinity is actively mediated through modalities such as speech, gestures and moving images, by showing how men can also do domestic work.

scholarly journals Text Cohesion in English Scientific Texts Written by Saudi Undergraduate Dentistry Students: A Multimodal Discourse Analysis of Textual and Logical Relations in Oral Biology Texts

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Hesham Suleiman Alyousef
Keyword(s):  
Discourse Analysis ◽  
Undergraduate Students ◽  
Meaning Making ◽  
Linguistic Knowledge ◽  
Bachelor Of Science ◽  
Lexical Cohesion ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Cohesive Devices ◽  
Analysis Scheme

This qualitative study examined multimodal cohesive devices in English oral biology texts by eight high-achieving Saudi English-as-a-foreign-language students enrolled in a Bachelor of Science Dentistry program. A Systemic Functional Multimodal Discourse Analysis (SF-MDA) of the textual and logical cohesive devices in oral biology texts was conducted, employing Halliday and Hasan’s cohesion analysis scheme. The findings showed that students used varied cohesive devices: lexical cohesion, followed by reference and conjunctions. Although ellipsis was minimally employed in the oral biology texts, its discipline-specific uses emerged: the use of bullet points and numbered lists that facilitate recall. The SF-MDA of cohesion in multimodal semiotic resources highlighted the processes underlying construction of conceptual and linguistic knowledge of cohesive devices in oral biology texts. The results indicate that oral biology discourse is interdisciplinary, including a number of subfields in biology. The SF-MDA of pictorial oral biology representations indicates that they include instances of cohesive devices that illustrate and complement verbal texts. The results indicate that undergraduate students need to be provided with a variety of multimodal high-cohesion texts so that they can successfully extend underlying conceptual and logical meaning-making relations.

Māori Gender Non-conforming Identity: Analysing the ‘Takatāpui’ Discourse

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Francesca Marino
Keyword(s):  
Discourse Analysis ◽  
Cultural Identity ◽  
Indigenous Peoples ◽  
First Century ◽  
Sex Characteristics ◽  
Analysis Framework ◽  
Culturally Specific ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Decolonizing Methodologies

AbstractThis study aims to investigate the process of reconstruction of Māori postcolonial cultural identity in the twenty-first century which also passes through the reclamation and redefinition of ‘takatāpui’ notion. ‘Takatāpui’ is an umbrella term that nowadays indicates all the Māori with non-conforming wairua (spiritualities, gender identities), sexualities and sex characteristics. It is a culturally specific word which represents a form of intersectionality by identifying people as both Māori and queer.As a consequence of the increasing spread of the Internet, which has become a virtual place to construe identity and to promote the dissemination of ideas, a Multimodal Discourse Analysis is conducted on a corpus comprising 10 audiovisual texts fully retrieved from the web and exclusively produced by Māori takatāpui activists and/or containing Māori takatāpui activists’ self-narratives or claims.The corpus is analysed by applying a MMDA (Multimodal Discourse Analysis) framework based on Kress and van Leeuwen’s social semiotic framework (2006). The analysis is conducted also by taking into account Blommaert’s linguistic and ethnographic framework (2014).The findings of the analysis show the different strategies through which Māori identities are construed and conveyed reinforcing what the Māori scholar, Tuhiwai Smith (1999. Decolonizing Methodologies: Research and Indigenous Peoples. Dunedin: Zed Books Limited, 28), calls “a very powerful need to give testimony to and restore a spirit, to bring back into existence a world fragmenting and dying”.

Subverting superhero and meiga imaginaries in street art narrative Fenómenas do rural

2021 ◽  
pp. 136754942110032
Author(s):  
Beatriz Carbajal-Carrera
Keyword(s):  
Discourse Analysis ◽  
Street Art ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Narrative Patterns

Heroic narratives are often biased towards a conceptualization of the rural/urban difference that positions rural identities at the margins. In particular, superhero stories have traditionally offered a vision of heroism assumed to be male, urban and young. How can post-rural contexts shaped by migration contest these narrative patterns? This article examines the street narrative of Fenómenas do rural, which recognizes older female rural identities and casts them as superheroines. Through a multimodal discourse analysis, I examine its contestation of heroic patterns, its recognition of older female rural identities and its creation of affiliation opportunities for the Galician community. I argue that this narrative stands as a reflection of the rurban (rural + urban) and the glocal (global + local) elements that subverts pre-existing canons in the superhero and the meiga (‘witch’) mythology imaginaries.

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