Moderating Role of Education and Gender on the Effects of Celebrity Endorsement on Strength, Uniqueness, and Favourability in Brand Association: Evidence from India

2020 ◽  
Vol 16 (4) ◽  
pp. 287-308
Author(s):  
Aarti Saini ◽  
Satyanarayana Parayitam
Keyword(s):  
Hierarchical Regression ◽  
Purchase Decisions ◽  
Celebrity Endorsement ◽  
Level Of Education ◽  
Positive Effects ◽  
Brand Association ◽  
And Gender ◽  
The Relationship ◽  
Moderating Role

Volumes of research documented the positive effects of celebrity endorsement in influencing the consumers in their purchase decisions. One area that has been understudied, to our knowledge, is the effect of level of education and gender on celebrity endorsement. The present study considers level of education as a moderator in the relationship between the effect of celebrity endorsement and its outcomes. In addition, we also study gender as a moderator in the relationship between trustworthiness and favourability. Using a structured instrument, data were collected from 678 respondents in a cosmopolitan city in northern part of India and analysed after checking the psychometric properties of the instrument. A conceptual model was developed and evaluated using hierarchical regression. Results showed that level of education plays a major role in changing the strength of relationship between perceived characteristics of celebrities and customer-based brand equity in terms of strength, uniqueness, and favourability of brand association. Results reveal that consumers with lower levels of education are more likely to get influenced by characteristics of celebrities when compared to consumers with higher levels of education. Apart from education, gender also plays a crucial role as a moderator in the relationship between trustworthiness and favourability. The implications are discussed.

Leadership and Employee Motivation: Moderating Role of Gender

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Beena Prakash
Keyword(s):  
Transformational Leadership ◽  
Employee Motivation ◽  
Business Environment ◽  
Demand Pull ◽  
Logistics Services ◽  
And Gender ◽  
The Relationship ◽  
Core Issues ◽  
Moderating Role

With the present business environment which is creating a strong demand pull for quality and efficient logistics services, core issues are being gradually removed with time but HR issues are still neglected. Motivation can be the key process of boosting the morale of employees to encourage them to willingly give their best in accomplishing assigned tasks. During growth of any sector, dimensions of leadership can have great impact on employee motivation. This research paper analyzes impact of transformational leadership on employee motivation and moderating role of gender. The result shows significant positive correlation between transformational leadership and employee motivation and gender does moderate the relationship.

Frequency of leisure activities and depressive symptomatology in elderly people: the moderating role of rumination

2013 ◽  
Vol 26 (2) ◽  
pp. 297-305 ◽  
Author(s):  
Virginia Fernández-Fernández ◽  
María Márquez-González ◽  
Andrés Losada-Baltar ◽  
Rosa Romero-Moreno
Keyword(s):  
Elderly People ◽  
Emotional Regulation ◽  
Depressive Symptomatology ◽  
Leisure Activities ◽  
Hierarchical Regression ◽  
Positive Effects ◽  
Low Levels ◽  
Main Effects ◽  
Moderating Role

ABSTRACTBackground:The positive effects of leisure activities on depressive symptomatology are well known. However, the extent to which emotional regulation variables moderate that relationship has scarcely been studied, especially in older people. The aim of this study is to analyze the moderating role of rumination in the relation between leisure activities and depressive symptoms.Methods:Participants in this study were 311 people, aged 60 to 90 years (mean age: 71.27 years; SD: 6.99; 71.7% women). We evaluated depressive symptomatology, frequency of leisure activities, and rumination. We carried out a hierarchical regression analysis to confirm the moderating role of rumination.Results:We obtained a model that explains 39.4% of the variance of depressive symptomatology. Main effects were found for the frequency of leisure activities (β = −0.397; p < 0.01) and for rumination (β = 0.497; p < 0.01). Moreover, we found a significant effect of the interaction between frequency of leisure activities and rumination (β = 0.110; p < 0.05), suggesting that rumination plays a moderating role in the relation between leisure activities and depressive symptomatology.Conclusions:A risk profile of elderly people may consist of those who engage in low levels of leisure activities but also use more frequently the dysfunctional emotional regulation strategy of rumination.

scholarly journals The Moderating Effect of Leverage on the Relationship between Corporate Size and Audit Fees: Evidence from Jordanian Manufacturing Companies

2021 ◽  
Vol 18 ◽  
pp. 1038-1046
Author(s):  
Ahmad Dahiyat ◽  
Ahmad Bawaneh
Keyword(s):  
Positive Relationship ◽  
Annual Report ◽  
Audit Fees ◽  
Hierarchical Regression ◽  
Debt Ratio ◽  
Manufacturing Companies ◽  
Corporate Size ◽  
The Relationship ◽  
Moderating Role

The study aimed to examine the moderating role of leverage on the relationship between the size of listed Jordanian manufacturing companies and the audit fees over the period 2016-2020. The study extracted the measures of variables from the annual report of manufacturing companies available on the Amman exchange website, it employs debt ratio to measure leverage, while issued capital and total assets were used to measure the size of the company, several statistics methods such as correlation and multiple linear regression and hierarchical regression were used to analyze the data and test the relations. The results show a statistically significant impact of the size of the manufacturing company measured by capital and total assets on audit fees, furthermore, the leverage variable has modified and increase statistically the positive relationship between the size of the company and audit fees.

Can firm innovativeness affect performance? The role of external involvement

2020 ◽  
pp. 147078532091540
Author(s):  
Yi Li ◽  
Gang Li ◽  
Ying Zhang ◽  
Jinpeng Xu
Keyword(s):  
Hierarchical Regression ◽  
Customer Involvement ◽  
Positive Effects ◽  
Processing Theory ◽  
Firm Innovativeness ◽  
Organizational Information ◽  
Supplier Involvement ◽  
And Performance ◽  
The Relationship

This research attempts to complement ongoing discussions on the effects of firm innovativeness on performance and explain the role of external involvement in the relationship between firm innovativeness and performance in B2B settings. More importantly, we investigate the effect of supplier involvement, customer involvement, and the interaction of both in the process of innovativeness, and explain how customer involvement and supplier involvement take effects in B2B settings. Using the perspective of organizational information processing theory, we apply the hierarchical regression to examine the moderation effects of external involvement on the relationship between firm innovativeness and performance. Findings show that in B2B settings customer involvement strengthens the positive effects of firm innovativeness on performance, whereas supplier involvement weakens the positive effects of firm innovativeness on performance. We also find that the interaction of customer involvement and supplier involvement weakens the positive effects of firm innovativeness on performance in B2B settings. These conclusions contribute to the knowledge of external involvement and firm innovativeness in B2B settings, and provide theoretical contributions and managerial insights for both academics and practitioners.

Well-Being and the Pandemic: Trust in People Matters More Than Trust in Institutions

2021 ◽  
pp. 003329412110616
Author(s):  
Veljko Jovanović ◽  
Francesco Sarracino ◽  
Milica Lazić ◽  
Vesna Gavrilov-Jerković
Keyword(s):  
Interpersonal Trust ◽  
Well Being ◽  
Protective Role ◽  
Institutional Trust ◽  
Trust In Institutions ◽  
Age And Gender Differences ◽  
And Gender ◽  
The Relationship ◽  
Moderating Role

Trust is an important correlate of well-being, and it plays an important moderating role against adversity. But does this conclusion also hold during pandemics? We address this question by investigating the role of interpersonal and institutional trust for well-being, as measured by five proxies, during the COVID-19 pandemic in Serbia. We also examined age and gender differences in the relationship between trust and well-being, and tested the protective role of trust among individuals whose well-being might be at risk during the pandemic. The sample included a total of 5776 Serbian adults ( Mage = 37.00 years, 75% female). The results showed that interpersonal trust has a small but significant relationship with well-being, whereas institutional trust has negligible effects. We also found some evidence for the protective role of general interpersonal trust on well-being among individuals with poorer self-rated health and in a poorer financial situation. Our findings confirm the role of interpersonal trust for well-being in times of crisis, and support previous evidence indicating that promoting interpersonal trust should be a core goal of public policy.

The relationship between work–life balance and job satisfaction: moderating role of training and development and work environment

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alex Aruldoss ◽  
Kellyann Berube Kowalski ◽  
Miranda Lakshmi Travis ◽  
Satyanarayana Parayitam
Keyword(s):  
Job Satisfaction ◽  
Work Environment ◽  
Job Stress ◽  
Training And Development ◽  
Hierarchical Regression ◽  
Content Type ◽  
Job Commitment ◽  
The Relationship ◽  
Moderating Role

PurposeThe purpose of this study is to investigate the relationship between work–life balance (WLB) and job stress, job commitment and job satisfaction. Further, the role of work environment and training and development as moderators in the relationship between WLB and its consequences is investigated.Design/methodology/approachUsing a structured survey instrument, this paper gathered data from 331 respondents working in a transportation company in southern part of India. After checking the psychometric properties of the structured survey instrument, the authors analyzed data using hierarchical regression and structural equation modeling.FindingsThe hierarchical regression results indicated that WLB is (1) negatively related to job stress, (2) positively related to job satisfaction and (3) positively related to job commitment. The results also indicated that (1) job stress is negatively related to job satisfaction, and (2) job commitment is positively related to job satisfaction. The results also support that work environment is a moderator in the relationship between (1) WLB and job stress, and (2) WLB and job satisfaction. Results also documented that training and development is a moderator in the relationship between (1) job stress and job satisfaction, and (2) job commitment and job satisfaction.Research limitations/implicationsSince the present research is based on self-report measures, the limitations of common method bias and social desirability are inherent. However, the authors have taken sufficient care to minimize these limitations. The research has implications for managers in work organizations.Practical implicationsThis study contributes to both literature on human resource management and practicing managers. The study suggests that employers need to be aware of the importance of WLB and invest moneys into training and development programs. Results also suggest maintaining congenial work environment to help employees maintain balance between work and life.Social implicationsThe study is expected to contribute to the welfare of the society in terms of identifying the consequences of WLB.Originality/valueThis study provides new insights about the consequences of WLB through moderating role of training and development and work environment. To the authors’ knowledge, this is a conceptual model developed and tested and first of its kind in India.

scholarly journals Examining the Relationship between Self-rumination and Happiness: The Mediating and Moderating Role of Subjective Vitality

2016 ◽  
Vol 15 (2) ◽  
pp. 383 ◽  
Author(s):  
Hakan SARIÇAM
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Short Form ◽  
Hierarchical Regression ◽  
Subjective Vitality ◽  
Hierarchical Regression Analysis ◽  
Basic Purpose ◽  
The Relationship ◽  
Moderating Role

The basic purpose of this study is to examine the mediating and moderating role of subjective vitality in relationship between rumination and subjective happiness. The participants were 420 university students. In this research, the Self-rumination Scale-SRS, the Subjective Vitality Scale and the Short Form of Oxford Happiness Questionnaire were used. The relationships between rumination, subjective vitality, and happiness were examined using correlation analysis and hierarchical regression analysis. In correlation analysis, happiness and subjective vitality were found negatively related to self-rumination. On the other hand, happiness had positive relation with subjective vitality. Hierarchical regression analysis showed that rumination levels in a decrease of subjective vitality on an unhappy person whereas enhances in subjective vitality leads to happiness; however, rumination also produces unhappiness. Results were debated in the light of the related literature.

scholarly journals Does Science Literacy Guarantee Resistance to Health Rumors? The Moderating Effect of Self-Efficacy of Science Literacy in the Relationship between Science Literacy and Rumor Belief

2021 ◽  
Vol 18 (5) ◽  
pp. 2243
Author(s):  
Lingnan He ◽  
Yue Chen ◽  
Xiling Xiong ◽  
Xiqian Zou ◽  
Kaisheng Lai
Keyword(s):  
Self Efficacy ◽  
Science Literacy ◽  
Negative Impact ◽  
Hierarchical Regression ◽  
Public Science ◽  
The Public ◽  
Effective Remedy ◽  
The Relationship ◽  
Moderating Role

Health rumors not only incite unnecessary fears and skepticism, but may also cause individuals to refuse effective remedy and thus delay their treatment. Studies have found that health literacy may help the public identify the falsity of health rumors and avoid their negative impact. However, whether other types of literacy work in helping people disbelieve health rumors is still unknown. With a national survey in China (N = 1646), our study examined the effect of science literacy on rumor belief and further analyzed the moderating role of self-efficacy of science literacy in their relationship. Hierarchical regression analysis showed that science literacy significantly decreased the likelihood of people believing in health rumors, and moderator analysis showed that self-efficacy of science literacy plays a moderating role in this relationship; such that the relationship between science literacy and health rumor belief would be weakened if one′s self-efficacy of science literacy was low. This finding reveals that during campaigns to combat health rumors, improving and enhancing the self-efficacy of people′s science literacy is an effective way to prevent them from believing in health rumors. Our study highlights the benefits of science education in public health and the improvement of public science literacy.

Knowledge management and firm innovative performance with the moderating role of transformational leadership

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Irene Wei Kiong Ting ◽  
Hai Juan Sui ◽  
Qian Long Kweh ◽  
Gusman Nawanir
Keyword(s):  
Transformational Leadership ◽  
Knowledge Management ◽  
Self Report ◽  
Content Type ◽  
Innovative Performance ◽  
Service Companies ◽  
Positive Effects ◽  
The Relationship ◽  
Moderating Role

Purpose This study aims to examine the effect of knowledge management on firm innovative performance and the moderating effect of transformational leadership in the relationship between knowledge management and firm innovative performance. Design/methodology/approach In total, 200 managers of participating Malaysian public listed service companies responded to a self-report set of the survey questionnaire. Partial least squares-structural equation modelling technique is used to estimate the main effects of knowledge management, particularly its infrastructures and processes, on firm innovative performance and the moderating effects of transformational leadership on the relationship. Findings Knowledge management infrastructures and knowledge management processes both have statistically significant and positive effects on firm innovative performance. In addition, transformational leadership significantly and negatively moderates the relationships. Practical implications The findings of this study can be a reference for the Malaysian public listed service companies to understand how and why managing well knowledge management infrastructures and processes can improve firm innovative performance. Moreover, this study highlights the role of transformational leaders in the context of knowledge management. Originality/value This study brings about managerial viewpoints of the relationship between knowledge management and firm innovative performance, with the moderating role of transformational leadership.

Sign in / Sign up

Export Citation Format

Share Document