Research and development in material science require the understanding of structure and property relationship. In many instances, such a relationship at a local microstructural scale is crucial for a mechanistic insight. Spatially-resolved microtexture analyses based on both scanning and transmission electron microscopy have now become powerful tools for these studies. By these techniques, not only can a linkage be established between morphological and crystallographic components of the microstructure, grain boundary details can be obtained as well. The choice of the SEM- or TEM-based microtexture technique for a study, however, depends on the specific needs. Several industrial examples of applied and basic work will be used for illustration.Industrial deformation processes such as extrusion, rolling and forging are generally inhomogeneous. As a result, strain gradients, and consequently, microstructure gradients, are intrinsic to most industrial products. For example, a laboratory-produced plane strain extrusion of an Al-Zn-Mg-Cu alloy exhibits a range of complex grain structures (Fig. 1a).