Artificial intelligence to predict consumer behaviour: A literature survey

Author(s):  
Gautam Srivastava ◽  
Narendra Singh
Author(s):  
Dr. Manas Khatri

This report highlights the role of AI in digital marketing to change consumer behaviour. It relates the technical aspects of modern technology with digital marketing and their use considering the changes in trends and consumer preferences based on new products and market analysis. Artificial Intelligence is a technology that makes the computers or machines as smart as human being so that they are capable of doing tasks like a human brain. As in this era of technology AI continuous to advance, it is used in almost every field of life. It is combined with digital marketing to make it easier for firms to reach the right customers at the right time. Artificial Intelligence helps the firms to get perception about the customer needs in a very short frame and effectively which boosts their sales and revenues. Some techniques that are used in digital marketing utilizing AI include Big Data analysis, machine learning and customer insights of the specific sector. India has 280 Million facebook users that makes it the top country having the biggest Facebook audience, Inida is second highest based on Instagram audience. The smartphone industry in India is among the develping markets which are adding to the number of middle-income customers and it is estimated that it will reach millions of the cinsumers in future. These analysitics have changed the way marketers make digital marketing strategies and desgin business portfolio in accordance with the products and services available in the market. This report also explain the challenges of ai in digital marketing. Furthermore, it identifies the relevant tools and technologies which help marketer effectively implement the AI in digital marketing.


Management ◽  
2018 ◽  
Vol 22 (2) ◽  
pp. 187-203 ◽  
Author(s):  
Dominika Kaczorowska-Spychalska

Summary Digital resolution is currently one of the most important forces determining changes and their dynamics in the social, cultural and economic dimension. Digital technologies such as the Internet of Things and Artificial Intelligence will, according to Gartner’s Hype Cycle for Emerging Technologies 2017, play an increasingly important role while creating a new quality of the market space. Yet, these are multidimensional issues whose potential should be considered both, from the perspective of enterprises that create and/or adapt such technologies in their production, logistics or sale processes as well as in consumer perspective taking into account a degree of awareness, interest and fascination of potential buyers, users with such devices and solutions. This is determined by dualism of approach to digital technologies (economic approach vs. humanistic approach) and evaluation of their potential benefits and threats. It seems, however, that virtualization of consumer behaviour as a consequence of impact of technologies such as the Internet of Things and Artificial Intelligence, can at the same time be a significant driving force of further processes of digitalization, its dimensions and dynamics. The article attempts to identify the impact of digital technologies (IoT and AI) on attitudes, preferences and decisions of consumers and presented discussion was based on the results of own studies in the analysed area.


Information ◽  
2022 ◽  
Vol 13 (1) ◽  
pp. 41
Author(s):  
Guendalina Caldarini ◽  
Sardar Jaf ◽  
Kenneth McGarry

Chatbots are intelligent conversational computer systems designed to mimic human conversation to enable automated online guidance and support. The increased benefits of chatbots led to their wide adoption by many industries in order to provide virtual assistance to customers. Chatbots utilise methods and algorithms from two Artificial Intelligence domains: Natural Language Processing and Machine Learning. However, there are many challenges and limitations in their application. In this survey we review recent advances on chatbots, where Artificial Intelligence and Natural Language processing are used. We highlight the main challenges and limitations of current work and make recommendations for future research investigation.


Author(s):  
Guendalina Caldarini ◽  
Sardar Jaf ◽  
Kenneth McGarry

Chatbots are intelligent conversational computer systems designed to mimic human conversation to enable automated online guidance and support. The increased benefits of chatbots led to their wide adoption by many industries in order to provide virtual assistance to customers. Chatbots utilise methods and algorithms from two Artificial Intelligence domains: Natural Language Processing and Machine Learning. However, there are many challenges and limitations in their application. In this survey we review recent advances on chatbots, where Artificial Intelligence and Natural Language processing are used. We highlight the main challenges and limitations of current work and make recommendations for future research investigation


Author(s):  
Nuruddin Wiranda ◽  
Harja Santana Purba ◽  
R Ati Sukmawati

Wetlands are habitats commonly used for fish cultivation. South Kalimantan is one of the provinces that has a wetland area, which is 11,707,400ha, there are 67 rivers and an estimated 200 species of fish. This shows the abundant wealth of fish treasures and economic value. The study of fish identification is an important subject for the preservation of wetland fish. In the field of artificial intelligence, identification can be done using Machine Learning (ML). There are many libraries, a collection of functions that can be used in ML development, one of which is Tensorflow. In this paper, we survey a variety of literature on the use of Tensorflow, as well as datasets, algorithms, and methods that can be used in developing wetland area fish image identification applications.The results of the literature survey show that Tensorflow can be used for the development of fish character identification applications. There are many datasets that can be used such as MNIST, Oxford-I7, Oxford-102, LHI-Animal-Faces, Taiwan marine fish, KTH-Animal, NASNet, ResNet, and MobileNet. Classification methods that can be used to classify fish images include CNN, R-CNN, DCNN, Fast R-CNN, kNN, PNN, Faster R-CNN, SVM, LR, RF, PCA and KFA. Tensorflow provides many models that can be used for image classification, including Inception-v3 and MobileNets, and supports models such as CNN, RNN, RBM, and DBN. To speed up the classification process, image dimensions can be reduced using the MDS, LLE, Isomap, and SE algorithms.


Sign in / Sign up

Export Citation Format

Share Document