Toward the Development of an Integrated Packaging Design Methodology: Quality Function Deployment—An Introduction and Example

2007 ◽  
pp. 515-528
Keyword(s):  
Quality Function Deployment ◽  
Design Methodology ◽  
Quality Function ◽  
Packaging Design

scholarly journals ANALISIS KEBUTUHAN KONSUMEN DALAM PENGEMBANGAN JENANG DENGAN METODE FUZZY QUALITY FUNCTION DEPLOYMENT (FQFD) [Analysis of Consumer Needs for Jenang Development with Fuzzy Quality Function Deployment (FQFD) Method]

2018 ◽  
Vol 23 (1) ◽  
pp. 1 ◽  
Author(s):  
Mas'ud Effendi ◽  
Luluk Mei Arifa ◽  
Siti Asmaul Mustaniroh
Keyword(s):  
Quality Function Deployment ◽  
Quality Information ◽  
Expiration Date ◽  
Marketing Activity ◽  
Quality Function ◽  
Packaging Design ◽  
Business Units ◽  
A Value ◽  
Priority Needs ◽  
Fuzzy Quality Function Deployment

UD. Bu Sulasmi is one of the business units that produce jenang in Blitar regency. The problem of the company was the marketing activity that has not been maximally indicated by the low sales of jenang which was 60% of the expected target. The low sales of jenang was due to competition with other jenang entrepreneurs. The purpose of this study was to determine the priority needs of consumers and improvements that need to be done by the company in increasing sales of jenang. The method used in this research was Fuzzy Quality Function Deployment (FQFD).  The result of research indicated that attribute which become priority of consumer requirement were list of expiration date with a value of 0.0796, packaging design with a value of 0.0714, and accuracy of net weight of jenang with information contained in packaging with a value of 0.0665. Improvements that can be done by the company was to design a more attractive packaging design by including quality information on the packaging.

scholarly journals PERANCANGAN KEMASAN TAKE AWAY BUBUR AYAM MENGGUNAKAN METODE QUALITY FUNCTION DEPLOYMENT (QFD)

2020 ◽  
Vol 1 (2) ◽  
pp. 111-120
Author(s):  
M Zulfan Rizaldi ◽  
Lina Dianati Fathimahhayati ◽  
Farida Djumiati Sitania
Keyword(s):  
Data Processing ◽  
Quality Function Deployment ◽  
House Of Quality ◽  
Planning Stage ◽  
Quality Function ◽  
Packaging Design ◽  
The Face ◽  
Product Competition ◽  
Two Stages ◽  
Qfd Method

The development of the culinary business in Indonesia is currently quite rapid. One effort that can be done in the face of fierce product competition is through packaging design. The packaging used to package is not attractive because it is in the form of packaging with ordinary Styrofoam (PS or Polystyrene). Besides, the packaging is easily damaged in the lock and cannot be tightly closed, making it difficult for consumers when they want to consume porridge while on the way and do not have a clear identity to represent the brand of Kabayan Chicken Porridge. This study aims to provide recommendations for designing Kabayan Chicken Porridge packaging using the Quality Function Deployment (QFD) method. Data processing uses the product planning stage by preparing the House of Quality (HOQ) and the design deployment stage. After processing the data in the two stages of Quality Function Deployment (QFD), 24 critical parts were used as a reference in the design of Kabayan Chicken Porridge Take Away packaging. The recommended recommendations are paper bowl packaging which is waterproof, easily distributed, uses attractive fonts, uses attractive colors and does not conflict with product characteristics, uses easy-to-open and closed lid covers, displays product photos, displays manufacturer information, and displays the logo.

A three-dimensional house: extending quality function deployment in two organizations

2019 ◽  
Vol 57 (7) ◽  
pp. 1589-1608 ◽  
Author(s):  
Moein Farokhnia ◽  
Mohammad Ali Beheshtinia
Keyword(s):  
Quality Function Deployment ◽  
Design Methodology ◽  
Hybrid Approach ◽  
Three Dimensional ◽  
Competitive Environment ◽  
House Of Quality ◽  
Quality Function ◽  
Content Type ◽  
Proposed Model ◽  
Final Weight

Purpose Nowadays, many organizations use quality function deployment (QFD) in order to recognize their customers’ wants and arrange a set of corrective activities in order to satisfy these wants. In a competitive environment, two or more organizations cooperate in order to meet their customers’ wants. The purpose of this paper is to introduce a new hybrid approach of QFD employing SERVQUAL method, named three-dimensional house of quality (3DHOQ) to help the cooperation between two organizations with common customers by determining some common corrective activities that would satisfy their customers’ wants. Design/methodology/approach In order to better explain the proposed model, it is implemented in Birjand International Airport and Iran Air airline. At first, the customers’ want in the airport and airline sections are identified and the SERVQUAL method is used to determine the final weight of these wants. Afterwards, the corrective activities for satisfying the customers’ wants are determined using the three-dimensional QDF; and then are given weights using the multi-dimensional relation matrix. Findings Results of this study show the customers’ wants in two sections of airport and airline, the importance of each customer want, the gap between customers’ perception and expectation of each want, the collective corrective activities required to satisfy the customers’ wants and the weight of these corrective activities. Research limitations/implications This paper helps the airline and airport sections have an analyzed list of their customers’ wants and a set of shared and unshared corrective activities to meet these wants. Originality/value This paper presents a simultaneous QFD analysis in the airport and airline sections. Moreover, a new hybrid approach employing SERVQUAL method, named 3DHOQ is introduced to determine the corrective activities of both organizations and their weights.

Improving check-in (C/I) process: an application of the quality function deployment

2018 ◽  
Vol 35 (9) ◽  
pp. 1907-1919 ◽  
Author(s):  
Mune Moğol Sever
Keyword(s):  
Quality Function Deployment ◽  
Design Methodology ◽  
Hospitality Industry ◽  
Data Gathering ◽  
House Of Quality ◽  
Technical Term ◽  
Quality Function ◽  
Content Type ◽  
Customer Expectations ◽  
Front Desk

Purpose Quality function deployment (QFD) is a suitable tool for understanding the expectations of hotel guests from services provided to them and designing the new one. It is also a well-known technique for improving service and product quality in general. First applied by Yoji Akao in 1960, the idea behind QFD is to understand the customer needs and determine the problem which might be associated with product or service provided by an enterprise. The purpose of this paper is to present how check-in operations in hospitality business can be improved with the help of QFD. Design/methodology/approach In this study, deep interview was employed as main data gathering instrument. Once customer expectations were assessed, a House of Quality scheme was established. Consequently, the QFD matrix was being analyzed as a whole. Findings The results of the study demonstrate that customers do not want to wait in queue or for any process on the front desk. Originality/value The research contributes to the literature a new technical term on hospitality industry, “Voice of Hotel.”

Peningkatan Kualitas Layanan Konsumen Dengan Metode Servqual Dan Quality Function Deployment

2019 ◽  
Vol 3 (2) ◽  
pp. 60
Author(s):  
Chistofora Desi Kusmindari
Keyword(s):  
Customer Satisfaction ◽  
Quality Function Deployment ◽  
Quality Function

Permasalahan dalam penelitian ini adalah bagaimanakah peningkatan kualitas layanan konsumen CV. Sinar Jaya Agung dengan metode servqual dan quality function deployment dengan tujuan untuk mengetahui persepsi konsumen dengan metode servqual, untuk menentukan nilai gap servqual antara persepsi dan harapan konsumen, dan untuk meningkatkan kualitas layanan sesuai dengan kebutuhan dan keinginan konsumen dengan menggunakan metode quality function deployment. Hasil penelitian ini menunjukkan bahwa semakin tinggi nilai customer satisfaction performancemaka semakin tinggi pula tingkat persepsi konsumen terhadap atribut oleh responden, nilai gap servqual diperoleh nilai tertinggi sebesar 0,35 pada atribut karyawan memiliki kompetensi dan profesional dalam melayani pelanggan. Dengan demikian dapat diartikan bahwa kualitas layanan konsumen yang diberikan sudah bisa dikatakan baik. Hasil pengujian quality function deployment menunjukkan bahwa untuk meningkatkan kualitas layanan sesuai dengan kebutuhan dan keinginan konsumen, maka perusahaan harus melakukan beberapa perbaikan, antara lain: lokasi perusahaan harus mudah dijangkau oleh konsumen, penyediaan checklist pembersihan, pemberian pelatihan rutin kepada karyawan, serta service yang baik dari karyawan pada konsumen.

Analisis Kualitas Pelayanan Dengan Penerapan Metode Quality Function Deployment Pada Pasien Unit Rawat Jalan Poliklinik Penyakit Dalam Badan Rumah Sakit Umum Daerah �45� Kuningan

2008 ◽  
Vol 4 (08) ◽  
pp. 36
Author(s):  
Lili Karmela Fitriani Karmela Fitriani
Keyword(s):  
Quality Function Deployment ◽  
Technical Characteristic ◽  
Importance Value ◽  
Quality Function ◽  
The Public ◽  
Water Closet ◽  
Degree Of Satisfaction ◽  
Voice Of Customer ◽  
Level Of Importance

AbstrakThe data of year 2006 show that amount of polyclinic patients care unit of BRSUD�45� Kuningan is the most among other polyclinics. The result of observation and interviews tell that the degree of satisfaction got by the patients is in the level(category) of middle (enough) and the degree of importance is in the level of high (important). The purpose of doing this research is to analyze the quality of service to improve the patients satisfaction using Quality Function Deployment method involving 96 respondents. The data were taken from the result of applying quality Function Deployment method in BRSUD�45� Kuningan tells that the attribute owning the highest level of importance is the competence or the skill of the doctors in handling their works while the attribute owning the lowest level is the availability of the public service facilities such as public phones, televisions, and ATM. The attribute that owns the most satisfaction value is the dressy of the officials while the attribute that owns the least satisfaction value is the comfortable, hygiene water closet. The technical characteristic owning relatively the highest importance value is the standard officers� performance; therefore, such attribute gets the highest attentive priority of technical characteristic (technical response)Keywords : QFD, House of Quality, Voice of Customer, Technical Characteristic, Technical Response

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