TOS reflections: is there a third way? (to promote the Theory of Sampling)

A standing discussion topic within the sampling community is: “What is the best way to promote the TOS—not only as a theory, but also as a tool to help customers?” The latter objective casts the question into a rather more direct format: “How to sell TOS-compliant equipment, sampling system solutions, consulting and audit services to customers with only little or no familiarity with the need for proper sampling?” These reflections address the two most dominant answers: i) the economic argument “You’ll lose a lot of money if you don’t…”; or ii) the technical argument: “You need to understand these critical aspects of the TOS, or else…”. However, this is usually but a futile debate; obviously one should be able to wield a flexible tactics which best matches a specific marketing or application need with one, or both, of these approaches. But a recent event has tickled the imagination—is there possibly also a third way?