scholarly journals Influence of Low-Cost Carrier Attributes towards Airline Choice Decision in Bandung-Surabaya Route

2021 ◽  
Vol 20 (1) ◽  
pp. 98-106
Author(s):  
Idham Idham ◽  
◽  
Prawira Fajarindra Belgiawan ◽  
Christina Ari Pramono Putri
Keyword(s):  
Low Cost ◽  
Mixed Logit ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
Ticket Price ◽  
Price Increases ◽  
Choice Decision ◽  
Problem Description ◽  
Low Cost Carrier ◽  
Airline Company

Abstract. The number of Indonesian domestic passengers which increased rapidly has encouraged for the airlines to expand their market share by opening routes in the local region and one of the promising region is Bandung. In early 2019, the Low-Cost Carrier has implemented paid baggage policy. The changes of airline conditions and regulations could affect consumer purchasing decisions. The airline have to redesign its strategies and conduct a strategy adjusment to identify the consumer's needs and wants these days. Based on the problem description, this research aims to identify what significant attributes influence passenger's purchasing decision-making and determine what elastic and inelastic attributes. Data collection using an online questionnaire then spread to 235 respondents and were analyzed with Mixed Logit Model using BIOGEME software. The results shows that airline's departure time is a significant attribute towards passenger's airline choice. Ticket price also plays a key role in selecting an airline for passengers when the ticket price increases, Passenger will consider choosing other alternative airlines that are more affordable. The results could be used by an airline company to attract the passenger by improving its marketing strategy. Keywords: Low-cost carrier, airline choice, airline attribute, mixed logit, demand elasticities

scholarly journals THE ROLE OF SERVICE QUALITY ON LOYALTY AMONG LOW COST CARRIER CONSUMER

Psibernetika ◽  
2019 ◽  
Vol 12 (1) ◽  
Author(s):  
Dion Nardo Julius ◽  
Devi Jatmika
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Low Cost ◽  
Sampling Technique ◽  
Positive Influence ◽  
Three Dimension ◽  
Purposive Sampling ◽  
Low Cost Carrier ◽  
Airline Company

<div class="WordSection1"><p><strong><em>ABSTRACT. </em></strong><em>As one of the peoples choice for traveling, "X" airline company </em><em>is </em><em>one of low cost carrier in Ind</em><em>o</em><em>nesia is considered to have poor service quality despite controlling nearly 60% of domestic market share. The purpose of this study was to determine whether there is influence of service quality on customer loyalty among "X" airline company. The method used is </em><em>causal comparative </em><em>quantitative research. Data were collected through a questionnaire with a sample size of 250 people aboard with "X" airline company. Purposive sampling technique</em><em> </em><em>was used in this research. The results of this study indicate that there is a positive influence between service quality on customer loyalty with regression value of 0.802 (p = 0.000). Reliability, </em><em>a</em><em>ssurance and empathy </em><em>dimensions are the</em><em> three dimension that have</em><em> </em><em>the most impact on customer loyalty (p&lt;0.</em><em>05).</em><em> </em><em>Based on the results, i</em><em>t is recommended that the "X" airline company continue to strive to improve the quality of services, especially in terms of safety and comfort to create a customer loyalty.</em></p><p><strong><em>Keywords:</em></strong><em> service quality, customer loyalty, low cost carrier, </em><em>passengers</em></p><p> </p><p><strong>ABSTRAK. </strong>Sebagai salah satu pilihan masyarakat untuk berpergian, perusahaan penerbangan “X” adalah salah satu maskapai berbiaya rendah di  Indonesia yang dianggap memiliki kualitas layanan yang buruk meskipun menguasai hampir 60%  pangsa pasar domestik. Tujuan dari penelitian ini adalah untuk mengetahui apakah ada pengaruh kualitas layanan terhadap loyalitas konsumen perusahaan penerbangan “X”. Metode yang digunakan adalah penelitian kuantitatif kausal komparatif. Data dikumpulkan melalui kuesioner kepada sampel berjumlah 250 orang yang pernah menggunakan penerbangan maskapai penerbangan “X”. Teknik sampling <em>purposive sampling</em> digunakan dalam penelitian ii. Hasil penelitian menunjukkan bahwa ada pengaruh positif antara kualitas layanan terhadap loyalitas pelanggan dengan nilai regresi 0.802 (p=0.000). Dimensi reliabilitas, jaminan, dan empati adalah tiga dimensi yang paling berdampak terhadap loyalitas konsumen (p&lt; 0.05).  Berdasarkan hasil, direkomendasikan agar perusahaan penerbangan “X” terus berusaha untuk meningkatkan kualitas layanan, terutama dalam hal keselamatan dan untuk menciptakan loyalitas konsumen.</p><p><strong>Kata kunci:</strong> kualitas layanan, loyalitas konsumen, <em>low cost carrier</em>, penumpang</p></div>

scholarly journals KARAKTERISTIK DAN MOTIVASI WISATAWAN DOMESTIK PENGGUNA LOW COST CARRIER PADA MASKAPAI PENERBANGAN LION AIR DI BANDARA INTERNASIONAL NGURAH RAI BALI

Jurnal IPTA ◽  
2016 ◽  
Vol 4 (1) ◽  
pp. 49
Author(s):  
Roels Ni Made Sri Puspa Dewi ◽  
Ni Made Oka Karini ◽  
Ni Putu Eka Mahadewi
Keyword(s):  
Extrinsic Motivation ◽  
Low Cost ◽  
Social Needs ◽  
Literature Study ◽  
Ticket Price ◽  
Low Cost Carrier ◽  
Qualitative Technique ◽  
Short Time ◽  
Push Factor ◽  
Domestic Tourist

Low Cost Carrier has a tight competition, nowadays. There are more product offering to interest tourist which one is cheap ticket price or be familiar call Low Cost Carrier. Which one company in Indonesia applying Low Cost Carrier is Lion Air company. The aims of this study is to determine how the characteristics and motivation domestic tourists used Low Cost Carrier at Lion Air in Ngurah Rai International Airport Bali. The study was conducted at Lion Air. The object of this research was the characteristics and motivation of tourists who as means of transport choose Low Cost Carrier. Sample of respondents was 105 respondents. The collected data were observation, questionnaire, interview, literature study and documentation. The questionnaires was used as measuring the characteristics and motivation domestic tourists. The research was conducted using descriptive qualitative technique. The result of this research is domestic tourist characteristic used Lion Air divided into trip descriptor and tourist descriptor. By trip descriptor the tourist has short time to holiday around 3 untill 3 days with purposes of the trip is family trip with period using Lion Air around 2 untill more than 5 times. By tourist descriptor the tourists using Lion Air was teenager or adolescent with average income less than one million. Tourist motivation seen from push factor used Lion Air is cheaper ticket price while pull factor is there are more discount offering by Lion Air. Tourist motivation divided into intrinsic motivation and extrinsic motivation. Intrinsically, domestic tourist motivation used Lion Air by using Maslow theory is Social needs. While extrinsically is nowadays trends used airlines which applying Low Cost Carrier. Recommendation for Lion Air is to improve airlines network to avoid the delay of Lion Airlines.

scholarly journals THE ROLE OF DIGITAL INNOVATION, PERCEIVED VALUE, AND LOYALTY PROGRAM ON CUSTOMER LOYALTY AT GARUDA INDONESIA

2020 ◽  
Vol 4 (2) ◽  
pp. 33-38
Author(s):  
Bayuaji Prasetyo ◽  
Triyono Arief Wahyudi
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Low Cost ◽  
Perceived Value ◽  
Loyalty Programs ◽  
Loyalty Program ◽  
Digital Innovation ◽  
Low Cost Carrier ◽  
Airline Company

Airlines business is a competitive industry, which pushes the airline company to make changes in its strategy to retain current customers or to get more customers. Garuda Indonesia as the flag carrier is also a Full-Service Carrier that operates among other Low-Cost Carrier in Indonesia. To win the competition with these Low-Cost Carriers, Garuda Indonesia has to make strategies in Digital Innovation, Perceived Value, and Loyalty Program. This study aims to analyze the effect of Digital Innovation, Perceived Value, and Loyalty Programs on customer satisfaction and trust that will impact on customer loyalty at PT Garuda Indonesia. Data is taken from the questionnaire answers of the respondents. The respondents are Garuda Indonesia passengers who fly international and domestic route and also a member of GarudaMiles (Loyalty Program of Garuda Indonesia). The results show Digital Innovation and Perceived Value have a significant impact on customer satisfaction and trust. While Loyalty Program has no significant impact on customer satisfaction and trust. The results of the study also show that customer satisfaction and trust had a significant impact on customer loyalty.

scholarly journals COULD SATISFACTION ON THE AIRLINE’S SERVICE QUALITY (AIRQUAL) MAKE LION AIR’S CUSTOMERS TRUST AND BECOME LOYAL TO THE AIRLINE COMPANY?

2019 ◽  
Vol 15 (2) ◽  
pp. 101-122
Author(s):  
Devi Angrahini Anni Lembana ◽  
Reina Valucy
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Low Cost ◽  
Equation Model ◽  
Primary Data ◽  
Low Cost Carrier ◽  
Customer Trust ◽  
Airline Tickets ◽  
Airline Company

The Indonesian public interest in using the service flights as their means of transportation is remarkably growing according to Indonesia Investment data in 2017. People tend to use service flights because of Indonesia’s unique geographical nature and airline tickets becomes increasingly affordable as the growth low-cost carrier. The purpose of this research is to investigate the role of customer satisfaction toward the airline’s service quality (AIRQUAL) in effecting trust and loyalty. The study was directly conducted by collecting primary data by randomly distribute 252 questioners to respondents that were boarding gate terminal 1A and 1B at the Soekarno Hatta International Airport. Hypotheses were then statistically tested using structural equation model. The results of this research show that satisfaction can make customer whose satisfied with the quality of the airline service become loyal to Lion Air. On the contrary, satisfaction cannot make the customer trust Lion Air as an airline company, even though they already satisfied with the quality of airline service.

Sign in / Sign up

Export Citation Format

Share Document