scholarly journals Factors Influencing Consumer’s Purchase Intention on Social Networking Sites: Evidence from Bangalore

2018 ◽  
Vol 17 (4) ◽  
pp. 41-58
Author(s):  
Sayyed Arbaina ◽  
A S Suresh
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Consumer Behaviour ◽  
Purchase Intentions ◽  
Social Networking Site ◽  
Factors Influencing ◽  
Online Shoppers

Most online shoppers indicate that they visit e-retail websites on a social networking site. Previous research shows that visiting websites affect the consumer’s purchase intentions. This study identified various factors that affect consumer behaviour while shopping on social media. It further studied the services offered by social media and several factors that influence the consumer’s purchasing experience in social networking sites. Analysing 105 responses, the study revealed that factors such as price, services offered, advertising attitude, and shopping attitude have a significant impact on consumer behaviour.          

Social networking sites and customers’ attitude towards advertisements

2019 ◽  
Vol 13 (4) ◽  
pp. 477-491 ◽  
Author(s):  
Kaustav Mukherjee ◽  
Neelotpaul Banerjee
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Positive Attitude ◽  
Social Networking Site ◽  
Customer Engagement ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively influence brand attitude and purchase intention. Design/methodology/approach An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18. Findings Empirical analysis revealed the importance of brand advertisements on the social networks in inciting a positive attitude as well as a purchase intention for the brand in the SNS users’ minds. Research limitations/implications The study has been conducted in the Indian context using Facebook as a model social networking site. Practical implications Social media being one of the most popular and user-friendly platforms for regular communications, marketers are suggested to allocate a sizeable share of the advertising budget for social media advertisements and customer engagement so as to help build a positive attitude towards the advertised brand in the SNS users’ minds. Originality/value To the best of the authors’ knowledge, the impact of users’ positive evaluation of SNS as an effective communication medium, on the generation of a positive attitude towards the SNA, has been dealt for the first time here.

scholarly journals Using Social Media Data as Research Data

2013 ◽  
Vol 1 (3) ◽  
pp. 49-55
Author(s):  
Suman Silwal ◽  
Dale W Callahan
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Communication Channel ◽  
Social Networking Site ◽  
Science And Engineering ◽  
Social Media Data ◽  
Breaking News ◽  
Current State ◽  
Media Data

Social Media (SM) is becoming a normal part of everyday life. The information generated from Social Media (SM) data is becoming increasingly utilized as a communication channel for market trend, brand awareness, breaking news, and online social interaction between person to person. SM is also rapidly growing and maturing [1]. Further, SM is becoming a reliable tool for interdisciplinary industries like banks, travel, healthcare, biotech, software, sports etc.SM data can also be used as a research tool to apply in different areas of Humanities, Art, Science and Engineering. There are unlimited possibilities using Social Networking Site (SNS) to collect, process and evaluate data. This paper reviews the current state of Social Networking Sites and Text-based Language Processes, and how it can be used to generate valuable information.

scholarly journals The Influence of Social Media on Consumer Purchase Intentions: Like Behavior as a Moderator

2021 ◽  
Vol 2 (3) ◽  
pp. 285-290
Author(s):  
Mercyano Christi ◽  
Shellyana Junaedi
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Research Model ◽  
Online Questionnaire ◽  
Research On Research ◽  
Value Perceptions ◽  
Brand Information

his study aims to analyze the effect of e-WOM, brand image, brand awareness on perceived value and purchase intention with liking behavior as moderation. The object of this research is the Lactona brand on social media. Valid respondents in this study amounted to 145 respondents. Data were collected through an online questionnaire. Consumers often use social networking sites that are studied through electronic word of mouth references, consumers can easily obtain various types of brand information that drive purchase intention. Based on the perspective of consumer behavior, a research model was developed to determine what factors influence consumer value perceptions and purchase intentions on social media. Of all the variables, only liking behavior is insignificant. The results of this study can be used as a reference for further research on research development.

scholarly journals A Trigger or a Muffler? - Examining the Dynamics of Crosscutting Exposure and Political Expression in Online Social Media

2013 ◽  
Vol 5 (1) ◽  
pp. 16-27
Author(s):  
Soo Young Bae
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Online Social Networking ◽  
Political Expression ◽  
Online Social Media ◽  
Candidate Support

This study explores the potential of online social media to serve as a sphere for political discourse and investigates the extent to which everyday uses of online social networking sites can expose citizens to politically diverse viewpoints.  In addition, this study asks whether such crosscutting exposure in online social networks will act as a trigger or a muffler for political expression – that is, whether exposure political difference will stimulate or discourage political discussions.  With analyses of a sample of online social networking site users in the context of the 2012 presidential election in South Korea, this study explicates the link between crosscutting exposure and citizens’ political expressions in social media.  Results reveal that contrary to the predictions in previous literature, exposure to politically incongruent viewpoints in online social networking sites does not seem to undermine users’ expressive behaviors but instead positively contribute to political expression.  In addition, this study shows the significant role of citizens’ perceptions of candidate support in their own networks, and illustrates that the dynamics of political expression differ significantly depending on the users’ age.

A Content Marketing Framework to Analyze Customer Engagement on Social Media

2020 ◽  
pp. 45-66 ◽  
Author(s):  
Sofia Balio ◽  
Beatriz Casais
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Networking ◽  
Social Networking Sites ◽  
Customer Engagement ◽  
Multiple Linear Regressions ◽  
Factors Influencing ◽  
Message Interactivity ◽  
Linear Regressions ◽  
Content Marketing

Factors influencing customer engagement on Facebook have been extensively analyzed but there are barely evidences if those factors also effect customer engagement on Instagram. A digital analysis was conducted including a content analysis of the post appeals and of the message interactivity as well as multiple linear regressions to explore the influence of the factors mentioned above on customer engagement. It was possible to conclude which factors can be used to increase customer engagement on social media, namely message interactivity and certain post appeals. Different conclusions are withdrawn when comparing Facebook to Instagram, proving empirically that different social networking sites have distinct influence on customer engagement. This chapter is relevant for content and social media strategies and helps brands increase their customer engagement.

Personality and Social Media Use

2014 ◽  
pp. 992-1012
Author(s):  
Teresa Correa ◽  
Ingrid Bachmann ◽  
Amber W. Hinsley ◽  
Homero Gil de Zúñiga
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Digital Media ◽  
Social Networking Sites ◽  
Positive Impact ◽  
Emotional Stability ◽  
Social Networking Site ◽  
Site Use ◽  
Use Of Social Media ◽  
Negative Predictor

Research on digital media has mostly paid attention to users' demographics, motivations, and efficacy, but with increasingly popular web tools like social media, it is important to study more stable psychological characteristics such as users' personality traits, as they may significantly affect how people use the Web to communicate and socialize. Relying on the “Big Five Framework” as a theoretical approach, this chapter explores such relationships. Survey data from a national sample of U.S. adults show that more extraverted people are more likely to use social networking sites, instant messaging, and video chats, while those more open to new experiences tend to use social networking sites more frequently. Also, emotional stability is a negative predictor of social networking site use. That is, individuals who are more anxious and unstable tend to rely on these sites. When looking at a specific use of social media–to create political content—emotional stability was a negative predictor, whereas extraversion had a positive impact. These findings confirm the usefulness of combining explorations of personality and digital media usage.

scholarly journals Social Media-based Research of Interpersonal and Group Communication in Russia

2020 ◽  
pp. 335-352
Author(s):  
Olessia Koltsova ◽  
Alexander Porshnev ◽  
Yadviga Sinyavskaya
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Psychological Factors ◽  
Online Communication ◽  
Russian Language ◽  
Social Networking Site ◽  
Human Communication ◽  
Research Opportunities ◽  
Communication Development

AbstractRapidly proliferating social media not only serve as a new channel of human communication but also open up research opportunities to ask a wider set of questions about political, sociological and psychological factors that influence interpersonal and group online communication, development and maintenance of personal networks and the growth or decline of social capital. In this chapter we discuss the research opportunities provided by new survey, observational and experimental data that may be obtained from a social networking site. For doing so, we refer to Russian-language social networking sites (SNS) or SNS segments, notably VKontakte as the most popular SNS in Russia. We demonstrate how the aforementioned types of data may or have already been used to address research tasks from a number of disciplines.

scholarly journals Link between social distancing, cognitive dissonance, and social networking site usage intensity: a country-level study during the COVID-19 outbreak

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tanusree Chakraborty ◽  
Anup Kumar ◽  
Parijat Upadhyay ◽  
Yogesh K. Dwivedi
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Cognitive Appraisal ◽  
Social Networking Site ◽  
Equation Modeling ◽  
Individual Response ◽  
Content Type ◽  
Social Distancing

PurposeSocial distancing is an important strategy to control the spread of the COVID-19 pandemic, so it is imperative to understand the behavioral impact of social distancing on individuals. This research studied social distancing from a cognitive appraisal of voluntary social distancing compliance (CAVSD) point of view and a non-medical perspective, specifically the psychological impact (PI) of social distancing on the usage intensity of social networking sites (SNS) during the COVID-19 outbreak in India.Design/methodology/approachThe study was conducted on 477 SNS users as a full sample and groups based on age, sex and work status. The model was empirically investigated using structural equation modeling.FindingsCAVSD was negatively associated with PI although it was not a significant predictor, while CAVSD and PI were significant predictors of SNS usage intensity; moreover, SNS usage intensity differed between groups of people.Practical implicationsThese findings are significant for organizations, corporations and educational institutions in both the public and private sectors. There is a need to identify subsections of individuals in need of social support and relief from isolation and loneliness. Individuals are relying on social media to handle social distancing and the pandemic, and this shows up in an increase in social networking activity.Originality/valueThis study contributes to the existing literature by positing social networking as a basic virtual need for socialization, and social media platform assists in that. Cognitive appraisal is an important determinant of individual response.

Personality and Social Media Use

2013 ◽  
pp. 41-61 ◽  
Author(s):  
Teresa Correa ◽  
Ingrid Bachmann ◽  
Amber W. Hinsley ◽  
Homero Gil de Zúñiga
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Digital Media ◽  
Social Networking Sites ◽  
Positive Impact ◽  
Emotional Stability ◽  
Social Networking Site ◽  
Site Use ◽  
Use Of Social Media ◽  
Negative Predictor

Research on digital media has mostly paid attention to users’ demographics, motivations, and efficacy, but with increasingly popular web tools like social media, it is important to study more stable psychological characteristics such as users’ personality traits, as they may significantly affect how people use the Web to communicate and socialize. Relying on the “Big Five Framework” as a theoretical approach, this chapter explores such relationships. Survey data from a national sample of U.S. adults show that more extraverted people are more likely to use social networking sites, instant messaging, and video chats, while those more open to new experiences tend to use social networking sites more frequently. Also, emotional stability is a negative predictor of social networking site use. That is, individuals who are more anxious and unstable tend to rely on these sites. When looking at a specific use of social media–to create political content—emotional stability was a negative predictor, whereas extraversion had a positive impact. These findings confirm the usefulness of combining explorations of personality and digital media usage.

scholarly journals THE IMPACT OF FACEBOOK SOCIAL NETWORKING SITES ON YOUTH PSYCHOLOGY DEVELOPMENT

2018 ◽  
Vol 1 (2) ◽  
pp. 95-107
Author(s):  
Nengsih Nengsih
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Time Management ◽  
Social Networking Site ◽  
Adolescent Psychology ◽  
Negative Impacts ◽  
The Impact

The increasing use of Facebook social networking sites, most of which are teenagers, is a growing phenomenon at this time. As a result the positive and negative impacts that social media poses have an impact on their use. Facebook's social networking site influences the development of adolescent psychology, both physically (brain / amygdala), cognitive, social, personality, moral and religious. The purpose of this paper is to look at the impact of Facebook social networking sites on the development of adolescent psychology. Based on the results of the discussion that the impact of Facebook's social networking site on the development of adolescent psychology, among others: 1) Facebook as a medium for expressing feelings and channeling emotions, 2) Conflict of teenagers in using Facebook, 3) Facebook media for searching for identity and means of socialization, 4) Influencing time management of adolescents.

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